Eric Dickmann

The Five Echelon Group

- Develop and execute tailored marketing strategies as a Fractional CMO.
- Deliver Marketing as a Service (MaaS) to simplify strategic planning and execution.
- Implement cost-effective solutions to increase brand awareness and lead generation.
- Specialize in Financial Services, FinTech, SaaS, Technology, and Professional Services

Founder and Chief Marketing Officer

Craig Group

Craig Group specializes in revenue growth for middle-market, private equity-backed portfolio companies.

Marketing Strategist

FractionL

Fractional CMO

GrowthMentor

Advisor on marketing strategies to companies and marketers as a top-rated mentor.

Growth Mentor - Marketing Strategy

MarketerHire

Recognized as a top-tier Chief Marketing Officer within MarketerHire's exclusive network of vetted marketing professionals, specializing in crafting marketing strategies for B2B companies.

Optima

Developed a marketing strategy aimed at Fortune 500 companies within the SAP ecosystem, utilizing content marketing, events, SEO, and direct outreach to engage decision-makers and secure high-value contracts.

Quest Trust Company

SunView Software, Inc.

As the CMO at SunView Software, I spearheaded a transformative growth marketing strategy that resulted in a notable reduction in lead acquisition costs and a remarkable 620% surge in organic web traffic. By championing digital transformation and implementing the HubSpot marketing automation platform, I positioned the company as an industry leader, resulting in our inclusion in The Forrester Wave Report for Enterprise Service Management.

Chief Marketing Officer

Oracle

Led global marketing strategy for a Fortune 100 tech business, overseeing a multi-million dollar budget and managing a global team. Collaborated closely with Sales leadership to generate executive-level leads, build nurturing programs, and influence revenue opportunities, resulting in the closure of one of the largest deals in Siebel Systems' history. Played a critical role in establishing the organization as the leading provider of CRM software in the financial services market. Areas of expertise include retail banking, compliance, financial crime, healthcare payer, revenue management, and billing solutions.

Senior Director of Marketing - Global Retail Banking

Senior Manager Product Marketing - Retail Banking

Broadway & Seymour

Product Marketing Manager - Banking Platforms

Chief Marketing Officer▪️Helping B2B Companies Build Cost-Effective Marketing Strategies for Revenue Growth

As an accomplished executive marketing leader and fractional Chief Marketing Officer (CMO) with years of corporate experience, I have helped drive revenue growth and brand awareness for B2B companies across various industries. I provide marketing strategy consulting and advisory services to small, middle-market, and private equity-backed portfolio companies, helping them achieve sustainable growth.

Since 2019, I have been working as a fractional CMO for multiple clients, developing and executing marketing strategies that create engines for lead generation and revenue growth. My expertise spans strategic marketing planning, digital transformation, multi-channel demand generation, account-based marketing (ABM), brand storytelling, and content marketing.

Prior to my current fractional CMO roles, I served as the Chief Marketing Officer at SunView Software, where I led a team that achieved a 620% increase in organic web traffic and secured the company's first-time ranking in The Forrester Wave Report for Enterprise Service Management. My extensive corporate experience includes senior marketing positions at Oracle Corporation and Siebel Systems, where I managed global teams and multi-million dollar budgets in the financial services, FinTech, and application software sectors.

My approach combines cutting-edge marketing technologies with data-driven insights to deliver measurable business impact. I excel in team leadership and cross-functional collaboration, consistently developing innovative marketing strategies that align with business objectives. 

I'm not just a marketing strategist but a growth catalyst for B2B companies, dedicated to helping businesses achieve sustainable growth through strategic, cost-effective, and measurable marketing initiatives.

The $24B influencer bubble isn't bursting, but the trust mechanics are changing.

As CMOs, we’ve spent the last decade chasing reach. But according to new research in Harvard Business Review, the metric we need to be obsessing over now is authenticity alignment.

The hard truth? Consumers don't trust "influencers" anymore. They trust expertise and connection. Authenticity not as a vague "vibe," but as a rigorous framework built on five non-negotiable dimensions:

- Expertise: Do they actually know what they are talking about?
- Connectedness: Is the engagement real or performative?
- Integrity: Are their values consistent over time?
- Originality: Are they creating or just copying?
- Transparency: Is the commercial motive clear?

When we prioritize reach over relevance, or hide the commercial nature of a partnership, we break this chain. 

The finding is clear: We must move our influencer strategies from transactional exchanges to transformational relationships.

If you're still briefing for "eyeballs" rather than "trust," you're likely eroding your brand equity.

Article link in the comments.

#MarketingStrategy #CMO #InfluencerMarketing #HBR

Strategic Fractional CMO | Helping B2B Leaders Build Visibility & Growth Systems in the AI Era | Host of The Virtual CMO Podcast

Nick Broekema

Getting you inbound leads through Content Design

I ran an agency for 6 years and invisibility nearly killed it (twice).  

We 100% relied on word-of-mouth marketing:

- Leads from friends and family (not even kidding)
- Leads from former and current clients
- Leads through competitors

We took on what we could get.

Sometimes we skyrocketed. Often we struggled.

The feast and famine cycle was real.

And it was painfully frustrating.

As a business owner, I didn't have:

- Time and focus on growth
- Time to take care of my team
- Time to generate leads myself

I was consistently hustling and putting out fires.

When I pivoted in 2022, I chose a different strategy:

→ Creating content to build a reputation and presence
→ Creating content to show the world my offering
→ Creating content to generate leads every week

At least, that was the plan.

It took me months to do it:

I started with text posts. Then I added visuals. Then I added carousels. Then I 'designed' my content. Every upgrade increased my growth and revenue.

This led me to craft a new solution:

Content Design for LinkedIn. 

Since then, I've helped clients build recognizable brands that attract and sell: 

- Matt Barker 2X’d his post views, attracted higher paying clients, and 2X’d product sales within 2 months of working together.

- Mollie Cox made $16k (next to her full-time job) within 2 months of working together.

- Pascalle Bergman's revenue went up by 73% after working together.

If that sounds good, there 3 ways I help founders, CEOs, and creators attract leads on LinkedIn: 

1. Content Design done-for-you (ghostwriting + content designs)

2. 1:1 Content Design coaching to attract your ideal audience

3. My first-ever Content Design cohort in September 

Check out my Featured section 💪

Brand Scaling Consultant

My posts started going viral when I added this: 

Infographics. 

But people avoid them because (they think) it’s hard.
 
Here’s a dead simple structure I use: 

1. Start with the hook 
– "How to" or "How I" works well 
– Or call out your ICP with a quote
 
2. Pick one clear topic 
– One problem, one angle, one outcome
 
3. Break the idea into steps 
– 3-10 actions that solve the problem 
– Steps should feel like a natural sequence
 
4. Add structure 
– Give each step its own section 
– Create hierarchy so the reader knows where to look
 
5. Add navigation 
– Use numbers or arrows 
– Guide the reader through the flow
 
6. Add context 
– 1–3 short lines that explain each step 
– Use the language your ideal audience uses
 
7. Improve readability 
– Simple words, short sentences 
– Contrast and spacing
 
8. Fill the remaining space with value 
– Add small tips, examples, or clarifications 
– Be creative: there’s no such thing as perfect

(Full breakdown in the carousel below)

Want my exact content systems? 

The $100k Content Design Pack has all the playbooks I have to get to: 

- Building a 100% inbound tiny business
- Generate 24 million organic content impressions
- Helping clients 10X their revenue and content metrics 

It includes copy templates, design templates, and full workflows.
 
Early bird rate until full price on Black Friday:

https://lnkd.in/ekhrSqdc 

Let's go.

Content Design that attracts your ideal audience

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The Battle

Eric Dickmann

Nick Broekema

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taplio

The Battle

Eric Dickmann

Nick Broekema

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Eric Dickmann's LinkedIn Performance

Performance ScoreNick Broekema's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreEric Dickmann's LinkedIn Performance