Xcllusive Business Sales

Selling your business isn’t just a transaction - it’s one of the biggest financial and emotional decisions you’ll ever make.

And the tough part?

Finding the right buyer, getting fair value, and navigating the process without wasting time on tyre-kickers or drowning in red tape.

That’s where we come in.

At XCLLUSIVE Business Sales, we work with business owners who are thinking about selling - but aren’t sure where to start.

Whether you’re ready to sell now or just planning ahead, we help you:

• Understand your business’s true market value
• Attract serious, qualified buyers
• Navigate the sales process with expert support
• Get personalised assistance from our broker team to maximise your return with minimum stress

If you’re exploring your options and want real clarity - not pressure - let’s talk.

Attention: 

We only work with serious business owners who are ready to sell now. 

Over the past 20 years we’ve organically attracted and built a database of over 100,000 buyers - plus private equity, investors and family offices. 

To protect those relationships (and your time), we carefully assess each business / opportunity.

So if your business is profitable and you’re serious about selling, we’d love to hear from you. 

If you’re not ready to sell but would like a proper business valuation to determine what your business could be worth in the marketplace, we have a valuation team who can help with that, too. 

DM me the word “EXIT” or email me at edison@xcllusive.com.au, and we’ll have a friendly chat to see how we could assist.

Business Sales Consultant | Associate

Skyrocket Conversions

* WAITLIST CLOSED * 

Struggling to convert precious leads into paying clients? Not sure how to attract attention to you or your business?

Combining my passion for writing and storytelling with over 20 years of experience in Sales and Marketing, I can be your secret weapon for generating more revenue. I'm here to help you boost your sales and craft compelling content that drives results.

Sales Coaching:

I offer tailored Sales Coaching to help you master the art of selling. Whether you're a Coach, Consultant, or Solopreneur, I can teach you how to:

- Close more deals
- Convert leads to clients
- Increase your monthly revenue

All that without being pushy or salesy.

Why Choose Me?

Experience Matters: Over two decades of experience working in the sales field, where I helped businesses generate more revenue and grow their client base. I also built and operated my own food service business in Sydney’s competitive food scene.

Friendly & Professional: I’m one of the friendliest humans you’ll ever meet, and I love working with motivated individuals. I’m also a family man with a real passion for food, travel, and photography.

Tailored Approach: I choose who I work with, ensuring a good fit and personalized service.

PS: Currently unavailable for Sales Coaching or Ghostwriting. Follow & Connect for fun, positive, real-life content.

Keep It Real...
Edison Apolonio

Consultant

ReachLocal Australia & New Zealand

During my time at ReachLocal Australia and New Zealand (which later rebranded to LocaliQ), I helped small to medium businesses find a solution to some of their biggest problems: 

- Not enough visibility online.
- Not enough lead flow.
- Not enough clients.

I did whatever I could to get in front of business owners, booked my own appointments, and scheduled meetings both in person and over video calls. My approach was a mix of...

- DM.
- SMS.
- Cold call.
- Cold email.
- Door knocking.

As a team, we helped our clients achieve their business goals using time-proven solutions tailored specifically to their needs, which is usually a combination of:

- Social Media Ads
- Google Ads
- LiveChat
- Website
- SEO

Even though it was my first time being employed as a Digital Marketing Consultant - I managed to WIN in more ways than one:

- Grew and managed a book of clients from $0 to $50,000/month MRR ($600,000/year ARR) in my first 12 months.
- Met and developed a good relationship with business owners from various industries.
- Learned how to create proposals for each new business owner I met with.
- Learned how to use Salesforce CRM and other tools of the trade.

It was not an easy job but I enjoyed it. Most of the staff were great to deal with and I got along nicely with many of them.

Having spent over 20+ years in sales and marketing, working here has added new tools to my tool kit which I’m now able to use to help others succeed online.

Overall, I had a great time working at ReachLocal and I managed to remain good friends with a few of my ex-colleagues, which I’m always grateful for.

I remain hopeful that our paths will cross again. 

Who knows… maybe next time, I will be the one helping them with other solutions to enhance their capabilities. 

My heartfelt gratitude goes to the entire ReachLocal (LocaliQ) team in Australia and New Zealand. Wishing you all ongoing success in the years ahead. Thank you, Team!

Digital Marketing Consultant

Reliable Online Advertising Service

In 2018… I decided to learn how to sell products online.

Ended up with 2 x Shopify stores and a 3rd store which I used for product testing.

I learned how to build a Shopify store and source products from overseas. 

I sold them for a profit to customers from Tier 1 countries... such as the UK, USA, Canada and Australia.

I learned how to run some basic Facebook Ads.

Unfortunately, I ran out of money before I could even get close to scaling the business.

In 2020… I decided to jump head-on into becoming a Solopreneur (digital marketing - animated explainer videos).

Along the way, I made bad financial decisions that forced me to stop operating.

In 2021, I had my own battle against depression and won.  Here's hoping I will never, ever experience that again.  It was the darkest moment of my life.

In 2022… I forced myself to get back into the workforce as I’ve got a family to support and needed cash flow to help pay the bills.
 
If you’re expecting to read a big hero’s journey that ends with a victory party full of Lambos and Rolex watches... then I’m sorry to disappoint but you won’t find it here.

The biggest lesson that I learned from this experience is that…

LIFE is a series of Decisions and Lessons. 🤔

I made DECISIONS… some good, some bad.

I made plenty of MISTAKES…

And with every decision…

…. with every mistake…

I learned something new.

We Live And Learn.

Founder | Business Development Manager

Green Pasture Meat Co.

Not long after I decided to leave Sanda Fine Foods (which I co-founded), I received an offer to work with the Founder and CEO of Green Pasture Meats - who also happened to be one of our suppliers in our food service business.

He needed someone to be an "all-rounder" and he's known me for years, so when he found out I was looking for a change... he kindly offered me a position to work with him directly.

Over the years I helped his business in a variety of ways:

- Helped the Sales Team with sales calls and inquiries/quotes.
- Assisted in the day-to-day administrative tasks (invoicing, banking, etc.)
- Helped the Warehouse Team with receiving stock and processing/dispatching orders.
- Helped support and troubleshoot computer issues and MS Office software problems when needed.
- Led the implementation of a brand-new stock control system (bar code scanner system).  Prior to this system being installed, everything was checked and recorded manually. 
- Built the company website.
- Set up their social media.
- I even cooked the team breakfast and lunch on several occasions - just for fun.

Sales & Customer Service | IT Support | Warehouse Support

SANDA Fine Foods

SANDA Fine Foods was a food service business that I co-founded back in 2010.

We served fresh meats and small goods to Cafes, Pubs and Restaurants all over Sydney - including high quality Wagyu meat. 

This experience taught me how to find suppliers, source products to buy and sell... and find customers to sell them to.

I did everything I could to get clients: cold calls, cold emails and literally door-knocked businesses... yes, I walked the streets and went door-to-door to introduce our business to potential clients. 

Got our business cards printed, company-branded T-shirts and Caps... then setup meetings to speak with Chefs and Business owners.

I dealt with a ton of rejections on a daily basis... which made every WIN even sweeter.

We maintained a friendly relationship with our clients through regular visits and conversations.

We kept our overheads low, became profitable in 12 months and operated successfully for several years. 

Even managed to buy my 2nd convertible and do some travelling with my family. Fun times!

Co-Founder | Business Development Manager

Premium Ghostwriter | Consultant | Helping Coaches, Founders, and CEOs Build A Personal Brand and Boost Revenue By Writing Content That Resonates | Visit My Featured Section and the Limited Time Offer On The Link Below.

This is one of the most brutally honest About pages you’ll ever come across on LinkedIn:

At 16, I landed in Sydney with my parents and three younger sisters. Six of us. A few boxes. A couple of suitcases. Nothing more.

No safety net. No network. No wealthy relatives. Just grit, hustle, and a powerful reason to start over.

That immigrant mindset shaped everything I do… carrying me from survival mode to sitting across the table with founders and CEOs running 7, 8, and even 9-figure businesses.

If you told the poor 10-year-old version of me back in Manila that this would one day be my life, he would’ve laughed in disbelief. Back then, survival was the only goal.

How did I get here?

My down-to-earth, outgoing personality naturally pulled me into sales.

Over the past 20+ years, I’ve sold nearly everything you can think of - travel packages, mobile phones, real estate, food products, health & personal care products, digital marketing services, brand-new cars, and cinema advertising.

I’ve knocked on restaurants, pubs, and café doors in Sydney’s summer heat. Cold-called strangers who didn’t want to listen. Built a profitable food service business from scratch in one of the most competitive food markets in the country.

I didn’t learn sales from a textbook. I learned it in the trenches.

I believe in keeping it real, not just highlight reels. That’s because I know what it’s like to try and fail… and I’ve failed plenty of times. I can tell you those failures taught me more than the wins ever did.

So, why am I here on LinkedIn?

Life moves on - things change - people change. Today, I work with an incredible team of business brokers and marketers. We help business owners sell or exit their companies with clarity, confidence, and peace of mind.

Yes, I’m here to grow my network, be seen and heard, and inspire ambitious underdogs who refuse to quit, even when the odds are stacked against them.

Yes, I’m building a life I don’t need a vacation from, and I want to help others do the same.

When I’m not working, you’ll find me cooking for my family, enjoying movie nights at home, traveling, discovering world-class cuisines, tasting delicious street foods, and capturing moments through photos and videos with my loved ones. I’ve visited 17 countries so far, with plenty more to explore.

What you see is what you get when you’re dealing with me. If this resonates with you, hit Follow and send me a Connection request.

NOTE: If you’re a scammer, don’t bother me - I’ve got nothing for you. If you're real, ambitious, and not afraid to lose, we'll get along just fine.

Edison Apolonio

Social media is full of highlights, but it’s not all sunshine and rainbows.

Behind every “overnight success” are years of sacrifice, discipline, and reps nobody claps for.

Anything worth building demands serious time and energy.

Back when I was growing my food business from scratch, I woke up to 4am alarms, six days a week… for over 4 years.

I knocked on doors, rain or shine, selling to cafes, pubs, and restaurants across Sydney.

It was one of the hardest things I’ve ever done - but it changed my life.

- Long lunches in some of our city’s best cafes and restaurants

- Buying my second convertible because I love driving with the top down

- Picking up my daughter from school and grabbing yummy gelato on the way home

- Having dinner ready when my wife walks in after a long day

- Random lunch dates with her after early deliveries or client visits

- Family trips - including the one where my wife cried under the Eiffel Tower (happy tears)

No one forced me to start a business.

But once I made the decision... I gave it everything I had and it worked for years… until I made the hard call to walk away from our partnership (but that’s another story).  

What was the alternative at the time?

- Long commutes in traffic to a job I no longer enjoyed
- Missing precious moments with my wife and daughter
- Working long hours building someone else’s dream

So here’s the real lesson:
Both paths are hard.

The question is - which hard are you willing to live with?

Choose your hard. Choose your lane.
Then put in the reps.

One last thing…
What do you like better:
Ice cream 🍦 or Gelato 🍨?


* Follow & hit the notification bell 🔔.
* Save this post if you found it helpful.
* Repost ♻️ to share with your network.

⩵⩵⩵⩵⩵⩵⩵⩵⩵⩵⩵⩵⩵⩵⩵⩵⩵⩵

Sales Coach for Coaches, Consultants, Founders, and Small Business Owners | Helping You Sell with Confidence Without Feeling Salesy | Over 20 Years of Real-World Sales Experience | Need Help? DM me “SALES”.

YES - The Prize Is Worth The Price!

Reminder to self - and anyone else who needs to hear it (from someone who’s been through it…)

Allow me to be brutally honest…

I don’t share my struggles so people feel sorry for me.

I share them so the underdogs don’t give up on themselves.

Because I know what it’s like to be overlooked.

To be underestimated.
To be written off.

And honestly - I don’t mind being underestimated. Sometimes, it works in your favour.

There are still people in my circle who don’t know my past.

They don’t know what I’ve had to push through.

They don’t even know what I’m really capable of.

And that’s okay with me. 
I’m not here to prove anything to anyone.

But if my story gives just one person the strength to keep going - including you…

That’s more than enough for me.

So, when I post about wins or losses, just know that it’s never about showing off. 

(Okay… maybe just a little… sometimes you just wanna scream to the world and say: “F*ck yeah, I did it!!”) 💪🏽

But seriously… I do this to remind the fighters out there that they’re not alone.

So, if you’re in the middle of a tough chapter right now…

Keep going.
Keep grinding.
Keep believing.

You’ve got more in you than you think. 

PS: I pinch myself everyday and thank my lucky stars that I get to live in this beautiful city - with one of the best harbours in the world just a short drive from home. Ok… now I’m just showing off my gorgeous city of Sydney!! 

Where are you from and what do you love about your home town or city? ❤️

——————————————————
I’m Edison from Sydney, Australia.
Dreamer. Action taker.
Photographer.
Sales Coach. 
Food lover.
Traveler.
🌎
I share life lessons, personal stories, 
and work experiences to inspire 
ambitious underdogs who refuse 
to quit on their goals and dreams.

Follow me for more – especially if you’re 
tired of boring carousels, endless AI 
chatter, and the doom and gloom that 
floods social media. Let’s go! 👊🏽😎
——————————————————

Sales Coach for Consultants, Coaches, Founders, and Small Business Owners | Helping You Sell with Confidence Without Feeling Pushy or Salesy | 20+ Years of Real-World Sales Experience | Love Food, Travel & Photography.

No alternative text description for this image

Some people think asking for help is a weakness…

I think it’s one of the boldest things you can do.

Just wrapped up my second coaching session tonight with Dan - a humble, hardworking business owner leading a solar energy team.

What I admire most about Dan?
He’s got the guts to admit he doesn’t know everything, and the heart to keep learning so he can better support his team.

There’s real power in that mindset.

Because the truth is:
	
•	Leading a team is never easy
•	Growing a business is even harder
•	And having the courage to ask for help? That’s the key right there - that’s how you grow…

Proud to support people like Dan - not just for what they do, but for who they are.

Grit. Humility. Heart.
That combo will take you far.

Are you surrounded by people who make you better? 


——————————————————
I’m Edison from Sydney, Australia.
Dreamer. Action taker.
Photographer.
Sales Coach. 
Food lover.
Traveler.

I share life lessons, personal stories, 
and work experiences to inspire 
ambitious underdogs who refuse 
to quit on their goals and dreams.

Follow me for more – especially if you’re 
tired of boring carousels, endless AI 
chatter, and the doom and gloom that 
floods social media. Let’s go! 👊🏽😎
——————————————————

Sales Coach for Coaches, Consultants, and Service-Based Business Owners | Helping You Sell with Confidence Without Feeling Salesy | Over 20 Years of Real-World Sales Experience | DM me “SALES” if you need help.

Not too long ago, I met a lovely couple who run a highly successful 7-figure business in Australia.

They’ve had a good run.
They’ve raised their children, given them a good life, and built a company that’s done incredibly well.

But here’s the part that really hit me - they haven’t travelled much, or had a proper holiday in 7 years straight.

Seven years without switching off.
Without seeing the world.
Without taking time for themselves.

Now, they’re finally ready to retire and enjoy the rest of their lives.

And as they said it during our meeting, there was this quiet mix of pride and relief in their faces.

They’d achieved everything they set out to do - but they were also ready to slow down and start living again.

Now, here’s the sad truth…

Many successful business owners get so focused on building, growing, and providing that they forget the very reason they started - freedom.

(Yes, I’m lucky enough to be in a position where I get to meet or speak with all sorts of entrepreneurs each and every week - and I love it.)

The truth is, most people don’t plan their exit until they’re too tired to enjoy it.

But it doesn’t have to be that way.

You can build with intention.
You can create something that runs without you.
You can plan an exit that gives you both wealth and time.

Because at the end of the day, success isn’t just about what you’ve built - it’s about how you get to live once you step away from what you’ve poured your heart and soul into building and growing.

PS: I’ve got a serious question for the hardworking entrepreneur who may come across this post today or tonight:

If you stopped working tomorrow, would your business keep running… or would everything stop with you?

Side hustles aren’t easy. Believe me… I’ve tried a few… and most of them didn’t work out for me.

I’ve tried dropshipping… built a couple of Shopify ecommerce stores - spent thousands on Facebook ads.

Even gave running a digital marketing agency a crack and sold animated explainer videos.

The truth is - most side hustles don’t work.

At least not right away.

Why?

Because we usually treat them like side thoughts.

We underestimate how much time, energy and sacrifice they actually take.

And let’s be honest - after a full day of work, most people are just too exhausted to go again.

But here’s what I learned from trying and failing over and over:

• You build real resilience when nobody’s clapping for you
• You get clear on what you’re actually willing to do long-term
• You start valuing your time - because you’re using every spare minute to build something from scratch

So, should you have a side hustle?

Absolutely - give it a shot! But only if you’re willing to treat it like it matters.

Because the truth is - it’s not for everyone.
And if you don’t take it seriously, no one else will.

Speaking of side hustles…

I’ve been working on something new, and I’m not sure if it will work - but I’m willing to give it a shot.

It’s a side project designed to help solopreneurs, founders, SDRs and consultants improve their sales results.

Sales is what I’ve been doing for the past 20+ years of my working life, so I’m putting together a sales coaching offer to help others who need the help. 

If you’re rating your sales skills as “beginner” or “intermediate” and you honestly feel you’ve still got room for improvement, then there’s a good chance I can help.

I’ve been building this quietly after hours - mostly late at night here in Sydney, Australia.

Interestingly, these kinds of projects help me mentally too.

They give me something productive to focus on, and they keep my mind sharp.

Quietly chipping away… and excited to share more soon.

Now I’m curious…

What’s one side hustle you tried that didn’t work out - but taught you something valuable?

PS: If you seriously want to improve your sales skills and your results at your job or your business… DM me “SALES” and I’ll send you the details or add you to the waitlist. 

——————————————————
I’m Edison from Sydney, Australia.
Dreamer. Action taker.
Sales Coach.
Food lover.
Traveler.

I share life lessons, personal stories, 
and work experiences to inspire 
ambitious underdogs who refuse 
to quit on their goals and dreams.

Follow me for more – especially if you’re 
tired of boring carousels, endless AI 
chatter, and the doom and gloom that 
floods social media. Let’s go! 👊🏽😎
——————————————————

Sales Coach for Service-Based Business Owners, Coaches & Consultants | Helping You Sell with Confidence Without Feeling Salesy | Over 20 Years of Real-World Sales Experience | DM me “SALES” if you need help.

I used to think compliments were for the young.
Turns out, they hit even harder after 50.

Yes… I’m way past my 20s, 30s, 40s - and definitely well beyond my 50s now…

But I’m happy to report I still get compliments from strangers.

Not gonna lie, it gives me a little boost every time.

I mean… who doesn’t like a good compliment now and again?

We’re only human, right?

To be brutally honest… one of my biggest fears is becoming “invisible” - because I’ve seen it happen too often as people get older.

Just think of your own parents or grand parents for a moment. Sadly… the world just stops noticing.

So I told my wife, if we can still get any compliments at this age, let’s take it.

No brushing it off.
No self-deprecating jokes.
Just give them a warm smile and say “thank you!”

Then store it somewhere in that section of your brain labeled “feel good compliments” - so you can brag about it with your best friends next time you see them! 😄

Here’s a couple of interesting, random acts of kindness that I received in the last few weeks… 

I was crossing the road on a regular weekday after grabbing a takeaway coffee. 

A friendly lady in her 30s pulled up in a sleek black BMW, smiled and said, “Love the look - nice jacket, cool hat.”

Then she did that heart gesture with both hands against her chest. 🫶 That one stayed with me. I bragged about it for days! 😊

Few weeks later… I went out shopping with my wife and daughter.

While they were trying on clothes, I wandered into the men’s section and slipped on a sharp-looking sports jacket. Wasn’t planning to buy it, so I went to put it back.

Right then, a lovely lady walked past (also in her 30s), she smiled and said, “That actually looks great on you.”

For a second I thought she might work there - but later saw her holding hands with her boyfriend, shopping too.

It’s a funny thing - you don’t realise how much a simple, kind word can lift your spirit… until it hits you unexpectedly.

If you’re lucky enough to get one - take it. Then smile and tell yourself… “Ok, that was nice - I guess I’ve still got it!” 

Now, be honest… 
When was the last time a stranger gave you a compliment out of the blue?

Or… when was the last time you gave a stranger a nice compliment… and meant it?

Here’s the uncomfortable truth most leaders and managers don’t want to hear…

They suck at leading.

And here’s a quick way to check if you’re one of them:

If your absence feels like a relief - then you’re not leading…

You’re just controlling.

I’ve seen it before - managers and business owners who wear the title of “boss” like a badge of honour… but behind closed doors, their team walks on eggshells.

If people breathe easier when you’re not around, that’s not leadership.

That’s fear.

And here’s the worst part - these types of leaders think they’re doing a great job.

They ask for feedback… but only if it confirms what they already believe.

They talk about growth… but only if they’re the ones in control of every decision.

Over time, they stop hearing the truth altogether.

They end up surrounded by yes men and women - people too afraid to challenge them.

And the business suffers for it.

Eventually, they get stuck.

The business flatlines.
The good people leave.

And they sit there wondering why things never move forward.

Here’s the truth:

- Leadership isn’t about always being right

- It’s about creating space for others to contribute

- And building an environment where people want to give their best - not out of fear, but out of trust

So… ask yourself this today:

Would my team breathe a sigh of relief if I wasn’t around?

If that thought stings a little - lean into it.

Because real leadership starts when you’re brave enough to look in the mirror…

And humble enough to change what you see. 

PS: I’m learning and growing every day.
Some say I’m a natural-born leader - but I believe we can all learn to lead if we truly want to.

What’s your take on this?

Most people were out on Saturday night. But I was at home - working on my side project.

This isn’t a grind-for-the-sake-of-it type of post.

It’s just the reality when you’re building something that matters to you.

I spent the day with my family.
We had dinner together. Watched a movie.

Then once everyone went to bed, I went back to work - tinkering away at my brand new sales coaching offer which I’ll be officially launching soon. 

I looked up at one point and noticed the microwave clock: 2:53am.

I’d lost track of time completely.
Not because I had to.
Because I wanted to.

Got 5 hours sleep and when I got up I’m still buzzing.

Not from coffee.
From clarity.

I know where I’m going.
And I know why I’m doing it.

That’s what keeps me going - even after midnight.

Any other “builders” and dream-chasers out there working on something after hours?

I held another sales coaching session this evening and it reminded me of something I heard years ago:


“When the student is ready - the teacher will appear.”

Tonight made that saying hit different.

My client is a small business owner. Young, sharp, and switched on.

He asked for help building a sales framework he can use in the field - and eventually pass on to his team.

This was our third session. And based on how he’s been showing up, I told him something that I don’t say often:

“You’re one of the most coachable human beings I’ve ever met.”

Why?

Because he listens. He asks the right questions. He takes notes.

But most importantly - he executes.

He’s already started building a script for himself and his team - using what he’s learned so far. 

He’s testing it. Tinkering. Asking for feedback.

Not just learning, but applying. Improving in real time.

That’s the sign of someone who’s going places. 🙌🏽

I love working with business owners and self-motivated individuals like Dan.

More to come. Watch this space.

PS: If you need help improving your sales or communication skills and want to increase your conversion at work or in your business, check out my featured section. Limited spots will be available SOON.

I’m based in Sydney, Australia (evening time zone), but if you’re in the USA, UK, or Canada, you might find a suitable time on my calendar too.

Change your language, change your life. There are many ways to do that, but here's a quick and effective move you can do right now.

One of the biggest mindset shifts I ever made was swapping “I have to” with “I get to.”  For example... 

I don’t "have to" drive my daughter somewhere… I'm happy that "I get to" spend time with her.

I don’t "have to" go to the gym… I feel blessed that "I get to" look after my health as much as I want to.

I don’t "have to" meet business owners… I'm excited because "I get to" talk to entrepreneurs who started with nothing but a dream.

That tiny shift builds gratitude, perspective, and momentum.

Try it for a week and thank me later. I promise it will change the way you see everything.

I’m not gonna apologise. This one’s gonna sting a little… but I say it with love and here’s why. 

It’s almost December 2025.
One month left in the year… and some people are still waiting.

Waiting for a sign.
Waiting for the “perfect time.”
Waiting for someone to give them permission.

Here’s the truth:
No one’s coming to save you.

You want to change your life?
You want more money, more freedom, more purpose?

Then take that first uncomfortable step.
And start doing the things you’ve never done.

Because the version of you who gets everything you want?

They don’t wait.
They build.

Ok - rant over.

But maybe there’s a reason you came across this post today… 

Maybe this is your sign.

Luke Shalom

CEO @ Grow Solo I help the C-suite turn industry expertise into predictable pipeline

Most founders are stuck in what I call "The Activity Trap".

They’re on LinkedIn every day:

DMing.
Posting.
Commenting.

Trying to be everywhere, still not getting consistent clients.

They’ve been told “show up and it’ll work.” But they’re doing everything and nothing’s compounding.

Instead of building leverage, they’re trapped in a cycle of rented results, ghostwritten content, and cold DMs that never convert.

Eventually they burn out:

- No time to sell
- No energy to market
- No leverage to scale unless they outsource again and hope it works

When you stop feeding the machine, the pipeline dies.

There’s a better way.

We install your Leverage Engine — a Trust-Led Outbound system powered by AI that turns LinkedIn into a client acquisition channel you own.

Everything runs in under 30 minutes a day.

With Atticus, we’ve helped 75+ B2B founders, consultants and experts:

→ Escape the Activity Trap
→ Scale without headcount
→ Drive 5–10 new deals per month from LinkedIn

Over $120M in pipeline booked without ghostwriters, appointment setters, or agency retainers.

Here’s how it works:

1. Attract

We install an AI content agent trained on your voice and expertise, built from 70+ top performers.
No ghostwriters. You own the engine.

2. Convert

A behind-the-scenes system moves prospects from cold to calendar.
By the time they book, they already trust you.

3. Activate

We build and install the full system in 60 days, fully trained, operational, and ready to scale inside your business.

Real wins from the system:

V, agency owner → 5–8 qualified opportunities/month + Forbes feature + six figures closed

B, M&A founder → $750K in sales-qualified pipeline

J, executive coach → 62 calls + $144K pipeline + price increase from $33K to $44K

J, startup consultant → 20 qualified calls in 20 days + $150K pipeline

B, career coach → 12 qualified leads in 8 days post-activation

This is for founders ready to shift from activity-trapped operators to leveraged dealmakers — where every post and DM builds trust, not just traffic.

Want your own AI Demand Engine installed?

Send me a message with “AI” and I’ll walk you through how it works and exactly what it would look like inside your business.

Founder

We help executives to build and monetize their brand on linkedin by scaling your content and turning it into leads, authority and thought leadership.

How?

Engagement + DM flows = Qualified meetings. 

Done with you. Done for you.

Austin Huges, CEO of Unify, is generating multi–8-figure pipeline every month using just three content styles, not an army of sales reps. And those 3 same posts are the reason he has book $120M+ in pipeline in 2025. Here's how: 👇

Most founders think they need a big SDR team to grow.

That’s the old playbook.

But Austin just did something wild:

$120M+ in pipeline in 2025
With a lean team.
With zero SDR bloat
And it’s not a one-off.

Unify has powered $81M+ in pipeline for companies like OpenPhone, Flock Safety, and Justworks.

Here’s what most founders miss:

Austin isn’t scaling headcount.
He’s scaling signal from his content on LinkedIn.

No spam.
No generic templates.
No blasting thousands of emails.

He uses:

• A founder personal brand to drive followers, likes, comments and profile views
• AI agents running SDR workflows towards the intent from content in seconds
• Perfectly timed outbound when the prospect cares

The engine behind it: 

Austin’s LinkedIn personal brand.

I read every post he’s put out. Every teardown and behind-the-scenes thread.

His content is the GTM system.

Here are the 3 content types that power everything:

1️⃣ Challenges outdated beliefs (“SDRs aren’t broken. The playbook is.”)

 Part of the funnel: TOFU or MOFU

Why it works:

He positions Unify in the buyer’s journey long before they’re solution-aware. They feel the pain, even if they don’t know the cause.

How you can use this:

- Take a classic problem.
- Take a strong stance.
- Present the new way.
- Explain how your solution fits as the new way.

2️⃣ Shows the real system (templates, workflows, AI agent use cases)
 
Part of the funnel: MOFU and BOFU

Why it works:

Everyone has similar tools, especially in outreach. The differentiator is your mechanism. Once you sell them on the problem, they look for a system.

This content is simple:

 - Outline a pain of your ICP.
 - Show your solution.
 - Add a CTA.

3️⃣ Makes himself the case study

Part of the funnel: TOFU, MOFU, and BOFU

7-8 figures in pipeline generated per month.
150+ meetings generated a month.
Growth up and to the right.

Why it works:

No pitching.
No hard CTAs.
Simply proof in public.

People buy from those they like, know, and trust. By making himself the case study and showing how he scales Unify with Unify, Austin builds real proof that the tool works. This is the glue that holds the LinkedIn demand engine together.

The result:

Founder-led GTM is outperforming outbound teams because buyers trust founders, not reps.

Timing beats volume.
Every. Single. Time.

Austin isn’t just building Unify.

He’s rewriting modern GTM.

He’s just getting started.

Want to build your own predictable Sales System on LinkedIn? Grab a ticket to my "Leveraged Operator" LinkedIn masterclass from the link in the comments. 

I will be helping 100 founders to scale the NEW WAY on LinkedIn using AI. 

Only 50 tickets left. 

Once they are gone they are gone. 

Grab one here - https://lnkd.in/gGNvBEfB

CEO @ Atticus | AI sales systems for founders | I $125M+ pipeline generated for 100+ founders - Want to add $100k a month with LinkedIn + AI - DM me “AI” and I’ll send you a FREE training.

A few crazy things breaking past $50k profit months as a leveraged operator allowed me to do:

- Drive my entire client acquisition funnel on LinkedIn in less than 30 mins a day

- Take afternoons slow again. I finish most days at 3pm because our offers are mostly async delivery (we get paid for our minds and not our time).

- Worked from Colombia for 2 years without the business collapsing every time I travelled.

- Take 4 weeks of holidays this year fully offline (with only a little guilt).

- Be more present with my girl and pup instead of scrolling LinkedIn on the sofa.

- Generate a living income from just my investments > firmly on route to financial freedom.

- Reinvest heavily back into my own skills — I spent $30,000 in my training across mindset + sales this year.

- Perhaps my favorite of all… I finally flew my girl from Colombia to London last year. And this year we will go again to enjoy Christmas with my family (peep the picture of her smile man!).

I built this thing with just my laptop, LinkedIn and AI.

Now it’s put me in a position where I can support myself and the lives of those I love.

That’s what being a leveraged operator is all about.

Get leverage in the places that matter less.

And get more time with the people who matter most.

If you’re still deep in the grind of trying to hit above the $20k profit plateau…
Keep going.

A few simple changes could get you everything you’ve ever wanted.

PS: If you want to add $50k–$100k profit months with 90%+ margins using just LinkedIn, I’m hosting a LinkedIn client acquisition masterclass on the 12th. Smash this link to join biz owners gaining an unfair advantage in 2026 with AI: https://lnkd.in/gGNvBEfB

CEO @ Atticus | AI sales systems for founders | 5–10 deals/month from LinkedIn in <​30 mins/day I $125M+ pipeline generated for 100+ founders

One founder cut LinkedIn from 6 hours a week to 1. His pipeline still grew to multi 6 figures... 90 days.

He runs a GTM consultancy.
Around 10k followers.
No team. No ghostwriter.

Before we worked together he was:

→ Pulling 2–5 inbounds a month
→ Creating all his content himself
→ Posting randomly, so leads came in lumpy

90 days later:

→ 10–20 sales qualified leads a month across content + outbound
→ Close rate up by 10%
→ New service launched, $30,000 closed in 60 days
→ Multi 6 figures in pipeline
→ Time on LinkedIn down to 1 hour a week

Here is how we did it using our Position → Attract → Convert model.

1) Position

Foundation of everything.

We:

→ Defined his WHO, WHAT and HOW he was serving to make him stand out 
→ Found his Rainmaker ICP (the client he loved who closed fastest)
→ Mapped his Atticus language matrix so posts used words his buyers already say to attract them with content
→ Installed an indoctrination ladder so content moved people from:

 cold → trust → paid

Once he stood out, we moved to:

2) Attract

Goal over 3 months: build brand and demand.

We:

→ Built an AI content agent in his own voice
→ Posted consistent content that built brand and proof
→ Connected with the right buyers daily
→ Used content that earned trust and inbound, not vanity

Now his audience was warm, we could:

3) Convert

We:

→ Ran a Revenue Speed Run on closed-lost, no-shows and ghosted deals, then built lookalike lists
→ Installed Trust-Led Outbound with an AI sales rep trained on his tone, offer and case studies
→ Turned every like, view and comment into a chance for a real, personal DM

On top of that, I worked with him 1:1 on his sales process.

We used NEPQ to pre-handle objections in his sales cycle so closing felt easy.

When we hit 20 deals in 20 days, we gave him the keys.

Full handoff.

System installed.

Now his LinkedIn works even when he does not.

If you want the same Trust-Led Engine in your business, make sure you are attending my LinkedIn Masterclass this Friday 12th December at 11am EST! 

I'm going to be pulling back the curtain on EVERYTHING. 

(I would usually charge $14,000 for a system set up like this)

Lock in your place here (last few going here): https://lnkd.in/gGNvBEfB

Founders: Add $100K/Month Using LinkedIn + AI - Free Masterclass Dec 12. Get Your Ticket from “Visit My Website” →

March 2022: I hit 600,000 impressions in 60 days. Guess how much that added to my revenue?...

Exactly $0.

I posted daily.
DM’d like crazy.
My calendar stayed empty.

Back in March 2022, when I went all-in on my business, I had the metrics… not the money:

• 60 posts in 60 days
• 600,000 impressions
• 40 cold DMs per week

And still? Maybe 1 call a week.

That’s when I stopped chasing activity and started building leverage.

Here’s the truth most founders stuck at $20k per month profit don’t want to admit:

Consistency without leverage does not scale growth. It scales exhaustion.

I was doing everything LinkedIn “experts” said to do.

But nothing was translating into predictable deal flow.

So I audited a week of work and realized about 70 percent of my time was non-revenue.

Every morning felt like Day 1.
Staring at LinkedIn.
Anxiety bubbling up.

 “Why is everyone else winning but me?”

 “Another competitor posts a $50k month. Must be nice.”

I didn’t have a content problem.
I had a leverage problem.

Over the next 3 years, I rebuilt my entire client acquisition system around infrastructure, not effort:

- Identified the Rainmaker client persona (the one person I knew who was willing and able to afford me).

- Built an indoctrination strategy for my content—I identified the key ideas my audience needed to believe to buy from me.

- Created an AI content agent in my voice and trained on my brain. I was no longer spending an hour a day writing posts. I could create a week of content in 30 minutes. No AI slop because it’s trained on my library of content.

- Built a team of AI outbound agents that allowed us to scale our outreach to people in our sphere of influence from content and profile views.

Before → After:

- 4 to 8 calls per month → 35 to 50 a month
- $10k profit → $20k to $50k per month
- $270k closed in last 4 months

Try this for 7 days:

 Run an Activity Audit and highlight your activity traps.

- Log everything in 15‑minute blocks
- Tag each block R (revenue‑producing) or NR (non‑revenue)
- Circle your top 3 NR time sinks
- Kill / Automate / Batch anything NR
- Block 1 hour in your calendar for December 12 to join 100 founders building their own AI Demand Engine with LinkedIn on my webinar.

If you’re stuck in the trap, it might be time for a change.

Grab your FREE ticket to my LinkedIn masterclass here: leveragedoperators.com

I thought LinkedIn Thought Leadership Ads were “just brand.” I was wrong. They’re a sales-meeting machine if you structure them right. I spent $3,000 on ads, $1,000 on consulting, and 100 hours of study so you don’t have to. Here are 3 things we did to get our ads delivering leads in 60 days:

BACKGROUND

I sat in a café in Medellín with my father.

Me: “My LinkedIn reach is down 80%, feels like the end of the party.”

Him: “You always knew it wouldn’t last forever.”

Me: “I’m going to need an ad budget to fill the gap.”

Up to that point, I’d only dabbled with LinkedIn TLAs. Decent brand lift, but no leads. So over the last 60 days, I worked with Tom Casoo and learned a killer approach.

5 things that helped me drive meetings from TLAs

1) Having a founder-led brand helps.

Our content already hits the right eyes 300k–500k monthly reach so any spend pours gasoline on what’s circulating. Higher like counts also improve CTR and trust.

2) Tight targeting = better results.

I used to target every startup in the U.S. But our offer is specific: service business owners under $5M with a tech or service arm. Focusing on this ~2M TAM finally brought the right people in.

3) Having the right strategy.

 I stopped boosting random posts and split ads into:
 • Top + middle of funnel
 • Bottom of funnel

Every 2 weeks, I added top-performing posts to TOF/MOF and ran until we hit 1,000+ accounts reached. That became our retargeting pool. CPM was ~$30.

Then I fed that audience into BOF ads... our highest-converting client wins and framework posts. I track which posts cause Calendly bookings and spend more on those.

Pro tip: Add a direct CTA with your Calendly link or tell people to comment “GROW.” It meaningfully increased attribution.

Fitting engagements into our Atticus AI sales system.

We scrape likes, comments, and profile views, score them, and have our AI agent DM high-fit prospects with personalized context.

Adding ads multiplies your organic footprint. It’s just another way to show up in front of buyers... paid or not.

Stuck at $20K/month? I’m hosting a FREE LinkedIn Client Aquisition Masterclass on the 12th of December (usually $1,000 in consulting fees). 

I’ll show you how to build your own AI sales system to add another $50k a month using LinkedIn.

👉 Smash your revenue ceiling: https://lnkd.in/gkishZ_v

(40% gone. Don’t sleep on it.)

How I use AI to plan 30 days of LinkedIn lead-gen content in under 2 minutes: (this power prompt helped drive $120,000,000+ in pipeline - Steal it!)

---

1. Copy and paste this prompt into ChatGPT (or your AI of choice) and fill in the parts in [].

I use this custom prompt as the base for my own content planning each month:

“My business and personal info:

[Who you are, what you sell, price point, who you serve]

My core offer:

[Describe your main offer and the main problem it solves]

My content pillars:

[3–5 pillars, e.g. “AI outbound, LinkedIn content, founder mindset, client wins”]

My target audience:

[Describe your dream client: revenue, role, niche, main pains, buying triggers]

My goal for this 30-day plan:

[Examples:

- 30–50 qualified sales calls from LinkedIn
- More DM conversations with warm leads
- Test a new offer
- Warm up my audience before a launch]

Using this info, create a 30-day LinkedIn content and outbound calendar.

For each day, create:

1) One content idea + hook

Cycle through these content types for variety:

TOP OF FUNNEL (Trust + Attention):

Personal stories
Opinions
Observations
Contrarian views
How-to guides
Old way vs new way

MIDDLE OF FUNNEL (Insight + Belief Shift):

“How I” posts
Frameworks
Breakdowns of client wins
Behind-the-scenes of my system

BOTTOM OF FUNNEL (Proof + Hand-raiser):

Testimonials
Results
Case studies
Direct hand raisers
Lead magnets

For each day:

1. Give a short content idea (1–2 sentences) that speaks to a specific pain or desire of my target audience.

2. Write a strong hook (1–2 sentences) that would stop my dream client in the LinkedIn feed.

3. Label:

- Content type (e.g. Personal story, Framework, Case study)
- Funnel stage (TOFU/MOFU/BOFU)
- Content pillar

Output format:

Day 1:

Content type: [type]
Funnel stage: [TOFU/MOFU/BOFU]
Content pillar: [pillar]

Idea: [1–2 sentence post idea]

Hook: “[hook here]”

Repeat this for 30 days.

Make sure:
- At least 40% of ideas are MOFU/BOFU
- At least 30% of ideas reference real proof, systems, or specific outcomes
- All ideas align with my offer and dream client”

2. Hit enter.

In under 5 minutes, you’ll have 30 days of:

- Lead-gen content ideas
- Hooks that speak to real pain
- Content that starts real conversations

No more guessing.

No more “what do I post today?”

Just a clear engine you can run in under 30 minutes a day.

–

Want to learn how to leverage AI to drive 5-10 qualified meetings a week from your founder brand? Grab a ticket to my FREE masterclass this Friday: https://lnkd.in/gGNvBEfB

Handful of spots left. First-come first first-served.

POV: thanksgiving after starting a business 😭 


P.S - Stay delusional, my entrepreneurial friends, and keep your cool as you eat turkey today. Happy thanksgiving!
-

Repost from @jimpapi

Every B2B founder wants to generate qualified sales calls on LinkedIn. 

But 95% have no idea where to start. Here are 5 outbound strategies that helped me generate over $125,000,000 in pipeline across 100+ companies (steal them):

1) Content-led outbound

This is where 99% of your hottest leads hide. If someone engages with your content, they already know who you are. Your cover photo acts as a sales billboard when done right.

Start conversations with this flow: 

Open-ended question > What they have tried > Curiosity gap > Pull to Zoom.

Spend 30 minutes a day on this and you will book an extra 5 to 10 calls a week.

2) Profile views and followers

Check profile views and net new followers (your followers list is arranged by who followed last) daily. When your ICP shows up, reach out and start a conversation using the same framework.

3) Messaging with intent

Cold outbound fails because it is unexpected and unwanted. Use an AI SDR to build lists based on intent events like funding rounds, job changes, new hires or key announcements.

Not all intent works for every industry. Ask what your ICP cares most about. For example, funded companies care more about ramp time than unfunded ones. Context matters.

4) The 800 open InMail hack

Every LinkedIn account has 800 extra free InMails on Sales Navigator. Tools with “open InMail campaigns” help you find these accounts fast. You can also check manually inside Sales Navigator.

5) Scaling outbound with multiple LinkedIn accounts

Get your team on Sales Navigator and use sales automation to multiply outbound across multiple open InMail licences. This loop doubles our monthly LinkedIn meetings.

Only do this once you have message market fit with at least a 20 percent response rate. Otherwise you will burn your total addressable market.
I learned all of this from running outbound for 100+ founders. 

If you want the exact AI outbound flow that books us 30 to 50 sales qualified calls a month in less than 30 minutes a day, join my free LinkedIn masterclass here: https://lnkd.in/gGNvBEfB

taplio

The Battle

Edison Apolonio

Luke Shalom

Followers

Posts

Engagements

Likes

Performance ScoreEdison Apolonio's LinkedIn Performance

Performance ScoreLuke Shalom's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Edison Apolonio

Luke Shalom

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Edison Apolonio's LinkedIn Performance

Performance ScoreLuke Shalom's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreEdison Apolonio's LinkedIn Performance