Edgar Bitencourt

Associate Consultant

Brantive

We work with a unique type of clients: up-and-coming E-commerce brands that share our ambition, agility, and drive to scale their brand as quickly and efficiently as possible.

Here's how we help:

◼️ Define tailor-made KPIs for the campaigns that align with your brand's objectives.
◼️ Implement a structured testing strategy, emphasizing content analysis.
◼️ Examine the impact of paid social & search on your overall business ecosystem.
◼️ Concentrate on increasing your overall revenue, rather than solely on ROAS (Ultimately, we measure our success by how much money we are making for you)

Interested in learning more? DM me or book an intro call using the form below (no sales pitch, I promise)

Founder

Cloudflare

Customer Success Manager - Special Projects (Strategic Partners & Enterprise)

Traeger Pellet Grills, LLC

Product Marketing Manager - CPG

Intel Corporation

Product Marketing Manager MBA - IoT

Purdue University Krannert School of Management

Graduate Assistant

Instituto GABRIEL

Instituto Gabriel is an NGO in Brazil that promotes Organ and Blood donation. Helped to optimize their google analytics, SEO, and visibility of their website to create awareness and to incentivize angel investors in the program.

Digital Marketing Consultant

Georgia-Pacific LLC

Brand & Commercial Analytics Manager -  MBA

DuPont

DuPont Tate and Lyle Joint Venture – Market analysis of the Global Personal Care market into which they supply a branded ingredient

Product Marketing Manager MBA

Deckmaster Games

•	 Aggressively cut poor performing products, leading to a 35% positive gain 
•	Designed a new retail training program, within a team I created an e-commerce website and raised the average retail sale by 30%.
•	Directed product development from concept and testing through launch new card games adding $20K in new revenue/month.
•       Evaluated sales reports, identified KPIs, and developed new product metrics.
•	Implemented monthly, quarterly and annual budgets, sales forecasts.
Successfully exited in September 2018 by selling the company to investors

Brand & Category Manager - E-commerce (Acquired)

Vila Celta

•800% growth in direct sales in three years by planning and negotiating with suppliers along with international transportation of products and saved up to 25% of the delivery time and overall costs.
•Searched and negotiated new suppliers that comply with government requirements to create a diversity of products resulting in a larger range of market share, approx 33% more clients. 
•Service to customer orders, customer support operations, sales support operations, order fulfillment
•Increased customer satisfaction and fidelity in over 45%
•Line up with different areas of the supply chain to estimate the delivery date for the orders
•Identified excess inventory ($70K) and developed a sales plan to sell that inventory and thus reducing the total inventory costs by 35%.
•Supervised, trained, and implemented team objectives for operations personnel
•Successfully exited in November 2016 by selling the company to  investors

Founder - Brand and Operations Manager - Retail (Acquired)

I help Supplement, Health, and Beauty brands drive down their CAC on Meta, Google, and TikTok with profitable advertising

I’m the founder of a small-but-powerful digital marketing agency: Brantive.

We work with a unique type of client: up-and-coming E-commerce brands that share our ambition, agility, and drive to scale their brand as quickly and efficiently as possible.

To some e-commerce brands, this is as simple as creating killer Facebook and Instagram ads to increase their site conversions and reduce cart abandonment. For others, this involves multi-stage funnels, Google Ads (PPC) and a sprinkle of CRO.

At Brantive, we pride ourselves on our ability to create highly effective Facebook, Instagram, TikTok ads, and Google ads that deliver results. Whether it's increasing site conversions, or building multi-stage funnels and customer acquisition strategies, what we focus we do it exceptionally well.

Here's how we help:

◼️ Define tailor-made KPIs for the campaigns that align with your brand's objectives.
◼️ Implement a structured testing strategy, emphasizing content analysis.
◼️ Examine the impact of paid social & search on your overall business ecosystem.
◼️ Concentrate on increasing your overall revenue, rather than solely on ROAS (Ultimately, we measure our success by how much money we are making for you)

We believe that our success comes from our deep understanding of the digital marketing landscape, our commitment to staying on the cutting edge of emerging trends, and our unwavering dedication to our clients' success.

Interested in learning more? DM me or book an intro call using the form below (no sales pitch, I promise)
https://calendly.com/edgarbtc/discovery-call

Brantive helps Ecommerce and Local businesses scale to 7 & 8-figures through paid search, paid social, and email marketing.

Every ecom marketer has been here.

Meanwhile, the marketing team is just trying to hold it together.

But here’s the truth 
Marketing isn’t about making things look good.
It’s about making things work.

✅ It turns chaos into clarity.
✅ It connects what the product does with what people actually want.
✅ It builds systems that create demand instead of chasing it.

When you treat marketing as design-on-demand, you get noise.
When you treat it as strategy, you get growth. 🚀

Image credit: Kimberly Gordon and Marketer Tips

Passionate about classic Porsches. I scale brands with paid ads (google, meta, TT shop), and high-converting Ad creatives. $80m+ in sales driven.

This idea completely changed my life…

The Surfer Mentality:

When a surfer gets up on a wave, they enjoy the present moment, even though they know with certainty that the wave will eventually end. 

They fully enjoy THIS wave, with the wisdom and awareness that there are always more waves coming.

The surfer knows that they don't have to ride every single wave that comes their way.

The surfer knows that 90% of the time they won't be riding any wave, but just paddling and waiting. 

They are aware that patience and proper positioning is all that matters for when the next wave inevitably comes.

Finally, the surfer knows that the only way to live is by putting themself out there in the water. 

You can't catch any waves sitting on the shore.

Via Sahil Bloom

Surfer Mentality

The best ads 

Don't feel like ads 

Pretty much every ad GOAT has talked about this

Including this OG in the advertising world

You need to know him:

Eugene Schwartz

He's a LEGEND in the advertising world.

Why?

Because...

Eugene identified 5 key stages of awareness
(That pretty much every buyer goes through)

🧵 THE 5 STAGES OF AWARNEESS

1. Unaware (don't know they have a problem)
2. Problem Aware (know the problem, not solutions)
3. Solution Aware (know solutions exist)
4. Product Aware (know your product is a solution)
5. Most Aware (ready to buy, need final push)

Your ads need to be designed WITH this funnel in mind.

But...

You need the right ratio of each awareness level in your funnel. Eugene Schwartz documented how cognitive receptivity changes as problem recognition develops

In simpler terms: People are most receptive to messages that connect to problems they already recognize. 

When you match your message to the prospect's awareness level, conversion rates can improve significantly though the exact lift varies depending on your market, offer, and execution.
 
The non science way of saying this is:

People only process messages that connect to problems they already recognize. 

Or

the supppper SIMPLE version:

AKA "explain to me like im 5 years old"

Imagine you have a tummy ache, but you don't know it yet. If someone tries to sell you medicine, you'll ignore them because you don't think you need it

Eugene Schwartz noticed that people go through stages:

1) "I feel fine!" (Don't know there's a problem)
2) "Ow, my tummy hurts!" (Know something's wrong)
3) "I need medicine!" (Know solutions exist)
4) "What's that medicine called?" (Learning about specific options)
5) "I want THAT medicine!" (Ready to buy)

The big idea: You have to talk to people differently at each stage. You can't sell medicine to someone who doesn't know their tummy hurts yet.

Your marketing mix needs to have the right level of creative and spend at each stage in an intelligent level based on what your audience mix is and what stages of awareness your audience are actually at. 

Credit: Ad Psychology

Morgan Snyder

thoughtleadertoday.com

Head Writer & Founder

Noble Solar 

Head Of Operations

Tula Health

Investor Relations

Great Lakes Consulting Services, Inc.

Associate Partner

AMP Smart.

Salesman

Various Schools & Universities

Spanish Teacher & Coach

You can't afford boring. Copywriting for social, email, site, and advertising.

As a CEO or senior leader, you are a visionary. You have the ideas that could attract your next 10 senior engineers, de-risk your Series B, and make you the undisputed leader in your category.The problem? You're buried in product roadmaps, investor updates, and candidate interviews. You know you should be sharing your vision publicly, but your time is your most finite resource.This is the exact reason I created The 30-Minute Content Engine.It is a system designed to turn your minimal time investment into maximum industry influence. Here's how it works:Interview: We have one 30-minute recorded call per week where you simply talk through your ideas and vision.Editorial: We translate your ideas into two full weeks of high-impact articles, LinkedIn posts, and threads.Publish: You get a simple queue of ready-to-publish content for one-click approval.You spend 30 minutes talking. You get a dominant, authentic online presence in return.If you're ready to unlock your voice without sacrificing your schedule, send me a connection request and let's have a brief chat about your goals...Listen to The Morgan Snyder Show on Apple Podcasts and Spotify. Learn more about me by visiting thoughtleadertoday.com.Read my book 'Keep It Light' on Amazon Unlimited.

Thought leadership visibility is the number one reason decision makers decide to do business.

If they can't find you, and see what you do, you're at a huge disadvantage.

The best person doesn't win anymore. The most known person does.

My clients partner with me to build an enduring digital presence through social media management, ghostwriting, and outreach.

I work on a monthly retainer basis, in 3 to 4 month sprints. I need runway to be able to craft a digital presence that will attract potential customers.

In the first 90 days we design a landing page, category and profile, perform research, create materials, email lists, and a content repository, set up a CRM, email campaigns for networking and business development, and test ads and other creative work.

It is a game of speed and execution. Thought leadership is not a noun, but a verb. You earn influence and new business through production.

I've helped attorneys land major cases. I've worked with startups to raise millions of dollars.

No matter who I work with, the guiding question is always, "How do we build trust, enhance visibility, and accelerate growth?

There has never been a better time in the course of human history to start your thought leadership journey.

Online audiences, readers, and potential customers are hungry for your insight. You just have to start talking.

I can help with that.

See more at thoughtleadertoday.com.

Morgan Snyder, Copywriter

Your LinkedIn headline is NOT the place for your family roster.

No one is impressed that you're a '2x Dad'.

I'm sorry. It had to be said. If you're offended, please unfollow.

You're a proud 'girl dad', (whatever that means) you want to post every other day about the warm and fuzzy feelings of watching Disney movies, IDK. You do you.

Look. I have six kids. 

If I put '6x Dad' in my headline, it is absolutely not a flex.

It is a cry for help. 

It means I'm tired, I haven't had a quiet meal since 2011, and my main skills are turning off lights and stepping on sharp toys.

Unless you're "17x Dad" and the star of a reality TV show (now that's a impressive!), it's not the headline differentiator you think it is.

It's on par with 'breathes oxygen' and '1x Husband.'

I don't mean to be mean. Just saying it how it is.

My DMs are open. If you need a ruthless headline audit, I'm your guy.

I charge per child removed from your bio.

Head Writer @ thoughtleadertoday.com • Busy CEOs: Let’s Tell Your Story • The 30-Minute Content Engine Turns Your Vision Into Influence

I got called out by a Linkedin Top Voice last week. 

My crime?

Writing about headlines. (see 'girl dad')

They said that being personal is, "how we should be in 2025."

Readers said that I was an idiot, stupid, and judgemental. 

They might be right.

And while they were busy writing their critiques, I was busy too.

I watched these posts go viral, one after another.

I noticed 1000 people came to my profile.

I landed three more clients. 

It was a good week.

We all want lessons here, so here's a couple: 

•When you get attacked and copied, you've won.

•When you make people laugh, you've won.

It means you're the only one in the room (feed) with an original idea.

So, to the people borrowing my content and ripping me in the comments: 

If my post(s) bothers you, you're going to hate what I do next. 😈

People went ABSOLUTELY NUTS this week in the comments section.

So I decided to break it all down in my newsletter.

If you want posts that get people talking, (and scheduling calls with you) you should read this.

👇

I always expect my posts to do well. I really don't post unless I think it packs a punch. I'm very selective. My notes app has ideas from now until ne

Open article: People lose their minds. Morgan breaks it down. by Morgan Snyder • 6 min read

People lose their minds. Morgan breaks it down.

I can confirm: 🏴‍☠️ Bill is not AI.

He is absolutely a human. No doubt in my mind.

There were no em dashes, weird phrasing or robot signs.

It was real. It was good. It was a real good time.

Effortless thought leadership for CEOs and senior leaders. Turn 30 minutes into 10 posts. Making LI more like AIM.

For the last decade, every marketing guru, every thought leader, every consultant with a book deal has been telling us the exact same thing:

You need to be a STORYTELLER.

Today, I smash this nonsense.

👇

Rather listen? The Morgan Snyder Show is on apple + spotify. 

Rather not? Not cool. I'm crying now.

For the last decade, every marketing guru, every thought leader, every consultant with a book deal has been telling us the exact same thing: You need 

Open article: No More Storytelling! by Morgan Snyder • 6 min read

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Edgar Bitencourt

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The Battle

Edgar Bitencourt

Morgan Snyder, Copywriter

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Posts

Engagements

Likes

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