Ed Forteau

EdForteau.com

No More Cringe is not just a book; it's a movement. Are you tired of aggressive, pushy sales tactics that feel inauthentic and make interactions awkward and uncomfortable? It's time to join the Genuine Connections Revolution.

As a business consultant, I'm dedicated to helping professionals build genuine, impactful relationships on LinkedIn. My book, No More Cringe, introduces The Strategic Ally Method, a revolutionary system that transforms cringe-worthy interactions into empowering, authentic connections.

▶ 𝐖𝐡𝐨 𝐒𝐡𝐨𝐮𝐥𝐝 𝐑𝐞𝐚𝐝 𝐓𝐡𝐢𝐬 𝐁𝐨𝐨𝐤?

👔	Professional Service Providers: Consultants, coaches, advisors, and freelancers seeking deeper client connections.
💡	Entrepreneurs and Small Business Owners: Those yearning for a more human, effective client acquisition approach.
📊	Sales and Marketing Professionals: Tired of high rejection rates and low ROI.
🕒	Busy Professionals: Juggling demanding careers and personal lives, needing strategies that resonate with their values.
🤝	Socially Conscious Individuals: Valuing sincerity and professionalism, craving authentic engagement.

▶ 𝐂𝐨𝐫𝐞 𝐏𝐫𝐨𝐛𝐥𝐞𝐦𝐬 𝐀𝐝𝐝𝐫𝐞𝐬𝐬𝐞𝐝:

🔄	The relentless struggle with inconsistent client acquisition.
😣	Gut-wrenching frustration and anxiety from traditional marketing strategies.
⚡	Overwhelming pressure from ineffective outreach techniques.

▶ 𝐖𝐡𝐲 𝐓𝐡𝐢𝐬 𝐁𝐨𝐨𝐤 𝐢𝐬 𝐟𝐨𝐫 𝐘𝐨𝐮:

⚖️	Aligns with Your Values: Integrity, professionalism, and work-life balance.
💆	Addresses Emotional Pain Points: Relieves stress, builds confidence, and banishes hopelessness.
🛤️	Offers a Clear Path to Success: Practical, step-by-step guidance to transform LinkedIn outreach.

Say goodbye to cringe and hello to real impact. Your journey to transforming LinkedIn outreach starts here. Purchase No More Cringe on Amazon for only $2.99 and start building genuine connections that lead to lasting success.

Join the Genuine Connections Revolution today!

Author of "No More Cringe: How to Transform LinkedIn Outreach from Awkward to Real Impact"

EdForteau.com, a division of Win/Win Professional Marketing and Sales Association, is a Digital Marketing Agency that helps local small businesses compete, and win, against their larger regional and national competitors who have big budgets and in-house marketing departments.

We provide unique, yet simple, solutions for local businesses in the complex and rapidly changing world of digital marketing.

Digital Marketing is complex and confusing. We make it simple and profitable.

Email Marketing Coaching/Consulting & Digital Marketing Coaching/Consulting

Email Open Rate Optimization

▶ 𝐖𝐇𝐎 𝐈𝐒 𝐓𝐇𝐈𝐒 𝐅𝐎𝐑:
• Any business that uses email to communicate with prospects, clients, or customers that have experienced their emails going to spam, or not getting delivered
• Any business that wants their email accounts set up properly to ensure high deliverability
Why? Nothing has a greater/more immediate impact on your bottom line than fixing email deliverability issues

▶ 𝐖𝐇𝐀𝐓 𝐖𝐄 𝐃𝐎:
• Fix any types of email deliverability problems so more of your emails are delivered, seen, opened, and clicked
• Setup your email infrastructure so your emails land in your recipient's primary inbox
• Setup email reporting and monitoring to catch problems early, to avoid lost revenue
• Provide advice on the right email marketing platform to use to meet your objectives

▶ 𝐏𝐑𝐎𝐁𝐋𝐄𝐌𝐒 𝐖𝐄 𝐅𝐈𝐗:
We provide the peace of mind that you are receiving the maximum ROI from emails, because all forms of your emails are delivered. This includes:
• Cold Emails
• Subscription Emails
• Support Ticket Emails
• Proposal Emails
• Contracts via Email
• Invoice/billing Emails
• Transactional Emails
• Marketing Emails
• Contact Us Forms

▶ 𝐒𝐎𝐋𝐔𝐓𝐈𝐎𝐍𝐒:
• Email Deliverability Audit - Identifies the source of 90% of email deliverability issues
• DMARC Reporting/Monitoring - Monitors the health of your email accounts and pinpoints the issues that happen infrequently
• Domain Reputation Recovery - Our proprietary method of improving the reputation of a damaged domain in under 30 days
• Email Infrastructure Setup - Ensures maximum email deliverability and protects your domain reputation
• Email Deliverability Repair - Our team has a combined 28+ years in fixing email deliverability issues

▶ 𝐄𝐗𝐏𝐄𝐂𝐓𝐄𝐃 𝐎𝐔𝐓𝐂𝐎𝐌𝐄𝐒:
• 95%+ email deliverability rate
• An immediate increase in email open and click-through rates
• On average, a 200-400% increase in email-related revenue

▶ 𝐖𝐇𝐀𝐓 𝐎𝐔𝐑 𝐂𝐋𝐈𝐄𝐍𝐓𝐒 𝐒𝐀𝐘:
• See our LinkedIn Service Reviews

EMAIL DELIVERABILITY EXPERT - Get More Of Your Emails Delivered, Seen, Opened, Read, and Clicked

The most common email deliverability questions we answer in regards to email infrastructure.

Email Infrastructure - Consists of the moving parts that ensure your marketing and transactional emails are delivered to your recipient. They consist of your Sender IP(s), Domain Reputation, Proper Email Authentication, Feedback Loops, Reporting and Management Tools, etc.

Email Authentication - DKIM, SPF, and DMARC - Mailbox providers are tightening their security protocols, making email authentication more important. Proper authentication of DKIM and SPF is a must. Setting your DMARC policy to "Quarantine" or "Reject" shows the mailbox providers you are serious about protecting your email from phishing and spoofing attacks.

Sender IP - Two types: Shared IPs & Dedicated IPs. Sender IPs are the location from which your emails are sent, and play a big role in where mailbox providers place your emails. If your Sender IP Reputation is high, you will have good email deliverability. If it is poor, your emails are most likely to end up in spam or blocked. The quality of the Sender IPs you are assigned is the luck of the draw. ESPs are unlikely to change them, once they are assigned. If you are sending a high volume of emails, and following best email practices, we advise purchasing a Dedicated IP.

Domain Reputation - Similar to the IP address, the sending domain carries a reputation that affects deliverability. To protect your mail domain, we advise setting up subdomains for different email functions. For example, support.store.com for customer service requests and transactional emails, info.store.com for marketing emails. This way if your subdomain for marketing emails gets compromised (low engagement, spam complaints, etc.) it will not affect your transactional emails.

Periodically run your Sender IPs and Sender Domain through a blacklist checker, such as MX Toolbox, to make sure that they are not flagged for spam or other complaints that would lead to blacklisting.

Email Deliverability Consultant | Email Authentication | Sender IP | Domain Reputation

The most common email deliverability questions we answer in regard to email engagement and list segmentation.

Sender History - Your email history plays a role in where your emails will be placed. How your subscribers have engaged with your emails. If your Domain and Sender IPs have been on any Blacklists. If you have a history of Spam Complaints. The age of your Domain.

Engagement - Mailbox providers' algorithms track the user engagement of your emails. If subscribers don't open your emails, or repeatedly delete your emails without opening them, that may cause the mailbox provider to filter your emails into a subfolder. Excessive complaints and unsubscribes could cause the mailbox provider from accepting any emails from your company. High email engagement (such as users opening, clicking, and replying) positively impact email deliverability.

Email Volume - The lower your email volume, the less recourses are required by the mailbox providers to process your emails. The mailbox providers are more likely to treat your emails favorably, resulting in high email deliverability.

Email Regularly - Have a regular schedule for sending emails to your list. This is especially important if you mainly send email blasts. Ideally, send emails on a regular day and time. The best days and times to send it are Tues 9:00-11:00 AM, and then Thurs. 9:00-11:00 AM.

List Segmentation - Use email automation to segment your list and send emails based on subscriber behavior. Doing this will increase subscriber engagement. As well, send emails out in much smaller batches, which puts less strain on the mailbox provider's resources, resulting in higher email deliverability.

▶︎ 𝐖𝐇𝐀𝐓 𝐎𝐔𝐑 𝐂𝐋𝐈𝐄𝐍𝐓𝐒 𝐒𝐀𝐘:
See our LinkedIn Service Reviews

We post new articles on email deliverability regularly on our LinkedIn Business Page - https://www.linkedin.com/company/email-open-rate-optimization/

Email Engagement | List Segmentation

The most common email deliverability questions we answer in regard to why emails go into spam because of email copy/content.

List Quality - Add subscribers to your list that want to hear from you. Use double opt-in vs. single opt-in. Move unengaged subscribers to a re-engagement list after 60 days, and remove them after 120 days.

Content - Spammy/salesy copy is more likely to get your emails placed in the promotional folder than the spam folder. But today, email code is more closely scrutinized. Mailbox providers want to see clean code in your emails. Avoid potentially malicious code, such as <embed> tags or JavaScript. Ensure the code from any third-party apps you are using has clean code. Check the domain reputation of any links in your body copy. Do not use link shorteners.

Bounces and Spam Traps - Verify all emails before you start emailing them to ensure there aren't any spam traps. Remove emails that frequently bounce.

Spam Complaints - Keep your spam complaints low (under 0.1%). If you make it difficult for subscribers to unsubscribe, they will mark your email as spam. Place your unsubscribe link(s) in places that are easy to see. Remove inactive subscribers from your main list after 60 days of inactivity. Subscribe to Google Postmaster Tools. 

Using All CAP (subject line or body copy) - Using all CAPs or excessive punctuation in the subject line or body of your emails raises a red flag and can get your emails placed in the promotional folder (at best) or the spam folder (at worst), and possibly blocked.

Subject Lines - 47% of email recipients open their emails solely based on the subject line alone, while 69% of recipients report spam emails based on the subject line. (Source: Grammarly)

▶︎ 𝐖𝐇𝐀𝐓 𝐎𝐔𝐑 𝐂𝐋𝐈𝐄𝐍𝐓𝐒 𝐒𝐀𝐘:
See our LinkedIn Service Reviews

We post new articles on email deliverability regularly on our LinkedIn Business Page - https://www.linkedin.com/company/email-open-rate-optimization/

Email Copy | Subject Lines | List Quality | Spam Complaints

Business Rainmakers

Founder

Exit Success Lab

Exit Success Lab is a transformative community dedicated to guiding CEOs and entrepreneurs in enhancing the value of their businesses and ensuring more lucrative options upon exit.

It achieves this by bringing together vetted professional B2B service providers with successful entrepreneurs to create a think tank for solving challenging business problems. There are monthly trainings, office hours, and networking meetings.

As a faculty member who specializes in Database Equity Marketing, my role is to equip Exit Success Lab members with tailored strategies to optimize their databases (including client lists, prospect lists, and email databases). By leveraging database equity, members can amplify their business's appeal, streamline client acquisition processes, and foster sustained growth.

With a focus on cultivating a culture of continuous improvement and mastery of business strategy, Exit Success Lab empowers entrepreneurs to strengthen their business value and pave the way for a prosperous future.

Faculty Member - Database Equity Architect

Business Rainmaker

▶ 𝐖𝐇𝐎 𝐈𝐒 𝐓𝐇𝐈𝐒 𝐅𝐎𝐑:
• Businesses where email is a critical part of their sales process
• Entrepreneurs who want to achieve a higher ROI with their email campaigns
• B2B Marketers looking for more cost-efficient options to paid ads for client acquisition
➣ We are the best fit for result-oriented entrepreneurs who want to maximize the performance of email in all of their marketing activities.

▶ 𝐖𝐇𝐀𝐓 𝐖𝐄 𝐃𝐎:
• Fix underperforming email marketing campaigns
• Implement strategies to improve the quality of your list (prospect list or subscriber list)
• Advise on the most effective email marketing strategies and tactics, and customize them for your situation
➣ Create a framework for consistent and predictable results utilizing the latest behavioral email marketing automation methods

▶ 𝐏𝐑𝐎𝐁𝐋𝐄𝐌𝐒 𝐖𝐄 𝐅𝐈𝐗:
• email campaigns
• email open rates
• email click-through rates
• email engagement
• email sales conversion
• email list management
• email infrastructure
• poor email deliverability
• scaling email marketing campaigns

▶ 𝐇𝐎𝐖 𝐈𝐓 𝐖𝐎𝐑𝐊𝐒:
1. Evaluate your current email marketing campaigns
2. Provide a detailed execution plan for improvement
3. Work with you, and/or your team, to implement the plan
➣ We see email marketing strategy and consulting as a collaborative effort between us. We act as your guide to ensure all of your email communication is delivered and seen by the right people, at the right time, so you achieve your marketing and sales goals.

▶ 𝐄𝐗𝐏𝐄𝐂𝐓𝐄𝐃 𝐎𝐔𝐓𝐂𝐎𝐌𝐄𝐒:
• Increased email open and click-through rates (typically 2X higher than the industry average)
• 200 - 400% average revenue increase from email marketing campaigns

▶ 𝐖𝐇𝐀𝐓 𝐎𝐔𝐑 𝐂𝐋𝐈𝐄𝐍𝐓𝐒 𝐒𝐀𝐘:
"Truly an amazing experience working with EORO. They're professional and incredibly knowledgeable in all things email. Will certainly continue working together."
~ Joel Waldenbäck, Co-Founder på Zutobi

Email Marketing Strategy | Email Marketing Specialist | Email Automation

Wandering Media Group

Wandering Media Group provides email marketing services to the travel market. Services include:
Email Deliverability
Email Automation
Email List Management

B2B Email Marketing | Email Copywriting | Email List Management

Win/Win Professional Marketing & Sales Association

For over 28 years, Win/Win Professional Marketing & Sales Association has advised small to medium-sized businesses to implement sales and marketing systems that increase revenue.

Growth Marketing Specialist | Digital Marketing Specialist | Public Speaker & Trainer

OneGuide

Providing 1:1 Email marketing strategy, including email deliverability and email automation coaching through OneGuide, an expertise platform that connects high-growth B2B software companies with experienced advisors.

Link: https://askoneguide.com/authors/ed-forteau/

Advisor

Leader of the Genuine Connections Revolution | Helping Service Providers, Entrepreneurs, and Sales Professionals Build Authentic Relationships | Author of "No More Cringe” | Changing the Way We do Business on LinkedIn

I’m Ed Forteau, Business Growth Strategist, Community Builder, and Creator of The Strategic Ally Method.

I help relationship-driven entrepreneurs attract high-value clients…without chasing, cold pitching, or playing the content hamster wheel game.

If you’re great at what you do, but feel like sales turns you into someone you’re not, you're not broken.

You’ve just been sold the wrong playbook.

Most of my clients come to me feeling stuck.

They’re burned out from outreach that goes nowhere.

They hate the pressure to perform on social media.

And they’re tired of trying to be “everywhere” just to get noticed.

What I teach flips the script:

✅ Start warm, low-pressure conversations that naturally lead to business

✅ Tap into the trust you’ve already earned to unlock hidden opportunities

✅ Show up as a Strategic Ally, not another sales person or content clone

✅ Build “quiet authority” without shouting for attention

✅ Use simple, human systems that work even when you’re not online

Here’s a story I hear all the time:

A client spent months tweaking cold email campaigns.

They saw early wins…until everything stopped working.

Low replies. Spam folder black holes. Endless fixing.

They tried my method. DMed just ten warm messages to mutual connections of people they knew.
Two booked calls. One became a client.

Then came momentum.

They told me, “This just feels…different. Lighter.”

I said, “It’s less work than trying to save a sinking ship.”

That’s the shift:

From pushing and persuading to connecting and converting.

From guessing what strangers want to showing up where you’re already trusted.

You don’t need to become someone else to grow your business.

You just need a better way.

That’s why I created The Genuine Connection Alliance. It’s a private community for relationship-first entrepreneurs.

Inside, you’ll learn my frameworks, build a powerful support system, and attract clients through trust, not tactics.

It’s where my best clients come from, because they experience the method before they ever hire me.

If you believe business can be built through conversations, connection, and real value, let’s talk.

Or better yet, let’s start a conversation that leads to something real.

💬 DM me the word “Alliance” and I’ll send you the Genuine Connection Alliance overview doc. It might be the missing piece you’ve been looking for.

Lori Howard

Outplacement Services for Small Business | Job Transition Coach| Career Transformation Coach

Lori Howard Coaching LLC | Executive Career Transformation

I help tech executives (Director to C-suite) land their next leadership role—faster, with clarity, confidence, and compensation that reflects their value.

As a former VP reporting to a CIO/CTO, I understand that advancing in tech leadership isn’t just about skill. It’s about navigating the unwritten rules of executive growth, owning your story, and signaling your value with precision while leading with clarity.

I’ve developed a proven, strengths-based, process-driven system that helps high-performing tech leaders:
✅ Break through career plateaus
✅ Clarify their executive brand + leadership voice
✅ Master positioning, storytelling, and negotiation
✅ Access hidden opportunities + secure aligned roles
✅ Command compensation that reflects their worth
✅ Launch strong in new roles with strategic 30/60/90 onboarding

Core Programs:
🧭 VIP Private Coaching – Career transformation, tailored 1:1
🎯 Executive Advisory – Positioning, visibility, strategy
🚀 Job Search Accelerator – Land your next role faster
📈 Leadership Development – Executive presence, influence, growth

Unlike traditional resume writers and career coaches, I go beyond “fixing documents”—I help you position yourself as a high-value, sought-after leader. (Yes! You still get the documents & deliverables.)

Since 2007, I’ve supported 1,000+ tech leaders across Fortune 100, VC/PE-backed firms, and startups—many in Chicago, Boston, and NY. My work combines deep career strategy with strengths-focused, person-centered coaching. And my clients get results they never thought possible!!!

📩 Ready to land your next executive role with clarity and power? Let’s talk:
https://lorihowardcoaching.com/chatwithlori

Executive Career & Leadership Coach | Tech Industry Strategist | Founder/CEO

As a speaker, coach and trainer, I deliver powerful messages to corporate organizations, non-profits and professional groups.  My speaking style is warm, approachable, engaging, and inspiring as I bring enthusiasm, insight, and practical advice to all of my presentations.

I combine training, coaching, and storytelling, to deliver programs for your organization on the business and art of career transformation.

Popular topics include presentations on: Career Transformation, Career Development, and Career Identity.

I provide practical guidance, clear strategies and inspiring revelations based on a wealth of experience to help professionals overcome burnout, unearth their worth, and find or create a job and career they love. 

The measurable results are:
•	Confidence in who you are and what you offer the world
•	Competence in the job search and managing your career
•	Cash flow to support you
•	Career you love

Presentations and Programs include:
•	Career Burnout and Recovery
•	Job Search Strategy
•	Career Resilience
•	Resume Writing
•	Interviewing Skills
•	Networking Skills
•	Career Transformation
•	Career Identity

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PAST EVENTS and RECORDINGS INCLUDE
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•	The Paralegal Voice Podcast: How to Unearth Your Worth: Chat with a Career Transformation Coach
•	From Corporate to Creative Online Radio Show: Transform Your Career & Love Your Job
•	The Wellness Coaches Online Radio Show
•	DePaul University Career Week, Chicago, IL
•	Loyola University, Skills for Search Employment Workshop, Chicago, IL
•	Eisenhower Public Library, Harwood Heights, IL
•	Chicago WITI (Women In Technology), Chicago, IL
•	Mega Resume Review and Career Fair, Aurora, IL
•	Employment Ministry at The Chapel, Libertyville, IL
•	Job Networking Group at Or Shalom, Vernon Hills, IL

Speaker | Presenter | Trainer | Facilitator

IMPACT Group

Deliver tailored coaching engagements for professionals, new grads, and skilled trades professionals navigating career transitions and onboarding into new roles. Provide strategic guidance to support professional integration, cultural acclimation, and early-stage success in alignment with organizational and individual goals. 

➤  Provide one-on-one coaching to transitioning professionals across industries and career levels, with a focus on clarity, confidence, and alignment with personal and organizational objectives.
➤  Support national mobility and integration efforts through culturally responsive coaching and career development planning.
➤  Collaborate with internal teams and client stakeholders to align coaching strategy with broader talent development initiatives and business goals.

Career & Transition Coach | Outplacement & Relocation Support

Harvard Business Review

As a member of the HBR Advisory Council, I leverage my executive leadership, management, and career coaching expertise in technology to provide valuable insights that shape the content they develop. I'm honored to be invited to contribute to HBR.

Advisory Council Member

Eisenhower Public Library

•	Design and deliver workshops for patrons, in groups of 4-30, to help professionals in career or job transition.  
•	Popular topics include:
— Job Search Strategies 
— Resumes
— Cover letters
— Interview Skills
— Networking
— Career Identity
— Obstacles to Employment

Career and Job Search Workshop Facilitator

REA - Partners in Transition

* Assisted and supported spouses and partners of relocated employees through the job search process to obtain meaningful employment.
* Wrote resumes, provided resume consultations, and updated LinkedIn profiles to target the jobs that match client career goals and skills, resulting in increased job opportunities.
* Provided interview coaching on interview strategies and performed mock interviews to increase client confidence in any interview situation.
* Performed geographic and industry research to support the job search process. 
* Coach clients on networking strategies to support and enhance the job search.
* Coach clients on customized job search strategies to help them find the specific jobs they want.

Career Consultant & Resume Writer

UnearthYourWorth (acquired by Lori Howard Coaching LLC)

* I help professionals discover at last the work they’d LOVE to do, that they’d be GREAT at, feel PROUD of, and pay for all their stuff.

* I help people move from hating their job and toward a career that feels like a calling.  

* I help people to leverage their strengths, skills, passions, and values into a thriving career. 

* I work with professionals who want to draw upon their unique strengths and passions, feel energized by their work and career, and be authentically engaged in their jobs.

* I develop and deliver private one-on-one coaching and mentoring programs, group programs, workshops, teleseminars, webinars, presentations, and multi-media products including: Make Great Decisions Fast (by Honoring Your Real Values), Write a Resume That Works!

* Additional services include: resumes, bios, LinkedIn profiles, web-copy for individuals and small business owners.

Founder/CEO, Career Transformation Consulting, Resume Writer, Job Search & Interview Consultant

★ Design and deliver workshops for professionals in career or job transition. 
 
Popular workshops include: 
➤ How to Leverage LinkedIn to Land a Job You Love
➤ What It Really Takes to Land a Job You Love
➤ What Is My Target Job?
➤ 5 Signs Your Career Is Stealing Your Soul (and How to Take It Back!)
➤ 7 Strategies for Job Search Success
➤ Create Your Professional Brand Statement
➤ Write a Resume that Works!,  Critical Components of Successful Resumes
➤ Conquer the Job Interview, Interview Tactics That Work!, Interview Clinic and Workshop*
➤ Boost Your Job Search with Effective Networking*, Advanced Networking for Your Job Searc

Workshop Creator and Facilitator

Chicago Public Library

* Delivered one-on-one private 30-minute resume consultations to library patrons.
* Provided individualized resume reviews with recommendations for critical resume improvements.
* Ensured each resume aligned with the patron’s target job to help them get the results they wanted – a job interview.
* Also provided job search strategy consultations to help patrons increase the effectiveness of their job search.

Resume Consultant

Next-Job (Outplacement Services)

* Coached recently unemployed individuals, helping them to find a new job.  
* Helped job seekers to find career direction, based on strengths, skills, and passions.  
* Taught job seekers up-to-date job search skills for an effective job search.

Certified Job Coach (Job Search Coach & Resume Consultant)

Olenick & Associates (Consulting)

* Managed communications plan and schedule for large multi-business unit IT project.  
* Authored 75 internal project communication updates and nine (9) company newsletter articles.
* Partnered with internal Communications Team (writers and producers).
* Collaborated with nationally distributed project team (staff through C-suite).
* Facilitated discussions, reviews, and approvals for communications deliverables.

Communications Lead at Exelon/ ComEd (Energy Production & Delivery)

Ibbotson Associates

* Coached staff on individual career goals and career planning, including identifying strengths, skills, and passions, as well as how to target and obtain the job they want.
* Actively sought out by staff from other departments for career coaching and planning.
* Formed, hired, developed, and led team of nine (9) specialists in software testing, process improvement, and configuration management, resulting in increased product reliability and quality for software products worth $12+M in revenue.
* Established internal consulting model for SQA and SCM services in support of organization.
* Collaborated with development managers and staff to design and implement project management and test management methodologies, resulting in improved schedule accuracy and decreased time to market.
* Oversaw launch of project management processes and iterative methology for software development and delivery.  
* Collaborated with technology and data executive leadership teams. 
* Promoted from Manager to Vice President in 2004.

VP, Software Quality Assurance | Testing | SDLC Methodologies | Financial Services | FinTech 

I partner with you, tech execs, to step into your full leadership potential and land your right-fit next executive role—with more impact, income & visibility, GUARANTEED. As a former VP reporting to a CIO/CTO, I know firsthand: advancing in tech leadership isn’t just about ability—it’s about navigating the unwritten rules of growth, owning your value, and communicating your impact with confidence.

I’ve seen talented leaders overlooked or underpaid—not because they lacked skills, but because they didn’t know how to position themselves.

I’ve helped 1,000+ tech executives break through plateaus, land right-fit leadership roles, and negotiate compensation that reflects their worth. I’ve built a proven, superpowers & values-driven system—refined since 2007 to stay current with what works today in tech hiring, branding, and job strategy.

This isn’t fluff. It’s not a plug-and-play template. It’s a strategic, adaptable roadmap and execution partnership that delivers results.

★ How I Help Tech Executives★ 
✅ Clarity & Positioning:  Define your unique leadership value & executive brand
✅ Executive Presence & Storytelling: Show up powerfully on LinkedIn, resumes, and in networking—without feeling like you’re bragging
✅ Job Search Strategy: Target the right leadership opportunities (including hidden ones)
✅ Interview & Negotiation Coaching: Land the job and the comp package
✅ Onboarding Success & Leadership Growth: Start strong and set the foundation for long-term success.

★ Who I Work With ★ 
Tech execs & leaders (Directors thru C-suite) across industries, including software, IT, healthcare financial svcs, consulting, and many other tech-driven sectors. My clients come from startups, mid-sized companies, Fortune 100 organizations, and VC/PE-backed firms.

★ Why Clients Choose Me Over Other Executive Career Coaches ★ 
✅ I’ve Been in Your Shoes: I built a thriving career from developer to VP and understand how tech execs think, work, and succeed.
✅ A Proven, No-BS, No-Hype System: Structured, results-driven, values & strengths-based, and customized to your goals
✅ Deeply Personalized Coaching: I meet clients where they are, ensuring every engagement is tailored to your needs, from strategy to execution.
✅ A Bigger Mission: My work isn’t just about landing jobs—it’s about placing values-driven leaders in the right roles to create real impact.

★ Ready to take your next step? Let’s talk! ★ 
📩 lori@lorihowardcoaching.com
📅 Click “Book an appointment” at the top of my profile.

🎁 Grab your free Tech Executive Networking Playbook: lorihowardcoaching.com/networking

Executive Career Coach | Leadership Consultant | Certified Executive Coach

I help technology leaders find an EPIC executive job where you will be seen, make an impact, and get paid what you deserve - in record time.

★ Are You A High-Performing Leader Who Feels Frustrated Or Stuck? ★

👉 Underpaid? Passed over for a raise or promotion?
👉 Overlooked for your achievements & contributions?
👉 Is your impact limited or the work you do unsatisfying?

★ Do You Want To … ★

🎯 Take control of your career with confidence while receiving recognition & rewards for your achievements.
🎯 Land a job you enjoy & create a lasting impact that makes you proud.
🎯 Earn the income you deserve with the daily satisfaction you seek.

My clients consistently achieve these results and more. They repeatedly land a job they love where they get recognized for their contributions, create an impact that makes them proud, and get paid what they deserve by identifying their highest value strengths and skills, developing their professional brand positioning, and executing a data-driven executive job search strategy.

Additional results posted in my “Featured” section of my LinkedIn profile.

★ I Help You ★

1. Identify your perfect fit next role and ideal company profile in which you’ll thrive, along with real-world target job titles, even if you don’t know what that is right now.
2. Create your professional brand position and your job search tools (targeted resumes, cover letters, and your LinkedIn profile).
3. Leverage a personalized networking strategy that helps you access your right-fit job opportunities.
4. Master how to tell your career story and highlight your unique offering while vetting the company in interviews.
5. Know how to guarantee you will get the BEST offers from your ideal opportunities.

★ Connect With Me ★

👉 If you want to learn more on how to find get an epic executive job fast, join my free workshop: https://lorihowardcoaching.com/master01

👉 You can also book a free Consult & Strategy Session with me: https://lorihowardcoaching.com/enjc

𝗪𝗲’𝘃𝗲 𝗮𝗹𝗹 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲𝗱 𝗶𝘁.
The team’s stuck. Everyone’s busy, but nothing’s really moving. People are second-guessing everything, even themselves.

𝗖𝗼𝗻𝗳𝘂𝘀𝗶𝗼𝗻 𝗸𝗶𝗹𝗹𝘀 𝗺𝗼𝗺𝗲𝗻𝘁𝘂𝗺 𝗳𝗮𝘀𝘁𝗲𝗿 𝘁𝗵𝗮𝗻 𝗰𝗼𝗻𝗳𝗹𝗶𝗰𝘁 𝗲𝘃𝗲𝗿 𝗰𝗼𝘂𝗹𝗱.

When teams lack clarity, the symptoms show up fast:
• Work stalls in loops of over-analysis.
• People default to “stay safe” mode.
• Drama replaces direction.
• Trust quietly erodes.

And under pressure, many leaders do the opposite of what works:
They add noise instead of clarity.
More meetings. More messages. More micromanaging.

𝗕𝘂𝘁 𝘆𝗼𝘂𝗿 𝗽𝗲𝗼𝗽𝗹𝗲 𝗱𝗼𝗻’𝘁 𝗻𝗲𝗲𝗱 𝗺𝗼𝗿𝗲 𝘂𝗽𝗱𝗮𝘁𝗲𝘀.
They need to know what matters. And what doesn’t.
They need direction they can trust.

Clarity isn’t about having all the answers.
It’s offering a signal strong enough to help people move forward — even when upper leadership hasn’t offered one.

Because here’s the truth:
You might not be getting clarity from above.
But you can still give clarity to those around you.

That’s leadership.
That’s Peaceful Power.

📍𝗪𝗵𝗲𝗿𝗲 𝗰𝗮𝗻 𝘆𝗼𝘂 𝗼𝗳𝗳𝗲𝗿 𝗰𝗹𝗮𝗿𝗶𝘁𝘆 𝗲𝘃𝗲𝗻 𝗶𝗳 𝘆𝗼𝘂 𝗱𝗼𝗻’𝘁 𝘆𝗲𝘁 𝗵𝗮𝘃𝗲 𝗰𝗲𝗿𝘁𝗮𝗶𝗻𝘁𝘆?

(𝘦𝘮-𝘥𝘢𝘴𝘩𝘦𝘴 𝘢𝘯𝘥 𝘦𝘮𝘰𝘫𝘪𝘴 𝘪𝘯𝘵𝘦𝘯𝘵𝘪𝘰𝘯𝘢𝘭)
⸻
I work with values-driven tech leaders to help them land and thrive in right-fit executive roles — increasing their visibility, impact, and income — so they can lead with integrity and purpose in a world that urgently needs exceptional leadership.
🔔 Follow me for insights on executive positioning, job search, and purposeful career moves
♻️ If this resonated, save it or share it with someone who could use the support.

🎯 Tech Executives Call Me When It’s Time for the Next Career Move | Executive Career & Leadership Coach | Be Seen. Be Valued. Get Paid What You’re Worth. | Right Fit Roles • Visibility • Impact • Income | No BS Results

"You might not be getting clarity from above. But you can still give clarity to those around you."  -- Lori Howard

𝗧𝗵𝗲 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 𝗟𝗮𝘄 𝗼𝗳 𝗧𝗿𝘂𝘀𝘁
Unity builds momentum.
Trust is what keeps it alive.
Without it, even the best strategy will stall.

𝘠𝘰𝘶 𝘤𝘢𝘯’𝘵 𝘴𝘤𝘢𝘭𝘦 𝘸𝘩𝘢𝘵 𝘺𝘰𝘶 𝘥𝘰𝘯’𝘵 𝘵𝘳𝘶𝘴𝘵.

Trust is the invisible infrastructure of every high-performing team.
You can’t see it — but you can feel when it’s missing.

When trust is low:
• People protect themselves instead of the mission.
• Progress slows under fear and second-guessing.
• Innovation stalls because safety is gone.

But when trust is present, everything moves faster.
That’s not softness. That’s strategic velocity.

Leaders earn trust by doing three things consistently:

1. Keep promises.
2. Own mistakes.
3. Protect people’s dignity in the hard moments.

📊 𝘛𝘳𝘶𝘴𝘵 𝘪𝘴𝘯’𝘵 𝘫𝘶𝘴𝘵 𝘢 𝘷𝘢𝘭𝘶𝘦 — 𝘪𝘵’𝘴 𝘢 𝘮𝘦𝘢𝘴𝘶𝘳𝘢𝘣𝘭𝘦 𝘢𝘴𝘴𝘦𝘵:
• 25% revenue growth → MIT Sloan
• 22% productivity boost → People + Science
• 20%+ innovation ROI → Workplace Options

Because when people feel safe, they stop guarding — and start creating.
Where trust runs deep, progress feels effortless.
Where it’s missing, everything feels uphill.

Which kind of team are you building?

---------------------------
𝘛𝘩𝘪𝘴 𝘪𝘴 𝘗𝘰𝘴𝘵 5 𝘪𝘯 𝘢 𝘴𝘦𝘳𝘪𝘦𝘴 𝘰𝘯 𝘗𝘦𝘢𝘤𝘦𝘧𝘶𝘭 𝘗𝘰𝘸𝘦𝘳 — 𝘵𝘩𝘦 𝘭𝘦𝘢𝘥𝘦𝘳𝘴𝘩𝘪𝘱 𝘦𝘥𝘨𝘦 𝘵𝘩𝘢𝘵 𝘥𝘰𝘦𝘴𝘯’𝘵 𝘴𝘩𝘳𝘪𝘯𝘬 𝘶𝘯𝘥𝘦𝘳 𝘱𝘳𝘦𝘴𝘴𝘶𝘳𝘦.

(𝘦𝘮-𝘥𝘢𝘴𝘩𝘦𝘴 𝘢𝘯𝘥 𝘦𝘮𝘰𝘫𝘪𝘴 𝘪𝘯𝘵𝘦𝘯𝘵𝘪𝘰𝘯𝘢𝘭)
⸻
Hi! I'm Lori, an executive career coach. 
⚡I help values-driven tech leaders land and thrive in right-fit executive roles — so they can lead with integrity, impact, and purpose in a world that desperately needs better leadership.
🔔 Follow me for insights on executive positioning, job search, and purposeful career moves
♻️ If this resonated, save it or share it with someone walking this path.

✨ 𝗪𝗵𝗲𝗻 𝗰𝗹𝗶𝗲𝗻𝘁𝘀 𝘀𝗮𝘆 𝗶𝘁 𝗯𝗲𝘀𝘁…
There’s no better measure of success than the results my clients achieve.

I’ve had the privilege of helping 1,000+ tech executives land right-fit leadership roles — with more visibility, impact, and income — while staying true to who they are as leaders and human beings.

These stories remind me why I do what I do.

💬 Real clients. Real transformations.
(𝘚𝘸𝘪𝘱𝘦 𝘵𝘩𝘳𝘰𝘶𝘨𝘩 𝘵𝘰 𝘳𝘦𝘢𝘥 𝘵𝘩𝘦𝘪𝘳 𝘸𝘰𝘳𝘥𝘴.)

Curious what my clients say?
See more recommendations directly on my profile:
🔗 https://lnkd.in/gseqTZGH

Or explore additional client success stories here:
🌐 https://lnkd.in/gJ5p73bD

❤️ Thank you to every client who’s trusted me with their career transformation.
Your success is what makes this work matter.

#Leadership #TechExecutives #ExecutiveCoaching #CareerTransformation #Visibility #Impact #Integrity

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