Edgar Bitencourt

Associate Consultant

Brantive

We work with a unique type of clients: up-and-coming E-commerce brands that share our ambition, agility, and drive to scale their brand as quickly and efficiently as possible.

Here's how we help:

◼️ Define tailor-made KPIs for the campaigns that align with your brand's objectives.
◼️ Implement a structured testing strategy, emphasizing content analysis.
◼️ Examine the impact of paid social & search on your overall business ecosystem.
◼️ Concentrate on increasing your overall revenue, rather than solely on ROAS (Ultimately, we measure our success by how much money we are making for you)

Interested in learning more? DM me or book an intro call using the form below (no sales pitch, I promise)

Founder

Cloudflare

Customer Success Manager - Special Projects (Strategic Partners & Enterprise)

Traeger Pellet Grills, LLC

Product Marketing Manager - CPG

Intel Corporation

Product Marketing Manager MBA - IoT

Purdue University Krannert School of Management

Graduate Assistant

Instituto GABRIEL

Instituto Gabriel is an NGO in Brazil that promotes Organ and Blood donation. Helped to optimize their google analytics, SEO, and visibility of their website to create awareness and to incentivize angel investors in the program.

Digital Marketing Consultant

Georgia-Pacific LLC

Brand & Commercial Analytics Manager -  MBA

DuPont

DuPont Tate and Lyle Joint Venture – Market analysis of the Global Personal Care market into which they supply a branded ingredient

Product Marketing Manager MBA

Deckmaster Games

•	 Aggressively cut poor performing products, leading to a 35% positive gain 
•	Designed a new retail training program, within a team I created an e-commerce website and raised the average retail sale by 30%.
•	Directed product development from concept and testing through launch new card games adding $20K in new revenue/month.
•       Evaluated sales reports, identified KPIs, and developed new product metrics.
•	Implemented monthly, quarterly and annual budgets, sales forecasts.
Successfully exited in September 2018 by selling the company to investors

Brand & Category Manager - E-commerce (Acquired)

Vila Celta

•800% growth in direct sales in three years by planning and negotiating with suppliers along with international transportation of products and saved up to 25% of the delivery time and overall costs.
•Searched and negotiated new suppliers that comply with government requirements to create a diversity of products resulting in a larger range of market share, approx 33% more clients. 
•Service to customer orders, customer support operations, sales support operations, order fulfillment
•Increased customer satisfaction and fidelity in over 45%
•Line up with different areas of the supply chain to estimate the delivery date for the orders
•Identified excess inventory ($70K) and developed a sales plan to sell that inventory and thus reducing the total inventory costs by 35%.
•Supervised, trained, and implemented team objectives for operations personnel
•Successfully exited in November 2016 by selling the company to  investors

Founder - Brand and Operations Manager - Retail (Acquired)

I help Supplement, Health, and Beauty brands drive down their CAC on Meta, Google, and TikTok with profitable advertising

I’m the founder of a small-but-powerful digital marketing agency: Brantive.

We work with a unique type of client: up-and-coming E-commerce brands that share our ambition, agility, and drive to scale their brand as quickly and efficiently as possible.

To some e-commerce brands, this is as simple as creating killer Facebook and Instagram ads to increase their site conversions and reduce cart abandonment. For others, this involves multi-stage funnels, Google Ads (PPC) and a sprinkle of CRO.

At Brantive, we pride ourselves on our ability to create highly effective Facebook, Instagram, TikTok ads, and Google ads that deliver results. Whether it's increasing site conversions, or building multi-stage funnels and customer acquisition strategies, what we focus we do it exceptionally well.

Here's how we help:

◼️ Define tailor-made KPIs for the campaigns that align with your brand's objectives.
◼️ Implement a structured testing strategy, emphasizing content analysis.
◼️ Examine the impact of paid social & search on your overall business ecosystem.
◼️ Concentrate on increasing your overall revenue, rather than solely on ROAS (Ultimately, we measure our success by how much money we are making for you)

We believe that our success comes from our deep understanding of the digital marketing landscape, our commitment to staying on the cutting edge of emerging trends, and our unwavering dedication to our clients' success.

Interested in learning more? DM me or book an intro call using the form below (no sales pitch, I promise)
https://calendly.com/edgarbtc/discovery-call

Brantive helps Ecommerce and Local businesses scale to 7 & 8-figures through paid search, paid social, and email marketing.

Every ecom marketer has been here.

Meanwhile, the marketing team is just trying to hold it together.

But here’s the truth 
Marketing isn’t about making things look good.
It’s about making things work.

✅ It turns chaos into clarity.
✅ It connects what the product does with what people actually want.
✅ It builds systems that create demand instead of chasing it.

When you treat marketing as design-on-demand, you get noise.
When you treat it as strategy, you get growth. 🚀

Image credit: Kimberly Gordon and Marketer Tips

Passionate about classic Porsches. I scale brands with paid ads (google, meta, TT shop), and high-converting Ad creatives. $80m+ in sales driven.

This idea completely changed my life…

The Surfer Mentality:

When a surfer gets up on a wave, they enjoy the present moment, even though they know with certainty that the wave will eventually end. 

They fully enjoy THIS wave, with the wisdom and awareness that there are always more waves coming.

The surfer knows that they don't have to ride every single wave that comes their way.

The surfer knows that 90% of the time they won't be riding any wave, but just paddling and waiting. 

They are aware that patience and proper positioning is all that matters for when the next wave inevitably comes.

Finally, the surfer knows that the only way to live is by putting themself out there in the water. 

You can't catch any waves sitting on the shore.

Via Sahil Bloom

Surfer Mentality

The best ads 

Don't feel like ads 

Pretty much every ad GOAT has talked about this

Including this OG in the advertising world

You need to know him:

Eugene Schwartz

He's a LEGEND in the advertising world.

Why?

Because...

Eugene identified 5 key stages of awareness
(That pretty much every buyer goes through)

🧵 THE 5 STAGES OF AWARNEESS

1. Unaware (don't know they have a problem)
2. Problem Aware (know the problem, not solutions)
3. Solution Aware (know solutions exist)
4. Product Aware (know your product is a solution)
5. Most Aware (ready to buy, need final push)

Your ads need to be designed WITH this funnel in mind.

But...

You need the right ratio of each awareness level in your funnel. Eugene Schwartz documented how cognitive receptivity changes as problem recognition develops

In simpler terms: People are most receptive to messages that connect to problems they already recognize. 

When you match your message to the prospect's awareness level, conversion rates can improve significantly though the exact lift varies depending on your market, offer, and execution.
 
The non science way of saying this is:

People only process messages that connect to problems they already recognize. 

Or

the supppper SIMPLE version:

AKA "explain to me like im 5 years old"

Imagine you have a tummy ache, but you don't know it yet. If someone tries to sell you medicine, you'll ignore them because you don't think you need it

Eugene Schwartz noticed that people go through stages:

1) "I feel fine!" (Don't know there's a problem)
2) "Ow, my tummy hurts!" (Know something's wrong)
3) "I need medicine!" (Know solutions exist)
4) "What's that medicine called?" (Learning about specific options)
5) "I want THAT medicine!" (Ready to buy)

The big idea: You have to talk to people differently at each stage. You can't sell medicine to someone who doesn't know their tummy hurts yet.

Your marketing mix needs to have the right level of creative and spend at each stage in an intelligent level based on what your audience mix is and what stages of awareness your audience are actually at. 

Credit: Ad Psychology

Amazon Web Services (AWS)

Grow revenue for AWS strategic global partners by mapping AWS services, technical innovations, and GTM strategies to their business goals. Expand partner’s service capabilities and co-developing joint business plans through deep dive analysis of partner’s current business state, motivators and future aspirations. Leading and accelerating the growth of AWS ISV and SI Partners on their Cloud Transformation journey.

Sr. Strategic Partnership Manager

Senior Program Manager 

Cisco

•Built models to identify strategic product positioning and leverage GTM over the partner ecosystem of IoT.
•Turned raw data about channel partners into relevant decision-making material for senior executives.
•Worked with local teams to build a forecast for FY20 based on analytics, facilitating their visualization to future opportunities.

Corporate Strategy  -  Internet of Things (IoT) – Global Partner Organization

Cellwize (Now Part of Qualcomm)

•Orchestrated sales enablement for target markets (within Latam), developing positioning and messaging. Achieving sales goals of $3M in Telecom automation and IoT over major cellphone operators in Latin America. 
•Managed presentations, meetings, trials, and RFPs, including customers visit over emerging markets.
•Mapped opportunities studying market needs and generated business over Automation solutions, Analytics and IoT.
•Owned the partner ecosystem and channel strategy over emerging Latin America.

Business Development Manager - LATAM 

•Developed new product feature and functionality in partnership with Engineering, providing use-case examples to R&D and acted as the primary bridge between customer and HQ.
•Cooperated with the specialized global business development/sales team to drive Cisco's unlicensed (SP WIFI) and licensed (3G/4G LTE) small cell and SON automation solutions into LATAM operator environment. Working closely with major operators of Latam on the entire cycle of sales.
•Cultivated a proactive and efficient relationship and partnership with the client’s technical leads (and decision-makers). Owning responsibility for the growth and protection of market share/revenues.
•Collaborated my team that sold over $30M of 2G,3G,4G Wireless SON Networks, Services, and Small Cell products in the Latin America market. Key customers included: TelCel - Mexico, America Movil, Telefonica, TIM – Brazil/Argentina, Claro Chile, Argentina, Peru and others in Latin America. 

Accomplishments:
-Started a pilot in Brazil  that was scaled to the whole region (Latam) and rose $5.0M in new opportunities
-Deployed innovative educational solutions in Brazil by changing the global training course, mainly focusing on LATAM needs. In the first pilot closed $1.2M deals and rose $2.0M in new opportunities. Supported the implementation in the whole region (Latam).

Pre Sales Engineer - Partner Organization - Sales - LATAM

Qualcomm

•Collaborated with RF local team over Latam optimizing emerging cellular networks.
•Led and managed projects creating deliver program status. Directed teams and individuals toward project schedules identifying risk and mitigating it while ultimately delivered the project.   
•Designed and support technical strategies on 2G,3G and 4G technologies delivering global standards of Qualcomm to local reality.
•Increased in 10% the coverage and traffic of the biggest operator in Argentina with a new set of coverage parameters keeping the same level of kpis.

Senior RF Engineer LATAM

Ericsson

Radio Frequency Engineer

TIM Brasil

Senior Strategic Partnership Manager and Business Developer with 10+ years of proven experience in defining, refining, and executing sales and partner strategies to rapidly scale partners and customers business. Demonstrated ability to be a trusted advisor to the partner in the entire journey of building strategic plans, identifying new opportunities, developing capabilities, solutions and service offerings, go-to-market engagement, landing wins, and delivering customer success. Demonstrated success in driving partner growth in a global scenario based on requirements and program responsibilities, tracking outcomes, and scaling operations. Experienced at recommending improvement solutions in companies such as AWS, Cisco, Qualcomm, and Cellwize by addressing top-friction points and guiding executives on key customer engagements. Great communication skills coupled with proven experience in reporting to C-level leadership, directing cross- functional initiatives and thriving in a complex global and fast-moving environment.
 


LANGUAGES
- English
- Spanish
- Portuguese

taplio

The Battle

Edgar Bitencourt

Andre Brandao ☁

Followers

Posts

Engagements

Likes

Performance ScoreEdgar Bitencourt's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Edgar Bitencourt

Andre Brandao ☁

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Edgar Bitencourt's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreEdgar Bitencourt's LinkedIn Performance