Ed Forteau

Leader of the Genuine Connections Revolution | Helping Service Providers, Entrepreneurs, and Sales Professionals Build Authentic Relationships | Author of "No More Cringe” | Changing the Way We do Business on LinkedIn

I’m Ed Forteau, Business Growth Strategist, Community Builder, and Creator of The Strategic Ally Method.

I help relationship-driven entrepreneurs attract high-value clients…without chasing, cold pitching, or playing the content hamster wheel game.

If you’re great at what you do, but feel like sales turns you into someone you’re not, you're not broken.

You’ve just been sold the wrong playbook.

Most of my clients come to me feeling stuck.

They’re burned out from outreach that goes nowhere.

They hate the pressure to perform on social media.

And they’re tired of trying to be “everywhere” just to get noticed.

What I teach flips the script:

✅ Start warm, low-pressure conversations that naturally lead to business

✅ Tap into the trust you’ve already earned to unlock hidden opportunities

✅ Show up as a Strategic Ally, not another sales person or content clone

✅ Build “quiet authority” without shouting for attention

✅ Use simple, human systems that work even when you’re not online

Here’s a story I hear all the time:

A client spent months tweaking cold email campaigns.

They saw early wins…until everything stopped working.

Low replies. Spam folder black holes. Endless fixing.

They tried my method. DMed just ten warm messages to mutual connections of people they knew.
Two booked calls. One became a client.

Then came momentum.

They told me, “This just feels…different. Lighter.”

I said, “It’s less work than trying to save a sinking ship.”

That’s the shift:

From pushing and persuading to connecting and converting.

From guessing what strangers want to showing up where you’re already trusted.

You don’t need to become someone else to grow your business.

You just need a better way.

That’s why I created The Genuine Connection Alliance. It’s a private community for relationship-first entrepreneurs.

Inside, you’ll learn my frameworks, build a powerful support system, and attract clients through trust, not tactics.

It’s where my best clients come from, because they experience the method before they ever hire me.

If you believe business can be built through conversations, connection, and real value, let’s talk.

Or better yet, let’s start a conversation that leads to something real.

💬 DM me the word “Alliance” and I’ll send you the Genuine Connection Alliance overview doc. It might be the missing piece you’ve been looking for.

EMAIL DELIVERABILITY EXPERT - Get More Of Your Emails Delivered, Seen, Opened, Read, and Clicked

▶ 𝐖𝐇𝐎 𝐈𝐒 𝐓𝐇𝐈𝐒 𝐅𝐎𝐑:
• Any business that uses email to communicate with prospects, clients, or customers that have experienced their emails going to spam, or not getting delivered
• Any business that wants their email accounts set up properly to ensure high deliverability
Why? Nothing has a greater/more immediate impact on your bottom line than fixing email deliverability issues

▶ 𝐖𝐇𝐀𝐓 𝐖𝐄 𝐃𝐎:
• Fix any types of email deliverability problems so more of your emails are delivered, seen, opened, and clicked
• Setup your email infrastructure so your emails land in your recipient's primary inbox
• Setup email reporting and monitoring to catch problems early, to avoid lost revenue
• Provide advice on the right email marketing platform to use to meet your objectives

▶ 𝐏𝐑𝐎𝐁𝐋𝐄𝐌𝐒 𝐖𝐄 𝐅𝐈𝐗:
We provide the peace of mind that you are receiving the maximum ROI from emails, because all forms of your emails are delivered. This includes:
• Cold Emails
• Subscription Emails
• Support Ticket Emails
• Proposal Emails
• Contracts via Email
• Invoice/billing Emails
• Transactional Emails
• Marketing Emails
• Contact Us Forms

▶ 𝐒𝐎𝐋𝐔𝐓𝐈𝐎𝐍𝐒:
• Email Deliverability Audit - Identifies the source of 90% of email deliverability issues
• DMARC Reporting/Monitoring - Monitors the health of your email accounts and pinpoints the issues that happen infrequently
• Domain Reputation Recovery - Our proprietary method of improving the reputation of a damaged domain in under 30 days
• Email Infrastructure Setup - Ensures maximum email deliverability and protects your domain reputation
• Email Deliverability Repair - Our team has a combined 28+ years in fixing email deliverability issues

▶ 𝐄𝐗𝐏𝐄𝐂𝐓𝐄𝐃 𝐎𝐔𝐓𝐂𝐎𝐌𝐄𝐒:
• 95%+ email deliverability rate
• An immediate increase in email open and click-through rates
• On average, a 200-400% increase in email-related revenue

▶ 𝐖𝐇𝐀𝐓 𝐎𝐔𝐑 𝐂𝐋𝐈𝐄𝐍𝐓𝐒 𝐒𝐀𝐘:
• See our LinkedIn Service Reviews

𝗜 𝗰𝗼𝗮𝗰𝗵 𝗮𝗺𝗯𝗶𝘁𝗶𝗼𝘂𝘀 𝗹𝗲𝗮𝗱𝗲𝗿𝘀 𝗮𝗻𝗱 𝘀𝗮𝗹𝗲𝘀 𝘁𝗲𝗮𝗺𝘀 𝗶𝗻 𝗨𝗹𝘁𝗿𝗮-𝗟𝘂𝘅𝘂𝗿𝘆, 𝗔𝗿𝘁𝘀 & 𝗗𝗲𝘀𝗶𝗴𝗻 𝘁𝗼 𝗿𝗮𝗶𝘀𝗲 𝗲𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁, 𝗽𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲, 𝗮𝗻𝗱 𝗶𝗺𝗽𝗮𝗰𝘁.

I know that true luxury lies in continuous growth — personal, professional & cultural.
My journey from 20+ years at CHANEL to becoming a global Ultra-Luxury, Arts & Design performance coach is guided by one principle: elevate your standards, and your results will follow.

At CHANEL, I led high-impact projects and built lasting client relationships across global markets. Those years taught me that excellence in luxury is never about shortcuts — it’s about precision, creativity, and human connection. Today, I bring that approach to my coaching practice, bridging ultra-luxury retail, contemporary arts, and heritage design — from Ferrari and De Beers to Carpenters Workshop Gallery and Pierre Frey.

𝗠𝘆 𝗔𝗽𝗽𝗿𝗼𝗮𝗰𝗵: 𝗜𝗻𝘀𝗶𝗴𝗵𝘁 𝗧𝗵𝗿𝗼𝘂𝗴𝗵 𝗘𝗻𝗾𝘂𝗶𝗿𝘆(𝗜𝗧𝗘)
My method, Insight Through Enquiry, combines NLP, strategic questioning, and tailored guidance. 
It challenges ambitious professionals to go deeper, unlocking clarity, confidence, and measurable results.

𝗧𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝘃𝗲 𝗖𝗼𝗮𝗰𝗵𝗶𝗻𝗴 & 𝗠𝗲𝗻𝘁𝗼𝗿𝗶𝗻𝗴
1️⃣ Raise Your Engagement (RYE): Transforms ultra-luxury, arts & design leaders and sales teams. 
Trusted by Dior, De Beers, YSL, Condé Nast & Carpenters Workshop Gallery, it develops sales excellence, leadership impact, and sustainable growth.

2️⃣ YourNextAdventure™: Supports executives & Expats navigating career transitions, helping ambitious professionals make confident, purposeful choices.

𝗣𝗿𝗼𝘃𝗲𝗻 𝗜𝗺𝗽𝗮𝗰𝘁
With 6,000+ hours of coaching & 10+ certifications, I combine experience with practice. 
My clients know transformation isn’t theory — it’s applying the right frameworks in real business contexts.

𝗧𝗵𝗼𝘂𝗴𝗵𝘁 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽
As a TEDx speaker, Forbes Council Expert, and HBR Council member, I share insights on growth, leadership, and transformation. True influence comes from clarity, empathy, & purpose.

𝗠𝗼𝘁𝘁𝗼𝘀
Two principles guide my work:
1️⃣ Always Be Learning(ABL)
2️⃣ Always Be Testing(ABT)

𝗖𝗮𝗹𝗹 𝘁𝗼 𝗔𝗰𝘁𝗶𝗼𝗻
“𝘠𝘰𝘶 𝘥𝘰𝘯’𝘵 𝘩𝘢𝘷𝘦 𝘵𝘰 𝘣𝘦 𝘨𝘳𝘦𝘢𝘵 𝘵𝘰 𝘴𝘵𝘢𝘳𝘵, 𝘣𝘶𝘵 𝘺𝘰𝘶 𝘩𝘢𝘷𝘦 𝘵𝘰 𝘴𝘵𝘢𝘳𝘵 𝘵𝘰 𝘣𝘦 𝘨𝘳𝘦𝘢𝘵.” ZigZiglar

I help leaders and sales teams in Ultra-Luxury, Arts & Design raise their engagement, performance, and long-term impact.

If you’re ready to elevate leadership, transform sales, or redefine success with purpose, let’s connect.

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