Show the world your tech is the hero they've been waiting for 🦸‍♂️ Conversion copywriter & messaging strategist for SaaS and tech companies

Feel like you're wasting marketing budget without getting any leads?

(Or worse -- getting leads that sales can’t close?)

Or like you're constantly losing deals to smarter-sounding competitors (with inferior products)?

Or like you're doing positioning and messaging exercises every 6-12 months (but always feel you're behind in the market)?

I can help you with that.

Hi I’m Eden 👋 and I help B2B SaaS companies stop burning marketing spend and start closing more deals -- despite tough customers, tough markets, and tough competition -- by helping you maintain message-market fit.

Here's what that looks like:

**Month 1: Achieve Message-Market Fit**

This is an intense 1 month sprint where we:

▶️Interview internal stakeholders across C-suite, Sales, Marketing, Product, and Customer Success (to find out where there’s misalignment and to fix it)
▶️ Interview 10 customers (to understand what’s on their mind and why they continue to choose you)
▶️ Conduct 5 win-loss interviews (to make sure we know exactly why deals close… or fall through)
▶️ Conduct competitive analyses (to make sure what you’re saying stands out from the competition)
▶️ Validate your new messaging with your target audience (to make sure it’ll work when it goes live)

The outcome? A messaging framework, home page, and sales deck that you *know* will convert as soon as you make it public.

**Month 2 - Onwards**: Maintaining Message-Market Fit

This is an ongoing monthly service that includes:

✅ Customer research interviews & analyses → Make sure Marketing and Sales know what’s *really* important to customers
✅ Win-loss interviews & analyses → Make sure everyone knows how to convert prospects into buyers
✅ Untapped buyer insights → Make sure your messaging speaks directly to your prospects’ shifting priorities (before they enter the market)
✅ Competitive monitoring → Make sure your messaging differentiated from both brand new startups and decades-old incumbents
✅ Message validation → Prove your messaging will resonate with real buyers
✅ Monthly alignment calls → To keep everyone in sync

Because when you have ongoing message-marketing fit, your marketing spend generates more good-fit leads, sales closes more of them, and prospects stop confusing you with competitors.

Want to learn more?

Send me a DM or book a 30-min (no obligation) call here: https://calendly.com/eden-bidani/30min

Eden Bidani

Freelance Copywriter

Kestrel Scientific Ltd

Founder and Director

NineSigma

Providing open innovation based technology research services to clients in support of their technology development efforts.

Technology Associate

Trinean

Trinean manufacture a micro-volume UV-Visable spectrophotometer for use in the quantification of biological molecules, DNA, RNA, PCR product, protein. I was esponsible for all aspects of the sales cycle from lead generation through evaluation to closing of the sale in the UK and Ireland.

Business Development Manager UK

Integromics

Key Account management responsibility for the StatMiner data analysis solution and the enterprise level OmicsHub omics data management and analysis solution.

European Pharma Manager

Self Employed

Working with US based life science companies to help them establish their commercial operations in the UK as a spring board for further business development in Europe.

Independent Contractor

Invitrogen

Responsible for pre-sales / sales of Vector NTI, Vector Xpression and PathBlazer desktop data analysis software solutions. In addition I was European Product Manager for the PathBlazer product.

Technical Sales Specialist

I'm a freelance copywriter specialising in short form copy. If you need a business, brand, product, club, organisation, campaign or anything else naming you've found the right man. I also create slogans, taglines, mission statements, and elevator pitches. 

I spent many years in the life science sector as a technical sales specialist for bioinformatics software. In late 2019 I decided I needed a change. In 2020 I started to retrain as a copywriter. My 'niche' is short form copy, as outlined above. 

If you have a naming project or you are in need of a slogan, tagline, mission statement or elevator pitch get in touch and let's see what we can create together.

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The Battle

Eden Bidani

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