Show the world your tech is the hero they've been waiting for 🦸‍♂️ Conversion copywriter & messaging strategist for SaaS and tech companies

Feel like you're wasting marketing budget without getting any leads?

(Or worse -- getting leads that sales can’t close?)

Or like you're constantly losing deals to smarter-sounding competitors (with inferior products)?

Or like you're doing positioning and messaging exercises every 6-12 months (but always feel you're behind in the market)?

I can help you with that.

Hi I’m Eden 👋 and I help B2B SaaS companies stop burning marketing spend and start closing more deals -- despite tough customers, tough markets, and tough competition -- by helping you maintain message-market fit.

Here's what that looks like:

**Month 1: Achieve Message-Market Fit**

This is an intense 1 month sprint where we:

▶️Interview internal stakeholders across C-suite, Sales, Marketing, Product, and Customer Success (to find out where there’s misalignment and to fix it)
▶️ Interview 10 customers (to understand what’s on their mind and why they continue to choose you)
▶️ Conduct 5 win-loss interviews (to make sure we know exactly why deals close… or fall through)
▶️ Conduct competitive analyses (to make sure what you’re saying stands out from the competition)
▶️ Validate your new messaging with your target audience (to make sure it’ll work when it goes live)

The outcome? A messaging framework, home page, and sales deck that you *know* will convert as soon as you make it public.

**Month 2 - Onwards**: Maintaining Message-Market Fit

This is an ongoing monthly service that includes:

✅ Customer research interviews & analyses → Make sure Marketing and Sales know what’s *really* important to customers
✅ Win-loss interviews & analyses → Make sure everyone knows how to convert prospects into buyers
✅ Untapped buyer insights → Make sure your messaging speaks directly to your prospects’ shifting priorities (before they enter the market)
✅ Competitive monitoring → Make sure your messaging differentiated from both brand new startups and decades-old incumbents
✅ Message validation → Prove your messaging will resonate with real buyers
✅ Monthly alignment calls → To keep everyone in sync

Because when you have ongoing message-marketing fit, your marketing spend generates more good-fit leads, sales closes more of them, and prospects stop confusing you with competitors.

Want to learn more?

Send me a DM or book a 30-min (no obligation) call here: https://calendly.com/eden-bidani/30min

Eden Bidani

Joseph Lewin

Scrappy ABM

Head of Podcast Strategy

Sell Through Social

I teach founders, coaches, and consultants how to start a live podcast that creates deals and builds unbreakable influence.

Founder

Waweza Movement

My wife and I run an organization that serves orphans, widows, and the disabled in Kakamega Kenya. We provide housing, education, job training, and resources.

Executive Director and Board Member

Sell Through Social Live

Host

Proofpoint Marketing

• Developed a go-to-market strategy to reach greenfield industries with a video first content methodology.
• Created data-backed sales forecasts that integrated with the sales and marketing go-to-market strategy.
• Used content to drive conversations and develop pipeline opportunities.
• Launched a podcast and a LinkedIn Live show to build relationships with ideal customers and showcase our internal thought leadership.

Director of Growth

• Developed go-to-market strategies and oversaw the implantation for multiple client accounts. This included launching several shows, conducting customer research, overseeing content production and developing messaging for technical consulting clients.
• Trained consultants how to create thought leadership content and used interview formats to create content on behalf of SMEs.
•Developed and piloted new service offerings.

Director of Demand Generation

Outbound Podcast

CADENAS PARTsolutions

• Oversaw the content team at CADENAS PARTsolutions and led marketing and sales strategy for the PARTsolutions enterprise software.
•Work with engineering and software SMEs to create audience-focused content leveraging a lean internal marketing team and contractors.
•Wrote sales pages and long-form content for technical audiences.
Built a content creation network with partners and prospects.

Marketing Manager

• Created all the messaging, materials, articles, and website copy for the PARTsolutions enterprise software including technical engineering content.
• Established new positioning, messaging, pricing, and defined the sales process, by working hand-in-hand with key stakeholders.
•Cut the sales cycle from 18-24 months on average to 90 days for most customers and 30 days for our most recent customer.

Product Marketing Manager

The Business Identity Company

I ran a small marketing consulting company focused on customer research and marketing strategy.

Owner - Digital Marketing Strategist

Away We Go Travel Blog

My wife and I traveled around the world reviewing hotels. We would stay at high end hotels in exchange for visual content for their social media.

Travel Blogger + Hotel Photo-Video Specialist

Surveillance One

I was a technical writer and security technician.

Staff Writer - Technician

I can help you start conversations with your ideal customers on LinkedIn.

Most people think B2B marketing is about driving leads.

But that positions you as a commodity and drives down your price.

Great B2B marketing builds trust in the market as an individual and as a brand.

As my friend Bob Burg says, “All things being equal, people will do business with and
refer business to, those people they know, like and trust.”

But how do you build trust?

Is it with more generic outreach?

Bragadocious marketing?

AI comments?

No!

You build trust by having meaningful conversations with the right people.

You build trust by giving more in value than you take in payment. (Thanks again, Bob!)

You build trust by helping people overcome painful problems.

Why am I saying all of this?

I’ll tell you.

You can build trust and authority ridiculously fast by creating content WITH the people you want to know. Then sprinkle in content that illustrates your competence by solving painful problems.

Don’t know how to create content that starts conversations and builds authority?

That’s what I’m here for.

taplio

The Battle

Eden Bidani

Joseph Lewin

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