Eric Dickmann

The Five Echelon Group

- Develop and execute tailored marketing strategies as a Fractional CMO.
- Deliver Marketing as a Service (MaaS) to simplify strategic planning and execution.
- Implement cost-effective solutions to increase brand awareness and lead generation.
- Specialize in Financial Services, FinTech, SaaS, Technology, and Professional Services

Founder and Chief Marketing Officer

Craig Group

Craig Group specializes in revenue growth for middle-market, private equity-backed portfolio companies.

Marketing Strategist

FractionL

Fractional CMO

GrowthMentor

Advisor on marketing strategies to companies and marketers as a top-rated mentor.

Growth Mentor - Marketing Strategy

MarketerHire

Recognized as a top-tier Chief Marketing Officer within MarketerHire's exclusive network of vetted marketing professionals, specializing in crafting marketing strategies for B2B companies.

Optima

Developed a marketing strategy aimed at Fortune 500 companies within the SAP ecosystem, utilizing content marketing, events, SEO, and direct outreach to engage decision-makers and secure high-value contracts.

Quest Trust Company

SunView Software, Inc.

As the CMO at SunView Software, I spearheaded a transformative growth marketing strategy that resulted in a notable reduction in lead acquisition costs and a remarkable 620% surge in organic web traffic. By championing digital transformation and implementing the HubSpot marketing automation platform, I positioned the company as an industry leader, resulting in our inclusion in The Forrester Wave Report for Enterprise Service Management.

Chief Marketing Officer

Oracle

Led global marketing strategy for a Fortune 100 tech business, overseeing a multi-million dollar budget and managing a global team. Collaborated closely with Sales leadership to generate executive-level leads, build nurturing programs, and influence revenue opportunities, resulting in the closure of one of the largest deals in Siebel Systems' history. Played a critical role in establishing the organization as the leading provider of CRM software in the financial services market. Areas of expertise include retail banking, compliance, financial crime, healthcare payer, revenue management, and billing solutions.

Senior Director of Marketing - Global Retail Banking

Senior Manager Product Marketing - Retail Banking

Broadway & Seymour

Product Marketing Manager - Banking Platforms

Chief Marketing Officer▪️Helping B2B Companies Build Cost-Effective Marketing Strategies for Revenue Growth

As an accomplished executive marketing leader and fractional Chief Marketing Officer (CMO) with years of corporate experience, I have helped drive revenue growth and brand awareness for B2B companies across various industries. I provide marketing strategy consulting and advisory services to small, middle-market, and private equity-backed portfolio companies, helping them achieve sustainable growth.

Since 2019, I have been working as a fractional CMO for multiple clients, developing and executing marketing strategies that create engines for lead generation and revenue growth. My expertise spans strategic marketing planning, digital transformation, multi-channel demand generation, account-based marketing (ABM), brand storytelling, and content marketing.

Prior to my current fractional CMO roles, I served as the Chief Marketing Officer at SunView Software, where I led a team that achieved a 620% increase in organic web traffic and secured the company's first-time ranking in The Forrester Wave Report for Enterprise Service Management. My extensive corporate experience includes senior marketing positions at Oracle Corporation and Siebel Systems, where I managed global teams and multi-million dollar budgets in the financial services, FinTech, and application software sectors.

My approach combines cutting-edge marketing technologies with data-driven insights to deliver measurable business impact. I excel in team leadership and cross-functional collaboration, consistently developing innovative marketing strategies that align with business objectives. 

I'm not just a marketing strategist but a growth catalyst for B2B companies, dedicated to helping businesses achieve sustainable growth through strategic, cost-effective, and measurable marketing initiatives.

The $24B influencer bubble isn't bursting, but the trust mechanics are changing.

As CMOs, we’ve spent the last decade chasing reach. But according to new research in Harvard Business Review, the metric we need to be obsessing over now is authenticity alignment.

The hard truth? Consumers don't trust "influencers" anymore. They trust expertise and connection. Authenticity not as a vague "vibe," but as a rigorous framework built on five non-negotiable dimensions:

- Expertise: Do they actually know what they are talking about?
- Connectedness: Is the engagement real or performative?
- Integrity: Are their values consistent over time?
- Originality: Are they creating or just copying?
- Transparency: Is the commercial motive clear?

When we prioritize reach over relevance, or hide the commercial nature of a partnership, we break this chain. 

The finding is clear: We must move our influencer strategies from transactional exchanges to transformational relationships.

If you're still briefing for "eyeballs" rather than "trust," you're likely eroding your brand equity.

Article link in the comments.

#MarketingStrategy #CMO #InfluencerMarketing #HBR

Strategic Fractional CMO | Helping B2B Leaders Build Visibility & Growth Systems in the AI Era | Host of The Virtual CMO Podcast

StudioLabs

Vice President Revenue

Since 2003, StudioLabs has been trusted to help conceive, create, and produce various digital products for some of the world’s most well-known brands, agencies, and leading technology companies. We’ve got 18 years of experience creating engaging user experiences across many business verticals.

Vice President Sales and Marketing 

Framework Software

In partnership with StudioLabs, Framework is a trusted resale partner to Dropbox, Thrive, and a small handful of other enterprise software providers.

Chief Revenue Officer (CRO)

The Connective

An elite community of purpose-driven Connectors, subject matter experts, and entrepreneurs, united by the shared ambition to harness the power of social currency to open doors, create value and do well for one another.

Connective members are highly connected and successful professionals across every relevant industry, hand-picked for their character, quality of networks and alignment with our standards.

All members aim to grow revenue in their business by creating long-term, profitable relationships generated from member referrals and create additional passive income by referring business to others.

Interested in joining a chapter? If so please contact me.

Chapter Head - New York City & New Jersey 

Member - New York City Chapter 

NexRep, LLC

Advisor to Sales 

NexRep is the highest quality, onshore, at home contact center based in the U.S. We have innovated the home agent contact center model by focusing on agent operations and sourcing that delivers professional level agents who match customer profiles. The result has been a fast-growing company that attracts the best talent and outperforms our competition. We provide multi lingual, omni channel solutions via email, chat, phone and social and do so with agents in 42 states. We are an On Demand call center: you pay for what you use which saves our clients 30-40% of costs associated with brick and mortar centers.

Customer Service

At NexRep, we believe that Customer Service starts with finding and deploying agents who care. Our customer care agents are client dedicated and have strong relationships with the products they service, whether they are users, consumers, or advocates. Our agents are true brand-advocates through rigorous product, brand, skills, and systems certification programs.

Inbound Sales

NexRep handles inbound calls driven by media coming through a variety of sources including television, radio, direct mail, and web advertising. In this era, where media is ubiquitous and always on, traditional call centers are challenged scheduling agents. With NexRep’s model of at-home agents all over the United States, it is easy for us to provide service at all times and partner with our choice of agents who have a natural ability to sell and who can provide exceptional customer care. Because of this unique model, coupled with our certification process, NexRep consistently brings in up to 20% more revenue than a standard call center.

Outbound Sales

There are many types of outbound calls and NexRep does all of them. The majority of these calls are sales related, which is why NexRep only trains and recruits people with prior sales experience. Quality is paramount to us, which is why our agents have backgrounds in selling, upselling, and communications.

Vice President Sales

Engage People Inc.

Engage your employees, channels and customers with a global solution that’s locally relevant.’

As a result of the recent amalgamation of LRG Rewards, MyAxs and Fairlane Group we are pleased to announce the formation of Engage People Inc. 

Engage is the solution and execution partner for your company’s loyalty, recognition and incentive strategy. For over 20 years we’ve worked with airlines, hotels, financial institutions and numerous other client industries as well as incentive partners globally to motivate and reward employees, channel partners and customers. Our goal is to provide technology solutions that bring your operating costs down while enhancing the member experience and improving program ROI.

Our suite of technology products includes:

LRG Rewards - a technology that provides participants with the ability to redeem their points on any whitelisted e-commerce website, anywhere in the world. LRG is the most advanced and innovative redemption solution in the global marketplace today.

Podium – a SaaS based technology system that allows our clients to use a single platform to manage multiple employee engagement, channel incentive and customer loyalty solutions on a global basis, intertwined with local relevancy and customization. Our rapid deployment and elegantly designed platform has resulted in Podium becoming one of the fastest growing solutions platform in the industry today.

Dash - a customizable mobile gift card wallet that lets participants redeem their program reward currency for a virtual gift card in a retail environment. Participant selects which gift card they want and the Dash mobile app creates a virtual card that can be scanned or manually entered by the retail clerk on checkout.

Senior Vice President Global Sales

Madison Performance Group

As a global leader in Social Recognition, Madison’s business approach encompasses the totality of a company’s performance drivers and focuses on the individuals responsible for ultimate success– employees, sales and channel partners.
 
Madison’s groundbreaking, highly configurable, cloud based Social Recognition Technology coupled with its performance and sales boosting methods give management the power to purposefully engage an audience; measurably identify leadership traits; effectively motivate tangible potential; and sharply incent individuals. 
 
Transforming cultures within some of the world’s most recognizable brands, Madison provides clients with the competitive advantage required to succeed in today’s ever changing business environment.

Responsible for leading and managing a team of highly skilled and professional business developers and marketers in support of Madison's engagements and collaborations with our Fortune 500 customers.

Specialties: Sales Incentives, Employee Rewards & Recognition, Group Travel, Meeting Services,

Senior Vice President Sales and Marketing 

BI Worldwide

As part of BI WORLDWIDE, I help clients produce measurable results by engaging their employees, channel partners and customers locally and around the world. I do this by applying the principles of behavioral economics and translating strategic goals into actionable programs that influence perceptions and change behavior

Responsible for leading a team of Business Development Directors who target Fortune 1000 companies in developing new business and supporting existing client solutions. Primary duties includes recruiting, hiring, mentoring and developing sales professionals. Driving growth plans, developing action plans, negotiating multi-year contracts, managing region P&L, problem solving, and maintaining senior level client relationships.

Regional Vice President Sales

Headed up a team of Business Development Directors charged to grow new products and services within the healthcare industry. Primary duties includes recruiting, hiring, mentoring and developing sales professionals. Driving growth plans, developing action plans, negotiating multi-year contracts, managing region P&L, problem solving, and maintaining senior level client relationships.

Vice President Business Development

Responsible for sales and supervising the development, installation and management of marketing solutions for Fortune 500 companies within the healthcare vertical. Core competencies include communications, training, rewards and analytics in the employee, consumer and sales and channel.

Business Development Director

Ethicon, Inc.

Responsible for sales force of 17 covering Pittsburgh, Ohio, and West Virginia. Duties included: motivating, hiring, developing, budgeting, training, teambuilding, and strategic direction.

Divisional Sales Manager

Provided blended learning and education to all levels of sales representatives and contracted sales force and international associates regarding surgical procedures, product knowledge, medical terminology, sales techniques, anatomy, and competition.

Sales Training Manager

Responsible for selling various wound closure, wound drainage, topical skin adhesive and hernia mesh products into multiple departements within hospitals. In addition to revenue growth duties including contract negotiations and training new sales representitives in-field.

Professional Sales Representitive

US Foods

Responsible for selling a product mix of food service related products to include equiptment, paper goods, chemicals as well as fresh, frozen and dry foods into the foodservice industry.

Account Executive

Sales and marketing leader focused on scaling high performing consultative sales teams to work with C-Level prospects including Fortune 500 enterprises and start up businesses. Proficient at recruiting, hiring and developing sales teams to exceed quota. Adept at developing strategies that drive results particularly in a challenging business environment under difficult circumstances

- Web and mobile application development 
- SaaS
- BPO 
- Strategic Planning 
- Incentive Compensation  
- Contract Negotiation
- Solution Design
- Talent Management and Scaling Teams
- P&L Management
- CRM
- B2B Business Development


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Eric Dickmann

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taplio

The Battle

Eric Dickmann

Chris Esposito

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Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Eric Dickmann's LinkedIn Performance

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