MicroStrategy

- Internal Bitcoin Advocacy
- External Bitcoin for Corporations Advocacy
- Strategy Bitcoin for Corporations Conference in Orlando, May 6-7, 2025
- Strategy Bitcoin Hub Tysons

Director of Bitcoin Advocacy

MARA

• Developed and implemented comprehensive growth strategies to drive Anduro adoption in sectors like real-world assets and financial institutions.
• Crafted clear and compelling messages to resonate with target audiences and ensure Anduro's value proposition is easily embraced.
• Led the growth cycle from prospecting through to closing, strategically creating long-term client relationships.

Head of Growth & Community - Sidechains

Bitcoin Conference

• Drove strategies to increase Enterprise participation at Bitcoin Conference.
• Developed the Enterprise Hall for networking and curated content for attendees.
• Achieved a 20% increase in Enterprise attendance and positive feedback from participants.

Director of Enterprise Sales

Mexico Representation

- Drove sales growth from $400K to $1.8M in a manufacturer’s representative firm focused on the import and export of industrial products and manufacturing suppliers for the Mexican market. Pioneered new and emerging territories in the Mexican manufacturing market.
- Established brand name, created a presence, cultivated and supported key partnerships, and secured the position as the #1 business representative company in Mexico. Maximized assets and impact through marketing.

Founder and Partner Manufacturer's Representative Firm

Club SciKidz Franchising

- Acquired science summer camp franchise during the pandemic with the plan to restore to 2019 levels.
- Summer 2022 achieved $850k in revenue, 2,000+ campers, and 9 locations.
- Franchisor ran into financial difficulties forcing the termination of the franchise agreement.

Science Summer Camp Franchise Owner

KeenCorp

- Pioneered 85% of the growth of annualized SaaS revenue stream during the pandemic
- Generated market brand name recognition in customer experience, employee experience, and risk management through marketing channels with a bootstrap budget.
- Validated pricing model based on competitor market pricing and understanding customer pain points.
- Closed deals with clients such as MasterCard and Home Trust Bank by coordinating complete organization buy-in, including final buy-in by CEOs.
- Influenced the development team to ensure the roadmap coincided with customer needs.

Director Sales & Marketing Americas

Polymer Solutions Group

- Led product development, marketing, and business development for conformal coating products.

Director Ecofluor Conformal Coatings (now Polyventive)

- Pioneered European sales from $800K (2016 pre-arrival) to $3M (2019) using data mining and quantitative analytics to ensure success.
- Examined and determined creative pricing models for specific products and markets. Negotiated high-volume contracts with global distributors and increased revenue and profits. Grew international sales from 1/2% to 13% of total sales.
- Directed sales, marketing, and customer service strategies and execution. Built sustaining customer base through service, value, and top-of-line products.
- Managed a $50+ million book of sales in a matrix sales organization owning the anti-tack and release agent product lines while also pioneering EMEA territory.
- Servant led a team of 9 global sales representatives and 13 distributors and agents worldwide.
- Collaborated with the R&D department to identify and establish new products and lines, directing the manufacturing focus to generate maximum sales.

Managing Director, Commercial Lead Anti-Tack, Head of Sales EMEA

- Achieved 18% annualized growth year-over-year for a multinational specialty chemicals manufacturer facilitating the transition from family ownership to a private equity group.
- Increased sales with SASCO before private equity purchase from $21M (2013) to $35M (2016) through acquiring new customers and breaking into new markets.
- Examined and determined creative pricing models for specific products and markets. Negotiated high-volume contracts with global distributors and increased revenue and profits. Grew international sales from 1/2% to 13% of total sales.
- Directed sales, marketing, and customer service strategies and execution. Built sustaining customer base through service, value, and top-of-line products.
- Servant led a team of 9 global sales representatives and 13 distributors and agents worldwide.
- Collaborated with the R&D department to identify and establish new products and lines, directing the manufacturing focus to generate maximum sales.

Director of Sales (SASCO Chemical Group aqcuired by Polymer Solutions Group Apr 2016)

MacDermid Autotype

Sales Manager Mexico

Cannon Equipment

- Led a 150+-person team and managed an $18M revenue stream with full P&L responsibility for this 165K sq. ft. metal fabrication facility.
- Recruited to assume control of the turnaround management project. Streamlined operations and transferred production to other facilities. Closed plant and delivered initiative under target.

Plant Manager

Grupo Juline & Orozco

Grupo Juline & Orozco is a consulting firm based in Guadalajara, Jalisco, Mexico that offers services in the areas of:
- Mexican government relations and legal services
- Productivity improvement and cost containment
- Lean manufacturing and Toyota Production System
- Recruiting and head hunting
- Employee engagement and retention
- Customer satisfaction and Net Promoter Score

Management Consultant

Bitcoin holds a significant place in my personal and financial life for several reasons. Firstly, it's essential to distinguish between Bitcoin the protocol and Bitcoin the asset. The protocol, a groundbreaking blockchain technology, represents a leap in how we perceive and manage digital transactions. It's decentralized, transparent, and secure, eliminating the need for traditional intermediaries like banks. This technology has the potential to revolutionize not just finance but many aspects of our digital lives.

On the other hand, Bitcoin, the asset, the cryptocurrency, is an investment and a store of value. It's a new kind of asset class, akin to digital gold, providing a hedge against inflation and currency devaluation. Its limited supply and growing acceptance add to its appeal as a long-term investment.

However, for Bitcoin to realize its full potential, it needs to cross the chasm in the technology adoption curve. This chasm is the gap between the early adopters of a technology and the early majority. Many technologies fail to make this leap, falling into obscurity. For Bitcoin, crossing this chasm means gaining widespread acceptance not just among tech enthusiasts and speculators but among the general public. It involves not only recognizing Bitcoin as a viable investment but also understanding and trusting the technology behind it.

The journey across this chasm is fraught with challenges, including regulatory hurdles, market volatility, and a need for better understanding and education about cryptocurrency. However, if Bitcoin can successfully navigate these challenges, it stands to redefine our financial system fundamentally. For me, this makes Bitcoin more than just an asset; it's a symbol of financial empowerment and the future of decentralized technology.

This is my mission.

Ed Juline

Relai 🇨🇭

Part of the marketing team that is actively orange-pilling Europeans to take control of their future by buying Bitcoin within a few minutes. Responsible for: 

- Long-form content on Relai‘s blog and newsletter 
- Video production and content distribution 
- Outreach and positioning in Bitcoin media 
- Content creation for social media and online

Download the app and buy BTC within 1 minute: Start with only 25 Euros and automate your weekly savings plan directly via bank transfer or credit card.

Press Spokesman

Joël Kai Lenz

Helping institutions in the FinTech and Bitcoin space. Responsible for:

- Communication strategy 
- Outreach with media partners 
- Building an online audience on social media
- Writing blogs, essays, newsletters and social posts

Happy to help out as well and get even more people onboard

Content Writer

Hi there! 👋

I'm Joël Kai – Press spokesman and content wizard at Relai.

If I'm not in a coffee shop or library, I often scan the Internet for stellar content.

📌 Here's what I’ve done so far in my career:

- I was a former journalist but became more interested in the startup landscape.
- I worked in early-stage media startups, where I helped with their content and marketing strategy.
- Travelled to over 25 countries to interview founders, politicians, and citizens and got to tell their stories.
- I got hooked on Bitcoin in 2013 and knew I had to work in the ecosystem eventually.

These days, I'm the press spokesman and public face for Relai, where I educate people through my content and form long-lasting media relationships to get Bitcoin out to even more people. 

If you enjoy watching a video, follow us on our YouTube channel or any of our social media channels. 

Want to have a chat? Feel free to message me, and I'll get back to you ASAP

Talk soon,
Joël Kai

taplio

The Battle

Ed Juline

Joël Kai Lenz

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