Eric Dickmann

Chief Marketing Officer▪️Helping B2B Companies Build Cost-Effective Marketing Strategies for Revenue Growth

I help B2B technology, SaaS, and professional-services firms turn “random acts of marketing” into predictable growth engines.

As a fractional Chief Marketing Officer and founder of The Five Echelon Group, I partner with CEOs and leadership teams who are frustrated by marketing that feels disconnected from business goals. Whether they’re scaling after funding, preparing for an exit, or simply tired of agency churn, I help them build clarity, structure, and measurable outcomes.

My approach bridges strategy, sales alignment, and modern marketing systems, including the smart use of AI, to create sustainable growth.

Through The Virtual CMO Podcast, I share insights from top marketing leaders on how to thrive in an era where automation is everywhere but strategic leadership is rare.

Let’s connect if your company has hit a growth plateau, lacks marketing direction, or needs a trusted partner to turn marketing into a true revenue engine.

Founder and Chief Marketing Officer

- Develop and execute tailored marketing strategies as a Fractional CMO.
- Deliver Marketing as a Service (MaaS) to simplify strategic planning and execution.
- Implement cost-effective solutions to increase brand awareness and lead generation.
- Specialize in Financial Services, FinTech, SaaS, Technology, and Professional Services

It was great attending this year's Podfest Multimedia Expo in Orlando, FL. The podcasting space is booming, as evidenced by the number of podcasters in attendance and the diversity of shows being produced.

After a hiatus, I'm excited to share that The Virtual CMO podcast is recording new episodes, and we're launching a new podcast for AdParlor focused on influencer marketing! 

It's going to be a busy year for podcasting, and I look forward to sharing more details soon!

Strategic Fractional CMO | Helping B2B Leaders Build Visibility & Growth Systems in the AI Era | Host of The Virtual CMO Podcast

AI is transforming influencer marketing, but it’s making authenticity more valuable, not less.

Four takeaways from the National Retail Federation's 2026 conference:

1. Authenticity > brand scripts  

The highest-performing creator content feels like the creator, not the brand. Overly prescriptive briefs handcuff creators and erode trust and performance.

2. Different creators for different jobs  

Mega-talent is driving reach and awareness, while micro/mid-tier creators are winning on credibility and conversion. Smart brands are mapping talent tiers to specific funnel roles.

3. Creators as the content engine  

Creators are now the primary content engine, with AI helping scale, repurpose, and personalize their content across owned and paid channels.

4. Measurement is maturing  

Brands are moving beyond vanity metrics and last-click sales to frameworks that balance reach, resonance, and reaction, plus sentiment and conversation quality.

If you’re leading creator or partner programs in 2026, the direction is clear:  
- Loosen the script
- Clarify the role of each creator
- Plug AI into your workflow
- Upgrade your measurement

#influencermarketing #marketingstrategy

The SEO Button

Many marketing leaders struggle with increasing their organic search traffic, so we set their SEO flywheel in motion, ensuring their ideal customers discover them when they need them the most.

Services we offer:
• SEO Strategy, SEO Audit, Blog Creation, and Backlink Building.

We work with ambitious startups and scale-ups like:
• Baselane, Brizo FoodMetrics, Medstack, Kudos, TubeBuddy, Membersy, Founders Institute, Mednow, Product Faculty, Lake Louis Ski Resort, Exec Viva and many more.

Some of the results we achieved include:
• Growing organic traffic from 0 to 650,000 in 2.5 years
• Increasing domain rating from 5 to 48 in one month 
• Taking a SaaS client from zero sales to consistently 100+ per month 
• Building a $694,00 pipeline for a email marketing agency in under 6 months
• Increasing Canada's largest pharmacy's organic clicks by 637%

With our clients support we've grown from just me in 2020 to now 10 people in 2024. 

“I've hired them 4 times now and continue to be amazed by their skills. They do a full suite of SEO work and their costs are SUPER reasonable compared to other agency fees I've been pitched over the years.” - Sean Hurley, CEO of Pathright

"At joi, we really benefited from Ali’s insights in growing our organic traffic. Not only did Ali have deep SEO expertise but he also was able to communicate his recommendations in an effective way to our tech and marketing teams. I found that my team looked forward to meetings with Ali not only because of the learnings but also because of his positive energy and good humor." - Alper C., CEO at joiGifts

Looking to improve your SEO? Let's talk.

Founder & CEO

Crowdlinker

Director of Marketing

Working with North America's brightest Tech Start-ups to increase their Search Visibility and Overall Domain Health.

► Auditing, Keyword Research, Information Architecture, Backlink Building, and Content Creation

Digital Marketing & SEO Manager 

Working with Top Tech Start-ups across North America to increase Search Visibility and Domain Health. 

► Auditing, Keyword Research, Information Architecture, Backlink Building, and Content Creation

SEO Specialist

Courses by Ali

I make amazing courses for the Udemy platform. My first course is a comprehensive guide on SEO best practices for 2017. 

► Teaching 4000+ students across 100 countries 

► Course rating - 4.8/5 (Avg. Search Engine Optimization Course Rating - 4.32/5)

► 48.5% more minutes watched in-comparison to the average search engine optimization course

► Ranking Top 3 for target keywords (SEO wordpress, SEO Wordpress Rank) & Top 10 for SEO 2017 

► Listed as Best-Seller in Search Engine Optimization category 

► Listed as Top Trending Course in Marketing and Search Engine Optimization category

Founder

Pay Canada

► Leading the communication of creative brand strategy for all advertising channels including social media (Facebook, LinkedIn, Twitter, YouTube, Google +), e-mail marketing, website content, newsletters, posts and industry blog. 

► Creation and implementation of comprehensive annual marketing plan to successfully drive awareness, customer acquisition and retention with evaluation metrics for cost effectiveness and quality assurance. 

► Production of new strategy while improving on existing marketing tactics based on research of marketing trends and opportunities in Merchant Services market.

Marketing Specialist

Affinity Global

This was the first job I got after graduating from University. 

► Fully licensed – Passed collection agent licensing in all provinces and territories across Canada with score of 94/100

►Practiced first call resolution to analyze and resolve issues for over a 100 unique customers daily 

► Passed GCC Standard training – Received 60+ hours of training on persuasion, up-selling, communication skills, multitasking, rapport building, and active listening 

► Built skill in accurately completing transactions with a sense of urgency while taking detailed notes 

► Added to already impressive computer literacy in terms of keyboard & internet navigation skills

Collection Agent

ALDO Group

We all got to start somewhere 🤷

► Consistently high level of overall sales performance – Ranked top 50 out of 250 part-timers in region over course of 5 years

► Excellent level of conversion of leads into sales – Generated over $25,000 in sales in 2015 

► Achievement of highest percentage of cross-selling at location – Requirement 3.3% | Achieved 5.6%

► Built ability to process payments on computer screen while up-selling through demonstrations 

► Thrived in very competitive sale environment – Competed Regionally and Globally on weekly basis

Other:
√ Build rapport with customers 
√ Ask quality questions 
√ Interface with Click software. 
√ Gather customer emails, address, etc.
√ Post purchase customer service

Sales Associate

SEO Consultant Toronto | Get Free Audit: bit.ly/ali-seo

Ready to Escape Ad Dependency? Build a Sustainable Lead Engine with SEO.

Imagine a growth strategy where your leads don’t disappear when the ad budget dries up. Picture an SEO-powered lead pipeline that delivers high-quality traffic consistently, freeing you from fluctuating ad costs and giving your business a dependable source of growth.

This is what we create at The SEO Button. 

Why The SEO Button?
We’re not just another SEO agency. We specialize in transforming SEO into a powerful, scalable “SEO flywheel” that generates reliable leads and builds brand authority. With 10+ years of experience and a proven track record, we focus exclusively on SEO to help companies cut ad costs, drive sustainable growth, and get real ROI from organic search.

Who We Help:
• Mid-sized to enterprise companies in SaaS, eCommerce, technology, and service sectors
• Marketing leaders frustrated with low ROI from paid ads and past SEO efforts
• Growth-focused executives looking for a transparent, data-driven SEO partner

Our comprehensive, data-backed SEO strategy is designed to:
1️⃣ Reduce Ad Dependency: Free up budget with a high-performing organic channel. 
2️⃣ Boost Conversions: Optimize your website to turn traffic into leads and sales. 
3️⃣ Strengthen Authority: Build domain authority with quality content and backlinks. 
4️⃣ Stay Transparent: Provide regular, data-rich reporting to track your SEO growth.

Proven Results:
• 650,000+ monthly organic visitors built for a startup in under 3 years
• 637% increase in organic clicks for Canada’s largest pharmacy
• $694,000 pipeline generated for a leading email marketing agency in 6 months
• 50% improvement in keyword rankings within the first quarter for clients

Ready to build a sustainable growth engine and escape ad dependency?

Let’s talk about how we can turn your SEO goals into consistent, measurable growth. Send me a DM with "Sustainable Growth" to see if we’re the right fit to transform your business.

taplio

The Battle

Eric Dickmann

Ali Abbas

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taplio

The Battle

Eric Dickmann

Ali Abbas

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Eric Dickmann's LinkedIn Performance

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Performance ScoreEric Dickmann's LinkedIn Performance