Eddy B.

thrii

Helping teams build LinkedIn® systems that turn cold connections into warm conversations and conversations into revenue.

Most sales pros use LinkedIn® to connect and pitch.

That’s not social selling.

That’s digital door-knocking.

Social selling is about creating trust, sparking curiosity, and turning engagement into pipeline with precision.

If your inbox is full of ignored messages or your posts get crickets, your social selling system is broken.

Or let's face it, just or non-existent.

I help you fix that.

With my end-to-end Social Selling System, we’ll transform your LinkedIn® into a revenue-generating channel that works while you sleep.

Here’s what we build together:

↳ Social selling connection strategy that fills your network with ideal buyers
↳ Messaging sequences that feel human, not salesy
↳ DM templates for cold, warm, and referral-based outreach
↳ Comment strategies that lead to conversations, not just impressions
↳ Follow-up system that keeps leads warm (and closes loops)
↳ Profile optimization aligned with social selling psychology
↳ Content + engagement integration for multi-touch awareness
↳ Objection-handling frameworks built into your DM flow
↳ Value-driven voice notes and video DM scripts
↳ KPI dashboard to track what converts and to refine weekly

I will also teach you how to improve your social selling index (SSI), which is the LinkedIn® metric for selling influence.

Because when your social selling game is dialed in, you won’t have to chase pipeline.

Pipeline will find you.

📩 DM me “SOCIAL SELLING” if you’re ready to build a system that books meetings, shortens sales cycles, and closes more deals.

LinkedIn® Social Selling Strategist

I help teams create content that fuels social selling, building trust, credibility, and pipeline without pitching in the DMs.

If your current content strategy is “posting and hoping,” you’re not social selling properly; you’re wishful thinking.

When done right, social selling content: 

→ Positions you as a trusted advisor
→ Builds relationships before the first DM
→ Warms up cold leads into booked calls

I help you build a repeatable content system that turns views into conversations and conversations into revenue.

My Social Selling Content Framework includes:

↳ Social selling content pillars to drive buyers' attention
↳ Content themes to create consistency and engagement
↳ Authority-building carousels, proof posts, and stories
↳ Hook formulas to stop the scroll and earn attention
↳ CTA structures designed for warm lead generation
↳ Comment strategies that turn engagement into conversations
↳ Repurposing to multiply your best content
↳ Multi-formatting to ship faster
↳ Analytics tracking to measure what converts (not just what gets likes)
↳ Personal storytelling frameworks that humanize your offer
↳ DM integration strategy to link your content with the pipeline
↳ Proven templates for engagement posts, problem-awareness content, and demand creation

With the right social selling content strategy, your prospects will already trust you before you show up in their inbox.

No more cold pitching. No more being ignored.

Just qualified conversations from content that sells without being salesy.

📩 DM me “CONTENT” if you’re ready to turn your LinkedIn® into a social selling magnet.

LinkedIn® Content Strategist

I specialize in transforming your LinkedIn® profile into a social selling powerhouse that attracts high-quality leads and opens real sales conversations.

In today’s world of social selling, your LinkedIn® brand is your digital first impression.

But most profiles read like a resume.

That’s a huge opportunity loss.

Your profile should be a personal landing page, authority builder, and trust accelerator—designed to convert profile views into pipeline.

I reveal all the secrets to driving inbound leads from LinkedIn® that most professionals don’t even know exist.

How?

By helping individuals and teams craft LinkedIn® brands that: 

→ Establish instant credibility
→ Attract high-intent buyers
→ Turn profile views into high-value leads

My proven Social Selling Branding Framework includes:

↳ SEO-optimized profile URL for discoverability
↳ High-converting LinkedIn® banner design for trust and attention
↳ Keyword-rich headline to improve search and positioning
↳ Profile photo best practices to increase engagement
↳ Optimized contact info for easier outreach
↳ Authority-building About section tailored for social selling
↳ Featured section that showcases proof, offers, and lead magnets
↳ Experience section rewritten like a sales-focused landing page
↳ Skills and endorsements that boost social selling credibility
↳ Keyword strategy woven throughout every section
↳ Guidance on how to generate strategic recommendations

Every part of your LinkedIn® presence is aligned with social selling best practices.

I’ll also show you how to improve your SSI Score (Social Selling Index), LinkedIn® algorithmic trust signal.

When we’re done, your profile will do the talking and the selling for you.

If you want a magnetic personal brand that powers your social selling success...

📩 DM me “BRANDING” to book your LinkedIn® Profile Power Hour.

LinkedIn® Branding Strategist

Social Selling Strategist | 2x Sales Leader | 8x SaaS Advisor | 18+ yrs in Sales | Coached 250+ Reps | $25+ mil in career sales | Helping people & teams Social Sell | Learn more 👇

Struggling to turn LinkedIn® CONNECTIONS into actual SALES through social selling?
If your social selling strategy is just posting and hoping, why not do something about it?


It’s the MAIN reason why your inbox is crickets instead of conversations.

Start treating LinkedIn® as the social selling engine it’s meant to be.

Scrolling LinkedIn® without a social selling system to build trust and authority = LOST opportunities.

Missing quota is FRUSTRATING, and watching competitors win deals that should be yours is PAINFUL.

Imagine your perfect buyer is reading your profile right now.

But you don’t stand out.

You don’t engage them.

You’re blending in with every other salesperson pitching in the DMs, and they’re tuning you out.

With over 1 billion professionals on LinkedIn® daily, your social selling strategy must build credibility, trust, and real conversations.

Right now, if you’re just connecting and hoping....you’re:

→ REPELLING potential buyers.
→ LOSING to competitors who’ve mastered social selling.
→ MISSING out on revenue-driving conversations.

But if you take CONTROL and implement a proven social selling system, you:

→ ATTRACT inbound leads instead of chasing.
→ START conversations that turn into booked meetings.
→ BUILD relationships that shorten sales cycles and increase deal sizes.

LinkedIn® is the most powerful social selling TOOL today when used correctly.

"Salespeople who effectively use social selling on LinkedIn® generate 45% more opportunities per quarter."
LinkedIn® Sales Solutions

The right social selling system turns LinkedIn® into a pipeline-building machine.

But this isn’t about YOU; it’s about your BUYERS.

You need to be where they are, speak their language, and solve their problems through social selling.

To generate leads on LinkedIn® consistently, you need a repeatable social selling framework that includes:

→ A LinkedIn® profile optimized for social selling and trust-building.
→ Messaging that starts conversations instead of getting ignored.
→ A social selling content strategy that builds authority and warms up leads.
→ A connection strategy that grows your network with qualified buyers.
→ A DM strategy that turns engagement into booked meetings using social selling best practices.

Not convinced?

I guarantee results. If you don’t generate new sales conversations using social selling in your first 30 days, I’ll work with you until you do.

Let’s turn your LinkedIn® into a social selling pipeline-building machine.

DM me to get started.

P.S. Check out my FEATURED section for FREE RESOURCES

Advisor

Eddy Bahnam

Chris Cicconi

Chris Cicconi Inc

Fraction sales, leadership and business development.

Helping founders and early stage sales orgs build repeatable and scalable processes.

Powered by Gap Selling

Founder & Head of Sales

ARC Roasters

We make speciality coffee fun and accessible.

Co-Founder & Chief Caffeination Officer 

Unicrn

Founding Team Member & Jr Partner
Unicrn is a hand-selected collective of the best freelance sales, marketing, revenue operations, and enablement professionals from the world’s fastest growing companies.

Our mission is to quickly and seamlessly connect growing businesses with the right fractional talent to help everyone get farther, faster. Our GTM Pod system matches business needs with proven industry experts who strategize, document, and execute the GTM motion.

Head of Business Development

983 Media Productions, LLC

Working with 983 Media's founder to build partnerships with both potential clients, as well as other vendors, venues etc in an effort to deliver an exceptional eSports experience to all game developers and players.
Taking a leading role in helping 983 launch it's publishing arm - 983 Interactive. 
On air experience:
Host of "The Frontline" The Official Kards Podcast as well as all Official eSports events (a game by 1939 Games)
Gwent Qualifier Caster and Gwent Partner (a game by CD Projekt RED)
Production assistant for the Parallel World Championships

VP of Partnerships

Replicant

Led a team of 7 business development representatives selling an AI powered contact center automation tool to 5 core industries.
Generated over $48M in pipeline so far this fiscal year.
Promoted 2 BDRs to AE roles

Director of Business Development

Visier Inc.

Implemented a "Pipeline Acceleration Plan" to dig out of a pipeline deficit to meet the $59m OKR for the year, 3 months early.
This included growing the team from 6 to 12 BDRs and 2 BDR leads while implementing improved onboarding & framework to help them see success quickly.
The team set a record for the most pipeline generated in the 10+ year history of the company in July.

Senior Manager, Business Development

HRWize

Within this role, I not only handled the full sales cycle, but also hired, trained, developed and lead the full cycle sales team. HRWize is an HRIS system focus on small and medium size businesses of any industry, mainly within Canada, but with no limit to partner globally.

Sales Manager

Aerotek

While continuing to partner with my clients to deliver the highest quality of talent and service, I also manage our Professional Services division in Montreal. This entails both building out strategy and managing, coaching and developing our team of 10 account managers and recruiters to assure that we provide access to the quality candidates you need to support your business.

Continued to grow the divison to over $13M in revenue

Practice Lead - Professional Services

I became the first Account Executive for Aerotek's Professional Services Division in Canada. 
My role entailed business development and management of the fulfillment team for the Professional Services division. 
Lead a team of up to 6 individuals (recruiters & account managers) and grew the division from scratch to over $8M in revenue.
Archived 5 "President's Clubs" and multiple "Million Dollar Clubs".
Won the Director's Award in 2017

Account Executive - Professional Services

I specialized in technical staffing through Aerotek CE® (contract engineering), a division of Aerotek.

Technical Recruiter

Aerotek® Inc. is a leading provider of technical, professional and industrial recruiting and staffing services. We are part of Allegis Group® Inc., the second largest staffing company in the United States.

Sourcing Specialist

Sports Experts

I was responsible for training employees on the technical aspects of products, supervise them, open and close the store and register.

Keyholder

Paying it Forward 👉 One Day at a Time

Salesperson 💸 --> Coach ✍️ --> Leader 🙋‍♂️
Sometimes a content creator 🎥 - always a goofball 【ツ】

I love building things, but not physical things.

I have a passion for building teams, networks, processes, procedures and revenue but most importantly people. 

This had led me to helping founders pivot from founder led sales to a sustainable and scalable sales engine.

Hit me up if you want to talk sales, fractional leadership, 👟or ☕️.
--------------------
I was once given an opportunity that has allowed me to build my wonderful career.
I want to make sure others have the same chance.
#payitforward

Content Creator

Host of "The War Room: The Kards Pre-Game Show" by 983 Media (a game by 1939 games)
Host for all Kards Official eSports events, including the World Championship Series
Host of "The Frontline" The Official Kards Podcast by 983 Media
Gwent Qualifier Caster and Gwent Partner (a game by CD Projekt RED)

Chris 🦄 Cicconi

I lost 150lbs this year! 

What a ride it has been.

Except I didn't, but AI can make the pounds melt away in 30 seconds or less.

LinkedIn is already filled with enough smoke and mirrors
The "8 figure playbooks" (only $99!)
The made up close rates (seriously, I close at 108%)
The engagement bait "Comment 'clown shoes' to unlock my sales secrets"

Now that we can fake physical reality too....It's getting harder to separate reality from fiction. 

Social media is already a mental health minefield, and it will only get worse when AI can fake fitness, success, and bank accounts. 

Critical thinking isn't just a soft skill anymore, it's a survival skill. 

So don't believe everything you read (or see) on here 🙃

Building Sales @ KnowledgeNow | Still Fixing GTM. Still Roasting Bad Takes.

Imagine getting outed for liking your own post...

By a cold email where they mention you liked "Chris Cicconi's post"

Folks, the bar is so low you can walk over it without even noticing....

I should respond that "Chris Cicconi is an absolute 🤡 " and you probably shouldn't quote him in your cold email.

Warning: Boomer take incoming 

I'm happy I started my sales career with minimal technology.

I had Salesforce and old school LinkedIn and that was about it...

Why? 
I had to enter my own notes into Salesforce (and Siebel before that 🤮 )
I had to dial by hand - punching all 10 numbers in with my fat fingers
I had to learn how to write a proper email
I had to learn how to ask prospects and clients for their cell phone numbers

And I could go on and on, but I truly believe that it has allowed me to learn the fundamentals and appreciate all the new tech.

I can power dial, find mobile numbers with the click of a button and have something automate my CRM notes 🤣 

...I still write my emails by hand because AI ain't it. 

What process or technology dates you as a professional?

In honour of US Thanksgiving, I have a hot take.

Stuffing is the superior side.

It doesn't need to be cooked in the turkey.
It can even be with a base of boxed Stove Top.
Spruce it up and it can't be beat.

Gravy makes it better.
Putting olives in it ruins it.

And you will not be able to convince me otherwise.

Happy Thanksgiving to my American friends.
We need more excuses to eat stuffing.

Thanks for proving my point LinkedIn.

I posted on Friday about how I lost 150lbs this year complete with a before and after selfie.

Except that I didn't, the selfie was AI and all I wanted to highlight was how good AI has become.

And my comments were filled with wonderful people supporting this massive life changing event. 

Not sure if it speaks more to AI being credible or people only reading the hook of LinkedIn posts, but my point was still proven.

Don't believe everything you see, read or hear.

Thanks for proving my point

I mentioned inheriting a CRM graveyard at KnowledgeNow.
So naturally… I went looking for ghosts 👻

Aka closed lost deals
The lowest of low hanging fruit

The problem? B2B data decays around 22.5% a year
(yes, I Googled that so I could sound smart 🤓)

So I pulled 117 closed-lost deals & their contacts from Hubspot and ran the list through FullEnrich
🚪 29 had left their roles
👋 Found new roles for 21 of them (new companies are good news!)
✅ 88 were still valid targets

Then the fun part.

I sent personalized messages to each one, highlighting why we had a deal running in the first place. 

From the list of 109, I booked 14 meetings and reopened 3 deals in under two weeks.

All from “dead” deals.
I ain't 'fraid of no ghost!

Brand partnership • Building Sales @ KnowledgeNow | Still Fixing GTM. Still Roasting Bad Takes.

I ran a little experiment yesterday.

I took a very popular LinkedIn creators "Viral AI" prompt fed it the required information and asked it to spit me out a viral LinkedIn post.

I didn't touch it, didn't edit it, just let it work it's "magic" and the results were....well a bit pile of 💩 

Felt gross posting it. 
Sounded gross reading it.

Was just overall a bad experience.

But a nice reminder that all these magical viral solutions are just a bunch of snake oil.

I'm not gonna name name's RE: who the creator is and for the most part, it's because it does't actually matter.

Everybody preaching viral content are all full of 💩 

Be yourself. It's the best "silver bullet" you can have on LinkedIn.

Sh!t's simple.

Human's just like to overcomplicate things.

Yes, this is both about sales and not about sales.

I've lost a good amount of weight this year and people have asked
"How did you do it"
Simple --> Calories Out>Calories In.
Hard Part --> Cookies are delicious

The same applies to money, want more savings?
Simple --> Money In > Money Out 
Hard Part --> Getting more money and life being expensive AF

Want to do well at sales?
Simple --> Don't be a 🤡 
Hard part --> The primal desire to say things like "I hope this email finds you well" and "Just following up on this" 

In all seriousness, we want to complicate things with crazy supplements, something called the Smith Manuever (it's a 🇨🇦 money thing and I don't even know that I understand it)  or creating a 47 step automated outbound sequence. 

And we don't even have the basics down yet.

We all want to feel special, or that we're further ahead than we are.
Take a step back, check your ego and focus on the fundamentals.

Most people don’t fail at sales because they suck.
They fail because they keep guessing.

They don’t know which problem they actually solve.
They don’t know who really feels that pain.
And they don’t know how to talk about it without sounding like a brochure.

That’s not a sales problem.
That’s a clarity problem.

When you know the real problem you fix, everything clicks:
👉 Your ICP stops being “everyone.”
👉 Your messaging starts landing.
👉 Your pipeline stops looking like a junk drawer.

I’ve seen founders throw away months of runway trying to “hire” their way out of a broken process.

It never works.
The playbook isn’t magic.
It’s just clarity, written down and repeated until it scales.

Can we stop "vibing" with AI please?

Why can't we just, do the thing? 

Actually, Vibe Coding is pretty cool, because I am zero technical.

But Vibe Selling? 
Can't we just sell?

Nothing AI has spit out, thus far, has been worthy of being put in front of another human being in a sales environment. 

Vibe Selling. Vibe Marketing. Vibe Investing. Vibe Product Management (yes I've actually seen this). Vibe Snacking (to be fair, THIS is my forte). 

It's become a buzzword worse than companies slapping "AI" on their product just for stock price bump. 

Yes, AI has plenty of uses in the sales world and in the world in general, but can we stop labeling it "just because"?

Reps who ask the tough questions close more deals, faster. 

The sad part? The questions aren't even that tough.

I was on a call this week with a client we were presenting a proposal to for an additional project.

Everything seemed to line up budget, scope etc

They're good clients, we've worked with them for years, so the presenter leaves it off with:
🗣️ "So let us know once you talk to your boss to get approval and we'll be ready to go"

Me, having PTSD from being ghosted forever and always jumps in
🔊  "Could we set up a time to follow up next week once you talk to your boss?"

The response? 
🤑 "Why don't we just go ahead and schedule the kick off call and if something goes sideways, we'll regroup"

We wait from waiting to hear back to scheduling the kickoff call. 

No, not every deal will close that easily, but you better believe next time I'm just going to ask to schedule the kick off call proactively 🤣

The #1 thing I've learned working as a creator agent with Thibaut Souyris?
(ok I know it's only been a week)
Everybody is undervaluing LinkedIn creators.

Even the creators themselves.

I see folks regularly generating 10s of thousands of impressions...
(not sure what kind of black magic they're using)

Yet they're open to taking any amount of money from a brand to post for them. 
And don't get me wrong, some money is better than no money. 

But you have to keep your brand in mind. 
If you're taking every offer you get, you're also making sponsored posts all the time and that can quickly turn off your audience.

I don't like posting a sponsored post more than once a week at most and I want to make sure I'm getting the most out of that post.

Just something to think about if you're considering brand partnerships.

And my DMs are always open if you're not sure what you should be charging! Always happy to help.

taplio

The Battle

Eddy Bahnam

Chris 🦄 Cicconi

Followers

Posts

Engagements

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Performance ScoreChris 🦄 Cicconi's LinkedIn Performance

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taplio

The Battle

Eddy Bahnam

Chris 🦄 Cicconi

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Chris 🦄 Cicconi's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreChris 🦄 Cicconi's LinkedIn Performance