Edgar Bitencourt

Associate Consultant

I help Supplement, Health, and Beauty brands drive down their CAC on Meta, Google, and TikTok with profitable advertising

I’m the founder of a small-but-powerful digital marketing agency: Brantive.

We work with a unique type of client: up-and-coming E-commerce brands that share our ambition, agility, and drive to scale their brand as quickly and efficiently as possible.

To some e-commerce brands, this is as simple as creating killer Facebook and Instagram ads to increase their site conversions and reduce cart abandonment. For others, this involves multi-stage funnels, Google Ads (PPC) and a sprinkle of CRO.

At Brantive, we pride ourselves on our ability to create highly effective Facebook, Instagram, TikTok ads, and Google ads that deliver results. Whether it's increasing site conversions, or building multi-stage funnels and customer acquisition strategies, what we focus we do it exceptionally well.

Here's how we help:

◼️ Define tailor-made KPIs for the campaigns that align with your brand's objectives.
◼️ Implement a structured testing strategy, emphasizing content analysis.
◼️ Examine the impact of paid social & search on your overall business ecosystem.
◼️ Concentrate on increasing your overall revenue, rather than solely on ROAS (Ultimately, we measure our success by how much money we are making for you)

We believe that our success comes from our deep understanding of the digital marketing landscape, our commitment to staying on the cutting edge of emerging trends, and our unwavering dedication to our clients' success.

Interested in learning more? DM me or book an intro call using the form below (no sales pitch, I promise)
https://calendly.com/edgarbtc/discovery-call

Founder

Brantive helps Ecommerce and Local businesses scale to 7 & 8-figures through paid search, paid social, and email marketing.

Amazon Web Services (AWS)

Grow revenue for AWS strategic global partners by mapping AWS services, technical innovations, and GTM strategies to their business goals. Expand partner’s service capabilities and co-developing joint business plans through deep dive analysis of partner’s current business state, motivators and future aspirations. Leading and accelerating the growth of AWS ISV and SI Partners on their Cloud Transformation journey.

Sr. Strategic Partnership Manager

Senior Program Manager 

Cisco

•Built models to identify strategic product positioning and leverage GTM over the partner ecosystem of IoT.
•Turned raw data about channel partners into relevant decision-making material for senior executives.
•Worked with local teams to build a forecast for FY20 based on analytics, facilitating their visualization to future opportunities.

Corporate Strategy  -  Internet of Things (IoT) – Global Partner Organization

Cellwize (Now Part of Qualcomm)

•Orchestrated sales enablement for target markets (within Latam), developing positioning and messaging. Achieving sales goals of $3M in Telecom automation and IoT over major cellphone operators in Latin America. 
•Managed presentations, meetings, trials, and RFPs, including customers visit over emerging markets.
•Mapped opportunities studying market needs and generated business over Automation solutions, Analytics and IoT.
•Owned the partner ecosystem and channel strategy over emerging Latin America.

Business Development Manager - LATAM 

•Developed new product feature and functionality in partnership with Engineering, providing use-case examples to R&D and acted as the primary bridge between customer and HQ.
•Cooperated with the specialized global business development/sales team to drive Cisco's unlicensed (SP WIFI) and licensed (3G/4G LTE) small cell and SON automation solutions into LATAM operator environment. Working closely with major operators of Latam on the entire cycle of sales.
•Cultivated a proactive and efficient relationship and partnership with the client’s technical leads (and decision-makers). Owning responsibility for the growth and protection of market share/revenues.
•Collaborated my team that sold over $30M of 2G,3G,4G Wireless SON Networks, Services, and Small Cell products in the Latin America market. Key customers included: TelCel - Mexico, America Movil, Telefonica, TIM – Brazil/Argentina, Claro Chile, Argentina, Peru and others in Latin America. 

Accomplishments:
-Started a pilot in Brazil  that was scaled to the whole region (Latam) and rose $5.0M in new opportunities
-Deployed innovative educational solutions in Brazil by changing the global training course, mainly focusing on LATAM needs. In the first pilot closed $1.2M deals and rose $2.0M in new opportunities. Supported the implementation in the whole region (Latam).

Pre Sales Engineer - Partner Organization - Sales - LATAM

Qualcomm

•Collaborated with RF local team over Latam optimizing emerging cellular networks.
•Led and managed projects creating deliver program status. Directed teams and individuals toward project schedules identifying risk and mitigating it while ultimately delivered the project.   
•Designed and support technical strategies on 2G,3G and 4G technologies delivering global standards of Qualcomm to local reality.
•Increased in 10% the coverage and traffic of the biggest operator in Argentina with a new set of coverage parameters keeping the same level of kpis.

Senior RF Engineer LATAM

Ericsson

Radio Frequency Engineer

TIM Brasil

Senior Strategic Partnership Manager and Business Developer with 10+ years of proven experience in defining, refining, and executing sales and partner strategies to rapidly scale partners and customers business. Demonstrated ability to be a trusted advisor to the partner in the entire journey of building strategic plans, identifying new opportunities, developing capabilities, solutions and service offerings, go-to-market engagement, landing wins, and delivering customer success. Demonstrated success in driving partner growth in a global scenario based on requirements and program responsibilities, tracking outcomes, and scaling operations. Experienced at recommending improvement solutions in companies such as AWS, Cisco, Qualcomm, and Cellwize by addressing top-friction points and guiding executives on key customer engagements. Great communication skills coupled with proven experience in reporting to C-level leadership, directing cross- functional initiatives and thriving in a complex global and fast-moving environment.
 


LANGUAGES
- English
- Spanish
- Portuguese

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