Marketing Strategy & Growth Leader | Marketing Career Coach | Fractional CMO | B2B SaaS

Discover more on how I help marketers transform their careers (+ free resources) 👉 linktr.ee/erikharb
Industries I've helped market: eCommerce, Pharma, B2B SaaS, D2C, EdTech, HRTech, HealthTech

💡  My 25+ year career journey as a marketer is now focused on helping other marketers in a few ways...

👉 As Digital Marketing practitioner and fractional CMO:  An experienced marketing leader that can help you assess, hire or develop your marketing team, or establish marketing operations to help your marketing scale.

If you manage a business, digital marketing agency or marketing team, I can help you with...

✅  Identifying, and connecting you with, the right marketing talent to fill your open roles or pipeline (entry level to executive)
✅  Creating personalized development plans for your existing team
✅  Identifying and helping you hire the right marketing professionals for your company
✅  Creating processes to help scale your lead generation, conversion and revenue growth


👉 As a Marketing Career Coach: the person you contact if you want to find, define or refine your ideal marketing job or career path.  Or your marketing team has hit a performance plateau, and needs a growth-focused reset.

I've coached and mentored thousands of marketers throughout their careers to achieve promotions, ideal roles and entrepreneurial pursuits.

If you are a marketer seeking to launch, navigate or change the trajectory of your marketing career - I can help with:

✅ Defining your starting point
✅ Marketing Interview tips and guides
✅ Marketing Career advancement direction
✅ Access to hiring managers for marketing roles
✅ Guide your hard skill and leadership skill development


   
🤝 How I Can Help You:

𝑼𝒏𝒅𝒆𝒓𝒔𝒕𝒂𝒏𝒅 𝒀𝒐𝒖𝒓 𝑻𝒂𝒓𝒈𝒆𝒕 𝑨𝒖𝒅𝒊𝒆𝒏𝒄𝒆𝒔
- Building digital marketing strategies
- Persona development
- Marketing research
 
𝑪𝒂𝒑𝒕𝒖𝒓𝒆 𝑪𝒐𝒏𝒔𝒖𝒎𝒆𝒓 𝑨𝒕𝒕𝒆𝒏𝒕𝒊𝒐𝒏
- Strategic and tactical understanding of digital marketing channels
- Developing measurable brand awareness
- Product marketing strategy and execution
- Building and executing demand generation
- Building go-to-market marketing plans

𝑫𝒓𝒊𝒗𝒆 𝑨𝒄𝒕𝒊𝒐𝒏
- Developing high-converting lead funnels
- Develop high performing teams
- ROI based marketing programs

💬 𝑨𝒔𝒌 𝒎𝒆 𝒂𝒃𝒐𝒖𝒕:
- Developing the first merchandising Facebook page for NFL
- Selling my boutique digital agency
- How becoming a certified wedding officiant helped me close 3 new clients

Erik Harbison

I handle the full creative and strategic process for brand social media — from researching trends and analyzing audience behavior to designing scroll-stopping content and writing platform-specific captions. I schedule posts intentionally, engage with followers consistently, and experiment with formats that drive growth. My focus isn’t broad marketing — it’s creative, research-driven social media that builds real visibility and trust. Portfolio and current brand list available upon request.

Social Media Strategist, Investigative Content Creator, and Creative Director

Fidelity / Lawyer's Title Company

Designed scalable process systems for multi-branch operations in DFW
Collaborated with developers to build custom project management tools
Managed high-volume contract pipelines (50–125 closings/month)
Provided executive-level communication and cross-departmental coordination

Modernized Project Manager/Sr. VP Escrow Officer 

Vista Proppants and Logistics

Managed QuickBooks and financial reporting for 14 companies
Coordinated marketing initiatives for TexPlex and Blainstone Lodge
Oversaw payroll, logistics, and operations for two private aircraft
Led event planning, scheduling, and intercompany communications

Marketing/Sr. Executive/Personal Assistant

Silvergate Bank

Directed project planning using Jira and AutoCAD for cross-functional teams
Served as Space Planning Coordinator and Internal Events Designer
Organized and managed high-level executive meetings and agendas
Handled communications and logistics across 9 C-Level Executives

Sr. Executive Assistant to President, CFO, CEO, Board Members, and Director

McGowan Enterprises, Inc.

Supported pharmaceutical inventory, HR operations, and account management
Created and distributed marketing collateral across web and print
Provided administrative and sales support for regional representatives
Oversaw system updates, data entry, and cross-team coordination

Marketing/Sr. Administrative Assistant

Social Media Growth Strategist • Creative Director & Investigative Content Creator • Researcher of Digital Meta-Patterns & Macrotrends • Aspiring Interior Designer • AI & GPT Enthusiast • Accepting New Clients

In a world drowning in recycled Canva posts and AI-generated fluff, I offer something dangerously rare: original thought.

Yes, I create content, but not the kind that blends into the algorithmic void. I make work that lands, backed by pattern recognition, behavioral analysis, and an unhealthy obsession with suppressed narratives, digital psychology, and whatever the algorithm’s throwing a tantrum about this week.

My platforms aren’t just a “look at me” feed. I spotlight creators, small businesses, and brands with actual purpose, because community-driven growth beats solo clout-chasing any day. You’ll find collaboration, not just curation.

I’m currently open to new opportunities as a social media strategist, platform manager, and content creator, writer
I thrive with brands who want impact, not just aesthetics
I offer subscription packages, custom strategies, and accept tips via Venmo (link in bio, because coffee and content don't pay for themselves)

With 16 years in executive support and project management, I built a toolkit powered by research, digital trend-tracking, and a freakish ability to notice what everyone else misses. From identifying blind spots to creating strategy-first content systems, I blend storytelling, sarcasm, and substance.

I’m not here to ride trends. I’m here to decode them, deconstruct them, and then use them to your advantage.

Curious about how I see patterns others ignore?
Head to my Substack: The New Unhinged, where I unpack digital behavior, platform shifts, and sketchy-but-true societal patterns in blog form.

Let’s make scroll-stopping, strategy-backed content.
If you’re building something with purpose, I’d love to help you grow it.

☕ Tip, Donate, & Subscribe at:

coff.ee/mariahfaithcontinelli 

https://substack.com/@mariahfaithcontinelli

https://account.venmo.com/u/Mariah-Continelli

taplio

The Battle

Erik Harbison

Mariah Faith Continelli

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