Show the world your tech is the hero they've been waiting for 🦸‍♂️ Conversion copywriter & messaging strategist for SaaS and tech companies

Feel like you're wasting marketing budget without getting any leads?

(Or worse -- getting leads that sales can’t close?)

Or like you're constantly losing deals to smarter-sounding competitors (with inferior products)?

Or like you're doing positioning and messaging exercises every 6-12 months (but always feel you're behind in the market)?

I can help you with that.

Hi I’m Eden 👋 and I help B2B SaaS companies stop burning marketing spend and start closing more deals -- despite tough customers, tough markets, and tough competition -- by helping you maintain message-market fit.

Here's what that looks like:

**Month 1: Achieve Message-Market Fit**

This is an intense 1 month sprint where we:

▶️Interview internal stakeholders across C-suite, Sales, Marketing, Product, and Customer Success (to find out where there’s misalignment and to fix it)
▶️ Interview 10 customers (to understand what’s on their mind and why they continue to choose you)
▶️ Conduct 5 win-loss interviews (to make sure we know exactly why deals close… or fall through)
▶️ Conduct competitive analyses (to make sure what you’re saying stands out from the competition)
▶️ Validate your new messaging with your target audience (to make sure it’ll work when it goes live)

The outcome? A messaging framework, home page, and sales deck that you *know* will convert as soon as you make it public.

**Month 2 - Onwards**: Maintaining Message-Market Fit

This is an ongoing monthly service that includes:

✅ Customer research interviews & analyses → Make sure Marketing and Sales know what’s *really* important to customers
✅ Win-loss interviews & analyses → Make sure everyone knows how to convert prospects into buyers
✅ Untapped buyer insights → Make sure your messaging speaks directly to your prospects’ shifting priorities (before they enter the market)
✅ Competitive monitoring → Make sure your messaging differentiated from both brand new startups and decades-old incumbents
✅ Message validation → Prove your messaging will resonate with real buyers
✅ Monthly alignment calls → To keep everyone in sync

Because when you have ongoing message-marketing fit, your marketing spend generates more good-fit leads, sales closes more of them, and prospects stop confusing you with competitors.

Want to learn more?

Send me a DM or book a 30-min (no obligation) call here: https://calendly.com/eden-bidani/30min

Eden Bidani

BlumaGordon Copywriting

Copywriter

Self-employed

Wrote hundreds of articles, columns, serials, and stories for national and international papers and online publications including Mishpacha, The Jewish Press, Aish, Binah, and Ami. 
    • Covered a weekly column in The Tachlis on the natural healing properties of foods.
    • Researched and wrote on scores of health-related topics.
    • Turned complex, science-heavy concepts into smooth, engaging reads.

Freelance Writer 

14Minds

Copywriter for 14Minds

You’re here to make a real difference in the world–and you need copy that’ll accomplish that.

But getting messaging that:

☑️Communicates your value

☑️Attracts the right donors 

☑️Sees results 

Is HARD in the increasingly noisy and competitive marketing world


Hi, I’m Bluma.

I’m an experienced writer, strategist, and conversion copywriter for nonprofits and mission-driven organizations.

I’m here to bring you the messaging you need to thrive, widen your impact, and make an even bigger difference in the world.


If you’re looking for a copywriter who will:

💖 Communicate consistently throughout every stage of the project 

💖Dig deep to uncover the soul of your organization

💖 Develop a crystal-clear strategy based on a thorough research analysis

💖Find the right words to crystallize your unique brand

💖 Bring you powerful, impactful messaging


Then we might be a good fit!

Plus, did you know:

• To date, I’ve worked on over 275 content and copy projects

•I've helped businesses and organizations like Aish, 14Minds, Project Extreme, and VetLinks.

•  I think every organization deserves VIP service. For this reason, I don't take on more than 2-3 projects at once


Reach out if you need help with:

🎯 Brand messaging 

🎯 Websites, landing pages, and sales pages

🎯  Linkedin profile

🎯 Brochures

🎯 Ads

🎯 Advertorials

🎯 Video scripts

🎯 Blogs and articles


Your organization can make waves. Your copy should help accomplish that.


Sounds good?

Reach out to me if you think we’re a good fit: Bluma@blumagordon.com

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Eden Bidani

Bluma Gordon

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