Show the world your tech is the hero they've been waiting for 🦸‍♂️ Conversion copywriter & messaging strategist for SaaS and tech companies

Feel like you're wasting marketing budget without getting any leads?

(Or worse -- getting leads that sales can’t close?)

Or like you're constantly losing deals to smarter-sounding competitors (with inferior products)?

Or like you're doing positioning and messaging exercises every 6-12 months (but always feel you're behind in the market)?

I can help you with that.

Hi I’m Eden 👋 and I help B2B SaaS companies stop burning marketing spend and start closing more deals -- despite tough customers, tough markets, and tough competition -- by helping you maintain message-market fit.

Here's what that looks like:

**Month 1: Achieve Message-Market Fit**

This is an intense 1 month sprint where we:

▶️Interview internal stakeholders across C-suite, Sales, Marketing, Product, and Customer Success (to find out where there’s misalignment and to fix it)
▶️ Interview 10 customers (to understand what’s on their mind and why they continue to choose you)
▶️ Conduct 5 win-loss interviews (to make sure we know exactly why deals close… or fall through)
▶️ Conduct competitive analyses (to make sure what you’re saying stands out from the competition)
▶️ Validate your new messaging with your target audience (to make sure it’ll work when it goes live)

The outcome? A messaging framework, home page, and sales deck that you *know* will convert as soon as you make it public.

**Month 2 - Onwards**: Maintaining Message-Market Fit

This is an ongoing monthly service that includes:

✅ Customer research interviews & analyses → Make sure Marketing and Sales know what’s *really* important to customers
✅ Win-loss interviews & analyses → Make sure everyone knows how to convert prospects into buyers
✅ Untapped buyer insights → Make sure your messaging speaks directly to your prospects’ shifting priorities (before they enter the market)
✅ Competitive monitoring → Make sure your messaging differentiated from both brand new startups and decades-old incumbents
✅ Message validation → Prove your messaging will resonate with real buyers
✅ Monthly alignment calls → To keep everyone in sync

Because when you have ongoing message-marketing fit, your marketing spend generates more good-fit leads, sales closes more of them, and prospects stop confusing you with competitors.

Want to learn more?

Send me a DM or book a 30-min (no obligation) call here: https://calendly.com/eden-bidani/30min

Eden Bidani

Successwise

I work 1:1 with our business clients to help them strategise and optimise their marketing efforts so they consistently scale.

Marketing & Business Advisor

As the Content Marketing Manager at Successwise, my role has encompassed content strategy and content creation, managing SEO, and analyzing the performance of our website. 

I've also managed and implemented the PR strategy and recently shifted into email marketing. 

Highlights include:

- 364% growth in ranking keywords in two years
- Double the number of referring domains in two years 
- 357% increase in email open rate over eight months
- 381% increase in email clicks
- 159% increase in email sales 
- Over 60 guest interviews, quotes, and thought-pieces published in major & minor publications

Content Marketing Manager

Candice de Beer 

My freelance portfolio is as diverse as my skillset. 

Welwitschia Hospital - Lifestyle blog
I was nervous about tackling Welwitschia's lifestyle blog because it is the medical industry. These are technically and emotionally difficult topics. But over the last two years, I've loved researching and writing for the brand, with parenting being the most popular section. 

Stratum International - Executive Recruitment for the Mining Industry
In the short time I've worked with Stratum, I've helped bring warmth and personality to their writing. I've edited case studies and The Digital Revolution report, written social media posts, email campaigns, and an article for The Assay Base Metals Edition, and reworked the home page.

BlokoBloko - Blockout Blinds
When Dee, a solopreneur, approached me to help write her website, I was thrilled. As a mom, I could bring my experience of getting my babies to sleep during the day or while on holiday to the writing process. I wanted the copy to take the user on a journey. It needed to establish familiarity, quickly earn their trust, and entice them to buy.

3MU - Organic Hair Care
Joanna won me over with her bold personality and passion for helping women with hair loss. I wanted to share her compelling story and create a website that positioned her brand as the trusted hair loss serum.

Virtually Visiting - Virtual 360-degree travel app
Working with startups can be challenging because there's often no established brand personality or tone. But co-founders Gwen and Amanda knew exactly what they wanted when they approached me to create an 8-day email launch campaign promoting their virtual travel app. I'm still waiting to here the results but I believe it was a success.

Ixande Rehab Clinic - Cape Town
I was brought in (last minute) to elevate the existing web copy for Ixande. It was clinical and aloof. I wanted to capture the caring nature of the brand and craft a site that focused on the patient rather than the business.

Content Specialist

Gendel Strategic Marketing Group

During my time at Gendel, I lead the Digital Marketing team working closely with the designers and developers on 7-figure bran. My primary focus was building websites that were functional and top-quality sales tools. 

But I also strategized and wrote the copy for Mango Airlines and Glasfit's Facebook accounts.

HIGHLIGHTS
- I strategized and executed the user journey and web copy for Fastjet's booking system.
- I was part of the team that helped grow Mango Airlines Facebook page to just under a million followers in three years
- Because of my work on Glasfit's rebranded website (strategy, research, copywriting, and SEO), we were able to track and analyze users and use the information to inform advertising campaigns. Before, it was believed the brand was male-dominated, but analytics revealed that half the site visitors were female. This allowed us to switch up the advertising to be more inclusive.

CLIENTS INCLUDED
Fastjet Airlines
AAA School of Advertising
Mango Airlines
Glasfit
Lions Rugby
Canvas and Tent
Bushtec Safari 
Special Olympics South Africa
Competition Commission Tribunal
Nampak

Content manager and long-form copywriter

Penguin Books South Africa

Having always loved books, I thought PR would be my dream job. But while I loved touring with and promoting my authors (many of whom were powerhouses in the literary world), I quickly realized that I longed to write. 

HIGHLIGHTS
- Organised and toured with bestselling authors such as Lesley Pearce, Martha Beck, Val McDermid, John van der Ruit, and Mark Gimenez to name a few.
- Filled Michael Robotham's calendar with interviews with leading news outlets (Sunday Times, Saturday Star, 94.7 FM), sold-out speaker events, and Jenny Cryws-Williams Bloody Book Tour.
- Helped launch top South African Chef Jackie Cameron's first cook book.

Publicist

&Beyond

Worked as a Graphic Designer at &Beyond during the companies rebranding and name change. Designed brochures, wine labels, informational sheets, bookmarks, pullout banners and much more. InDesign, Photoshop, and Illustrator CS4 proficient, as well as experience in Freehand, Quark and Macromedia Flash 8. Apple Mac, PC and Microsoft Office proficient.

Graphic Designer

Wordsworth

Designer

Hey, I'm Candice, a digital content strategist and copywriter with 10+ years of experience in marketing and advertising. My honours degree in journalism and communication says I'm a licensed storyteller. But it's my knack for crafting compelling websites, emails, and articles that get you these kinds of results: 

✋ Quadruple the # of keywords ranking in the top 100 on Google. 

✋ 42% increase in referring domains. 

✋ Triple the number of monthly sales.  💸

✋ Consistently high-quality content that generates glowing reviews.

Just Google "business systems." 

The first article you see. Well, I wrote that. And every month, it gets roughly 800 unique visitors. 🙌

Over the past decade I've worked with brands like Stratum International, Welwitschia Hospital, Successwise, Fastjet, Bushtec Creations, and Glasfit to deliver copy that connects with their audience and inspires them to act. 

I've had articles published in Forbes Magazine, SmartCompany, LifeHack, Business.com, and many more (just not under my name).

And that's okay. 

Building your authority and pipeline is all I care about... and comments like this, 

"What a great read. Honestly, I believed I'd written it."

Or this, 

"Wow, I love it. I finally feel confident about sending my company profile to the relevant buyers."

And this, 

"Candice's research is phenomenal, and so is her understanding of brand tonality. For us, she was able to translate even complicated medical concepts into easy-to-grasp articles with minimal feedback."

All I need is an hour of your time.

Give me that, and you'll get... 

👉 content that's relatable, full of personality, and, more importantly, gets your prospects to self-identify faster than a kid sneaking a cookie from the cookie jar. 


Let me know when you're ready to do just that.

 _


I'm a former journalism student turned content specialist. While I do ask many questions, I'm also a great listener. I zero in on the things that often go unsaid because my goal is to get to the truth. 

🎯 Why do your customers buy? 

AND

🎯 Why would they buy from you?


So if you think we might have chemistry, DM me. 

You can chat to me about:

👉 Content strategy (content marketing, content writing, content audits, content optimization)
👉 Blog articles
👉 Web copy & structure
👉 Sales pages
👉 Email sequences
👉 Ghostwriting
👉 Editorials / Advertorials
👉 Lead Magnets
👉 Press releases

Alternatively 📬 Email: candicedebeer1985@gmail.com

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The Battle

Eden Bidani

Candice de Beer

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