Eric Dickmann

The Five Echelon Group

- Develop and execute tailored marketing strategies as a Fractional CMO.
- Deliver Marketing as a Service (MaaS) to simplify strategic planning and execution.
- Implement cost-effective solutions to increase brand awareness and lead generation.
- Specialize in Financial Services, FinTech, SaaS, Technology, and Professional Services

Founder and Chief Marketing Officer

Craig Group

Craig Group specializes in revenue growth for middle-market, private equity-backed portfolio companies.

Marketing Strategist

FractionL

Fractional CMO

GrowthMentor

Advisor on marketing strategies to companies and marketers as a top-rated mentor.

Growth Mentor - Marketing Strategy

MarketerHire

Recognized as a top-tier Chief Marketing Officer within MarketerHire's exclusive network of vetted marketing professionals, specializing in crafting marketing strategies for B2B companies.

Optima

Developed a marketing strategy aimed at Fortune 500 companies within the SAP ecosystem, utilizing content marketing, events, SEO, and direct outreach to engage decision-makers and secure high-value contracts.

Quest Trust Company

SunView Software, Inc.

As the CMO at SunView Software, I spearheaded a transformative growth marketing strategy that resulted in a notable reduction in lead acquisition costs and a remarkable 620% surge in organic web traffic. By championing digital transformation and implementing the HubSpot marketing automation platform, I positioned the company as an industry leader, resulting in our inclusion in The Forrester Wave Report for Enterprise Service Management.

Chief Marketing Officer

Oracle

Led global marketing strategy for a Fortune 100 tech business, overseeing a multi-million dollar budget and managing a global team. Collaborated closely with Sales leadership to generate executive-level leads, build nurturing programs, and influence revenue opportunities, resulting in the closure of one of the largest deals in Siebel Systems' history. Played a critical role in establishing the organization as the leading provider of CRM software in the financial services market. Areas of expertise include retail banking, compliance, financial crime, healthcare payer, revenue management, and billing solutions.

Senior Director of Marketing - Global Retail Banking

Senior Manager Product Marketing - Retail Banking

Broadway & Seymour

Product Marketing Manager - Banking Platforms

Chief Marketing Officer▪️Helping B2B Companies Build Cost-Effective Marketing Strategies for Revenue Growth

As an accomplished executive marketing leader and fractional Chief Marketing Officer (CMO) with years of corporate experience, I have helped drive revenue growth and brand awareness for B2B companies across various industries. I provide marketing strategy consulting and advisory services to small, middle-market, and private equity-backed portfolio companies, helping them achieve sustainable growth.

Since 2019, I have been working as a fractional CMO for multiple clients, developing and executing marketing strategies that create engines for lead generation and revenue growth. My expertise spans strategic marketing planning, digital transformation, multi-channel demand generation, account-based marketing (ABM), brand storytelling, and content marketing.

Prior to my current fractional CMO roles, I served as the Chief Marketing Officer at SunView Software, where I led a team that achieved a 620% increase in organic web traffic and secured the company's first-time ranking in The Forrester Wave Report for Enterprise Service Management. My extensive corporate experience includes senior marketing positions at Oracle Corporation and Siebel Systems, where I managed global teams and multi-million dollar budgets in the financial services, FinTech, and application software sectors.

My approach combines cutting-edge marketing technologies with data-driven insights to deliver measurable business impact. I excel in team leadership and cross-functional collaboration, consistently developing innovative marketing strategies that align with business objectives. 

I'm not just a marketing strategist but a growth catalyst for B2B companies, dedicated to helping businesses achieve sustainable growth through strategic, cost-effective, and measurable marketing initiatives.

The $24B influencer bubble isn't bursting, but the trust mechanics are changing.

As CMOs, we’ve spent the last decade chasing reach. But according to new research in Harvard Business Review, the metric we need to be obsessing over now is authenticity alignment.

The hard truth? Consumers don't trust "influencers" anymore. They trust expertise and connection. Authenticity not as a vague "vibe," but as a rigorous framework built on five non-negotiable dimensions:

- Expertise: Do they actually know what they are talking about?
- Connectedness: Is the engagement real or performative?
- Integrity: Are their values consistent over time?
- Originality: Are they creating or just copying?
- Transparency: Is the commercial motive clear?

When we prioritize reach over relevance, or hide the commercial nature of a partnership, we break this chain. 

The finding is clear: We must move our influencer strategies from transactional exchanges to transformational relationships.

If you're still briefing for "eyeballs" rather than "trust," you're likely eroding your brand equity.

Article link in the comments.

#MarketingStrategy #CMO #InfluencerMarketing #HBR

Strategic Fractional CMO | Helping B2B Leaders Build Visibility & Growth Systems in the AI Era | Host of The Virtual CMO Podcast

Andrew Deutsch

RR Donnelley

Leading an amazingly skilled team for innovative growth in the Pharmaceutical, Medical Device and Other Specialty Label and insert business.  cGMP specialty house within a company that has 160 years in the market.

Director of Operations

Fangled International

International Trade Consultancy

Fangled International is a unique marketing and sales consulting organization creating sales and marketing platforms that accelerate entry into the global market for small to medium sized manufacturers.  Fangled's proven strategic approach has assisted hundreds of manufacturers generate tens of billions of dollars in sales growth in over 100 countries.  

This unique platform eliminates barriers and significantly reduces the cost to market access by providing manufacturers an easy and practical path-to-market for their quality items. Our propriety turnkey model helps translate your domestic distribution market into international trade success by giving your customers exceptional products that they will love.

Essentially, Fangled International is a hybrid manufacturers’ Consultation and Representation Company that serves all territories in the US market and beyond. We only take on product lines we believe we can succeed with and grow over the long haul in the domestic and a variety of global markets by providing a one-stop shopping experience for a variety of products that are some of the highest quality items available in the industry.

Founder 

EcoTek Soft Wash

EcoTek, the rapidly growing and #1 trusted Commercial and Residential service company in the region is dedicated to make lives better through impeccable quality of service and flawless user experience. 

Customers trust the EcoTek team to enhance their property value and quality of life with core services including Eco-friendly power and soft-washing of exterior surfaces including roofing, gutter maintenance, dryer vent cleaning, holiday lighting installation and removal, and more.  

The highly motivated and professional team devote every moment to serve their community and turn every personal touch into voracious advocates for the EcoTek brand.

EcoTek continues unprecedented growth by making the world a better place one property at a time.

Interim Chief Executive Officer

Smart Soda Holdings, Inc

Executive

ATC Trailers (Aluminum Trailer Company)

ATC Trailers (Aluminum Trailer Company), is admired not only for making the best aluminum trailers in the industry but also for the highest level of customer service and support in the industry.

Interim Chief Commercial Officer (CCO)

North Coast Container LLC

North Coast Container, a manufacturer of 55 gallon Steel drums was acquired in 2018

Responsibilities include leading the creation and execution of a strategic plan almost doubling the company and expanding margins in less than 3 years leading to its sale to the Stavig Group.

Additional responsibilities Include:
New Business Development and Growth
CRM Implementation
Development of Distribution and Manufacturer Rep Network
Web Development and SEO
Inbound Marketing and Communication Strategy
Qualified Lead Generation and Prospecting
Strategic Planning Including Sales and Marketing Strategy
New Product Development and Procurement

VP Marketing & Business Development

SMB Machinery

Responsibilities expanded to include:

Recruitment, Leading and Coaching the Sales Force
Development and Execution of Advanced Sales Strategies
Creation and Implementation of a comprehensive CRM
Active prospecting and Lead Creation and Qualification Strategy

VP Sales and Marketing

Market Positioning
Brand Strategy
Web Development and SEO
CRM Development and Integration
Qualified Lead Generation.
Global Market Prospecting
Trade Show Strategy and Development
Strategic Planning Including Sales Strategy Development.
Advising Strategy
Database Customization and Management

Director of Marketing and Business Development

Avery Dennison

Responsibilities include:

Market analysis and viability study
Detailed mapping of specific attractive market segments
Creation of a distribution network
Creation of first successful retail products for consumer and professional markets
Defined and created and launched new channels to market
Incremental growth through new markets for existing technologies
Development of new products for a new market
Developing marketing strategies for solid growth

Marketing, Business Development Manager

Polychem Corporation

Responsible for managing and increasing sales in both domestic and foreign markets, including developing new trade partners, M&A activities, joint ventures, export and logistics, and training programs.

•	Increased sales over previous year to date by more than 80%
•	Developed extensive marketing materials to attract and service global customers
•	Restructured international division by implementing efficiencies and lowering operating costs
•	Created new packaging and loading plans to lower shipping costs
•	Created new procedures to streamline export procedures lowering documental deficiencies and errors 
•	Brought back international partners who stopped purchasing in the past
•	Opened new distribution expanding from 32 to 75 countries
•	Direct responsibility for P&L
•	Promoted  to also manage all sourcing and purchasing of products purchased both domestically and internationally for resale by Polychem
•	Renegotiated all agreements with suppliers and lowered cost on average of 20% allowing increased sales as well as increased profit margins
•	Managed the purchase of more than 6 million dollars in goods for resale
•	Sought out and developed new suppliers and products both domestically and globally
•	Recalculated all reorder points and quantities to more efficiently balance inventory levels without jeopardizing delivery to customers and also lowering overall costs
•	Developed several new products to widen profit offerings
•	Streamlined the administration of the purchasing department including tracking arriving shipments, inventory management, documentation, and accountability.
•	Implemented a quality system to verify samples as well as deliveries from suppliers to guarantee that products continue to meet or exceed specifications
•	Direct responsibility for P&L

International Market Director and Purchased Product Manager

Deutsch Group LLC

International trade consulting firm with office in South America and the US

Director

I'm not your average growth consultant. I'm a multilingual strategist who speaks the languages of business and psychology, having fueled business growth in over 100 countries.

My superpower? 

Seeing hidden opportunities and solutions others miss and turning them into thriving enterprises. I blend practical business smarts with insightful psychology to craft bold, innovative strategies for my clients at Fangled Group.

Fangled Group is your one-stop shop for strategic marketing, sales, and growth muscle. We offer a range of services, from fractional CMO leadership to in-depth M&A research, all the way to crafting killer branding and go-to-market strategies.

Ready to turn every touch into a voracious advocate of your brand? Not just every customer.. EVERY TOUCH!

At Fangled International, our team's innovative approach to domestic and global market entry has revolutionized business for manufacturers, distributors, service providers, startups, and more. 

Our proprietary model has not only eliminated market access barriers but also significantly reduced costs, empowering clients with an efficient path to global expansion.

International Trade Consultancy

Fangled International is a unique marketing and sales consulting organization creating sales and marketing platforms that accelerate entry into the global market for small to medium sized manufacturers.  Fangled's proven strategic approach has assisted hundreds of manufacturers generate tens of billions of dollars in sales growth in over 100 countries.  

This unique platform eliminates barriers and significantly reduces the cost to market access by providing manufacturers an easy and practical path-to-market for their quality items. Our propriety turnkey model helps translate your domestic distribution market into international trade success by giving your customers exceptional products that they will love.

Essentially, Fangled International is a hybrid manufacturers’ Consultation and Representation Company that serves all territories in the US market and beyond. We only take on product lines we believe we can succeed with and grow over the long haul in the domestic and a variety of global markets by providing a one-stop shopping experience for a variety of products that are some of the highest quality items available in the industry.


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Eric Dickmann

Andrew Deutsch

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The Battle

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Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Eric Dickmann's LinkedIn Performance

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