MicroStrategy

- Internal Bitcoin Advocacy
- External Bitcoin for Corporations Advocacy
- Strategy Bitcoin for Corporations Conference in Orlando, May 6-7, 2025
- Strategy Bitcoin Hub Tysons

Director of Bitcoin Advocacy

MARA

• Developed and implemented comprehensive growth strategies to drive Anduro adoption in sectors like real-world assets and financial institutions.
• Crafted clear and compelling messages to resonate with target audiences and ensure Anduro's value proposition is easily embraced.
• Led the growth cycle from prospecting through to closing, strategically creating long-term client relationships.

Head of Growth & Community - Sidechains

Bitcoin Conference

• Drove strategies to increase Enterprise participation at Bitcoin Conference.
• Developed the Enterprise Hall for networking and curated content for attendees.
• Achieved a 20% increase in Enterprise attendance and positive feedback from participants.

Director of Enterprise Sales

Mexico Representation

- Drove sales growth from $400K to $1.8M in a manufacturer’s representative firm focused on the import and export of industrial products and manufacturing suppliers for the Mexican market. Pioneered new and emerging territories in the Mexican manufacturing market.
- Established brand name, created a presence, cultivated and supported key partnerships, and secured the position as the #1 business representative company in Mexico. Maximized assets and impact through marketing.

Founder and Partner Manufacturer's Representative Firm

Club SciKidz Franchising

- Acquired science summer camp franchise during the pandemic with the plan to restore to 2019 levels.
- Summer 2022 achieved $850k in revenue, 2,000+ campers, and 9 locations.
- Franchisor ran into financial difficulties forcing the termination of the franchise agreement.

Science Summer Camp Franchise Owner

KeenCorp

- Pioneered 85% of the growth of annualized SaaS revenue stream during the pandemic
- Generated market brand name recognition in customer experience, employee experience, and risk management through marketing channels with a bootstrap budget.
- Validated pricing model based on competitor market pricing and understanding customer pain points.
- Closed deals with clients such as MasterCard and Home Trust Bank by coordinating complete organization buy-in, including final buy-in by CEOs.
- Influenced the development team to ensure the roadmap coincided with customer needs.

Director Sales & Marketing Americas

Polymer Solutions Group

- Led product development, marketing, and business development for conformal coating products.

Director Ecofluor Conformal Coatings (now Polyventive)

- Pioneered European sales from $800K (2016 pre-arrival) to $3M (2019) using data mining and quantitative analytics to ensure success.
- Examined and determined creative pricing models for specific products and markets. Negotiated high-volume contracts with global distributors and increased revenue and profits. Grew international sales from 1/2% to 13% of total sales.
- Directed sales, marketing, and customer service strategies and execution. Built sustaining customer base through service, value, and top-of-line products.
- Managed a $50+ million book of sales in a matrix sales organization owning the anti-tack and release agent product lines while also pioneering EMEA territory.
- Servant led a team of 9 global sales representatives and 13 distributors and agents worldwide.
- Collaborated with the R&D department to identify and establish new products and lines, directing the manufacturing focus to generate maximum sales.

Managing Director, Commercial Lead Anti-Tack, Head of Sales EMEA

- Achieved 18% annualized growth year-over-year for a multinational specialty chemicals manufacturer facilitating the transition from family ownership to a private equity group.
- Increased sales with SASCO before private equity purchase from $21M (2013) to $35M (2016) through acquiring new customers and breaking into new markets.
- Examined and determined creative pricing models for specific products and markets. Negotiated high-volume contracts with global distributors and increased revenue and profits. Grew international sales from 1/2% to 13% of total sales.
- Directed sales, marketing, and customer service strategies and execution. Built sustaining customer base through service, value, and top-of-line products.
- Servant led a team of 9 global sales representatives and 13 distributors and agents worldwide.
- Collaborated with the R&D department to identify and establish new products and lines, directing the manufacturing focus to generate maximum sales.

Director of Sales (SASCO Chemical Group aqcuired by Polymer Solutions Group Apr 2016)

MacDermid Autotype

Sales Manager Mexico

Cannon Equipment

- Led a 150+-person team and managed an $18M revenue stream with full P&L responsibility for this 165K sq. ft. metal fabrication facility.
- Recruited to assume control of the turnaround management project. Streamlined operations and transferred production to other facilities. Closed plant and delivered initiative under target.

Plant Manager

Grupo Juline & Orozco

Grupo Juline & Orozco is a consulting firm based in Guadalajara, Jalisco, Mexico that offers services in the areas of:
- Mexican government relations and legal services
- Productivity improvement and cost containment
- Lean manufacturing and Toyota Production System
- Recruiting and head hunting
- Employee engagement and retention
- Customer satisfaction and Net Promoter Score

Management Consultant

Bitcoin holds a significant place in my personal and financial life for several reasons. Firstly, it's essential to distinguish between Bitcoin the protocol and Bitcoin the asset. The protocol, a groundbreaking blockchain technology, represents a leap in how we perceive and manage digital transactions. It's decentralized, transparent, and secure, eliminating the need for traditional intermediaries like banks. This technology has the potential to revolutionize not just finance but many aspects of our digital lives.

On the other hand, Bitcoin, the asset, the cryptocurrency, is an investment and a store of value. It's a new kind of asset class, akin to digital gold, providing a hedge against inflation and currency devaluation. Its limited supply and growing acceptance add to its appeal as a long-term investment.

However, for Bitcoin to realize its full potential, it needs to cross the chasm in the technology adoption curve. This chasm is the gap between the early adopters of a technology and the early majority. Many technologies fail to make this leap, falling into obscurity. For Bitcoin, crossing this chasm means gaining widespread acceptance not just among tech enthusiasts and speculators but among the general public. It involves not only recognizing Bitcoin as a viable investment but also understanding and trusting the technology behind it.

The journey across this chasm is fraught with challenges, including regulatory hurdles, market volatility, and a need for better understanding and education about cryptocurrency. However, if Bitcoin can successfully navigate these challenges, it stands to redefine our financial system fundamentally. For me, this makes Bitcoin more than just an asset; it's a symbol of financial empowerment and the future of decentralized technology.

This is my mission.

Ed Juline

BTC Inc

Miami 2023 - Amsterdam 2023 - Nashville 2024 

Creating and managing an event plan to ensure smooth execution of the event 

-Collaborating with the BTC Inc team to develop strategies to meet attendance and revenue goals 

-Developing and managing relationships with sponsors and vendors 

-Coordinating logistics and ensuring timely delivery of event materials 

-Maintaining a budget and ensuring cost-effectiveness throughout the event planning process.

Event Producer - The Bitcoin Conference

Producer | Director

Line/field/agency producer with strong talent direction chops. Great with people whether conducting interviews or negotiating deals. I thrive in challenging production scenarios and large scale projects (World Series of Poker). Bring me your beasts and I will tame them.  

Client list includes AirBnB, Getty Images, Food Network, Travel Channel, HGTV, Orange Theory Fitness, BB&T Bank, Zaxby’s and Van Gogh Vodka. 

Producing short form video and still image content for social and web usage.

Commercial Producer/Director/Editor

Scott Lee Consulting 

Assisting high net worth individuals and enterprise teams in developing and implementing effective Bitcoin strategies. Active involvement in the global adoption and understanding of technology, with a marketing and community development focus and a creative mindset. Experience in content creation, event planning, and lean startup implementation.

Bitcoin and Cryptocurrency Consultant | Event Producer

Zillow

Realtor, licensed in TN, NC and Illinois. 
Pilot new projects to assist in scaling and growth of real estate initiatives across our platform. 

Produce high quality video assets to support the Events and Corporate Communications teams.

Zillow | Content Acquisition Specialist

Getty Images

Supporting creators on a variety of corporate brands globally (stills and short form video). Long arm production for Airbnb Experiences showcasing experiences ranging from Olympians to Hot Air Balloon rides. Providing creative art direction and logistics support remotely.

Getty Images | Producer, Airbnb Experiences

Scripps Networks Interactive

With a focus on refining a scaled down production model enabling Scripps Productions to create content faster without a degradation of the image and story, I produce, direct and edit video based content.

Producer_Editor

Under the direction of the CFO, research the viability, sustainability, execution and implementation of a digital media accelerator. Studying Lean Methodologies including the Business Model Canvas, Agile Development and curriculum associated with accelerator programming. 

Observed state level startup demonstrations. Attended the Lean LaunchPad for Accelerators and Incubators at Columbia University. Discovered and pitched new technologies across the SNI Digital landscape. Formed a network of lean experts, corporate innovation leaders, accelerator managers and serial entrepreneurs.

Lean Startup Advocate_Accelerator Evangelist

Editing and supervision of post-production of long format programming and short form pieces for HGTV, Food Network, Travel Channel and other Discovery Networks. Work with VP of Creative Services of top tier ad supported cable outlets to provide nationally awarded promotional spots for broadcast and web delivery. Participation includes writing, producing, editing, evaluation and idea development.

Supervising Video Editor

Scott W Lee

Assistant Director for motion pictures, features and short films. 

Producer and director of commercial, short and long form content, from national spots and promos to episodic cable programming. 

Producer-editor and turn-key generalist able to wear many hats.

Freelance | Producer, Director 

CSX Corp

The KROWN Token and DAC were launched on the EOS blockchain Mainnet in May 2019. The first of its type, truly decentralized autonomous community is now live and making new grounds towards user adoption and becoming an open source currency and community centered around a reward economy.

Co-Founder $KROWN Community Token

EOS Blockchain_CSX Community

Helping guide the process from conception to launch of our decentralized autonomous community on the EOS Blockchain. It's a bright new world and we are building an economy that can move with the changing of time. The Internet of Things is yesterday, today it is Smart Contracts.

KROWN | Community Manager and Events Producer

CryptoKnox

This is a technology and community group centered around Bitcoin and cryptocurrency.

Founder | Bitcoin Meetup

I'm Scott, a highly experienced and successful executive with a wealth of knowledge and success in the production, real estate, and technology industries. I'm a natural leader, able to deftly guide complex initiatives and teams in Fortune 500 Companies, while consistently achieving outstanding results with poise and efficiency. I'm a master communicator, able to build strong relationships, bridge diverse interests, and create winning teams. 

I'm also passionate about storytelling through image and experiences and have been teaching and providing workshops to share my expertise with others. 

My specialties include people leadership, project management, strategic planning, change management, and product design and development - Bottom line: I'm the real deal when it comes to getting the job  done!

Phone 865.742.3877 
Email scottwl33@gmail.com

#ExecutiveLeadership #ProjectManagement #eventmanagement #eventproduction #StrategicPlanning #ChangeManagement #ProductDesign #Storytelling #PeopleLeadership #Fortune500 #ImageAndMotion

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The Battle

Ed Juline

Scott W Lee

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