Eric Holtzclaw

Liger

As Chief Strategist of Liger, Eric evaluates businesses to improve products, services, support and marketing strategies for overall effectiveness. Along the way, Eric teaches companies how to understand their customers better so they build solid teams that deliver to customer expectations.

A trusted advisor to Fortune 500 companies and small business owners alike, Eric uses his extensive experience starting, growing and running his own businesses in concert with a knowledge base from over a decade of business and consumer interviews to accelerate a deeper understanding of the true behaviors, motivations, goals, preferences and expectations of customers and teams.  

A sought after speaker, writer and thought leader, Eric's passion is to apply customer-based knowledge to emerging trends in technology creating new opportunities and improving existing business models.

Chief Strategist

Tarkenton Private Capital

Actively guiding the firm's investment strategies and shaping the future of innovative startups and early-stage companies in the portfolio.

Collaborate closely with entrepreneurs, founders, and CEO's, guiding them through growth challenges, refining business models, and providing valuable industry connections. Analyze market trends, identify emerging opportunities, and contribute to portfolio optimization. Contribute to the success of both the firm and the startups we support, fostering innovation and driving impactful returns on investment.

Principal

PossibleNOW

Provide strategic direction for the adoption of the MyPreferences platform within enterprise clients. MyPreferences allows companies to "Listen, Remember and Respond" to their customers' desires for overall engagement and customized experience.

Formation of a Professional Services Organization within PossibleNOW to assist Fortune 500 companies with both the strategic evaluation of enterprise-wide preference management and the implementation of the MyPreferences SaaS solution.  

Serve as the interface between PossibleNOW and industry analysts, potential PSO partners and vendors.  Establishment of proprietary research and best practices for the centralization of preference management and maximizing user adoption with an eye toward existing and future marketing needs.

Chief Strategy Officer

Mansueto Ventures

Weekly column on Inc.com providing advice to business owners and entrepreneurs.  The column covers trends in technology, leadership, employee management and research.

http://www.inc.com/author/eric-holtzclaw

Columnist, Lean Forward on Inc.com

User Insight

As CEO of User Insight, Eric Holtzclaw oversaw strategic service offerings and ensured operational excellence and innovation across the business. 

User Insight's body of work gave Eric the unique opportunity to interview thousands of users across industries where they work, live and play to truly understand "why" they do what they do within different contexts.  User Insight delivers over 150 projects a year supporting the world's largest brands.  This vantage point provided a unique perspective and understanding of the dramatic impact created by relationship-based technologies and a preview of the future based on the "Internet of Things".

Chief Executive Officer

CyberSource

Part of the leadership for a new team tasked with creating a professional services arm within CyberSource to support deployment and extension of CyberSource's core payment and fraud offerings.

Specific highlights include:

- Responsible for negotiating relationship with order fulfillment partner and rollout to organization 
- Creation of stored value offerings
- Supporting United Kingdom and Saudi Arabia in development of emerging markets
- Development of statements of work, pricing and pitches of key high profile projects

Practice Manager

Silicon Graphics

Created Internet Services practice for SGI's newly formed Professional Services organization that generated $30 million a quarter in new business

Responsible for identifying partner companies to add new solutions for extension of SGI hardware

Advised SGI's customers on solutions based on SGI hardware to take advantage of emerging Internet technology to extend and expand upon their core businesses

Solutions Architect, Practice Lead

PrimeWire

Created an employee benefit enrollment system to streamline benefit enrollment for employers working with independent agents.

VP, Technology

OneCoast Network

OneCoast is a consolidation of Manufacturer Representative Agencies from across the United States into one larger entity.

Responsibilities included:

- The application of technology to increase efficiency 
- Centralization of the back office operations
- Creation of enabling technology to equip in-field sales reps
- Development of order entry and commission system for showroom sales
- Build out of corporate headquarters and data center

OneCoast was the one of the largest venture capital backed entities in Atlanta in 1997.

Thomson Reuters

Projects included KnowX, KeyCite, WestLaw on the Web and WestLaw Europe.

Director of Product Development

Marketing isn’t just about tactics—it’s about discipline, consistency, and strategy. At Liger, we don’t use cookie-cutter marketing. We specialize in bringing complex businesses to market—financial services, fintech, insurance, PEOs, and more—to clarify their message, amplify their brand, and drive real business growth.

With decades of experience launching, growing, and advising companies, I’ve seen firsthand how the right marketing can transform businesses. I’ve helped Fortune 500 giants and scrappy startups alike, using a mix of research, strategy, and storytelling to uncover what truly drives customer behavior.

Why Work with Liger?

We take brands from being invisible to unforgettable through:
- Strategic Positioning – Crafting messaging that cuts through the noise
- Creative Storytelling – Turning complex ideas into compelling narratives
- Smart Execution – Driving measurable growth with tailored marketing

As a founder of multiple startups—including one of the first profitable internet enterprises—and two, three-time Inc. 5000 honorees, I understand what it takes to scale a business. My experience spans creating new divisions in established companies to challenge the status quo and leading teams that turn bold ideas into real impact.

Let’s connect and explore how Liger can help you become the market leader in your space.

Professional experience includes: founding multiple startup companies, including one of the first profitable Internet enterprises; co-founding User Insight which made the Inc 5000 fastest growing companies 3 years in a row; and the creation of new divisions within established companies to encourage a shift in thinking and change in approach.

Chief Strategist & Dojo Master

As Founding Partner and Chief Strategist of Liger Partners, Eric evaluates businesses to improve products, services, support and marketing strategies for overall effectiveness. Along the way, Eric teaches companies how to understand their customers better so they build solid teams that deliver to customer expectations.

A trusted advisor to Fortune 500 companies and small business owners alike, Eric uses his extensive experience starting, growing and running his own businesses in concert with a knowledge base from over a decade of business and consumer interviews to accelerate a deeper understanding of the true behaviors, motivations, goals, preferences and expectations of customers and teams.  

A sought after speaker, writer and thought leader, Eric's passion is to apply customer-based knowledge to emerging trends in technology creating new opportunities and improving existing business models.

Code Conspirators

Founder | Digital Strategist | Growth Architect
At Code Conspirators, I lead a digital marketing and web development team focused on helping small and mid-sized service businesses ($2M–$50M) turn their digital presence into a strategic advantage. 

I serve as translator and strategic planner at the intersection of marketing and technology where it impacts business most.

We go beyond web design—we optimize websites, automate marketing, integrate CRMs, and streamline operations. Our clients don’t just get visibility—they get results.

Case Highlights:
• Tripled case volume for a personal injury attorney via SEO & PPC
• Grew a dermatology clinic from $170K to $600K/month in 12 months
• Helped a glass repair company double revenue in 30 days
• Delivered 5–10 leads/month for a financial advisor—zero cold outreach
• Built lead gen systems that broke capacity for an ATM provider

Expertise Includes:
• Website Development (WordPress, CRO, ADA/WCAG compliance, speed optimization)
• Application Development (Laravel, Full Stack, React, Vue)
• SEO & Paid Ads (Google, Meta, LinkedIn)
• CRM Integration (GoHighLevel, ActiveCampaign, MailChimp)

Marketing Automation (Zapier, Make, n8n)
• Custom Dashboards & Analytics (GA4, Looker Studio)
• Back-office streamlining & compliance for law, healthcare, and finance

Fractional CMO & CTO leadership

Clients stick with us because we communicate, deliver, and adapt. One said:
“In month three, it started raining quality leads. I can’t keep up. It's the best problem.”

Want more traffic, better leads, and smarter systems? That’s what we build.

Chief Engineer

Savify

Partner | Strategy & Growth Lead
At Savify, I help membership-based businesses turn everyday purchases into high-impact retention, loyalty, and revenue drivers.

We partner with payments processors, ISOs, franchises, trade associations, co-ops, and other recurring-billing orgs to embed a branded benefit platform that gives members exclusive discounts with 50+ national brands that SMBs are already using every day.

Why Clients Choose Savify
• Reduce churn and increase retention
• Create new revenue streams without new headcount
• Differentiate in saturated markets
• Boost satisfaction and loyalty metrics

Who We Serve
• Payment processors and merchant services firms
• Restaurant groups and franchise systems
• Associations, co-ops, and networks
• Subscription and membership-based businesses

Top Discount Categories
Travel, Hotels, Office Supplies, Telecom, Payroll, Legal, Shipping, Print, Health & Wellness, Marketing, Tech, Tax Software, and more.

Programs are turnkey, brandable, require little to no tech lift, and integrate easily with billing systems or onboarding flows.

Clients see measurable ROI. Many cut attrition by 15%+ and mark up Savify for a 10–20x return. 

If you’re looking to add value, drive loyalty, and grow monthly recurring revenue, Savify is worth a conversation.

Business Outcomes: Customer retention, Customer loyalty, Reduce churn, Increase lifetime value, Revenue growth, Recurring revenue, Monthly recurring revenue (MRR), Net-new revenue, Customer satisfaction, Margin expansion, Client acquisition, User engagement, Reduce Attrition

for Payment processors and ISOs, Merchant services, Business associations, Franchise networks, Cooperatives, Subscription businesses, Recurring billing, Membership-based organizations, Channel partners, Loyalty-driven businesses

looking for Turnkey deployment, No-code integration, Billing system integration, Tech-light onboarding, Branded implementation, Partner enablement, SaaS partnerships, Platform integration

Chief Technology Officer, Partner

Vistage Worldwide, Inc.

Speaker | Technology & Growth Strategy
I speak to executive groups, entrepreneurs, and industry leaders on how to leverage technology—especially marketing technology—to solve real business problems and drive measurable growth.

With over 8,000 martech tools on the market, I help organizations cut through the clutter and identify where tech truly creates ROI: converting more leads, streamlining operations, and opening new markets.

My speaking topics include:
• Getting the most benefit from Artificial Intelligence (AI) for today's business
• Using automation to attract, nurture, and convert more leads
• Streamlining back-office systems for efficiency
• Navigating compliance in regulated industries
• Maximizing ROI from open source tools and martech stacks

I’ve spoken to groups of business owners, attorneys, real estate investors, non-profits, creative firms, and executive peer groups. I tailor content to each audience—balancing strategy and real-world application.

My journey started in IT at a national apparel manufacturer, where I digitized overseas production tracking and built financial forecasting systems. That work led to founding a digital agency focused on solving operational and marketing challenges through technology. Today, I also lead Savify, a member benefit platform helping payment processors improve retention and revenue.

Past clients include LabCorp, Hitachi, Masonite, Sage, Blackberry, ABM, Children’s Healthcare of Atlanta, Dragon*Con—and hundreds of small businesses nationwide.

Technology is only valuable when it solves problems. That’s what I help leaders uncover.

Vistage Speaker

GLG | Technology Advisor
Providing consultative expertise & insight to professional clients, from Wall Street Investment Firms to Small & Medium Businesses to Public Fortune 500 Software companies.

I provide consultative expertise & insights to institutional clients, including investment firms, Fortune 500 companies, and scaling SMBs on critical business decisions like software selection, market trends, vendor evaluation, and digital transformation strategy.

As a subject matter expert, I’m called upon to advise on:
• Comparative evaluations of software vendors and platforms
• Strategic implications of emerging technologies
• Go-to-market feasibility for tech products and services
• Trends in martech, automation, and SMB technology adoption
• Risks and opportunities in platform consolidation or expansion

Clients use these insights to support product strategy, M&A research, market validation, and procurement decisions. My advisory work draws from over 15 years of experience leading digital transformation initiatives, managing agency and SaaS operations, and building scalable marketing and tech stacks.

Engagements are typically confidential and time-sensitive, requiring clarity, domain fluency, and practical real-world perspective, not just theory.

GLG Consulting Council Member

Knights Apparel, LLC

IT Solutions Developer | Business Systems Analyst
At Knights Apparel, I worked within the IT department but operated cross-functionally—developing custom technology solutions that improved supply chain visibility, enhanced retail compliance, and supported executive decision-making.

I led the development of an internal production tracking tool used by customer service representatives to monitor overseas manufacturing, shipping timelines, and order delivery. This system provided real-time insights into international transit status, reducing communication gaps between operations and client-facing teams.

The same tool included a financial forecasting module designed for executive leadership, integrating order volume, delivery schedules, and margin data to support cash flow planning and inventory optimization.

I also managed and maintained EDI (Electronic Data Interchange) protocols for major retail accounts, including Walmart, Target, Kmart, and Meijer, ensuring data integrity, compliance with trading partner requirements, and on-time fulfillment of large-volume retail orders.

Key skills:
EDI compliance, supply chain visibility, retail vendor management, Walmart Retail Link, Target EDI integration, financial forecasting tools, inventory tracking systems, overseas production workflows, order management systems, internal business applications, custom reporting, systems integration, retail logistics, IT-business alignment, cross-functional development, technology-driven process improvement.

Information Technology

Business-minded technologist and growth strategist with 20+ years of experience leading digital transformation initiatives for small to mid-sized firms. I specialize in helping professional service businesses streamline their marketing and operations using scalable technology and smart automation.

🔍 Problem-Solver
From transforming outdated inventory tracking for a national apparel manufacturer to founding a trailblazing technology company, I focus on turning inefficiency into innovation.

📈 Why Do Clients Work With Me?
They’re asking questions like:
1) How can technology drive growth without breaking the bank?
2) How do we future-proof our business in a rapidly evolving tech landscape?
3) Can automation improve ROI while enhancing the customer experience?

The results? My work has enabled businesses to:
✔️ Scale operations seamlessly, from boutique firms to Fortune 500 powerhouses
✔️ Deliver customized solutions that merge goals with exceptional user experiences
✔️ Maximize efficiency, all while preserving scalability and long-term profitability

💡 How My Impact is Measured:
Since founding my tech consultancy, I've had the privilege to:
- Partner with Fortune 100 companies as well as SMBs to implement forward-thinking digital solutions.
- Help clients triple revenue in less than 12 months with data-driven marketing.
- Help clients achieve 1,500 hours per year in operational efficiency through automation.

🎤 An Industry Thought Leader You Need to Know
I aim to not just lead behind the scenes—I've been a speaker, a content creator, and a sought-after voice in the world of technology-driven business growth, bringing insights that have been featured in podcasts, CEO peer groups, and on the internet at large.

Ready to Automate and Accelerate?
Let’s discuss how tailored technology can transform your business. Message me or explore resources at https://robriggs.com.

Rob Riggs

40% of practices will disappear next year.

And not because they're bad at what they do.... but because they stayed the same while the industry changed around them.

This is the part nobody wants to hear.

But 2026 is not going to be “business as usual”.

It's the year AI goes from “interesting” to industry-defining.

And here's what I see happening behind the scenes:

➞ AI handling 80% of basic client interactions
➞ Predictive systems resolving issues before clients even notice
➞ Automated delivery making services faster and cheaper than anyone can manually keep up with

Meanwhile… many owners are still polishing the same workflows they built in 2018.

The uncomfortable truth?

Your biggest threat next year isn't your current competitors.

It's the AI-first practices being built right now — leaner, faster, and engineered for scale from day one.

The patterns are painfully consistent across industries:

Some firms get stronger during disruption.

Most… get erased by it.

And the divide always comes down to one thing:

Prepared vs. unprepared.

If you want your practice to fall in the “dominators”, not the “disappeared” this is the final window.

Not in 2025.

Now.

I leverage technology to drive organizational revenue and efficiency. Strategy, Web, Marketing, Automation, Agentic AI.

You can deliver amazing service and still get bad reviews.

You can deliver average service and get rave ones.

Confusing?

That's because satisfaction isn't about service quality, it's about expectation management.

Here's what really drives satisfaction:

➞ 40% comes from managing anticipation
➞ 30% from visible progress
➞ 20% from preventing problems
➞ 10% from emotional connection

Most firms skip the first three and wonder why clients don't “feel satisfied.”

AI changes that.

It predicts client needs, sends updates automatically, and prevents issues before they surface.

The best firms aren't just delivering great service, they're delivering great psychological experiences.

Your clients don't remember what you did.

They remember how they felt while you did it.

👉 Master the psychology of satisfaction by scheduling your AI Readiness Assessment with us today!

Booking link in comments.

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