Eric Dickmann

The Five Echelon Group

- Develop and execute tailored marketing strategies as a Fractional CMO.
- Deliver Marketing as a Service (MaaS) to simplify strategic planning and execution.
- Implement cost-effective solutions to increase brand awareness and lead generation.
- Specialize in Financial Services, FinTech, SaaS, Technology, and Professional Services

Founder and Chief Marketing Officer

Craig Group

Craig Group specializes in revenue growth for middle-market, private equity-backed portfolio companies.

Marketing Strategist

FractionL

Fractional CMO

GrowthMentor

Advisor on marketing strategies to companies and marketers as a top-rated mentor.

Growth Mentor - Marketing Strategy

MarketerHire

Recognized as a top-tier Chief Marketing Officer within MarketerHire's exclusive network of vetted marketing professionals, specializing in crafting marketing strategies for B2B companies.

Optima

Developed a marketing strategy aimed at Fortune 500 companies within the SAP ecosystem, utilizing content marketing, events, SEO, and direct outreach to engage decision-makers and secure high-value contracts.

Quest Trust Company

SunView Software, Inc.

As the CMO at SunView Software, I spearheaded a transformative growth marketing strategy that resulted in a notable reduction in lead acquisition costs and a remarkable 620% surge in organic web traffic. By championing digital transformation and implementing the HubSpot marketing automation platform, I positioned the company as an industry leader, resulting in our inclusion in The Forrester Wave Report for Enterprise Service Management.

Chief Marketing Officer

Oracle

Led global marketing strategy for a Fortune 100 tech business, overseeing a multi-million dollar budget and managing a global team. Collaborated closely with Sales leadership to generate executive-level leads, build nurturing programs, and influence revenue opportunities, resulting in the closure of one of the largest deals in Siebel Systems' history. Played a critical role in establishing the organization as the leading provider of CRM software in the financial services market. Areas of expertise include retail banking, compliance, financial crime, healthcare payer, revenue management, and billing solutions.

Senior Director of Marketing - Global Retail Banking

Senior Manager Product Marketing - Retail Banking

Broadway & Seymour

Product Marketing Manager - Banking Platforms

Chief Marketing Officer▪️Helping B2B Companies Build Cost-Effective Marketing Strategies for Revenue Growth

As an accomplished executive marketing leader and fractional Chief Marketing Officer (CMO) with years of corporate experience, I have helped drive revenue growth and brand awareness for B2B companies across various industries. I provide marketing strategy consulting and advisory services to small, middle-market, and private equity-backed portfolio companies, helping them achieve sustainable growth.

Since 2019, I have been working as a fractional CMO for multiple clients, developing and executing marketing strategies that create engines for lead generation and revenue growth. My expertise spans strategic marketing planning, digital transformation, multi-channel demand generation, account-based marketing (ABM), brand storytelling, and content marketing.

Prior to my current fractional CMO roles, I served as the Chief Marketing Officer at SunView Software, where I led a team that achieved a 620% increase in organic web traffic and secured the company's first-time ranking in The Forrester Wave Report for Enterprise Service Management. My extensive corporate experience includes senior marketing positions at Oracle Corporation and Siebel Systems, where I managed global teams and multi-million dollar budgets in the financial services, FinTech, and application software sectors.

My approach combines cutting-edge marketing technologies with data-driven insights to deliver measurable business impact. I excel in team leadership and cross-functional collaboration, consistently developing innovative marketing strategies that align with business objectives. 

I'm not just a marketing strategist but a growth catalyst for B2B companies, dedicated to helping businesses achieve sustainable growth through strategic, cost-effective, and measurable marketing initiatives.

The $24B influencer bubble isn't bursting, but the trust mechanics are changing.

As CMOs, we’ve spent the last decade chasing reach. But according to new research in Harvard Business Review, the metric we need to be obsessing over now is authenticity alignment.

The hard truth? Consumers don't trust "influencers" anymore. They trust expertise and connection. Authenticity not as a vague "vibe," but as a rigorous framework built on five non-negotiable dimensions:

- Expertise: Do they actually know what they are talking about?
- Connectedness: Is the engagement real or performative?
- Integrity: Are their values consistent over time?
- Originality: Are they creating or just copying?
- Transparency: Is the commercial motive clear?

When we prioritize reach over relevance, or hide the commercial nature of a partnership, we break this chain. 

The finding is clear: We must move our influencer strategies from transactional exchanges to transformational relationships.

If you're still briefing for "eyeballs" rather than "trust," you're likely eroding your brand equity.

Article link in the comments.

#MarketingStrategy #CMO #InfluencerMarketing #HBR

Strategic Fractional CMO | Helping B2B Leaders Build Visibility & Growth Systems in the AI Era | Host of The Virtual CMO Podcast

BSR Digital

At BSR Digital, we're focused on helping DTC brands grow by improving their acquisition & retention strategies.

We've had the pleasure of working with hundreds of e-commerce brands in multiple industries, helping them get amazing results, such as:

👉 Increasing their revenue from $70k/mo to $800k/mo in only 6 months
👉 Increasing their YoY revenue by 182%
👉 From $0 to $84,000 on email marketing in only 30 days

I invite you to watch our video case studies on our website:
https://www.bsrdigital.com/

Founder & CEO

The DTC Insider

Formerly the Fit Growth Machine podcast, The DTC Insider is a podcast & newsletter that provides the best practices for building a successful DTC brand.

Host

Agencia Pueblo

Agencia Pueblo is a marketing company based in Buenos Aires, Argentina.

I was responsible for managing the media buying team.

Co-Founder

Cliente Habitue

ClienteHabitue is a platform for retail, bars and restaurants to unlock customer's data in order to get rich information about transactions, reward loyal clients and increase sales.

- In charge of the business strategy
- Head of product creativity & innovation
- General management
- The team grew from 5 to almost 30 employees in less than a year, developing high-quality products: web applications, mobile and tablet apps, among others.
- Implemented software development methodology 
- Hired every employee related to the IT area

Co-Founder & CTO

ManyWorlds, Inc.

My main task at this company was to build and develop cross-platform Content Recommendation engines.

Software Developer

Quick Software Solutions

- Software development for several projects
- From Jr. Software Developer to managing stable relations with several US based clients with only 19 years old
- English lessons with an American teacher every week, that allowed me to take over meetings with large clients abroad.

Helping e-commerce brands grow through paid ads & email marketing | Founder & CEO at BSR Digital | Host of The DTC Insider podcast | Dad of twins (I'm alive!)

I'm the Founder & CEO of BSR Digital, a performance marketing agency where we help e-commerce brands grow through paid ads and email marketing.

🎙Host of The DTC Insider podcast, where you will find the best practices for building a successful DTC brand.

✉️ Author of The DTC Insider newsletter, where we share the latest growth marketing trends & tips, every Wednesday.

📣 Speaker on customer growth marketing strategies for e-commerce brands.

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The Battle

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Eric Dickmann's LinkedIn Performance

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