Eric Dickmann

Chief Marketing Officer▪️Helping B2B Companies Build Cost-Effective Marketing Strategies for Revenue Growth

I help B2B technology, SaaS, and professional-services firms turn “random acts of marketing” into predictable growth engines.

As a fractional Chief Marketing Officer and founder of The Five Echelon Group, I partner with CEOs and leadership teams who are frustrated by marketing that feels disconnected from business goals. Whether they’re scaling after funding, preparing for an exit, or simply tired of agency churn, I help them build clarity, structure, and measurable outcomes.

My approach bridges strategy, sales alignment, and modern marketing systems, including the smart use of AI, to create sustainable growth.

Through The Virtual CMO Podcast, I share insights from top marketing leaders on how to thrive in an era where automation is everywhere but strategic leadership is rare.

Let’s connect if your company has hit a growth plateau, lacks marketing direction, or needs a trusted partner to turn marketing into a true revenue engine.

Founder and Chief Marketing Officer

- Develop and execute tailored marketing strategies as a Fractional CMO.
- Deliver Marketing as a Service (MaaS) to simplify strategic planning and execution.
- Implement cost-effective solutions to increase brand awareness and lead generation.
- Specialize in Financial Services, FinTech, SaaS, Technology, and Professional Services

It was great attending this year's Podfest Multimedia Expo in Orlando, FL. The podcasting space is booming, as evidenced by the number of podcasters in attendance and the diversity of shows being produced.

After a hiatus, I'm excited to share that The Virtual CMO podcast is recording new episodes, and we're launching a new podcast for AdParlor focused on influencer marketing! 

It's going to be a busy year for podcasting, and I look forward to sharing more details soon!

Strategic Fractional CMO | Helping B2B Leaders Build Visibility & Growth Systems in the AI Era | Host of The Virtual CMO Podcast

AI is transforming influencer marketing, but it’s making authenticity more valuable, not less.

Four takeaways from the National Retail Federation's 2026 conference:

1. Authenticity > brand scripts  

The highest-performing creator content feels like the creator, not the brand. Overly prescriptive briefs handcuff creators and erode trust and performance.

2. Different creators for different jobs  

Mega-talent is driving reach and awareness, while micro/mid-tier creators are winning on credibility and conversion. Smart brands are mapping talent tiers to specific funnel roles.

3. Creators as the content engine  

Creators are now the primary content engine, with AI helping scale, repurpose, and personalize their content across owned and paid channels.

4. Measurement is maturing  

Brands are moving beyond vanity metrics and last-click sales to frameworks that balance reach, resonance, and reaction, plus sentiment and conversation quality.

If you’re leading creator or partner programs in 2026, the direction is clear:  
- Loosen the script
- Clarify the role of each creator
- Plug AI into your workflow
- Upgrade your measurement

#influencermarketing #marketingstrategy

🚀 Renee Seltzer

VP of Marketing

Bluum

By empowering educators and students with technology, we’re creating a fast track to a world where every child is equipped with the knowledge to reach their highest potential.

Ellison Ellery Consulting

We're a Digital Marketing Agency & Strategy shop driving predictable revenue growth!

We solve problems. We tell stories.

We strategize to help your business grow. We are a group of innovators rooted in the complexities of lead generation in Higher Ed, B2B, Travel, and Home Services. 

It all starts with connecting with prospects in a meaningful, human way!

We help businesses like yours clarify their value proposition, messaging, and strategy so you can attract, convert, and scale more effectively.

We’ve got strategists, creatives, and data pioneers — 

Check out our client list: https://ellisonellery.com/our-clients/

Results matter: https://ellisonellery.com/case-studies/

Our portfolio: https://ellisonellery.com/portfolio/

We help businesses create memorable marketing moments that move the needle and drive additional revenue growth by delighting prospects and tying marketing to metrics.

Build a  👉 Repeatable Pipeline 👈 and Accelerate Growth 🔥

We Help Businesses With: 

🚀 Creating awareness.
🚀 Driving differentiation.
🚀 Influencing consideration.
🚀 Building brand affinity.
🚀 Creating demand.
🚀 Driving Revenue.

We do: 

🪴 Paid media mgmt (PPC for Google Ads, TikTok, YouTube, Facebook)
🪴 SEO
🪴 Strategy (marketing audits + plans)
🪴 Creative development + Campaigns 
🪴 Digital marketing 
🪴 Content creation 
🪴 Customer Journey Mapping 
🪴 ABM

Our team consists of marketing veterans, advertising professionals, media wizards, inbound marketers, website developers, copywriters, and storytellers with the technical know-how to execute campaigns, craft end-to-end digital experiences and websites to drive more traffic, inquiries, and revenue. 

We view working together as a partnership, cultivating a relationship and listening to your needs, prioritizing goals, and strategically planning authentic student engagement experiences.

Competitive Analysis
Market Research
Strategic Marketing
Strategic Thinking
Strategy Implementation

Marketing Growth Agency Owner | Fractional CMO 

University of Arizona Global Campus

Working with the University of Arizona Global campus to drive their brand story, mission, and experience to delight incoming students.  Working on removing friction in the enrollment process, providing students with better enrollment experiences, and creating campaigns to further UAGC's mission. Working to onboard new marketing and communications talent. Focusing on optimizing the enrollment journey by unifying marketing, communications, and enrollment. We will focus on adjusting communications, enrollment enablement, and student enrollment experience to optimize the prospective student journey experience.  We are in an experience economy and it's important to optimize the experience to delight at every touchpoint.

Fractional CMO

Ynot

Enabling Colleges to Better Manage their Enrollment Process through Uncertain Times. Use Speed to Lead, MMS/SMS, Lead Nurturing, Email Blasts, and Drip campaigns to Enroll More Students with Less Leads.  https://YnotCrm.com 

Schedule a demo to find out how Ynot CRM can help you get more enrollments from inquiries you are already generating. Watch your Yield skyrocket.

And, Ynot can help you get more starts from the leads you have already generated. What would it look like if you can convert an extra 5% or more from the leads your Admissions team gave up on?

Ynot can also be used for Retention and to help with summer melt or attrition. Let's chat to discuss how.

Strategic Advisor | Consultant

Higher Education division of John Wiley and Sons

Partnering with career and education websites: 

Financial Career Options: https://financialcareeroptions.com
Master of Social Work: https://mswcareers.com
Careers in Cyber Security: https://careersincybersecurity.com
Data Science Career Options: https://datasciencecareeroptions
Careers in Health Administration: https://careersinhealthadministration.com
Digital Communications: https://digitalcommunicationscareers.com
Clinical Nurse Leader: https://www.cnlcareers.com
Public Administration Careers: https://www.publicadmincareers.com
Special Education Careers: https://www.specialeducareers.com
ICU Nursing Careers: https://www.icunursingcareers.com

Independent Contractor

Tribeca Marketing Group, LLC

Tribeca Marketing Group offers Marketing and Admissions solutions to schools and colleges specializing in career-focused training. We start each planning session asking the question, "Where do we want to go?".  

Tribeca is a full-service marketing agency dedicated to fulfilling the needs of schools and colleges focused on training adult students for new careers.  Our goal is to help you with all of your marketing needs from helping you generate the right kind of inquiries for your schools to providing you with the right solutions to properly service your future students.  

We’ve assembled a team of marketing and technical experts to help you navigate the marketplace and get the most for your marketing dollar. Here are just a few of the services we offer:

Vendor Management
Pay-per-click advertising (PPC)
Search engine optimization (SEO)
Mobile
Social Media 

We are not a big team, as you will see, but what we lack in size we make up for in smarts and more importantly, in heart.

Rolon Group

Rolon Group is redefining the way colleges survive, sustain and grow enrollments. 

We structured the Rolon Group to allow us to deploy resources quickly to help solve your immediate and long-term needs. You can work with one of our business units or all of them. Our agile team is able to rally together to address your most pressing issues. 

We created these brands to integrate all of your marketing efforts into a seamless process from branding, inquiry management to student recruitment. 

We provide turn-key solutions to manage the entire student enrollment journey:

World Web Partners: digital marketing lead generation  
Tribeca Marketing Group: full-service marketing agency managing your branding and marketing efforts
RolCall Call Center Solutions: the power of an internal call center without the cost of building on
Ynot Lead Management System: higher education lead management and CRM technology 

It’s time to reinvent how you market to today’s student and manage your inquiries.  In the hypercompetitive regulatory marketplace, there is no more room for error. 

We are education people and more importantly we understand the school business.  Partner with us to handle all of your recruitment needs or select an individual brand to help you with a certain aspect of your business and recruitment efforts. We are a solutions company. 

We create customized solutions to meet your objectives. We have the power to turn on a dime and generate leads, call those leads to set appointments for your Admission’s team and launch the technology to manage the lead life cycle quickly to provide you with actionable data and insights. 

You will be assigned one project management team that will manage your account across all the different brands ensuring an integrated turn-key solution. That frees up you and your team’s time to manage all the other aspects of the business. 

Let’s us help you grow your college quarter after quarter.

Feeding My Kid

Creating an online community and digital destination to help parents take the stress out of mealtimes.  

The community is a one-stop shop to help parents deal with the variety of mealtime hardships that commonly occur.  The website and online community provide resources to help parents deal with picky eaters, under-eaters and over-eaters.  

The main goal is to educate and assist parents as they navigate snacks and mealtimes for their kids. 

The website is a valuable resource in developmental and nutritional education for parents and kids. The main goals include helping parents take the power struggle out of food, and drastically reduce childhood obesity and other health problems related to poor eating.

Founder

World Web Partners, Inc.

Marketing Executive –focusing on lead generation for higher education, media buying, SEO/PPC, social media, analytics, user behavior & integrated marketing strategy. Managing a growing team of affiliate managers, SEM and SEO managers. 

World Web Partners is a Tier 1 lead generation engine leveraging organic and paid placement to drive inquires for higher education clients including non-profit and for-profit institutions. Almost everyone at WWP has worked on the school-side so we understand the value of driving high-converting inquiries to meet and exceed school enrollment goals. We are focused on developing long-term relationships and look forward to helping you achieve your goals.

World Web Partners

Marketing Executive –focusing on lead generation for higher education, media buying, SEO/PPC, social media, analytics, user behavior & integrated marketing strategy. Managing a growing team of affiliate managers, SEM and SEO managers. 

World Web Partners is a Tier 1 lead generation engine leveraging organic and paid placement to drive inquires for higher education clients including non-profit and for-profit institutions.  Almost everyone  at WWP has worked on the school-side so we understand the value of driving high-converting inquiries to meet and exceed school enrollment goals.  We are focused on developing long-term relationships and look forward to helping you achieve your goals.

Director of Marketing

Renee doesn’t just think outside the box—she thinks about why the box needs to be there in the first place. 

She is passionate about helping schools craft their messaging, optimizing their digital media to improve performance, and grow its tuition revenue. 

After working for over 20 years as a marketing executive, including as a fractional CMO for a major university, Renee combined her rich experience with an entrepreneurial spirit and founded Ellison Ellery Consulting over 15 years ago. 

Renee has worked in higher ed for almost 25 years.  

She savors the opportunity to empower individuals and teams to think differently, solve problems strategically, and help businesses compete in a complex world. 

As an accomplished marketing executive she has helped hundreds of colleges and businesses grow their revenue through strategy enhancements, GTM execution including demand-generation, paid media, content strategy, and social media strategy.

As a Higher Ed Marketing Agency owner, she is part entrepreneur and part change maker in the higher ed sector. 

Skilled in marketing execution, delivery, client services, business development, storytelling, and developing brand experience that delights prospective students to drive tuition revenue growth for universities and colleges.

If you're looking for ways to grow your college enrollment, schedule a discovery call with Renee Seltzer https://ellisonellery.com/contact/

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Eric Dickmann

🚀 Renee Seltzer

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The Battle

Eric Dickmann

🚀 Renee Seltzer

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Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Eric Dickmann's LinkedIn Performance

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