Remotion: The LinkedIn Ads Agency

I’ve spent the past decade helping B2B tech companies turn LinkedIn into their most powerful growth channel.

As Founder of Remotion, I work with some of the fastest-growing B2B brands in the world - from scale-ups to soon-to-be category leaders. We specialize in LinkedIn Ads for B2B tech, because focus matters. 

Our clients don’t need another generalist agency. 
They need a partner who knows how to build demand, generate pipeline, and strengthen brand with the people who actually buy.

What sets us apart:

1️⃣Proven expertise - 10+ years running LinkedIn Ads, managing millions in spend every month.
2️⃣Strategy + execution - not just button-pushing, but building the growth engines behind tomorrow’s tech giants.
3️⃣Founder-led approach - I stay close to the work, the clients, and the craft.

If you’re building a B2B tech company and want to:
Generate consistent pipeline
Build a brand your market trusts
Run LinkedIn Ads that actually work

Then you’re in the right place.

Gabriel Ehrlich

When your marketing is so good it literally stabs people in the heart.

Gabriel Ehrlich 

Stop letting them gatekeep your LinkedIn Ads results.
Do this instead (it takes 5 minutes):

1. Export the SQLs from your CRM from a reasonable timeframe (enough for some data) 
2. Find your top 3-5 job titles (combined should make up >50% of SQLs)
3. Go to your LinkedIn Ads account.
4. Select all the campaigns in the last 180 days.
5. Click "Professional Demographics"
6. How much of your top job titles show up here? 
7. Combine them. What's the %? 

Now repeat this for company size and industry. 

The gaps might explain at least some of the reasons why your LinkedIn Ads aren't working.

Save this for later.

In 2025, we made some major changes to the strategies we deploy to our clients on LinkedIn Ads.

If you think you can just drift casually into 2026 with the same stuff you were doing in 2024 - think again. 

Unfortunately, things are going to get a lot tougher. 

Fortunately for you, someone talked me into sharing some of my hard-won insights on LinkedIn Ads (in general, and ABM in particular) as part of the LinkedIn ABM Bootcamp 2026 for ZenABM.

You've got me and 10 other experts going deep on all things ABM, so you won't want to miss it. 

I don't agree to do a lot of these, so this is a good chance for you to hear me speaking off the cuff about everything LinkedIn Ads.

You can check out the full line-up and register at the link in the comments.

LinkedIn Ads aren’t a vending machine for leads.

One of the first questions I ask prospects is: “So, what are you looking to get out of LinkedIn Ads? Brand awareness, or leads?”

The answer usually starts with “brand,” but it doesn’t take long before the conversation circles back to leads.

And I get it - we all want leads. 

But LinkedIn Ads don’t always work the way you expect or deliver results exactly how you want them to.

Here’s the thing: LinkedIn Ads are as much a long-term investment in your brand as they are a tool for short-term lead generation.

Now, I’m not the guy who will tell you, “If you build it, they will come.” Some long-term plays never pay off. Not every startup can afford to think a year - or even six months down the line.

But if you are in a position to think long-term, here’s my advice: start today.

Why?

Long-term brand investment leads to easier sales down the line.

Customers who trust your brand are more likely to convert and stay.

And, frankly, lead generation campaigns perform better when they’re supported by strong brand awareness.

Of course, this mindset shift isn’t easy.

Communicate this to the top. 

Your CEO, CFO, or leadership team needs to understand that not everything that matters can be tracked in a neat Excel sheet.

Go to “attribution rehab.” Start opening your mind to ways of measuring success beyond immediate results. 

Yes, track what you can - but don’t ignore the value of building trust and recognition over time.

When you balance the short-term need for leads with the long-term commitment to building your brand, you’re setting yourself up for real, sustainable growth.

Dear VP Marketing,
Did you know that 90% of LinkedIn Advertisers are unqualified to do so?

That's right. 
How do I know this? Because I've seen your work. 

I've audited your campaigns, time and time again. 

About half are just dogs**t (sorry), with all sorts of misconfigurations. 
The next 40% are just poorly thought out, uninspired, or just lazy. 

I've interviewed hundreds for this role.
You'd be shocked at how many get disqualified for not knowing basic technical things about LinkedIn Ads. 

So, when you hire somebody to do this in-house, think for a moment about the fact that literally no one in your company has any idea if this person really knows their stuff on LI Ads, or if this person just bluffed their way into their job. 

At the very least, ping your favorite neighborhood LinkedIn Ads expert (moi) to audit their work - to see if it the reason it's not working is that you hired the wrong person. 

Patiently awaiting your ping,
Gabriel

A very good thought leader ad manages to do several things at once: 
1. Builds your person brand
2. Builds demand for your product/service (engaging with the 95%) 
3. Captures demand from the 5%.

I have theories about why this works like this so well, but in the end it's indistinguishable from magic.

Don’t run LinkedIn Ads. Pause your campaigns.
Just stop right now. 

Why? 
Because you (you know who you are), are literally throwing money away.
Your company has spent tens, maybe hundreds of thousands of dollars on LinkedIn Ads - and what exactly do you have to show for it? 

At best - a decent collection of MQLs that atrophy in your CRM. 
A painful reminder that this, too, has failed.

At worst? 
At worst, it’s nothing. 
Some engagement. 
Some clicks. 
But really, nada. 
Zero.

So why not just stop everything…
At least until someone that understands LinkedIn Ads has a look at your account and tells you EXACTLY what you’re doing wrong. 

Good thing for you, you’re reading this post, and you just found someone that can do that for you. It really must be your lucky day, because this guy happens to be one of the best that ever played the LinkedIn Ads game. 

_____

Hi, I’m Gabriel 👋
I’ve been running LinkedIn Ads for B2B SaaS for over 10 years now. 
My agency, Remotion, only does LI Ads - and helps companies like your finally get them to work.

If you’d like me to take a look at your ads, and see how you can turn things around, schedule a strategy session with me here: https://lnkd.in/duN-7n29

Write Green

Media Operations & Technical Solutions

LinkedIn

As a lead CSM, In addition to previous responsibilities: 
* I Guide and contribute to new hire Onboarding training
*  I'm a Member of 5 Tiger teams working with cross functional partners on Product enhancements, process improvements, new features & products, GTM materials, peer trainings etc. 
* 2 consecutive years club awards winner (top 10% performers) and innovator award

Lead Client Solutions Manager, LMS, IL Market

•	Achieving over 170% growth across my book of business
•	Helping clients achieve a positive ROI and business growth through their marketing activities by:
        o       Identifying short and long-term strategic goals and tactical execution. 
        o       Creating a holistic strategy throughout the marketing funnel (Organic & paid)
        o	 Aligning their sales and marketing processes
        o	 Optimizing their marketing activity (Organic & Paid) by providing the best solutions to 
                 answer their needs, Track pipeline health etc by aligning: Targeting, content & Creatives, 
                 budget allocations etc.
        o	 Identifying new opportunities for clients to achieve scale and guiding them through the best 
                 path: New target audiences, content, topics, creatives, products etc.  
•	Building strong relationships with key stakeholders both internally and in the clients’ organisation
•	Drive performance management through Biweekly/monthly check ins and quarterly/Bi 
          annual/annual reviews to measure progress against the clients goals/KPIs
•	Develop strategic content that will allow better positioning of our partnership internally and externally.

Senior Client Solutions Manager, LMS, IL Market

Client Solutions Manager, LMS, IL & NL markets

LinkedIn helps professionals achieve more. Every day millions of people use our products to make connections, discover opportunities and gain insights. Our global reach of over 790 million members means we get to make a direct impact on the world’s talent in ways no other company can. 

•	Translating data and trends from marketing campaigns into intelligent, understandable recommendations

•	Optimising campaign strategies and providing guidance on how to best utilise LinkedIn Marketing Solutions and create “best in class” content

•	Advise companies on how to strengthen their brand, achieve more leads and establish long-term relationships with their target audience on LinkedIn. 

•	Advise on creative and content quality and development, leveraging marketing expertise to maximize performance and delivery

Client Solutions Manager, LMS, IL Market

Self employed Free Lance

Highly experienced in working with International, multi cultural big organizations as well as national and local ones such as: SALTO EM centre, the COE (Council Of Europe), the Israel Federation of Community Centers (IFCC), Youth and society administration Israeli MOE, Euro-med youth program (Erasmus), and many more.
•	Trainer of trainers
•	Vast experience working in an intercultural environment 
•	Strategic Consulting including yearly plan & strategy development for youth department managers and NGOs
•	Dealing with a wide variety of training subjects: Leadership, project management, interpersonal communication, team building and many more
•	Experienced working with all ages from 4 year olds, through youngsters up to senior citizens
•	Coordinating International, National and Local Training courses, seminars and workshops from the written proposal for funding stage to the implementation and delivery of the training.
•	Professional trainer and facilitator

Expert trainer, training coordinator and developer

TTEC

Specialising in harnessing Google Adwords or Adwords next to answer the customer's advertising needs: I develop accounts and growth strategies of Google Adwords customers by analyzing existing data, customer's needs and goals and optimize their accounts to achieve the best most suitable advertising results for them. I also won the customer success award  for achieving great resaults for my customers. 

•	Data and needs analysis 
•	Recognizing and using growth opportunities
•	Build a quick rapport and maintain customer relations
•	Create advertising campaigns in order to cover the relevant networks and reach the right target

Google Adwords account strategiest

BUZZ RETAIL LIMITED

•	Specializing in luxury products retail sales
•	Managing Sales projects in some of the best, most prestigious department (and toy) stores n Europe like:  Harrods toy kingdom, Selfridges Toy department, Hamleys, De Bijenkorf - NL, Franz Carl Weber in Zurich.
•	Exceeding sales targets and making sure my stuff or trainees will exceed them as well
•	Training new and existing sales associates both on sales soft skills and the products
•	Ensuring high customer service standards are not only met but surpassed

Senior sales associate and sales trainer - Buzz Group

Technoda Science & Technology Education Center

Afikim is an after school program aimed to enrich and help kids at risk with their studies, science & technology skills & knowledge as well as developing their social and behavioral skills.
•	Managing the program from recruitment of teachers, guides and volunteers through marketing to potential participants to program implementation
•	Increasing program participation by 150% within a year
•	Designing and overseeing the schedule and enriching it with extra curriculums
•	Assist in funds recruitment and program PR.
•	Building lasting working relationships parents, staff, volunteers, school staff, support systems contacts (school staff, contributors and more)

Afikim after school project Manager: science technology and behavioral skills

Afikim is an after school program aimed to enrich and help kids at risk with their studies, science & technology skills & knowledge as well as developing their social and behavioral skills.
• Managing the program from recruitment of teachers, guides and volunteers through marketing to potential participants to program implementation
• Increasing program participation by 150% within a year
• Designing and overseeing the schedule and enriching it with extra curriculums
• Assist in funds recruitment and program PR.
• Building lasting working relationships parents, staff, volunteers, school staff, support systems contacts (school staff, contributors and more)

The Israeli Ministry of Education משרד החינוך 

An expert SALTO and MOE trainer for the Israeli Euro Med youth Unit (EMUY) under division A foreign realtions and UNESCO at the Ministry of Education in Israel

•	Project expert for Euro Med Youth - Examining and consulting the funds committee 
•	Coordinator and trainer of all Israeli trainings on how to work and apply for EU programs 
•	Specializing in Euro-Med youth program (today A.K.A Erasmus)
•	Maintaining and updating the Israeli EMUY website
•	Liaison with European, Mediterranean  and Israeli contacts: from Israeli NGO's contacts person to DGs in the European commission

Training coordinator and website manager for the Israeli EuroMed Youth Unit 

An expert SALTO and MOE trainer for the Israeli Euro Med youth Unit (EMUY) under division A foreign realtions and UNESCO at the Ministry of Education in Israel

• Project expert for Euro Med Youth - Examining and consulting the funds committee 
• Coordinator and trainer of all Israeli trainings on how to work and apply for EU programs 
• Specializing in Euro-Med youth program (today A.K.A Erasmus)
• Maintaining and updating the Israeli EMUY website
• Liaison with European, Mediterranean and Israeli contacts: from Israeli NGO's contacts person to DGs in the European commission

Training coordinator and website manager for the Israeli EuroMed Youth Unit

back when it was just Matav digital - I started as technical support team member for the digital complainces, then helped the sales team and technisians logistics team. I also helped build the information system and assimilate it. I was a member in the 'round table" forum designed to improve the customers service

Technical team (Dinami) and IT

Transformation is what it’s all about! Personal, professional, the business you are in, the “Start-Up of you”, or transforming a prospect to a lead to a customer to a relationship. Creating and seizing opportunities and thus - transforming the world. 

I'm a target oriented, results driven professional with a proven success record. 
Making sure to become an expert in everything I do - I thrive when challenged, eager to learn, evolve and develop my skills and knowledge. 

My international sales experience strengthened my CAN DO attitude and taught me there is no limit but the one we set ourselves. My vast training and management experience in international and intercultural environments helped me to better analyse needs and perfect my skills of delivering knowledge and insights in order to help others transform & develop their personal, professional and/or business adventures. 

taplio

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Gabriel Ehrlich

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taplio

The Battle

Gabriel Ehrlich

Adva L.

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Gabriel Ehrlich's LinkedIn Performance

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