Edgar Bitencourt

Associate Consultant

Brantive

We work with a unique type of clients: up-and-coming E-commerce brands that share our ambition, agility, and drive to scale their brand as quickly and efficiently as possible.

Here's how we help:

◼️ Define tailor-made KPIs for the campaigns that align with your brand's objectives.
◼️ Implement a structured testing strategy, emphasizing content analysis.
◼️ Examine the impact of paid social & search on your overall business ecosystem.
◼️ Concentrate on increasing your overall revenue, rather than solely on ROAS (Ultimately, we measure our success by how much money we are making for you)

Interested in learning more? DM me or book an intro call using the form below (no sales pitch, I promise)

Founder

Cloudflare

Customer Success Manager - Special Projects (Strategic Partners & Enterprise)

Traeger Pellet Grills, LLC

Product Marketing Manager - CPG

Intel Corporation

Product Marketing Manager MBA - IoT

Purdue University Krannert School of Management

Graduate Assistant

Instituto GABRIEL

Instituto Gabriel is an NGO in Brazil that promotes Organ and Blood donation. Helped to optimize their google analytics, SEO, and visibility of their website to create awareness and to incentivize angel investors in the program.

Digital Marketing Consultant

Georgia-Pacific LLC

Brand & Commercial Analytics Manager -  MBA

DuPont

DuPont Tate and Lyle Joint Venture – Market analysis of the Global Personal Care market into which they supply a branded ingredient

Product Marketing Manager MBA

Deckmaster Games

•	 Aggressively cut poor performing products, leading to a 35% positive gain 
•	Designed a new retail training program, within a team I created an e-commerce website and raised the average retail sale by 30%.
•	Directed product development from concept and testing through launch new card games adding $20K in new revenue/month.
•       Evaluated sales reports, identified KPIs, and developed new product metrics.
•	Implemented monthly, quarterly and annual budgets, sales forecasts.
Successfully exited in September 2018 by selling the company to investors

Brand & Category Manager - E-commerce (Acquired)

Vila Celta

•800% growth in direct sales in three years by planning and negotiating with suppliers along with international transportation of products and saved up to 25% of the delivery time and overall costs.
•Searched and negotiated new suppliers that comply with government requirements to create a diversity of products resulting in a larger range of market share, approx 33% more clients. 
•Service to customer orders, customer support operations, sales support operations, order fulfillment
•Increased customer satisfaction and fidelity in over 45%
•Line up with different areas of the supply chain to estimate the delivery date for the orders
•Identified excess inventory ($70K) and developed a sales plan to sell that inventory and thus reducing the total inventory costs by 35%.
•Supervised, trained, and implemented team objectives for operations personnel
•Successfully exited in November 2016 by selling the company to  investors

Founder - Brand and Operations Manager - Retail (Acquired)

I help Supplement, Health, and Beauty brands drive down their CAC on Meta, Google, and TikTok with profitable advertising

I’m the founder of a small-but-powerful digital marketing agency: Brantive.

We work with a unique type of client: up-and-coming E-commerce brands that share our ambition, agility, and drive to scale their brand as quickly and efficiently as possible.

To some e-commerce brands, this is as simple as creating killer Facebook and Instagram ads to increase their site conversions and reduce cart abandonment. For others, this involves multi-stage funnels, Google Ads (PPC) and a sprinkle of CRO.

At Brantive, we pride ourselves on our ability to create highly effective Facebook, Instagram, TikTok ads, and Google ads that deliver results. Whether it's increasing site conversions, or building multi-stage funnels and customer acquisition strategies, what we focus we do it exceptionally well.

Here's how we help:

◼️ Define tailor-made KPIs for the campaigns that align with your brand's objectives.
◼️ Implement a structured testing strategy, emphasizing content analysis.
◼️ Examine the impact of paid social & search on your overall business ecosystem.
◼️ Concentrate on increasing your overall revenue, rather than solely on ROAS (Ultimately, we measure our success by how much money we are making for you)

We believe that our success comes from our deep understanding of the digital marketing landscape, our commitment to staying on the cutting edge of emerging trends, and our unwavering dedication to our clients' success.

Interested in learning more? DM me or book an intro call using the form below (no sales pitch, I promise)
https://calendly.com/edgarbtc/discovery-call

Brantive helps Ecommerce and Local businesses scale to 7 & 8-figures through paid search, paid social, and email marketing.

Every ecom marketer has been here.

Meanwhile, the marketing team is just trying to hold it together.

But here’s the truth 
Marketing isn’t about making things look good.
It’s about making things work.

✅ It turns chaos into clarity.
✅ It connects what the product does with what people actually want.
✅ It builds systems that create demand instead of chasing it.

When you treat marketing as design-on-demand, you get noise.
When you treat it as strategy, you get growth. 🚀

Image credit: Kimberly Gordon and Marketer Tips

Passionate about classic Porsches. I scale brands with paid ads (google, meta, TT shop), and high-converting Ad creatives. $80m+ in sales driven.

This idea completely changed my life…

The Surfer Mentality:

When a surfer gets up on a wave, they enjoy the present moment, even though they know with certainty that the wave will eventually end. 

They fully enjoy THIS wave, with the wisdom and awareness that there are always more waves coming.

The surfer knows that they don't have to ride every single wave that comes their way.

The surfer knows that 90% of the time they won't be riding any wave, but just paddling and waiting. 

They are aware that patience and proper positioning is all that matters for when the next wave inevitably comes.

Finally, the surfer knows that the only way to live is by putting themself out there in the water. 

You can't catch any waves sitting on the shore.

Via Sahil Bloom

Surfer Mentality

The best ads 

Don't feel like ads 

Pretty much every ad GOAT has talked about this

Including this OG in the advertising world

You need to know him:

Eugene Schwartz

He's a LEGEND in the advertising world.

Why?

Because...

Eugene identified 5 key stages of awareness
(That pretty much every buyer goes through)

🧵 THE 5 STAGES OF AWARNEESS

1. Unaware (don't know they have a problem)
2. Problem Aware (know the problem, not solutions)
3. Solution Aware (know solutions exist)
4. Product Aware (know your product is a solution)
5. Most Aware (ready to buy, need final push)

Your ads need to be designed WITH this funnel in mind.

But...

You need the right ratio of each awareness level in your funnel. Eugene Schwartz documented how cognitive receptivity changes as problem recognition develops

In simpler terms: People are most receptive to messages that connect to problems they already recognize. 

When you match your message to the prospect's awareness level, conversion rates can improve significantly though the exact lift varies depending on your market, offer, and execution.
 
The non science way of saying this is:

People only process messages that connect to problems they already recognize. 

Or

the supppper SIMPLE version:

AKA "explain to me like im 5 years old"

Imagine you have a tummy ache, but you don't know it yet. If someone tries to sell you medicine, you'll ignore them because you don't think you need it

Eugene Schwartz noticed that people go through stages:

1) "I feel fine!" (Don't know there's a problem)
2) "Ow, my tummy hurts!" (Know something's wrong)
3) "I need medicine!" (Know solutions exist)
4) "What's that medicine called?" (Learning about specific options)
5) "I want THAT medicine!" (Ready to buy)

The big idea: You have to talk to people differently at each stage. You can't sell medicine to someone who doesn't know their tummy hurts yet.

Your marketing mix needs to have the right level of creative and spend at each stage in an intelligent level based on what your audience mix is and what stages of awareness your audience are actually at. 

Credit: Ad Psychology

SalesGeek

Why are sales software tools still so complicated and overpriced?  It's our mission to change that.  SalesGeek is taking a deep look into the sales org problem space and making significantly easier to use software tools. What are we starting with?  Sales Commission Management.

Co-Founder

FamilySearch

Product Discovery and Delivery for how FamilySearch successfully branches out into over 5000 physical locations to serve local communities and families in their family history journey.  

Will we make it fun and engaging?  Yes 
Will we make it meaningful and life changing?  Yes

Bridging the gap between digital and physical to gift you an impactful experience.

Senior Product Manager

CommentSold

ManagerPlus by iOFFICE

- Interview customers & use data analysis of market trends to understand their needs & convert them to actionable engineering-facing user stories in Jira; prioritizing & documenting user stories & requirements.  
- Lead agile process in product management & act as the voice of the Customer in 2 squads while driving product roadmaps & UX, UI, & creative teams in the design process across the entire company.  
- Rapidly iterate & evolve the product MVPs to meet customer needs for existing & emerging markets.  
- Establish the product vision & strategy for multiple cross functional teams to align with business goals & the  customer needs. Determining OKRs & KPIs to lead accountability and focus across departments. 
- Equip & train Sales and Implementation teams 
- Groom Product and Development Backlog
- Design concepts, mocks, and prototypes
- Train company and customer on product 
- Analyze customer feedback & data
- Leading the iterative and prioritization process.  It's not just what we can improve but what we should improve.

Product Manager

Leverage product expertise to enable multiple small & large businesses to shift to online platforms & digital tools.
Document customer & stakeholder requirements & convert them to actionable, engineering-facing user stories. 
Design & Develop solutions based on requirements to solve complex business & customer problems. 
Lead companies to adopt product led agile methodologies while pushing existing product roadmaps. 
Create & manage website content across B2B & B2C marketing websites;  
Contribute to UX, UI, Creative team initiatives across websites & Saas platforms. 
Research industry product & experience gaps utilizing data analysis & industry experts. 
Launch social media campaigns.
Launch e-commerce and professional websites.
Consult businesses in online strategy.
Design and develop web applications.

Product Manager - Designer - Developer - Business Analyst

The Narwhal Group

Developing web apps in Angular 1.4 -  4.0
CSS & HTML & JS

Software Designer

Premier Performance Products

Manage several B2B & B2C e-commerce sites across a variety of markets, ranging from $8M-$50 MAR  Migrate entire e-commerce platform to AWS; Establish technology path for best practice & scalability; 
Develop Angular Apps 
Develop API's in C#
Manage Magento E-commerce sites
Design Web Interfaces CSS

Web Developer

Mybullfrog.com - Verizon Wireless Premium Retailer

Sales, Business Development, Social Marketing

Sales Professional

MyComfort

Top 20% sales person.
Managed delivery routes.
Managed web marketing.

Sales

Hey, thanks for the visit!

TL DR:  

I help companies take the complex and make it easy.  Main Strength:  Product Strategy.  Wanna connect?   Send me a message.

Long version:

I specialize in helping solve product strategy challenges, especially in the software space that serves our working class.   Whether you have an established product or about to release a new one, I can help you mitigate the risks of growing your digital products. 

As a co-founder and product manager, I have more than 9 years of experience in creating and delivering digital solutions that solve real-world problems and create market value. I am passionate about learning, building others, and building companies that have a positive impact on people's lives.

My latest endeavor is serving SALES TEAMS with, what seems like a saturated market, of sales software. Most of these products are still too complex and slow sales ops.  I'm determined to show sales orgs there is a better way.

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Edgar Bitencourt

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The Battle

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Edgar Bitencourt's LinkedIn Performance

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