Show the world your tech is the hero they've been waiting for 🦸‍♂️ Conversion copywriter & messaging strategist for SaaS and tech companies

Feel like you're wasting marketing budget without getting any leads?

(Or worse -- getting leads that sales can’t close?)

Or like you're constantly losing deals to smarter-sounding competitors (with inferior products)?

Or like you're doing positioning and messaging exercises every 6-12 months (but always feel you're behind in the market)?

I can help you with that.

Hi I’m Eden 👋 and I help B2B SaaS companies stop burning marketing spend and start closing more deals -- despite tough customers, tough markets, and tough competition -- by helping you maintain message-market fit.

Here's what that looks like:

**Month 1: Achieve Message-Market Fit**

This is an intense 1 month sprint where we:

▶️Interview internal stakeholders across C-suite, Sales, Marketing, Product, and Customer Success (to find out where there’s misalignment and to fix it)
▶️ Interview 10 customers (to understand what’s on their mind and why they continue to choose you)
▶️ Conduct 5 win-loss interviews (to make sure we know exactly why deals close… or fall through)
▶️ Conduct competitive analyses (to make sure what you’re saying stands out from the competition)
▶️ Validate your new messaging with your target audience (to make sure it’ll work when it goes live)

The outcome? A messaging framework, home page, and sales deck that you *know* will convert as soon as you make it public.

**Month 2 - Onwards**: Maintaining Message-Market Fit

This is an ongoing monthly service that includes:

✅ Customer research interviews & analyses → Make sure Marketing and Sales know what’s *really* important to customers
✅ Win-loss interviews & analyses → Make sure everyone knows how to convert prospects into buyers
✅ Untapped buyer insights → Make sure your messaging speaks directly to your prospects’ shifting priorities (before they enter the market)
✅ Competitive monitoring → Make sure your messaging differentiated from both brand new startups and decades-old incumbents
✅ Message validation → Prove your messaging will resonate with real buyers
✅ Monthly alignment calls → To keep everyone in sync

Because when you have ongoing message-marketing fit, your marketing spend generates more good-fit leads, sales closes more of them, and prospects stop confusing you with competitors.

Want to learn more?

Send me a DM or book a 30-min (no obligation) call here: https://calendly.com/eden-bidani/30min

Eden Bidani

Hannah Lipschutz Copywriting

Email Strategist

CopyTribe

Moderating new copywriters in Michal Eisikowitz's exceptional CopyTribe course.
Responsibilities include moderating the slack group + answering questions about copywriting, marketing, and building a business.

Moderator at CopyTribe

I help eCommerce brands grow their revenue with email marketing / Dangerously Good Copywriter / Need your emails to work for you *yesterday*? Ask me about my VIP offer

Playing a guessing game with your marketing?

Hiring vendors to create an ad campaign and then ‘oh, let’s redo our website’ and then, 'social media! Can we get someone to manage that'?

Your business has grown – your marketing needs have also grown. 

Yes, you’ve invested in marketing, but are you getting the most out of it?

It's time you get a dedicated marketing strategist to run the show -- without the expense of an in-house CMO. As your fractional CMO, I'll plan out a customized marketing strategy, guide the process, manage a hand-picked team, and track results. 

WHO WE ARE
👋I’m Hannah, a fractional CMO — and I run a micro-agency where we help a select number of  brands with high-impact marketing solutions.

WHY WORK WITH US
We don’t pull *nice* ads and emails out of the nearest closet. We work with proven strategies that boost conversions.

WHAT WE CAN DO FOR YOU 
Our packages:

🔹 VIP DAY
Jump the waitlist, skip the drawn-out process, and get some marketing assets fired up in one
hyperfocused 7-hour intensive day. This isn't a long-term arrangement and is best for when you need those emails / landing pages / LinkedIn profiles up *yesterday*.

💥SIGNATURE OFFER: FRACTIONAL CMO SERVICES 
Your team is stretched way too thin. And you realized that when you were spending way too much time corresponding with the branding guy and the copywriter and the designer and the developer and... 
Bottom line? You need someone to take care of your marketing.


Ready to increase your  ROI?

DM or EMAIL me at hannah@hannahlipschutz.com to get started, and we can talk marketing, strategy, OR cinnamon buns (KIDDING 😉).
Or
CHECK OUT my work at hannahlipschutz.com

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Eden Bidani

Hannah Lipschutz

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