Procco Financial Services W.L.L

Procco is the fintech branch of Tasheel Finance, the absolute leader of personal finance in Saudi Arabia with approximately 47% of the market share.

Main Responsibilities:
- Acting as the PMO, overseeing more than 100 initiatives.
- Being the champion for agile practices implementation.
- Leading critical fintech projects.
- Leading the execution of the IT Steering Committee activities.

Main Achievements:
- Implemented an agile process in less than 3 months.
- Refined and started the IT Steering Committee process and communications.
- Improved considerably the visibility and prioritization of more than 100 initiatives

Head of IT PMO

Tasheel Finance

Tasheel Finance, the absolute leader of personal finance in Saudi Arabia with approximately 47% of the market share.

Main Responsibilities:
- Acting as the PMO, overseeing more than 100 initiatives.
- Being the champion for agile practices implementation.
- Leading critical fintech projects.
- Leading the execution of the IT Steering Committee activities.

Main Achievements:
- Implemented an agile process in less than 3 months.
- Refined and started the IT Steering Committee process and communications.
- Improved considerably the visibility and prioritization of more than 100 initiatives

Yera

Yera brings AI-driven clarity to your customer support interactions, enabling your team to act swiftly and elevate customer satisfaction.

With Yera, you:
- Win back 1 day a week.
- Get Automated AI Insights for Support Tickets (100% of tickets covered).
- Find the Performance of Your Team and the 80/20 of Your Issues.
- Tailor AI Prompts for Critical Insights Extraction.
- Easy Integration with Tools You Already Use.

CEO | Member of Management Board

CEO | Business and Delivery Director

Mindly was the software agency where Yera originated from.

My mission here was to create the first PMO and its KPIs, plus manage a couple of software development projects for fintechs in Estonia.

For the first version of PMO we used agile methodology (Scrum), recurrently checking our velocity, rework, billability, and prioritizing needed improvement in regular retrospective meetings. 

In the end, I got also involved as the project leader of Yera's first version development and its team, later converting into the Business Director / General Manager of Yera.

Head of Software Projects (Mindly)

BFG International

BFG is one of the top players globally in composite material components, attending from construction and railways, to military and automotive in every continent of the globe.

Here my main activities and roles were:

- Managed multi-million, international, and complex programs and projects of construction (skyscrapers, metro stations, and marinas), wind energy (nacelles and spinners), and railways (urban trains and metro), from the bid phase to the post-project relationship.

- Acted as Key Account Manager for companies clients like Siemens, Bombardier, Alstom, Vestas, GE and more.

- Led new business development like the joint venture initiative between WindStripe and BFG in Latin America for providing a full hybrid energy solution (wind + solar) for telecom companies and remote areas.

- Participated in several new business developments for providing components to automotive (electric cars, busses, tractors, and trucks), Aerospace, Rails, and Wind Energy and having the opportunity to negotiate with governments (Colombia and Brazil), big corporations and NGOs like the United Nations.

- Managed the risks of global supply chain and procurement, and the relationship with different suppliers from different places of the globe (France, Germany, Hungary, Finland, China, Spain, Brazil, Japan, and more).

Senior Project and Key Account Manager (Construction, Railways and Wind Energy)

Ambev Tech

In charge of a complete division for Ambev (Budweiser) of software products dedicated to Supply Chain, Manufacturing, and IoT that provides currently software products and platforms to Ambev in Brazil and Latin America, composed of approximately 50 employees divided into squads and into an agile / DevOps environment. 

Technologies & Tools: C#, Angular, Node, React, Python, Firebase, Elastic, MS SQL Server, RabbitMQ, Solace PubSub+, Docker, Kubernetes, Azure DevOps, Team City, Jira, GitHub, Slack and MS Power BI.

Main achievements:

- Agile culture and process implemented at product teams/squads and performance measurement made in real-time (performance KPIs) using MS Power BI and Jira.

- DevOps culture implemented and running at development teams using Azure DevOps.

- Reduced rework (less than 5% rework rate) and improved efficiency at hours usage (90,4% efficiency rate).
 
- We re-created the main supply chain software platform of the biggest beer company in the globe, using Microservices architecture and implementing new IoT / industry 4.0 features.

Head of Operations and Software Development

Euax Consultoria - Estratégia | Projetos | Processos

EUAX is the top project management consulting services provider in the southern region of Brazil.

Here I acted as a third-party project and program manager in different multi-million projects and created project management offices for construction, energy, and manufacturing international clients.

Some examples are:

- Project Management in 2 highway construction projects in Rio Negrinho (State of Parana, Brazil) and the creation of PMO, after an AS-IS and TO-BE process analysis with BPM methodology.

- Project Management and PMO creation for the Tigre SA (the biggest manufacturer in Latin America of pipes and flowing systems for civil engineering).

- Attended international seaports (Itapoa) and electrical components manufacturers (SEL) as a project management consultant.

-Supported in classes and materials for preparing students for PMP and Microsoft Certifications.

Projects and Program Manager (Construction and Manufacturing)

Grupo Linx

Linx is the biggest software solutions provider in Latin America for the retail sector.

Here managed programs of ERP implementation in all regions of Brazil and Latin America for different retail store chains. Each program could involve more than 100 smaller implementation projects in stores in different states and cities in all the regions of Brazil and needed most of the time to involve training and the logistics of a team of consultants.

Some examples of store chains that I managed in the implementation program are:

- Mundo Verde: Biggest store chain in Brazil of natural and organic products.

- Contem 1g: Perfumery store chain with more than 100 stores.

Program Manager - ERP and Software

GATI labs.

Managed several projects of software development and ERP implementation for clients of different industries like Plastics, Oil and Gas, and Pharmaceutics.

Technologies & Tools: PHP, Symfony, Code Igniter, Ruby On Rails, MySQL, MS SQL, HTML, CSS, Javascript, JQuery, WordPress, Magento and GitHub.

Software Project Manager

PayLease

Worked remotely as full-stack web developer developing back-end for Paylease SaaS solution for real estate (it converted into 100+ employees company later) and, developing web portals for real estate customers from San Diego area and some blogs. 

Technologies & Tools: PHP, MySQL, HTML, CSS, Javascript, JQuery, WordPress and GitHub.

Web Full Stack Engineer (remote)

Faculdade de Tecnologia e Ciências

Worked as full-stack web developer developing web portals and internal tools for the university, and, as software engineering instructor.

Technologies & Tools: PHP, MySQL, HTML, CSS, Javascript, MS Access & VB.

Full Stack Developer (Internship)

Brazilian/Spaniard experienced international projects and program leader with over 15 years experience managing complex initiatives in the IT, software, construction, manufacturing sectors across Europe, Middle East, Asia, and the Americas.  

Areas of expertise include:

- Global Project/Program Management - Oversaw $100M+ projects from planning to execution across industries like infrastructure, energy, and software.

- PMO Development - Created Project Management Offices, implemented metrics/KPIs, and established processes to optimize operations in organizations ranging from startups to corporates.

- Technical Operations - Directed development teams to build scalable software solutions using agile methodologies, DevOps, and the latest technologies.

- Cross-functional Leadership - Led diverse international teams across departments including engineering, construction, marketing, HR, and more.

Change Management - Transformed operations by ushering organizational improvements and new technologies such as ERP, IoT, and AI.

- Client Relations - Managed key accounts, developed trusted partnerships, and ensured customer satisfaction for global giants like Siemens, Bombardier, Alstom and AB Inbev.

- Proven ability to deliver complex international projects from concept to completion while building high-performance teams, gaining buy-in, and forming lasting partnerships. Excited to drive innovation that accomplishes extraordinary outcomes.

Eduardo Levenfeld

Bridges Builder 

I advise and provide operational support to shareholders, executives and management teams on digital acceleration, AI programs, transformation and growth strategies.
- Strategic & Management Consulting, including reorganisations, business plan & sales strategy development.
- Innovation Consulting, Open Innovation, Incubator, Accelerator positioning.
- Business Development & Business planning, and french market entry support

Managing Partner

Aliaxis

Operational implementation of the Digital Transformation EMEA
I intervene in the consulting, support and implementation of marketing automation project

Consultant in Marketing Automation & Lead Generation

	Help investors identify innovative start ups,  having a business model meeting market needs, and make them unicorns 
	Help project leaders and enterpreneurs access to fundings making the company evolve and grow

Founder 

Figaro Classifieds

Head of Corporate Sales 

Viadeo

- Gestion des ressources humaines 
- Développement des équipes Sales, Marketing, et Customer Care.
- Audit de l'existant et définition de la stratégie sur l'ensemble des leviers digitaux.
- Etablissement du budget prévisionnel (P&L) ainsi que les moyens humains et techniques permettant d'atteindre les objectifs du groupe.
- Définition et pilotage les actions commerciales, marketing et produits dans un objectif ROIstes.
- Définition les solutions, outils marketing et commerciales à mettre en place afin d'optimiser tous les process internes.
- Management des équipes commerciales et marketing.
- Identification et lancement de nouveaux moyens de monétisation adaptés au marché local.

Country Manager

- Développement des segments d'activité du groupe : Direct Employer, Staffing Agencies, Public Sector, Media Agencies, Advertizers.
- Elaboration des plans d'actions spécifiques au regard des indicateurs (chiffre d'affaires, marges, saisonnalité...) et des axes de progrès identifiés.

Business Development Director

XCom

- Gestion des ressources humaines  
- Prospection, études de marché, veille pour développer l’activité
- Relations institutionnelles (MCINET, ANPME, CGEM…) , mise en place des partenariats
- Recherche de sponsors, et fédération des acteurs majeurs liés à la thématique 
- Elaboration des plans média, médiatisation des événements (mise en place des plannings émissions tv, radios, etc. pour les experts, partenaires institutionnels et les sponsors) 
- Internationalisation des évènements (recherche de nouveaux exposants et visiteurs hors Maroc) via aussi des partenariats avec les Missions Economiques étrangères
- Commercialisation des stands, recouvrements, relation publique, gestion des fournisseurs

- Soutenir l'équipe conférence de la région EMEA à atteindre les objectifs du pôle conférence de IDC
- Assumer la responsabilité du volet conférence d’IDC au niveau de la région Afrique du Nord (Maroc , Tunisie, Algérie , Lybie,…. ) - Rechercher des sponsors locaux pour des conférences IDC ; coordonner le volet sponsoring avec IDC MEA
- Exécuter toute la logistique pour les événements IDC ( y compris la recherche et la sélection du site , la
négociation avec fournisseurs, gestion sur place…)
- Gérer les budgets de conférence, atteindre l'objectif de profit pour les conférences IDC
- Fournir un soutien pour le marketing IDC

Conference Manager

APEBI- Fédération des technologies de l'information, des Télécoms & de l'Offshoring

Responsable du Centre de Services de l'Apebi, dédiés aux membres de l’Apebi
-Levée de fond suite à négociation avec les bailleurs de fonds (SFI, World Bank, MCE, PAAP,….)
- Lancement et suivi des services (service à l’export, certification, accès au financement etc…)
- Promotion des services, Vente des services, gestion des budgets

Promotion du secteur à travers des manifestations :
- Nationales : Med It de Casablanca et Mitex conférence
- Internationales : Missions B to B à Dubai, Algérie, Lybie, Espagne,….

Lancement, suivi des études :
- Enquête des salaires TIC (lancement de la première édition. - Diagnostic de l’offre NTIC
- Etudes d’opportunité et de visibilité sur les marchés suivants : Algérien, Libyen, et Sénégalais
- Etude du marché de l’Offshoring –ITO- sur le marché

Chargée de Missions

Sanaa has a Strategy Consulting and Engineering background. Shes has 19  years of experience in Digital Growth and Transformation, Business Development, Operations and Management Lead. 
Specialist in the transformation programs of large groups . Strong expertise in digital acceleration strategies , artificial intelligence implementation, new governance and management guidances.
Business skills:
●	CRM and digital strategy, Customer journey and omnichannel experience
●	Data: databases, customer knowledge, segmentations, management of predictive models, reporting and data visualization
●	Innovative loyalty programs, from design to implementation
●	Customer activation and engagement plans, gamification, CRM campaign performance optimization
●	Definition and implementation of customer knowledge and KPIs, comprehensive business plans
●	Definition of CRM target organizations - Loyalty and Data
●	Management of CRM - Loyalty and Data teams (data scientists)
●	Business project management, planning, budget monitoring
●	Steering the implementation of CRM tools from a business standpoint, coordinating with IT teams and software vendors and integrators

Functional & Technical skills: 
●	Writing requirements and functional specifications (Customer Data Platform, Marketing automation, Loyalty)
●	Selection of CRM solutions: drafting of calls for tender, complete RFP management
●	Project management support for the implementation of data, loyalty and marketing automation solutions
●	Production of functional acceptance specifications, participation in business acceptance procedures
●	Definition and implementation of new business processes
●	Proven skills in the following areas: CRM, Marketing Automation, Customer Services, Loyalty, ERP
Methodology, tools, software 
●	Writing requirements and functional specifications (Customer Data Platform, Marketing automation, Loyalty)
●	Selection of CRM solutions: drafting of calls for tender, complete RFP management
●	Project management for implementation of data, loyalty and marketing automation solutions
●	Expertise in software solutions such as Microsoft dynamics, Marketo, Hubspot, Pimcore, Salesforce, Jira, Power BI, Power Automate.

Consulting | Management | Innovation | Transformation | Digital |  Organization | Process |  Customer Value Proposition | Team Management | Change Management | Business Analysis | Chief Operation Officer | COO | Chief Marketing Officer | CMO | Chief Digital Officer | CDO | e-Commerce | B2B eCommerce | AI | Artificial Intelligence | Chief Experience Officer | CXO | Chief Transformation Officer | CTO |

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Eduardo Levenfeld

Sanaa Berthié

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