Ed Forteau

Leader of the Genuine Connections Revolution | Helping Service Providers, Entrepreneurs, and Sales Professionals Build Authentic Relationships | Author of "No More Cringe” | Changing the Way We do Business on LinkedIn

I’m Ed Forteau, Business Growth Strategist, Community Builder, and Creator of The Strategic Ally Method.

I help relationship-driven entrepreneurs attract high-value clients…without chasing, cold pitching, or playing the content hamster wheel game.

If you’re great at what you do, but feel like sales turns you into someone you’re not, you're not broken.

You’ve just been sold the wrong playbook.

Most of my clients come to me feeling stuck.

They’re burned out from outreach that goes nowhere.

They hate the pressure to perform on social media.

And they’re tired of trying to be “everywhere” just to get noticed.

What I teach flips the script:

✅ Start warm, low-pressure conversations that naturally lead to business

✅ Tap into the trust you’ve already earned to unlock hidden opportunities

✅ Show up as a Strategic Ally, not another sales person or content clone

✅ Build “quiet authority” without shouting for attention

✅ Use simple, human systems that work even when you’re not online

Here’s a story I hear all the time:

A client spent months tweaking cold email campaigns.

They saw early wins…until everything stopped working.

Low replies. Spam folder black holes. Endless fixing.

They tried my method. DMed just ten warm messages to mutual connections of people they knew.
Two booked calls. One became a client.

Then came momentum.

They told me, “This just feels…different. Lighter.”

I said, “It’s less work than trying to save a sinking ship.”

That’s the shift:

From pushing and persuading to connecting and converting.

From guessing what strangers want to showing up where you’re already trusted.

You don’t need to become someone else to grow your business.

You just need a better way.

That’s why I created The Genuine Connection Alliance. It’s a private community for relationship-first entrepreneurs.

Inside, you’ll learn my frameworks, build a powerful support system, and attract clients through trust, not tactics.

It’s where my best clients come from, because they experience the method before they ever hire me.

If you believe business can be built through conversations, connection, and real value, let’s talk.

Or better yet, let’s start a conversation that leads to something real.

💬 DM me the word “Alliance” and I’ll send you the Genuine Connection Alliance overview doc. It might be the missing piece you’ve been looking for.

EMAIL DELIVERABILITY EXPERT - Get More Of Your Emails Delivered, Seen, Opened, Read, and Clicked

▶ 𝐖𝐇𝐎 𝐈𝐒 𝐓𝐇𝐈𝐒 𝐅𝐎𝐑:
• Any business that uses email to communicate with prospects, clients, or customers that have experienced their emails going to spam, or not getting delivered
• Any business that wants their email accounts set up properly to ensure high deliverability
Why? Nothing has a greater/more immediate impact on your bottom line than fixing email deliverability issues

▶ 𝐖𝐇𝐀𝐓 𝐖𝐄 𝐃𝐎:
• Fix any types of email deliverability problems so more of your emails are delivered, seen, opened, and clicked
• Setup your email infrastructure so your emails land in your recipient's primary inbox
• Setup email reporting and monitoring to catch problems early, to avoid lost revenue
• Provide advice on the right email marketing platform to use to meet your objectives

▶ 𝐏𝐑𝐎𝐁𝐋𝐄𝐌𝐒 𝐖𝐄 𝐅𝐈𝐗:
We provide the peace of mind that you are receiving the maximum ROI from emails, because all forms of your emails are delivered. This includes:
• Cold Emails
• Subscription Emails
• Support Ticket Emails
• Proposal Emails
• Contracts via Email
• Invoice/billing Emails
• Transactional Emails
• Marketing Emails
• Contact Us Forms

▶ 𝐒𝐎𝐋𝐔𝐓𝐈𝐎𝐍𝐒:
• Email Deliverability Audit - Identifies the source of 90% of email deliverability issues
• DMARC Reporting/Monitoring - Monitors the health of your email accounts and pinpoints the issues that happen infrequently
• Domain Reputation Recovery - Our proprietary method of improving the reputation of a damaged domain in under 30 days
• Email Infrastructure Setup - Ensures maximum email deliverability and protects your domain reputation
• Email Deliverability Repair - Our team has a combined 28+ years in fixing email deliverability issues

▶ 𝐄𝐗𝐏𝐄𝐂𝐓𝐄𝐃 𝐎𝐔𝐓𝐂𝐎𝐌𝐄𝐒:
• 95%+ email deliverability rate
• An immediate increase in email open and click-through rates
• On average, a 200-400% increase in email-related revenue

▶ 𝐖𝐇𝐀𝐓 𝐎𝐔𝐑 𝐂𝐋𝐈𝐄𝐍𝐓𝐒 𝐒𝐀𝐘:
• See our LinkedIn Service Reviews

AI is making routine work faster and cheaper.   

That creates an assumption inside most firms:  If we free up our people’s time, they’ll naturally move into more strategic, higher-value work. 

In reality, that rarely happens.   

Most teams are still:   

• Operating in reactive, fragmented workflows   

• Pulled into constant low-level decision traffic  

• Measured on activity rather than the value they create for clients   

• Structured for execution and busyness, not strategic output   

So AI increases speed. But speed alone does not create competitive advantage. If everyone can produce the same work faster, price becomes the differentiator — and margins come under pressure. 

I work with leadership teams in professional services to turn AI-driven efficiency into measurable competitive advantage. 

This means: 

• Defining a clear Human–AI division of labour 

• Shifting people into consistently delivering higher-value client work (not busy work)

• Redesigning workflows around strategic output, not activity 

• Embedding leadership standards that reinforce value creation 

For 25 years, I’ve worked across elite sport, financial services, insurance and professional services — helping organisations perform at their best under sustained change and pressure. 

I’ve worked with 20,000+ leaders and professionals and authored two #1 best-selling books on performance in the AI era. If you’re exploring how to move beyond AI adoption — and ensure AI is strengthening your competitive position rather than just increasing speed — feel free to message me directly. 

📘 Start here → Train Your Brain for the AI Revolution 

You can also DM me, or email me here: 📩 contact@tougherminds.co.uk

Jon Finn

Looking forward to hosting this session on the new profession emerging as AI restructures work. 

If you’re serious about where organisational value is shifting, join us. 

If you can’t attend live, register and we’ll send the replay. 

Andrew Foster Catherine Grant Jim McKenna

Dr. Jon Finn

Helping leadership teams redesign how their people work so AI strengthens competitive advantage | Human–AI Performance Advisor | Founder, Human–AI Performance Psychology™ | 2× #1 Bestselling Author

AI is no longer experimental.

It is restructuring roles, teams, and entire industries.

For many routine cognitive tasks, it is faster and cheaper than human labour. 

That doesn’t eliminate the need for skilled professionals — but it does fundamentally reshape what organisations value, and what they are willing to pay for.

As this shift accelerates, one capability is becoming disproportionately important:

- The ability to help individuals and teams operate at a level AI cannot replicate.
- This isn’t about learning more tools.
- It’s about mastering human cognitive performance in an AI-augmented world — and helping others do the same.

In my upcoming live session, I’ll unpack:
• Why AI restructuring is creating demand for a new kind of performance specialist
 • What differentiates high-value human work from routine cognitive output
 • How Brain State mastery forms the foundation of the Human–AI Edge
 • The first steps to developing this capability yourself
If you’re thinking seriously about where professional value is shifting — and how to position yourself on the right side of that shift — you’re welcome to join us.

View event: The New Profession Emerging in the AI Era Every Organisation Now Needs

The New Profession Emerging in the AI Era Every Organisation Now Needs

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The Battle

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