Ed Latimore is a writer with over 10 years of experience in creating engaging and insightful content for various platforms and audiences. He has a B.A. in Physics from Duquesne University, a MOS certification as a Land Combat Electrical Missile Systems Repairer, and a Secret Clearance issued by the US Army.

As a self-employed writer, Ed shares his unique perspective and wisdom from his diverse background as a former heavyweight professional boxer, a veteran of the United States Army National Guard, and a physics graduate. He teaches the lessons he has learned through his blog, his newsletter, and his Twitter account, reaching millions of people who benefit from his advice and stories. Ed's mission is to help others overcome their challenges, improve their lives, and achieve their goals.

Ed Latimore

Don't let stupid people gaslight you into thinking you're the dumb one.

Professional boxer (14-1-1) | Stuck at 1800-ish chess rating | Keynote Speaker | Author of “Hard Lessons From The Hurt Business: Boxing And The Art of Life

"Saying 'my bad' went a long way in keeping an accidental brush on a crowded bus from turning into an all-out brawl.

Even if the other person was wrong, swallowing my pride prevented countless unnecessary fights that could have ended badly.

People respond better to humility and respect, even amid chaos. Good manners and emotional control never make a situation worse.

Staying disciplined with my emotions granted me inner resilience and social capital that have paid dividends throughout my life."

From my book Hard Lessons From The Hurt Business: Boxing And The Art of Life—>https://amzn.to/45Prvnx

Sometimes the best way to help someone is not only let them fail but also to offer no assistance in their recovery.

Compassion has robbed many people of valuable lessons that can only be learned the hard way.

And when that happens, it's not a matter of if, but when they will make the same mistake. And you may not be able to help them, but now they're in a genuinely bad spot.

Much worse than if they hadn't been robbed of the opportunity to learn the first time.

I took all the SEO skills I've gained over the past 13 years and started working in a retainer/freelancer role at a startup.

Here is the week-to-week progress of the organic traffic from their analytics.

I'm happy, and this week is already on pace to be a bit higher than last week.

"You can waste a lot of time and energy trying to change things that aren’t yours to change, no matter how much you work at it. 

While you’re engaged in those pointless battles, you’re depleting resources that could impact those aspects of your life that would yield to your efforts if you could only see them."

From my book "Hard Lessons From The Hurt Business: Boxing And The Art of Life"–>https://amzn.to/3LVfkyV

In 2011, I had a fight that changed my life and saved me from being homeless in 2 weeks.

It was an amateur fight, so I didn't get paid for it either. But I was hurting for cash and 2 weeks away from my apartment lease being up.

The fight was against Dominic Breazeale in the 2011 National Golden Glove tournament. I won a decision and impressed his sponsors so much that they recruited me.

I couldn't control who I drew in the pairings. I could only control how I trained and how I fought, despite the distraction.

Learn more about the fight and what came of it in Hard Lessons From The Hurt Business: Boxing And The Art of Life–>amzn.to/4pRCBQi

"Among the many reasons to be kind to people is that you never know when you’ll need to rely on the kindness of others.

This doesn’t mean you’re only helpful because you expect others to help you. That approach will set you up for bitterness and disappointment.

Karma is a sloppy art that doesn’t always get it right, but you gain nothing by not helping when it would be easy for you.

You should be kind because it genuinely makes you feel better and makes the world a better place to live.

However, when karma does occasionally get things right, and you desperately need assistance, it’s amazing how it can turn a bad situation into something good or take a good situation and make it something great."

From Hard Lessons From The Hurt Business: Boxing And The Art of Life

https://amzn.to/4qBcUnS

Teaching my son how to read has taught me an important distinction between the childish and mature mind.

When he isn't in the mood, no bribe works. He just won't focus.

But when he wants to, I can't get him to stop.

Kids rely on motivation.
Adults thrive on discipline.

The opposite of love is not hate.

It's indifference.

And it's only in rhat indifference that freedom to choose exist.

"And of course you can't become
If you only say
What you woulda done"

The best way to keep from falling off the edge is to stay as far away from it as possible.

Unfortunately, this is also the best way to lose it.

Crackheads are a relatively peaceful bunch, unless there's a full moon and they haven't fed in 72+ hours.

Learn more about crackheads and my experiences with them in Hard Lessons From The Hurt Business: Boxing And The Art of Life–>amzn.to/45LXiWy

The biggest lesson from 2025 that is already paying dividends in 2026:

You win creative work when you figure out your *own* personal, repeatable, profitable process.

You can't buy someone else's tactics, and you can't copy their strategy.

By all means, learn from it, take what works, and discard the rest...

But your biggest wins will come when you build what works for *you* and ONLY you.

Because in creative work, the process is simultaneously separate AND indistinguishable from the outcome.

Looking at what AI has become—along with the rest of the internet, in general—I have a serious question.

Well, two, actually:

1) How long before colleges actually collapse? I have said several times that I can't see the university system failing, but something will have to give for 95% of majors.

The cost to reward ratio is already lop-sided, and it's only going to get worse.

2) How long before compulsory schooling is just not a thing? This one might take a little longer, since school functions as de facto, state-funded childcare.

But, at the very least, the old models of teaching and assessing skills are dead men walking.

Which also means that in about 20 years, people are almost certainly going to be living in an Idiocracy.

If you think critical thinking is bad now, wait until the first group of job seekers who were raised on AI "graduate."

AI writing is how I really learned what "voice" is.

Because AI all sounds the same.

The structure is so predictable and the lack of creativity so obvious that it's painful to read—even if it's free of errors.

You don't make your writing seem human by adding mistakes. That's stupid.

You do it by being unpredictable, asymmetrical, and making references that are personal yet presented universally

You make new connections between ideas that people haven't heard before.

In other words, stop being lazy, learn something, and— just for flavor—maybe stop watching or reading anything created after the year 2010 for a while.

It's easy to have faith in the future when you take responsibility for the present and learn from the past.

Many times, the best way to help someone is to force them to do what they don’t want to do and tell them what they don’t want to hear.

I learn just as much by the end of a debate as I thought I knew at the start of it.

Experiences gives you stories to tell.

Craft gives you the ability to tell them.

"Alonso Quixano’s goal of helping people is a noble one but his method is all too common among people who are trying to be good:

They do easy things that they think should help rather than hard things that actually will help.

What this amounts to is that they want to be good on their own terms. 

But being good is something that we cannot do on our own terms, because being good means conforming ourselves to reality."

https://
https://lnkd.in/eRXayrh2
-quixote-easy-virtue/

Nigel Thomas

We help B2B Founders sign 5 high ticket clients in 90 days using our flywheel system (Used by 300+ clients). DM me ‘Scale’ if you are interested

You’re making it work. Just like most 'business' owners I meet.

But the truth?

You haven’t built a real business yet.

- You’re talented
- You’ve got some clients
- You know how to get results

But your sales call calendar? 
The inconsistent revenue? 
The never ending slack messages?

That’s the real problem.

Most agency owners I work with want three things:

1) Consistent pipeline with high quality leads
2) A team to delegate client work
3) Clarity on what to work on when

A business that works for you. Not a job.

Here’s how I help:

1) We position you to win premium retainers
2) We install a lead gen system to fill up your calendar
3) We fix your calendar so you can lead like a real CEO

And we do it together in a focused 90 day sprint

No fluff. No cookie-cutter advice. 

Just real support that drives results.

Here’s what that looks like:

📌 Tanner: From $15K with 1 client → $30K/month, in 4 months
📌 Sam: Doubled his agency and hired a new team in 90 days
📌 Tobi: Went from freelancer to $30K/month with A+ clients
📌 Alex: Scaled from $12k to $70k in 4 months
📌 Stephen: Scaled from $10k to $18k by increasing prices 
📌 Sammy: Grew by over 50% in 60 days and hired a team

And I’ve also done it all myself. Twice.

Built two 7-figure agencies from scratch.

Now I coach high-performing remote agency founders like you to do the same.

Minus the mistakes I made (LOL)

So if you’re:

- Running a marketing agency
- Already at $5K+/month
- Ready to grow without losing your sanity

→ Hit the ‘Book an Appointment’ button at the top of my posts

And let’s build the agency you actually want.

Consultant

Harry Phokou is one of the hardest working guys I know. 

We’re lucky enough to have him in our community. 

We joke that he has more hours in the day than the rest of us. 

Obviously not possible.
But not unbelievable either.
He works way harder than most.

He joined Undeniable in July.

Last month he launched the final part of his business.

He already does LinkedIn content.
He already runs a successful podcast.
He already offers appointment setting.
Now, he's launched events with sponsorship.

(he's running one right now in London!)

But the amount he gets done isn't what makes him so impressive.

It's the fact that he's always helping everyone else first.

Always offering to connect people.
Always offering solid business advice.
Always supporting others in the community.
Always believing in you before you believe in yourself.

It's all coming back around.

The opportunities.
The partnerships.
The growth.

Karma is a real thing. Harry is proof.

He's not just building a business.

He's building a reputation as someone who genuinely gives a damn about other people winning.

That's rare.

Big heart. Big impact. Big future.

That's Undeniable.


P.S. I'm sorry I couldn't attend your event this time Harry Phokou I'll make it up to you I promise 😘

Mischa Collins was great at building brands on LinkedIn.

But her prices didn’t show that. 

She’d built her LinkedIn to 40K followers.
Coached 30+ others how to do the same. 
Ghostwritten for a billion dollar company. 

But she didn't believe she could charge what she was worth.

So she kept her prices low.
Playing it safe.

She joined Undeniable in August. 

One week later she doubled her prices.
Signed a client straightaway. 

6 months later…
She’s more than tripled her MRR.

And, the results she got for clients got better.

Because when you charge more, everything changes:

- You attract better clients
- You take the work more seriously
- Clients value (and implement) your advice more

Mischa said something on our call that stuck with me:

"I didn't have confidence that I could do it for other people, even though I was literally already doing it for other people."

That's the trap.

You have proof it works but you're too scared to own it.

So you undercharge and overdeliver.

Mischa broke the cycle.

Now she finally believes what we could already see: 

She's really bloody good at what she does.


P.S. The confidence comes after you raise your prices. It’s scary but once you do it, you know your true value.

I went from charging $2K to $28K/month retainers. 

(and documented exactly how I did it)

After helping 300+ agencies scale, I can tell you…
More leads isn't the answer to your scaling problem.

Higher prices is.

You literally make more revenue by doing less work.

Then you have more money to:

- Hire better people
- Invest into your personal brand
- Invest in more marketing 

The problem?

Most agency owners don't know how to raise prices.

(Or they’re too scared to) 

So I recorded an 11-minute video showing the exact 5 techniques that took me from $2K/client to $28K.

What you'll learn:

- The reason why you're massively undercharging 
- The pricing psychology that guarantees yeses 
- How to position so price becomes secondary
- The technique that could double your revenue

If you want to:

1. Stop leaving money on the table
2. Charge what you're actually worth
3. Scale without burning out on more clients

This gives you the exact playbook.

Want it?

Comment "PRICE" and I'll send you the video.

Last week, whilst most people had their feet up…

I was in the gym with Mark Tweed at 6:30am. 

Mark started working for me 6 months ago. 
Last week, I flew to Northern Ireland to visit him. 
I wanted to see what his life looked like. 

So at 6:30am we went to the gym. 
Old-school bodybuilder gym. 

We did a brutal workout. 
Ended the session with the "Lose Yourself Plank" challenge.

Know what that is?

You hold a plank for the entire Eminem song.
5 and a half minutes.

And yes, we made it.

But in that moment I realised something. 

That feeling of pushing each other. 
Holding each other accountable. Not letting each other quit.

That's what Undeniable is all about.

That’s the community we are building. 

Because the truth is business isn’t fun. 

- Sending cold DMs isn’t fun. 
- Making sales calls isn’t always fun. 
- Tough conversations with clients isn't fun.

But if you're in the right environment with the right people?

You do it anyway.
You push through.
You start to enjoy it. 

That feeling I felt in the gym with Mark?

That’s what we're creating for ambitious founders. 
24/7 online and soon-to-be offline. 

If you're building something hard right now...

Stop doing it alone.

The right environment changes everything.


P.S. Are you brave enough to attempt a "Lose Yourself Plank"?

We help Agencies Sign 1-5 High Ticket Clients a Month using our FlyWheel System (Tested with 300+ Clients) DM Me “Scale” if you’re interested

My Grandmas 84 and she’s smoked for 70 years. 

Last week she thought she was going to die. 

She’s a larger-than-life character.
Life of the party.
A Northern British accent you can't miss.

Last week, she couldn’t breathe. 
Scar tissue on her lungs was killing her. 

She was in hospital thinking it would be her last breath. 

She’s okay now thankfully. 

But driving home from Yorkshire, I couldn’t stop thinking about what she said…

"Make the most of the time you've got."

I spend so much time worrying about things that don’t matter. 

Revenue targets. Competition.
What people think of my LinkedIn posts 😅

But all my grandma cares about right now is time. 

The time she has left.
The time with people she loves.

You can’t buy more time.
No matter how rich or powerful you are. 

So here's what I'm taking into 2026:

Stop sweating the small stuff.

Make the big moves while I'm young and healthy.

Because one day I'll be 84.

I won't care about how many followers I had.
I won’t care about who my competition was. 

I'll care about what I actually did with my time.

And, who I helped.

Who's with me?

I built an agency with clients worth $180,000 that stayed for 18+ months. 

I’ve just documented exactly how I did that: 

It was because of our onboarding system.

Most businesses lose 30-50% of new clients within 90 days.

Not because their service is bad.

Because their onboarding is broken:

- Generic welcome emails with no strategy
- No plan for the buyer's remorse window
- Waiting until delivery to ask for testimonials
- Treating onboarding like admin 

This system is different. It's what we actually ran. 

What you’ll actually get:

- How onboarding starts on the sales call (not after)
- Buyer's remorse window + how to close it in 48 hours
- Pre-delivery testimonial system 
- The $50 gift strategy that keeps you top-of-mind 
- Client check-in cadence that prevents churn
- Expansion triggers built into the first 90 days
- Referral system that turns clients into advocates

If you want to:

1. Stop losing 30-50% of clients in the first 90 days
2. Build a system instead of winging it every time
3. Turn new clients into long-term partnerships

This gives you one onboarding system to run.

Want it?

Comment "ONBOARDING" and I'll send you the full breakdown.


P.S. This isn't theory. It's the exact system that kept $180K clients for 18+ months.

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The Battle

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Ed Latimore's LinkedIn Performance

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