Eric Holtzclaw

Liger

As Chief Strategist of Liger, Eric evaluates businesses to improve products, services, support and marketing strategies for overall effectiveness. Along the way, Eric teaches companies how to understand their customers better so they build solid teams that deliver to customer expectations.

A trusted advisor to Fortune 500 companies and small business owners alike, Eric uses his extensive experience starting, growing and running his own businesses in concert with a knowledge base from over a decade of business and consumer interviews to accelerate a deeper understanding of the true behaviors, motivations, goals, preferences and expectations of customers and teams.  

A sought after speaker, writer and thought leader, Eric's passion is to apply customer-based knowledge to emerging trends in technology creating new opportunities and improving existing business models.

Chief Strategist

Tarkenton Private Capital

Actively guiding the firm's investment strategies and shaping the future of innovative startups and early-stage companies in the portfolio.

Collaborate closely with entrepreneurs, founders, and CEO's, guiding them through growth challenges, refining business models, and providing valuable industry connections. Analyze market trends, identify emerging opportunities, and contribute to portfolio optimization. Contribute to the success of both the firm and the startups we support, fostering innovation and driving impactful returns on investment.

Principal

PossibleNOW

Provide strategic direction for the adoption of the MyPreferences platform within enterprise clients. MyPreferences allows companies to "Listen, Remember and Respond" to their customers' desires for overall engagement and customized experience.

Formation of a Professional Services Organization within PossibleNOW to assist Fortune 500 companies with both the strategic evaluation of enterprise-wide preference management and the implementation of the MyPreferences SaaS solution.  

Serve as the interface between PossibleNOW and industry analysts, potential PSO partners and vendors.  Establishment of proprietary research and best practices for the centralization of preference management and maximizing user adoption with an eye toward existing and future marketing needs.

Chief Strategy Officer

Mansueto Ventures

Weekly column on Inc.com providing advice to business owners and entrepreneurs.  The column covers trends in technology, leadership, employee management and research.

http://www.inc.com/author/eric-holtzclaw

Columnist, Lean Forward on Inc.com

User Insight

As CEO of User Insight, Eric Holtzclaw oversaw strategic service offerings and ensured operational excellence and innovation across the business. 

User Insight's body of work gave Eric the unique opportunity to interview thousands of users across industries where they work, live and play to truly understand "why" they do what they do within different contexts.  User Insight delivers over 150 projects a year supporting the world's largest brands.  This vantage point provided a unique perspective and understanding of the dramatic impact created by relationship-based technologies and a preview of the future based on the "Internet of Things".

Chief Executive Officer

CyberSource

Part of the leadership for a new team tasked with creating a professional services arm within CyberSource to support deployment and extension of CyberSource's core payment and fraud offerings.

Specific highlights include:

- Responsible for negotiating relationship with order fulfillment partner and rollout to organization 
- Creation of stored value offerings
- Supporting United Kingdom and Saudi Arabia in development of emerging markets
- Development of statements of work, pricing and pitches of key high profile projects

Practice Manager

Silicon Graphics

Created Internet Services practice for SGI's newly formed Professional Services organization that generated $30 million a quarter in new business

Responsible for identifying partner companies to add new solutions for extension of SGI hardware

Advised SGI's customers on solutions based on SGI hardware to take advantage of emerging Internet technology to extend and expand upon their core businesses

Solutions Architect, Practice Lead

PrimeWire

Created an employee benefit enrollment system to streamline benefit enrollment for employers working with independent agents.

VP, Technology

OneCoast Network

OneCoast is a consolidation of Manufacturer Representative Agencies from across the United States into one larger entity.

Responsibilities included:

- The application of technology to increase efficiency 
- Centralization of the back office operations
- Creation of enabling technology to equip in-field sales reps
- Development of order entry and commission system for showroom sales
- Build out of corporate headquarters and data center

OneCoast was the one of the largest venture capital backed entities in Atlanta in 1997.

Thomson Reuters

Projects included KnowX, KeyCite, WestLaw on the Web and WestLaw Europe.

Director of Product Development

Marketing isn’t just about tactics—it’s about discipline, consistency, and strategy. At Liger, we don’t use cookie-cutter marketing. We specialize in bringing complex businesses to market—financial services, fintech, insurance, PEOs, and more—to clarify their message, amplify their brand, and drive real business growth.

With decades of experience launching, growing, and advising companies, I’ve seen firsthand how the right marketing can transform businesses. I’ve helped Fortune 500 giants and scrappy startups alike, using a mix of research, strategy, and storytelling to uncover what truly drives customer behavior.

Why Work with Liger?

We take brands from being invisible to unforgettable through:
- Strategic Positioning – Crafting messaging that cuts through the noise
- Creative Storytelling – Turning complex ideas into compelling narratives
- Smart Execution – Driving measurable growth with tailored marketing

As a founder of multiple startups—including one of the first profitable internet enterprises—and two, three-time Inc. 5000 honorees, I understand what it takes to scale a business. My experience spans creating new divisions in established companies to challenge the status quo and leading teams that turn bold ideas into real impact.

Let’s connect and explore how Liger can help you become the market leader in your space.

Professional experience includes: founding multiple startup companies, including one of the first profitable Internet enterprises; co-founding User Insight which made the Inc 5000 fastest growing companies 3 years in a row; and the creation of new divisions within established companies to encourage a shift in thinking and change in approach.

Chief Strategist & Dojo Master

As Founding Partner and Chief Strategist of Liger Partners, Eric evaluates businesses to improve products, services, support and marketing strategies for overall effectiveness. Along the way, Eric teaches companies how to understand their customers better so they build solid teams that deliver to customer expectations.

A trusted advisor to Fortune 500 companies and small business owners alike, Eric uses his extensive experience starting, growing and running his own businesses in concert with a knowledge base from over a decade of business and consumer interviews to accelerate a deeper understanding of the true behaviors, motivations, goals, preferences and expectations of customers and teams.  

A sought after speaker, writer and thought leader, Eric's passion is to apply customer-based knowledge to emerging trends in technology creating new opportunities and improving existing business models.

Forrester

I lead the brand experience research and client advisory practice at Forrester Research. I have built this practice over seven years to establish Forrester as a thought leader in the category. My published and award-winning research include reports on consumer behavior, brand strategy, digital touchpoints, customer experience, employee experience, growth strategy, and race and gender equity.

My expertise is sought by the industry and the media: I have appeared on CNN and NPR and been widely quoted in outlets like Business Week, Financial Times, The New York Times, Guardian, and Vogue. I have written for publications like the MIT Sloan Management Review and AdAge and spoken at events for SXSW, Mobile World Congress, and the Harvard Business Review.

I have advised business and marketing leaders of leading brands in consumer products, financial services, automotive, retail, pharmaceutical, technology, and many other industries. These brands and companies include AARP, AstraZeneca, Bloomberg, Banco Santander, Johnson & Johnson, Kimpton Hotels, Lexus, Mastercard, Microsoft, Nestle, Patagonia, Pfizer, Quicken Loans, Shiseido, Verizon, and YouTube.

Vice President and Principal Analyst

University of Cincinnati Carl H. Lindner College of Business

I am a Fellow of the Kautz-Uible Economics Institute at the University of Cincinnati's Lindner School Of Business, where I direct research projects and advise students.

Fellow at the Kautz-Uible Economics Institute

Young & Rubicam

Led a consulting team comprising engagement managers, consultants, data scientists, and researchers to deliver brand strategy projects utilizing the industry-leading Brand Asset Valuator ("BAV") model and global syndicated dataset.

Spearheaded efforts, as a member of the executive team, to increase the firm’s visibility for strategy consulting work among blue-chip clients while building a team capable of delivering that work.

Senior Vice President, Global Brand Strategy (BAV Consulting)

Concentrix Group - Marketing and Strategy Consulting

Co-founder and partner of a boutique marketing strategy consulting firm with a global presence in the U.S., Latin America, and Asia.

Led consulting teams on multi-year global projects for financial services, consumer products, pharmaceuticals, and other companies with a focus on revenue growth through innovation, market entry, segmentation, and other strategies.

Managing Director, Chief Strategy Officer

Berkshire Hathaway / Fechheimer Brothers

Member of the executive team, reporting to the CEO of one of the nation's largest companies providing uniforms for the public sector (police, fire, EMS, etc.). 

Owned the P&L for a national chain of retail stores with 200+ team members and led it through a restructuring to turn around revenue growth and profitability.

Executive Vice President and Head Of Retail

FedEx Kinko's

Innovation, product management, and product marketing responsibility for several consumer, small business, and enterprise product portfolios totaling over $350M in revenue.

Developed and launched several new products like digital photo printing and document management solutions while turning around loss-making products like equipment rental.

Senior Director, Product Management and Marketing

Booz & Company

Part of the marketing and consumer practice, responsible for managing and executing consulting assignments in the areas of acquisitions, product innovation, pricing strategies, product management, and more.

Lead Associate, Marketing Strategy Consulting

Morgan Stanley

Responsible for financial analysis and execution related to M&A and Corporate Finance activities of the firm's clients.

Investment Banking Analyst

Dipanjan Chatterjee is a Vice President and Principal Analyst at Forrester, where he leads the brand experience practice and has deep expertise in consumer behavior, brand and marketing, customer experiences, and digital strategies. He has appeared on BBC, CNN, and NPR and has been quoted in media outlets like Business Week, Financial Times, Guardian, New York Times, and Vogue. His speaking appearances include SXSW, Mobile World Congress, and Harvard Business Review Forums, and he has written for publications like the MIT Sloan Review, AdAge, and Adweek. 
 
Dipanjan lectures at various academic institutions like Cambridge University in the UK and currently serves as a Fellow and Adjunct Professor at the University of Cincinnati. 
 
Before joining Forrester, Dipanjan held senior leadership roles at VMLY&R, FedEx/Kinko’s, and a Berkshire Hathaway portfolio company. Earlier in his career, he worked as an investment banker at Morgan Stanley and a strategy consultant at Booz & Company. 
 
Dipanjan received his BA in economics, magna cum laude, from Amherst College, where he was nominated Phi Beta Kappa, and his MBA from the University of Chicago. 

For more information, please visit www.dipanjanchatterjee.com.
 
All opinions expressed here are my own.

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