Value Add Real Estate | Former $700,000,000 Portfolio Manager | DIY Investing course 👇

I work in private equity real estate sector and write The Goodwill Investing Journal, a weekly note about money and investing for people with real lives and limited time.

Most money problems don’t come from a lack of information. They come from too many decisions, too much noise, and focusing on things that don’t actually move outcomes.

My work is about:
- What actually matters vs what doesn’t
- Simple decisions that hold up under real life
- Avoiding mistakes that compound in the wrong direction

I’m not interested in hype, complex strategies, or constant optimization. I focus on judgment, making a few sensible decisions and letting them compound quietly over time.

If you care about clear thinking, long-term investing, and keeping money in the background where it belongs, you’ll probably find my writing useful.

Edward Gudewill

Co-founder at Bloom | Human-led Growth for B2B Companies

I am currently leading the Sales Development and Marketing team at Yess.

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The Battle

Edward Gudewill

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