Show the world your tech is the hero they've been waiting for 🦸‍♂️ Conversion copywriter & messaging strategist for SaaS and tech companies

Feel like you're wasting marketing budget without getting any leads?

(Or worse -- getting leads that sales can’t close?)

Or like you're constantly losing deals to smarter-sounding competitors (with inferior products)?

Or like you're doing positioning and messaging exercises every 6-12 months (but always feel you're behind in the market)?

I can help you with that.

Hi I’m Eden 👋 and I help B2B SaaS companies stop burning marketing spend and start closing more deals -- despite tough customers, tough markets, and tough competition -- by helping you maintain message-market fit.

Here's what that looks like:

**Month 1: Achieve Message-Market Fit**

This is an intense 1 month sprint where we:

▶️Interview internal stakeholders across C-suite, Sales, Marketing, Product, and Customer Success (to find out where there’s misalignment and to fix it)
▶️ Interview 10 customers (to understand what’s on their mind and why they continue to choose you)
▶️ Conduct 5 win-loss interviews (to make sure we know exactly why deals close… or fall through)
▶️ Conduct competitive analyses (to make sure what you’re saying stands out from the competition)
▶️ Validate your new messaging with your target audience (to make sure it’ll work when it goes live)

The outcome? A messaging framework, home page, and sales deck that you *know* will convert as soon as you make it public.

**Month 2 - Onwards**: Maintaining Message-Market Fit

This is an ongoing monthly service that includes:

✅ Customer research interviews & analyses → Make sure Marketing and Sales know what’s *really* important to customers
✅ Win-loss interviews & analyses → Make sure everyone knows how to convert prospects into buyers
✅ Untapped buyer insights → Make sure your messaging speaks directly to your prospects’ shifting priorities (before they enter the market)
✅ Competitive monitoring → Make sure your messaging differentiated from both brand new startups and decades-old incumbents
✅ Message validation → Prove your messaging will resonate with real buyers
✅ Monthly alignment calls → To keep everyone in sync

Because when you have ongoing message-marketing fit, your marketing spend generates more good-fit leads, sales closes more of them, and prospects stop confusing you with competitors.

Want to learn more?

Send me a DM or book a 30-min (no obligation) call here: https://calendly.com/eden-bidani/30min

Eden Bidani

Elana Sotil Marketing Consultant

Conversion copywriting and content strategy for growth-orientated businesses.

Founder

Freelance Copywriter

The Dutchman

Contributed well researched series of articles on various topics. Some more serious and others more entertaining.

Research Article writer for an online Magazine

Van Eyk Research

Financial Analyst

London Economics International LLC

Economic Analyst

UNSW

Lead and taught classes for Economics students as part of a Tutoring program at UNSW.

Economics Tutor

Financial Analyst || Creative Conversion Copywriter and Content Strategist. B2B |Saas | Finance | Fintech | Risk, Insurance & Compliance specialist. Helping you engage your clients and secure their trust.

Capturing the interest and trust of your clients from the first time they hear of [your company name] is easy when you know exactly what to say.

But what if you don’t know what you should say, to who, and when, to engage your prospects and turn them into clients?

That’s where I can help you.

Trained thoroughly in copywriting, content writing, and content strategy, I can create the right words that guide your prospects along their customer journey to become your (very) happy clients.

Using my extensive background in the business world and my love and talent for writing, I can help you with:  

🚀 Copywriting that helps convert your prospects.
🚀 Website copy and optimizations that get the right messages to your audience.
🚀 Finance and Business content that helps you establish credibility in your field.
🚀 Informative and engaging SaaS, Fintech, Risk & Insurance content and white papers.


(I also write fiction and magazine pieces that bring stories and experiences alive.)

Send me a message to find out how we can work together or to request my portfolio.  

I can support your marketing strategy with:

★ Website copy
★ Landing pages
★ Sales pages
★ Web copy
★ Articles
★ Blog posts
★ Email Marketing
★ Case Studies

Looking forward to learning about your business!

taplio

The Battle

Eden Bidani

Elana Sotil

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