Show the world your tech is the hero they've been waiting for 🦸‍♂️ Conversion copywriter & messaging strategist for SaaS and tech companies

Feel like you're wasting marketing budget without getting any leads?

(Or worse -- getting leads that sales can’t close?)

Or like you're constantly losing deals to smarter-sounding competitors (with inferior products)?

Or like you're doing positioning and messaging exercises every 6-12 months (but always feel you're behind in the market)?

I can help you with that.

Hi I’m Eden 👋 and I help B2B SaaS companies stop burning marketing spend and start closing more deals -- despite tough customers, tough markets, and tough competition -- by helping you maintain message-market fit.

Here's what that looks like:

**Month 1: Achieve Message-Market Fit**

This is an intense 1 month sprint where we:

▶️Interview internal stakeholders across C-suite, Sales, Marketing, Product, and Customer Success (to find out where there’s misalignment and to fix it)
▶️ Interview 10 customers (to understand what’s on their mind and why they continue to choose you)
▶️ Conduct 5 win-loss interviews (to make sure we know exactly why deals close… or fall through)
▶️ Conduct competitive analyses (to make sure what you’re saying stands out from the competition)
▶️ Validate your new messaging with your target audience (to make sure it’ll work when it goes live)

The outcome? A messaging framework, home page, and sales deck that you *know* will convert as soon as you make it public.

**Month 2 - Onwards**: Maintaining Message-Market Fit

This is an ongoing monthly service that includes:

✅ Customer research interviews & analyses → Make sure Marketing and Sales know what’s *really* important to customers
✅ Win-loss interviews & analyses → Make sure everyone knows how to convert prospects into buyers
✅ Untapped buyer insights → Make sure your messaging speaks directly to your prospects’ shifting priorities (before they enter the market)
✅ Competitive monitoring → Make sure your messaging differentiated from both brand new startups and decades-old incumbents
✅ Message validation → Prove your messaging will resonate with real buyers
✅ Monthly alignment calls → To keep everyone in sync

Because when you have ongoing message-marketing fit, your marketing spend generates more good-fit leads, sales closes more of them, and prospects stop confusing you with competitors.

Want to learn more?

Send me a DM or book a 30-min (no obligation) call here: https://calendly.com/eden-bidani/30min

Eden Bidani

Cinematic Health Education

-Supporting over 110+ clients ranging from long-term care facilities and hospitals to proprietary training schools and healthcare management groups
-Collaborating directly with start-ups through $700M+ organizations to develop and enhance their Certified Nursing Assistant and/or Home Health Aide training programs
-Managing onboarding, product training and education, customer experience and development, retention, and advocacy
-Providing Tier 1 and Tier 2 tech support to clients and students
-Navigating federal and state regulatory CNA and HHA requirements in designated territories including New Jersey, Connecticut, Massachusetts, Rhode Island, Vermont, New Hampshire, New York, New Mexico, Oklahoma, Colorado, Wyoming, Montana, Oregon, Washington, and Nevada

Client Success Manager

Bavelle Technologies

-Developed and implemented marketing plan and GTM strategy which led to managing all marketing initiatives such as print and digital marketing including social media, email, event coordination/planning, graphic design, web design, event collateral and swag, internal branding, market research, customer research, etc.
-In addition to orchestrating all marketing initiatives: executed sales activities, oversaw pipeline growth, addressed customer inquiries, and provided support
-Organized monthly strategic planning meetings with our CEO, cross-functional teams, and international marketing partners to design and execute monthly initiatives regionally and nationally across North and South America
-Coordinated internal communication with various departments to boost employee engagement and update them on the latest company news
-Developed an internal onboarding training program for new hires to optimize ramp-up time and reduce the learning curve
-Conducted discovery calls with prospects and manage improvements of training presentations
-Budgeted and organized 9 technical cybersecurity tradeshow/conferences for 2022, negotiated reduction of total event costs by 21%
-Executed over a dozen email campaigns with an average open rate of 16.3%, average CTR of 2%, and an average unsubscribe rate of 0.44%
-Designed 40+ custom graphics, 3 novel white papers/datasheets, 3 custom tradeshow display and retractable banners, 1 customized anniversary logo, and multiple promotional items
-1-year increase in organic following on: LinkedIn by 63%, Instagram by 1300%, Facebook by 19%, and Twitter by 5.3%
-1-year organic LinkedIn stats: avg. CTR = 5%, avg. engagement rate = 11%, likes increase by 31,800%, impressions increase by 621%

VP Marketing

From Fortune 500 organizations to private start-ups, we design customized cyber security solutions to protect company networks. These organizations entrust us with protecting their network by managing their business’ IT services based on our 25-plus years of expertise in IT solutions, proactive, personal support, and because we partner with the newest cyber security technologies. Clients count on us to keep PCs, servers, networks, and systems secure, reducing any downtime while maximizing their efficiency, effectiveness, and ROI.

Marketing Associate

Plating Grace

-Coordinated preparation of virtual events, market research, online community growth and outreach, social media engagement, and internal planning
-Fostered community engagement and interactions with members within the Plating Grace Academy (PGA) platform
-Led strategic development and management of all social media platforms (Facebook, Twitter, Instagram, Plating Grace Academy online community)
-Designed and maintained workflow process of daily, weekly, monthly tasks
-Growth of 100+ members on PGA platform in a 2-week span

Media Assistant

ExamWorks

-Coordinated IT requests daily for the entire office- operated as liaison with Nexworks service provider 
-Averaged 10 requests per day- connected, troubleshot, diagnosed, and maintained office equipment, computer devices, and printers 
-Managed 5+ databases to retrieve and process documents for company use
-Gathered, prepared, and processed 50+ daily electronic/hardcopy medical records, forms, and documents while following HIPAA guidelines
-Handled an average of 100 cases daily, updating, organizing, and requesting medical or legal information
-Prepared and packaged 30-50 completed sets of medical records for doctor review daily
-Maintained efficient document storage, data entry, clerical duties, mailing procedures, and deliveries 
-Collaborated on various cross-functional department projects- such as intake, reports, QA, addendums, scheduling, and legal 
-Resolved daily client (Allstate, Traveler’s, Liberty Mutual, StateFarm, Geico, Progressive, Nationwide, various law firms, etc.) and doctor inquiries and technical concerns

Document Management Technician/Operations Support

Panasonic North America

-Accomplished over 60+ pages of industrial product line content on company website
-Developed marketing campaigns for Facebook, Twitter, Instagram, LinkedIn, YouTube, and additional internal projects; over 300+ posts constructed
-Initiated market research strategy for the newsletter, mobile app, parametric search, and new concepts
-Upgraded 442 files of data on Symfony
-Achieved increase of total new users by 281% from September 2019 to March 2020 and increased total subscribers by 10%.

Digital Marketing Intern

Eastcom Associates

-Generated $402,602 in quotes
-Increased Instagram following by 83%
-Increased Facebook page likes by 16%
-Managed content creation on Facebook, Instagram, Pinterest, Twitter, LinkedIn, and Constant Contact
-Utilized graphic design and video editing tools such as Adobe Illustrator and VSDC editor

Marketing Assistant

Stewart’s Root Beer Restaurant

Server

College Works Painting

-Maximized sales by 204% per month by managing own branch of a painting company, orchestrating door-to-door marketing, coordinating estimates, and overseeing financials.
-Lead door-to-door sales/marketing operations and estimates

Branch Manager

Today's Business

-Collaborated with 22 clients to produce social media content on Facebook, Instagram, and Pinterest
-Created 22 monthly calendars in a 4 month span
-Controlled engagement and reputation management

Social Media Marketing Intern

All Children's Art Center

-Developed marketing ideas for art and music programs
-Strategized social outreach and event coordination on social media platforms (Facebook/Instagram) and print/physical marketing
-Designed 3 monthly calendars, 13 event flyers, 1 magazine article

Marketing Intern

If you're reading this, I want to thank you for getting to know a little about me.

As a brief summary, I:
-have 5+ years of experience in marketing, 5 years in customer service, 1 year in IT/data management
-am continuously growing and enhancing my professional/personal expertise and skills

My not-so-brief summary:
Early in my career, I've had the pleasure to explore various industries in the past few years that have brought me to where I am today.

Just to dive into a few-- I physically went door-to-door performing sales pitches for contractual outdoor enhancements that resulted in revenue generation. I've gained a firm understanding of the industrial and utility sector which led me to generate almost half a million dollars in quotes. I even had the opportunity to work with one of the largest electronic companies by helping collaborate on, and manage marketing projects. I worked side-by-side with a priest who's basically an influencer/chef/preacher all-in-one to lead events and market his faith movement (pretty unique, if you ask me). I even broadened my technical skills and dove into the world of IMEs, managing medical databases, working hands-on with doctors, participating in litigation trials, and leading IT projects. Lastly, I was the head of marketing for a cybersecurity and IT solutions provider where I managed essentially anything and everything you could think of marketing-related.

Right now, my world revolves around EdTech and healthcare... it's been quite a journey.

I'm in the constant process of improving myself, amplifying self-awareness, and driving self-motivation that encourages my personal and professional growth. If you made it this far, let's connect and continue our professional journeys together.

Fun facts about me: I'm an avid gym goer 🏋️‍♀️ Roller skating and video games are two of my top go-to activities 🛼🎮 Art has been my thing since very young, but only pencil and paper. ✏️

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The Battle

Eden Bidani

Jasmin Moreno-Monsalve

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