Remotion: The LinkedIn Ads Agency

I’ve spent the past decade helping B2B tech companies turn LinkedIn into their most powerful growth channel.

As Founder of Remotion, I work with some of the fastest-growing B2B brands in the world - from scale-ups to soon-to-be category leaders. We specialize in LinkedIn Ads for B2B tech, because focus matters. 

Our clients don’t need another generalist agency. 
They need a partner who knows how to build demand, generate pipeline, and strengthen brand with the people who actually buy.

What sets us apart:

1️⃣Proven expertise - 10+ years running LinkedIn Ads, managing millions in spend every month.
2️⃣Strategy + execution - not just button-pushing, but building the growth engines behind tomorrow’s tech giants.
3️⃣Founder-led approach - I stay close to the work, the clients, and the craft.

If you’re building a B2B tech company and want to:
Generate consistent pipeline
Build a brand your market trusts
Run LinkedIn Ads that actually work

Then you’re in the right place.

Gabriel Ehrlich

Stop running LinkedIn ads from your company page.

I know that's a bold statement coming from someone who runs a LinkedIn ads agency.

But after managing millions in ad spend across 30+ B2B accounts, I can tell you - your company page ads are invisible.

Here are the real numbers:
Traditional sponsored content from company pages → 0.5-1% engagement rate, $8-15 per engagement.

Thought Leader Ads from actual people → 10-18% engagement rate, under $1 per engagement.

Same budget. Same audience. Completely different results.

We had one client go from a $4,270 CPSQL to $923 in a single month. The only change? We shifted budget from company page ads to promoted posts from their leadership team.

The reason is simple - people trust people more than they trust logos. 

A genuine take from your VP of Marketing on a problem your buyer actually faces will always outperform a polished banner with your product name on it.

But most teams try TLAs and get mediocre results because they miss the details that matter:
→ The hook has to stop the scroll in 2 seconds or you've lost them 
→ After a freq. of 2 your ad is starting to die — you need fresh content weekly 
→ If the post doesn't match where you send people, the click is wasted 
→ You can't just boost a company update and call it a Thought Leader Ad

I broke down exactly how this works and what we're seeing across our clients in the video below.

And if you're spending $10K+ a month on LinkedIn without seeing real pipeline - DM me. 

We'll look at your numbers and tell you exactly what the shift would look like. 

No deck. No fluff.

Gabriel Ehrlich 

Calling all LI Ads experts in EMEA! 

We need you! 
We're looking for a few good men and/or women to help us run cutting edge LI Ads campaigns for our clients - who are some of the most interesting and fastest growing startups in the B2B space. 

- You MUST have at least 1 year experience HANDS-ON running LI Ads for B2B tech, (preferably 3+ years). 
- You must have experience working with clients, and be service-oriented (great comms skills, conscientious, attention to detail) 
- You ought to know your way around Hubspot, and understand the fundamentals of attribution 
- Be comfortable both in analysis of performance and writing ad copy and creative briefs. 

You'll learn a LOT by working with us and our clients.

We're looking primarily for support in the EMEA region so you should be based in/around GMT to GMT+2. 

Does this sound interesting? 
Fill out the form and we'll get back to you: https://lnkd.in/dXZ7kgkE

We're looking for more Fractional Campaign managers! 
(*LinkedIn Ads experience only*)

That's right - Remotion keeps growing!

I need 1-2 great fractional campaigns managers to handle 2-3 clients each, in the EMEA region. 

You MUST have several years of LinkedIn Ads experience - managing at least 5 clients with budgets of over $10K/m in B2B (SaaS/AI/Cyber). 

You also must be great with clients and account management.

Interested? Fill this form out: https://lnkd.in/dXTB68Fj

Every weekend I shut everything off and spend time with my family. 
That's non-negotiable.

This Saturday, we drove south to see the red anemones blooming in the Negev - fields of red stretching out as far as you could see, the kids running through them without a care in the world.

There's something about standing in the middle of that which puts things in perspective. I spend my weeks thinking about click-through rates, campaign performance, pipeline numbers. 

All of it matters. 
But none of it is this.

The anemones bloom for a few weeks, then they're gone. 
You either make the drive or you miss it.

I think the reason I'm able to show up sharp on Sunday is because I actually leave it all behind on Friday and Saturday. 

Not as a luxury - as a discipline.

Want to know something funny?
The way most of my clients find me is the exact same strategy I run for them.

A Head of Marketing at an AI company in Berlin booked a call with me last month. 

First thing she said: "That's how I found out about you - your content popped up on my feed."

She didn't click a banner ad. 
She didn't download a whitepaper. 
She didn't get a cold email from an SDR.

She read a post. It resonated. 
She went to our site. She booked a call.
That's a hand raiser.

And it took maybe 3-4 weeks from first impression to that call. 

Not 6 months. Not 12 months. Not a 14-step nurture sequence.

This is what I mean when I say the playbook has changed.

I could have spent $150 per lead getting 500 people to download a PDF about LinkedIn ads best practices. Sent them a 5-email drip. Had someone call them. 

Maybe 2% would have taken a meeting. 
Maybe.

Instead, I wrote posts about what I actually see on calls every day. 

I promoted them to the right people. 
And the right people came to me.

I eat my own dog food.

And if you want your marketing to work the same way → just shoot me a DM.

This is a story all about how, the way we manage LinkedIn Ads flipped upside down...

Thought Leader Ads are probably the most interesting thing that happened to LinkedIn Ads since the advent of the Leadgen Form - probably even more so - and they push all of us in the right direction of actually telling our brand narrative over trying to capture no-intent leads. 

It took us a little while to figure out exactly how this ought to be used - but once we cracked it, it's become the most powerful tool in our toolbox.

Here's the story 👇

View newsletter: B2B in the Age of LinkedIn

A couple of years ago, LinkedIn launched Thought Leader Ads - a format that lets brands promote individual people's posts with paid media, instead of 

Open article: How We Cracked Thought Leader Ads by Gabriel Ehrlich • 4 min read

When 1-to-1 ABM goes wrong... 
Hey Iterable marketing team, I don't work at DuckDuckGo - but if you want LinkedIn Ads that reach the right companies, that's what we do at Remotion: LinkedIn Ads Agency.

Read this. 
Then send it to your CEO.
Then ask them again if they'd like to invest in thought leadership.

Head of Marketing @ Peridio ⚡ Demand × Content × AI x Grit

$970,000 in pipeline this quarter from executive content. 🤯 

I'm going to be honest. I didn't expect that number. Not yet. Not this fast.

so, let me back up.

When I joined Peridio, one of the first things I brought up in quarterly planning was executive content. Not as a "nice to have." As a real growth lever.

Our CEO talks to customers, investors, and partners every day. He has insights no one else on the team has. If we could turn even a fraction of those conversations into content, the compound effect would be massive.

Simple logic. Waaaay harder to execute. (IYKYK 🙃)

You can't just hand an exec a content calendar and say "go." They're busy. They have 47 other priorities. If content feels like homework, it dies on the vine (i know this from experience .. lol)

What worked for us:
→ We built the workflow around his rhythm, not mine. Voice memos, quick riffs, things he was already saying in meetings and calls. Low friction = everything.
→ I stopped ghostwriting (absolutely futile) and started guiding (pestering?). Exec content has to sound like them. My job was to shape it, not replace his voice. 
→ We got the messaging right first. We spent the better part of two quarters soul-searching on positioning in 2025.
→ We made it formulaic, not robotic. A repeatable process so it wasn't a creative exercise every single time. Idea → rough shape → refine → post.

The result? Our CEO now manages this entirely on his own. He's posting nearly 5x a week. I mean, damn.

If you're trying to build an exec content engine, here's where I'd start:
1//  Record your CEO for 15 minutes a week. Just have them talk about what they're seeing. 
2//  Find the 2-3 topics they light up about. That's your content territory. 
3//  Build a process that takes less than 30 minutes of their time per week, total. 
4//  Be patient. Month one feels slow. The compounding kicks in around month three. 

Is anyone else building an exec content program right now? I'd love to hear what's working (or not) for you.

Journeyz

Head of Growth

HyperComps

StrataVAR

PipeLaunch

GTM Advisor 

GTM Advisor for B2B Startups

anecdotes

VP GTM 

TechSee

•	Establishing the global marketing department in a SaaS startup specialized in computer vision & 
        AR, focusing on product marketing, brand positioning and demand generation. 
•	Leading the productization, packaging and pricing of the company portfolio from scratch 
•	Identifying the product use cases and shaping the product positioning and messaging based on 
        extensive market research, analyst inquiries and the field 
•	Building the brand from scratch, creating corporate marketing assets and investor decks; 
        performing ongoing strategic review on the company story, positioning and messaging  
•	Creating a demand generation funnel based on cross-channel campaigns and developing a strong 
        digital brand with 8% growth month by month in organic traffic. 
•	Leading the analyst relations with more than 100 briefs with leading firms, resulted in more than 
        20 mentions in analyst reports and a ‘cool vendor’ by Gartner 
•	Performing PR activities independently, and achieving coverage in leading tier 1 magazines 
        (TechCrunch, Forbes, The Verge, Entrepreneur, CNet, the next web, VentureBeat); winning 10 
        exclusive industry awards  
•	Leading partner marketing efforts with a variety of CRM vendors and developing mutual GTM with 
        Salesforce and ISV partner marketing infrastructure. 
•	Generating product collateral in a perspective of industry, buyer persona and pain point; as well as 
        sales and partners tools (demos, competitive landscape, playbook) 
•	Planning and executing an event plan of 15-20 industry events per year; keynote speaker in 
        conferences and presenting monthly webinars and sessions to strategic customers.

VP Marketing

Fifth Dimension Ltd

•	Leading the marketing department in a well-funded startup specialized in Big Data – AI (deep 
        learning) 
•	Defining the strategy and GTM plan and identifying opportunities within new market segments 
        and territories (security, retail, insurance, finance, automotive) 
•	Defining market requirements (MRDs) for the product; leading the product packaging, positioning 
        and messaging; responsible for product UI/UX  
•	Responsible for all Marcom aspects including: creating a new brand, PR in more than 35 countries, 
        collateral, company website, digital campaigns and events 
•	Promoting strategic cooperation with leading global integrators (Thales, Airbus)
•	Conducting ongoing competitive analysis which shaped the product roadmap

Director of Product Marketing 

Verint

Responsibility for the strategy of a significant market segment in the intelligence market. Leading the areas of positioning, messaging, market research and GTM strategy for the segment. Identifying trends and market requirements, including: operational requirements, regulatory environment and changing threats.

Segment Marketing Director

Managing a team of domain experts responsible for the field marketing and consultancy of the Verint intelligence and investigation portfolio. High involvement during sales processes, including demos, roadshow, conferences and sales-toolkit. Defining the product requirements for Verint new solutions based on intelligence know-how and customer inputs. Creating the new services model of Verint consultancy and training offering.

Product Management - Team Leader

Working closely with global customers in more than 80 countries (law enforcements and national intelligence agencies) which implemented new solutions in the area of cyber and big data. Training, consulting and supporting customers with handling investigation cases and implementing the product methodology within their agencies according to tailored change management programs.

Product Management - Customer Success Manager

Israel Defense Forces, 8200 unit

A graduate of the elite "Haman Talpiot" program, 8200 unit. Specializing in Big Data and Cyber technologies; leading a data mining analysis team and commanding in the military intelligence academy. Rewarded by the head of the intelligence center with the annual excellence reward (2008).

Senior Intelligence Analyst

I've spent the past 15 years solving some of the biggest challenges in marketing, SDR, and sales for B2B startups. I've built brands from scratch, crafted their story, brought them to the market, and translated revenue plans into tangible ARR growth achievements.

One of my biggest lessons was that revenue is a team sport. Driving scale requires building a revenue-driven culture that enables Sales, SDR, and Marketing teams to work together seamlessly. After cracking this playbook, I decided to shift from a full-time VP to a consultant to help other startups achieve their revenue goals.

Here's how I can help you get there:

   🐣 If you're an early-stage startup - I can work with you from the ground up to build your brand story, identify your product-market fit, acquire your first clients, and assist with recruiting your revenue dream team.

  🦄 If you're a mature startup - I can collaborate with your CRO, CMO, or VP of Sales to generate more pipeline and win more deals. 

  🤝If you're a Salesforce ISV partner - I can help you become the next big thing in the Salesforce AppExchange.  

Let's chat to see how we can work together to grow your B2B tech startup into a force to be reckoned with.

To book a meeting: https://calendly.com/liad_churchill

taplio

The Battle

Gabriel Ehrlich

Liad Churchill

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taplio

The Battle

Gabriel Ehrlich

Liad Churchill

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Gabriel Ehrlich's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreGabriel Ehrlich's LinkedIn Performance