Ed Forteau

EdForteau.com

No More Cringe is not just a book; it's a movement. Are you tired of aggressive, pushy sales tactics that feel inauthentic and make interactions awkward and uncomfortable? It's time to join the Genuine Connections Revolution.

As a business consultant, I'm dedicated to helping professionals build genuine, impactful relationships on LinkedIn. My book, No More Cringe, introduces The Strategic Ally Method, a revolutionary system that transforms cringe-worthy interactions into empowering, authentic connections.

▶ 𝐖𝐡𝐨 𝐒𝐡𝐨𝐮𝐥𝐝 𝐑𝐞𝐚𝐝 𝐓𝐡𝐢𝐬 𝐁𝐨𝐨𝐤?

👔	Professional Service Providers: Consultants, coaches, advisors, and freelancers seeking deeper client connections.
💡	Entrepreneurs and Small Business Owners: Those yearning for a more human, effective client acquisition approach.
📊	Sales and Marketing Professionals: Tired of high rejection rates and low ROI.
🕒	Busy Professionals: Juggling demanding careers and personal lives, needing strategies that resonate with their values.
🤝	Socially Conscious Individuals: Valuing sincerity and professionalism, craving authentic engagement.

▶ 𝐂𝐨𝐫𝐞 𝐏𝐫𝐨𝐛𝐥𝐞𝐦𝐬 𝐀𝐝𝐝𝐫𝐞𝐬𝐬𝐞𝐝:

🔄	The relentless struggle with inconsistent client acquisition.
😣	Gut-wrenching frustration and anxiety from traditional marketing strategies.
⚡	Overwhelming pressure from ineffective outreach techniques.

▶ 𝐖𝐡𝐲 𝐓𝐡𝐢𝐬 𝐁𝐨𝐨𝐤 𝐢𝐬 𝐟𝐨𝐫 𝐘𝐨𝐮:

⚖️	Aligns with Your Values: Integrity, professionalism, and work-life balance.
💆	Addresses Emotional Pain Points: Relieves stress, builds confidence, and banishes hopelessness.
🛤️	Offers a Clear Path to Success: Practical, step-by-step guidance to transform LinkedIn outreach.

Say goodbye to cringe and hello to real impact. Your journey to transforming LinkedIn outreach starts here. Purchase No More Cringe on Amazon for only $2.99 and start building genuine connections that lead to lasting success.

Join the Genuine Connections Revolution today!

Author of "No More Cringe: How to Transform LinkedIn Outreach from Awkward to Real Impact"

EdForteau.com, a division of Win/Win Professional Marketing and Sales Association, is a Digital Marketing Agency that helps local small businesses compete, and win, against their larger regional and national competitors who have big budgets and in-house marketing departments.

We provide unique, yet simple, solutions for local businesses in the complex and rapidly changing world of digital marketing.

Digital Marketing is complex and confusing. We make it simple and profitable.

Email Marketing Coaching/Consulting & Digital Marketing Coaching/Consulting

Email Open Rate Optimization

▶ 𝐖𝐇𝐎 𝐈𝐒 𝐓𝐇𝐈𝐒 𝐅𝐎𝐑:
• Any business that uses email to communicate with prospects, clients, or customers that have experienced their emails going to spam, or not getting delivered
• Any business that wants their email accounts set up properly to ensure high deliverability
Why? Nothing has a greater/more immediate impact on your bottom line than fixing email deliverability issues

▶ 𝐖𝐇𝐀𝐓 𝐖𝐄 𝐃𝐎:
• Fix any types of email deliverability problems so more of your emails are delivered, seen, opened, and clicked
• Setup your email infrastructure so your emails land in your recipient's primary inbox
• Setup email reporting and monitoring to catch problems early, to avoid lost revenue
• Provide advice on the right email marketing platform to use to meet your objectives

▶ 𝐏𝐑𝐎𝐁𝐋𝐄𝐌𝐒 𝐖𝐄 𝐅𝐈𝐗:
We provide the peace of mind that you are receiving the maximum ROI from emails, because all forms of your emails are delivered. This includes:
• Cold Emails
• Subscription Emails
• Support Ticket Emails
• Proposal Emails
• Contracts via Email
• Invoice/billing Emails
• Transactional Emails
• Marketing Emails
• Contact Us Forms

▶ 𝐒𝐎𝐋𝐔𝐓𝐈𝐎𝐍𝐒:
• Email Deliverability Audit - Identifies the source of 90% of email deliverability issues
• DMARC Reporting/Monitoring - Monitors the health of your email accounts and pinpoints the issues that happen infrequently
• Domain Reputation Recovery - Our proprietary method of improving the reputation of a damaged domain in under 30 days
• Email Infrastructure Setup - Ensures maximum email deliverability and protects your domain reputation
• Email Deliverability Repair - Our team has a combined 28+ years in fixing email deliverability issues

▶ 𝐄𝐗𝐏𝐄𝐂𝐓𝐄𝐃 𝐎𝐔𝐓𝐂𝐎𝐌𝐄𝐒:
• 95%+ email deliverability rate
• An immediate increase in email open and click-through rates
• On average, a 200-400% increase in email-related revenue

▶ 𝐖𝐇𝐀𝐓 𝐎𝐔𝐑 𝐂𝐋𝐈𝐄𝐍𝐓𝐒 𝐒𝐀𝐘:
• See our LinkedIn Service Reviews

EMAIL DELIVERABILITY EXPERT - Get More Of Your Emails Delivered, Seen, Opened, Read, and Clicked

The most common email deliverability questions we answer in regards to email infrastructure.

Email Infrastructure - Consists of the moving parts that ensure your marketing and transactional emails are delivered to your recipient. They consist of your Sender IP(s), Domain Reputation, Proper Email Authentication, Feedback Loops, Reporting and Management Tools, etc.

Email Authentication - DKIM, SPF, and DMARC - Mailbox providers are tightening their security protocols, making email authentication more important. Proper authentication of DKIM and SPF is a must. Setting your DMARC policy to "Quarantine" or "Reject" shows the mailbox providers you are serious about protecting your email from phishing and spoofing attacks.

Sender IP - Two types: Shared IPs & Dedicated IPs. Sender IPs are the location from which your emails are sent, and play a big role in where mailbox providers place your emails. If your Sender IP Reputation is high, you will have good email deliverability. If it is poor, your emails are most likely to end up in spam or blocked. The quality of the Sender IPs you are assigned is the luck of the draw. ESPs are unlikely to change them, once they are assigned. If you are sending a high volume of emails, and following best email practices, we advise purchasing a Dedicated IP.

Domain Reputation - Similar to the IP address, the sending domain carries a reputation that affects deliverability. To protect your mail domain, we advise setting up subdomains for different email functions. For example, support.store.com for customer service requests and transactional emails, info.store.com for marketing emails. This way if your subdomain for marketing emails gets compromised (low engagement, spam complaints, etc.) it will not affect your transactional emails.

Periodically run your Sender IPs and Sender Domain through a blacklist checker, such as MX Toolbox, to make sure that they are not flagged for spam or other complaints that would lead to blacklisting.

Email Deliverability Consultant | Email Authentication | Sender IP | Domain Reputation

The most common email deliverability questions we answer in regard to email engagement and list segmentation.

Sender History - Your email history plays a role in where your emails will be placed. How your subscribers have engaged with your emails. If your Domain and Sender IPs have been on any Blacklists. If you have a history of Spam Complaints. The age of your Domain.

Engagement - Mailbox providers' algorithms track the user engagement of your emails. If subscribers don't open your emails, or repeatedly delete your emails without opening them, that may cause the mailbox provider to filter your emails into a subfolder. Excessive complaints and unsubscribes could cause the mailbox provider from accepting any emails from your company. High email engagement (such as users opening, clicking, and replying) positively impact email deliverability.

Email Volume - The lower your email volume, the less recourses are required by the mailbox providers to process your emails. The mailbox providers are more likely to treat your emails favorably, resulting in high email deliverability.

Email Regularly - Have a regular schedule for sending emails to your list. This is especially important if you mainly send email blasts. Ideally, send emails on a regular day and time. The best days and times to send it are Tues 9:00-11:00 AM, and then Thurs. 9:00-11:00 AM.

List Segmentation - Use email automation to segment your list and send emails based on subscriber behavior. Doing this will increase subscriber engagement. As well, send emails out in much smaller batches, which puts less strain on the mailbox provider's resources, resulting in higher email deliverability.

▶︎ 𝐖𝐇𝐀𝐓 𝐎𝐔𝐑 𝐂𝐋𝐈𝐄𝐍𝐓𝐒 𝐒𝐀𝐘:
See our LinkedIn Service Reviews

We post new articles on email deliverability regularly on our LinkedIn Business Page - https://www.linkedin.com/company/email-open-rate-optimization/

Email Engagement | List Segmentation

The most common email deliverability questions we answer in regard to why emails go into spam because of email copy/content.

List Quality - Add subscribers to your list that want to hear from you. Use double opt-in vs. single opt-in. Move unengaged subscribers to a re-engagement list after 60 days, and remove them after 120 days.

Content - Spammy/salesy copy is more likely to get your emails placed in the promotional folder than the spam folder. But today, email code is more closely scrutinized. Mailbox providers want to see clean code in your emails. Avoid potentially malicious code, such as <embed> tags or JavaScript. Ensure the code from any third-party apps you are using has clean code. Check the domain reputation of any links in your body copy. Do not use link shorteners.

Bounces and Spam Traps - Verify all emails before you start emailing them to ensure there aren't any spam traps. Remove emails that frequently bounce.

Spam Complaints - Keep your spam complaints low (under 0.1%). If you make it difficult for subscribers to unsubscribe, they will mark your email as spam. Place your unsubscribe link(s) in places that are easy to see. Remove inactive subscribers from your main list after 60 days of inactivity. Subscribe to Google Postmaster Tools. 

Using All CAP (subject line or body copy) - Using all CAPs or excessive punctuation in the subject line or body of your emails raises a red flag and can get your emails placed in the promotional folder (at best) or the spam folder (at worst), and possibly blocked.

Subject Lines - 47% of email recipients open their emails solely based on the subject line alone, while 69% of recipients report spam emails based on the subject line. (Source: Grammarly)

▶︎ 𝐖𝐇𝐀𝐓 𝐎𝐔𝐑 𝐂𝐋𝐈𝐄𝐍𝐓𝐒 𝐒𝐀𝐘:
See our LinkedIn Service Reviews

We post new articles on email deliverability regularly on our LinkedIn Business Page - https://www.linkedin.com/company/email-open-rate-optimization/

Email Copy | Subject Lines | List Quality | Spam Complaints

Business Rainmakers

Founder

Exit Success Lab

Exit Success Lab is a transformative community dedicated to guiding CEOs and entrepreneurs in enhancing the value of their businesses and ensuring more lucrative options upon exit.

It achieves this by bringing together vetted professional B2B service providers with successful entrepreneurs to create a think tank for solving challenging business problems. There are monthly trainings, office hours, and networking meetings.

As a faculty member who specializes in Database Equity Marketing, my role is to equip Exit Success Lab members with tailored strategies to optimize their databases (including client lists, prospect lists, and email databases). By leveraging database equity, members can amplify their business's appeal, streamline client acquisition processes, and foster sustained growth.

With a focus on cultivating a culture of continuous improvement and mastery of business strategy, Exit Success Lab empowers entrepreneurs to strengthen their business value and pave the way for a prosperous future.

Faculty Member - Database Equity Architect

Business Rainmaker

▶ 𝐖𝐇𝐎 𝐈𝐒 𝐓𝐇𝐈𝐒 𝐅𝐎𝐑:
• Businesses where email is a critical part of their sales process
• Entrepreneurs who want to achieve a higher ROI with their email campaigns
• B2B Marketers looking for more cost-efficient options to paid ads for client acquisition
➣ We are the best fit for result-oriented entrepreneurs who want to maximize the performance of email in all of their marketing activities.

▶ 𝐖𝐇𝐀𝐓 𝐖𝐄 𝐃𝐎:
• Fix underperforming email marketing campaigns
• Implement strategies to improve the quality of your list (prospect list or subscriber list)
• Advise on the most effective email marketing strategies and tactics, and customize them for your situation
➣ Create a framework for consistent and predictable results utilizing the latest behavioral email marketing automation methods

▶ 𝐏𝐑𝐎𝐁𝐋𝐄𝐌𝐒 𝐖𝐄 𝐅𝐈𝐗:
• email campaigns
• email open rates
• email click-through rates
• email engagement
• email sales conversion
• email list management
• email infrastructure
• poor email deliverability
• scaling email marketing campaigns

▶ 𝐇𝐎𝐖 𝐈𝐓 𝐖𝐎𝐑𝐊𝐒:
1. Evaluate your current email marketing campaigns
2. Provide a detailed execution plan for improvement
3. Work with you, and/or your team, to implement the plan
➣ We see email marketing strategy and consulting as a collaborative effort between us. We act as your guide to ensure all of your email communication is delivered and seen by the right people, at the right time, so you achieve your marketing and sales goals.

▶ 𝐄𝐗𝐏𝐄𝐂𝐓𝐄𝐃 𝐎𝐔𝐓𝐂𝐎𝐌𝐄𝐒:
• Increased email open and click-through rates (typically 2X higher than the industry average)
• 200 - 400% average revenue increase from email marketing campaigns

▶ 𝐖𝐇𝐀𝐓 𝐎𝐔𝐑 𝐂𝐋𝐈𝐄𝐍𝐓𝐒 𝐒𝐀𝐘:
"Truly an amazing experience working with EORO. They're professional and incredibly knowledgeable in all things email. Will certainly continue working together."
~ Joel Waldenbäck, Co-Founder på Zutobi

Email Marketing Strategy | Email Marketing Specialist | Email Automation

Wandering Media Group

Wandering Media Group provides email marketing services to the travel market. Services include:
Email Deliverability
Email Automation
Email List Management

B2B Email Marketing | Email Copywriting | Email List Management

Win/Win Professional Marketing & Sales Association

For over 28 years, Win/Win Professional Marketing & Sales Association has advised small to medium-sized businesses to implement sales and marketing systems that increase revenue.

Growth Marketing Specialist | Digital Marketing Specialist | Public Speaker & Trainer

OneGuide

Providing 1:1 Email marketing strategy, including email deliverability and email automation coaching through OneGuide, an expertise platform that connects high-growth B2B software companies with experienced advisors.

Link: https://askoneguide.com/authors/ed-forteau/

Advisor

Leader of the Genuine Connections Revolution | Helping Service Providers, Entrepreneurs, and Sales Professionals Build Authentic Relationships | Author of "No More Cringe” | Changing the Way We do Business on LinkedIn

I’m Ed Forteau, Business Growth Strategist, Community Builder, and Creator of The Strategic Ally Method.

I help relationship-driven entrepreneurs attract high-value clients…without chasing, cold pitching, or playing the content hamster wheel game.

If you’re great at what you do, but feel like sales turns you into someone you’re not, you're not broken.

You’ve just been sold the wrong playbook.

Most of my clients come to me feeling stuck.

They’re burned out from outreach that goes nowhere.

They hate the pressure to perform on social media.

And they’re tired of trying to be “everywhere” just to get noticed.

What I teach flips the script:

✅ Start warm, low-pressure conversations that naturally lead to business

✅ Tap into the trust you’ve already earned to unlock hidden opportunities

✅ Show up as a Strategic Ally, not another sales person or content clone

✅ Build “quiet authority” without shouting for attention

✅ Use simple, human systems that work even when you’re not online

Here’s a story I hear all the time:

A client spent months tweaking cold email campaigns.

They saw early wins…until everything stopped working.

Low replies. Spam folder black holes. Endless fixing.

They tried my method. DMed just ten warm messages to mutual connections of people they knew.
Two booked calls. One became a client.

Then came momentum.

They told me, “This just feels…different. Lighter.”

I said, “It’s less work than trying to save a sinking ship.”

That’s the shift:

From pushing and persuading to connecting and converting.

From guessing what strangers want to showing up where you’re already trusted.

You don’t need to become someone else to grow your business.

You just need a better way.

That’s why I created The Genuine Connection Alliance. It’s a private community for relationship-first entrepreneurs.

Inside, you’ll learn my frameworks, build a powerful support system, and attract clients through trust, not tactics.

It’s where my best clients come from, because they experience the method before they ever hire me.

If you believe business can be built through conversations, connection, and real value, let’s talk.

Or better yet, let’s start a conversation that leads to something real.

💬 DM me the word “Alliance” and I’ll send you the Genuine Connection Alliance overview doc. It might be the missing piece you’ve been looking for.

Julien Fortuit Agency

Elevate your people…and watch them transform the sales floor.

This service has a far greater ROI than investing in a new red carpet. 

Luxury Sales Management & Sales Associates interested in building professional acumen, high-value status, and remarkable client relationships.

When sales are sluggish, nobody wins. When turnover is high, the money that went to training is flushed. When management has to micromanage, they (and their team) are miserable. When too few people experience success within an enterprise, too many people suffer, including the customer. 

You want autonomous, quick-thinking, sales people who take immense pride in the (let’s be honest) extremely difficult work they do. You want them expanding their fitness as a professional, so they elevate your brand and continuously grow your sales. You want your training to be worth the expense. And you want your managers intelligently using their time to maximize efficiency.

Teach your employees to take pride in what they do. 
Raise Your Engagement is a unique, high-touch training program completely different from the usual, Rah-rah-rah, Sales Boosting, "always be closing" approach with effects that last a week if you're lucky. 

Our process is designed for lasting change, turning sales "staff" into Experts.

And we teach management how to manage a caliber of employee that needs incentive to STAY.

Few can go from University or a lower stakes industry to the intensity of luxury. But once you make someone officially amazing at their job…there’s no turning back.
Let's discuss investing in your team.


Additional Services Available upon Request.
All of which are customizable to your specific needs:

- Gallup Strengths Workshop for out-of-sync teams.
- Speeches and Rountables to put teams back on track.
- RaiseYourEngagemen in one day - Fair, High End, HNW or VIC Clients Events Preparation.

Currently touring worldwide in NYC, London, and Paris with more to come.
Consult with Julien to add a stop in your city

Raise Your Engagement: Performance coaching and mentoring for Luxury Enterprise Personnel

Understand yourself, what you want, and what action you need to take. 
This is a Master Study on the topic of YOU.

Quit drifting, get unstuck, and understand (finally) what you’re supposed to do next.
Enough is enough.

Introducing Your Next Adventure™.
Expats Entrepreneurs desiring growth, professionals pivoting their careers: 

You’d love to regain your creative energy, make clear decisions, and experience the deep satisfaction of having life and career direction. But currently, you're sick of your own skin. The mild depression, the lack of clarity, and most of all, your career trajectory that just "isn't working" (because it isn't going anywhere) is killing your mojo.

At this point in life, some of your previous choices haven't gone according to plan, so you don't trust yourself. You keep telling yourself stories that you're too old or too young to make a change.  And the stakes feel cripplingly high because what if you stick your neck out only to regret it later?

What's worse: Staying put due to lack of faith in yourself? Or moving forward somehow only to fail?

These are extraordinarily serious questions that make one wish for a crystal ball that could tell you what to do. And while that particular item is impossible to get your hands on, what IS absolutely possible...is that you can build an Instruction Manual that does the same thing, only better. 
Because it's not telling you what to do. YOU are telling you what to do.
I mean, you wrote the damn manual on yourself ;)

Our objective is to transform self-doubt, uncertainty & lack of direction into confident, knowledgeable, and calculated action. We don't waste time just talking about change - we actually make it happen with excitement on our side.


The point of our work is never to receive the answer (you don't need that). 
The point is to know yourself so well - you can feel the answer in your bones.

We’re FAR more powerful when we know WHO we are and what we have to do next.

Your Next Adventure™: Coaching for ambitious professionals becoming powerful decision makers

Get the ideal education, make the right decisions early, and land the right career.
This is the program adults wish they had when they were young.

Avoid uncertainty and become the 3% of the next generation to know yourself, choose the right education, and accept the most appropriate professional experiences that launch a rewarding career.
[Enroll today]

Two things happen to young people when they set out on their own:
1. One, they pick a career path based on advice, bias, pressure, arbitrary metrics, or some romantic notion of a lifestyle they think they want. And years later, after they’ve devoted years and money to that “dream” —— they realize they hate it.
or 
2. they aimlessly drift… often for years, if not the rest of their life.

Here’s WHY this is happening:
- Young people are given directions, but no compass of their own.
- They get conflicting info about University.
- They don’t know what their focus should be.
- The fear of failure is paralyzing.
- Social media and the news adds to their anxiety and paralysis.


Get their ideal education, make the right decisions, and land the right career.

Kids need a better program that, unfortunately, isn’t offered in schools. Introducing.

Kids get ZERO 1:1 education on “knowing themselves” until they’re full-blown adults in therapy trying to understand why they’re unhappy. Or when they’re enrolled in later-in-life coaching trying, for the first time, to figure out WHO they really are.
One of the biggest pains and sources of anxiety in the developed world is being aimless – not knowing what to do next as the clock keeps ticking. As a society, ignoring this pain is extremely negligent considering that it’s avoidable. Because everyone has an internal compass…it’s just that barely anyone knows how to use it.

We’re tasking KIDS to know the answer to these fully adult questions (that most adults can’t even answer!). So I propose we train them to do so…

The Missing Curriculum: Coaching intensive for young adults, ages 17-22 (pre or post college)

Brand, Offer, & Sales Development for the professionals & artists who want to make money.

Transform your daily business practices, so they finally work for you. 

This is a closed offer, exclusively for Entrepreneurs enrolled in the Your Next Adventure™ program.

Leap Out & Level Up™: Original & non-Conformist Business Development Coaching & Mentoring

YourNextAdventure™ eAcademy

Welcome to the only online self-discovery program for non-lazy people who would follow their dream…IF only they knew what it was.
Discover what really makes you tick.

You’re not lost or lazy. You just don’t know who you are yet.

The YNA Academy was built to prevent the unspoken tragedy millions of people experience everyday - They have Energy, Passion, and Desire for Life….but they have NO IDEA what to do with it.

These questions get even harder when you have multiple interests and are sorta good at a lot of things. You’re in the middle of THE BIG HAIRY QUESTION: What do I do with my life? And frankly…
THE BIG HAIRY QUESTION sucks.

In the BIG HQ:
▪️You have too many false starts. You begin pursuing something, doubt takes over that you’re pursuing the wrong path, and before you know it, you’re back to square one.
▪️You waste time. All the stewing with no action is taking you nowhere fast and the anxiety builds.
▪️You’re a deer in headlights. Even if you have an inkling of what the goal is - you have no clue how to get there which means your career isn’t starting.
▪️You have no sweet spot. You know you’re decent at many things and perhaps there’s a few areas of interests, but what do they have to do with each other and how could you possibly choose?
▪️There’s no priority. If you don’t know the order of importance in your day-to-day life, your time management is non-existent, which makes you feel very unaccomplished, even depressed, at the end of a very busy day.
▪️ You “Zombie Mode.” A.k.a., you make an excess of poor choices with your time.

You’re afraid. Afraid of change, other people’s opinions, of making the wrong choice, and that’s affecting your ability to be light and daring and confident.

Knowing who you are and what you want is the only way to STOP suffering in the suck, get your shit together, and achieve your most daring goals. And it’s why The YNA Academy exists.

Your Next Adventure™ Academy (eLearning)

Before launching into anything new and transformative, you MUST assess where you are right now. 
Imagine how useless a map would be if you didn’t know where you were on it!

This module will become your benchmark - it’s the place of deep discomfort, unhappiness, and confusion you will leave behind. Don’t ignore this step. It will be important for completing other exercises in your later modules.

Module 01 - The Reality Check

What's the single concept fueling the engine of your actions?
Why do you want what you want?
What is it you truly care about?

Through deep introspection and guided exercises, you'll uncover your core values, so your actions align with your most potent motivational forces. Completing this module is the first step to becoming an expert in decision-making.

Module 02 - Find your Fuel

What are you good at and what are you not so good at?
In this module, you learn your so good at? 
In this module, you learn your blind spots. 

Combining this module with what you learn in Module 2 makes decision-making 100x easier – because you’re no longer guessing and what MIGHT be the right choice. Instead, you make choices that match your “code” and natural disposition.

Module 03 - Your Superpowers and Your Achilles Heels

In this module, you’ll develop your primary vision or North-Star Goal. 

Based on what you’ve learned about yourself thus far, the mission here is to improve your ability to envision your future. You cannot work towards a dream if you don’t know what it is. After this module - you will.

Module 04 - The North-Star Goal

Now that you have your goal, what are the steps to get there?

In this module, you reverse-engineer what it’s going to take to reach your North-Star Goal. 
You’ll break your life down into actionable, doable phases. Nothing feels better than being in action.
Even though your North-Star Goal is in the future, taking necessary, present-day steps gives your life purpose and your days meaning.

And this is the key to happiness.

Module 05 - Map the Path

Harvard Business Review

As a member of the research community, I provide insight to shape the content HBR develops and enrich the understanding of my perspective on ideas from HBR and the wider world of management and leadership.

Member of the Board of Advisors

Forbes Coaches Council

Forbes Councils is a collective of invitation-only communities created in partnership with Forbes and the expert community builders who founded Young Entrepreneur Council (YEC). In Forbes Councils, exceptional business owners and leaders come together with the people and resources that can help them thrive. 

To learn more about Forbes Councils, visit https://councils.forbes.com. 


Members of our elite business communities receive three pillars of value: connections, visibility, and growth.

CONNECTIONS
Connections are the heart of business success. In Forbes Coaches Council, you’ll quickly meet the right people and start building meaningful connections.
Our powerful, people-first approach ensures that you’ll find interesting people discussing topics you care about every time you log in to the community.
You can continue the conversation by making a post, visiting an interactive Group, following a member, or connecting via direct message.

VISIBILITY
Our members elevate their reputation with a professional profile and an assortment of badging options that increase online visibility.
They have the exclusive ability to publish their expert insights on Forbes.com. Working with skilled editors, members participate in expert panels and write bylined articles to enhance their reputation as thought leaders.

GROWTH
Members help one another grow personally and professionally through posts, interactive Groups, direct connections, and virtual events. Topics you care about will be displayed on your customized home feed, so you can see:
which topics are hot who's in the community conversations based on your interests and location
By sharing topics you care about, you’ll build relationships that spark growth and get a true sense of community.

Expert Panel® Member & Contributor

CHANEL

Activities: Eyewear (& Watches until the end of 2019)
. Region1: Mexico, Brazil, LATAM (current))
. Region2: Swiss & India Local markets (current)
. Region3: UK &Rep. of Ireland, Canada, South Africa (until 202406)

.Strategy & Business development responsibility
.Regional communication “linchpin”: connecting and growing people, information and ideas 
.Gracefully aggressive plan to improve distribution, product selection, sell-out/stock rotation and visibility
.Special projects

Regional Eyewear Co-Ordination

.Activities: Eyewear, Watches (and Fine Jewellery including High End until June 2016)
.Region: UK and Ireland, Canada, LATAM, Caribbean (Retail and Wholesale LM and TR)
.Management: Team of 4 country managers based in Toronto, Sao Paolo, Panama and Mexico city

.Strategy & P&L responsibility
.Regional communication “linchpin”: connecting and growing people, information and ideas 
.Gracefully aggressive plan to improve distribution, product selection, sell out / stock rotation and visibility

UK Region Head of Watches & Eyewear

.Activities: Watches and Fine Jewellery including High End
.Region: UK and Ireland (Retail and Wholesale LM and TR) + Canada, Brazil (High end only)
.Management: Team of 2 marketing assistant (HQ)

.Increase high-end sales & clients acquisition 
.Tailor made local marketing plans to create image, revenue, and loyalty
.Project leader of “The World of Chanel at Harrods” (September 2010 – September 2011)
.Budgets, OTB and buying

UK Marketing & CRM Manager

.Activities: High End Jewellery and Watches
.Region: EMEA, Asia Pacific, China, Japan, USA (Retail LM and TR)
.Managed: Team of 2 people (HQ), 6 country managers (LM)

.Develop sales & client acquisition through high-end Image exhibitions worldwide
.Hand-on stock management
.Head office and International management

International High-Jewellery Manager

.Activities: Watches, Fine Jewellery, High Jewellery
.Region: France, Italy (Retail LM)
.Managed: Team of 2 people (HQ), 20 sales people (boutiques)

.Europe retail management: from 4 to 8 boutiques

Europe Retail Boutique Manager

.Activities: Fine Jewellery, High End Jewellery and Watches
.Region: EMEA, Asia Pacific, Japan, USA (Retail LM)
.Managed: Team of 3 people (HQ), 6 country managers (LM)

.International communication: a new approach
.Professional exhibitions: development, planning and implementation

International Co-ordination Manager

.Activities: Fragrance and Beauty
.Region: Nordic and Baltic countries (Wholesale LM and TR)
.Managed: Team of 3 people (HQ), 9 sales associates (TR), 6 product managers (LM)
	
.From an agent structure to a full CHANEL subsidiary in Denmark
.Commercial and marketing activities

Export manager

Financial Controller

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Expert Panel | Contributor

If you think you know all there is to know about your life’s potential – you’ve greatly underestimated yourself. 

Hello, I’m Julien Fortuit, a veteran of the luxury brand industry (think 20+ years with Chanel), and a Business and career-development coach, working in English, Spanish, and French. I created my signature Insight Through Inquiry program (it’s the bedrock of ALL my main services) to help people take control of their future – by becoming aficionados of common sense.  

The ability to know yourself, to plan accurately for your future, and to intuit your next course of action is a highly sophisticated advantage.

My advice is don’t wait around to be told your answers. Instead…launch a rational inquisition. 

With my curated line of tests, questions, and therapeutic modalities, I create customized experiences and curriculums (you’ll have books to read) for your unique situation that chips away at any confusion you have,  relieving you of not only self doubt – but enabling you to take pride and full responsibility of your absolute truths. This is how you gain traction and move forward.  

Because when you know yourself – you know exactly what to do.  

If you leave my site today with anything, let it be this: The world is constantly changing. With or without you.

And no amount of mediocrity, repeating the same cycles, or pointing the finger at others can stop it.

You have to elevate your imagination for your life. And you have to upgrade your idea of yourself. 

Strictly speaking, you really have no choice but to DO something…
Is today the day you take your leap?

Career Alignment & Decision-Making Coaching & Mentoring for Expat Professionals and Luxury Sales Personnel.

A Neuro-Linguistic Programming and TimeLine Therapy™ Master Practitioner as well as a Gallup Certified Coach, I have 7 additional certifications & accreditations with over 5,000 hours of client coaching & mentoring and was ranked Top 16 Coaches in London in 2023 by Influence Digest. 

I am a member and contributor to the Forbes Coaches Council Expert Panel and member of the board of advisors for HBR. I am also a Fellow at the Institute of Coaching at McLean Hospital, a Harvard Medical School affiliate.
My base stretches across Europe & Africa, North & Latin America, and Asia;

My personal mottos are Always Be Learning (ABL) and Always Be Testing (ABT).
I’d love to extend those mottos – and their benefits – to you.

taplio

The Battle

Ed Forteau

Julien Fortuit

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