MicroStrategy

- Internal Bitcoin Advocacy
- External Bitcoin for Corporations Advocacy
- Strategy Bitcoin for Corporations Conference in Orlando, May 6-7, 2025
- Strategy Bitcoin Hub Tysons

Director of Bitcoin Advocacy

MARA

• Developed and implemented comprehensive growth strategies to drive Anduro adoption in sectors like real-world assets and financial institutions.
• Crafted clear and compelling messages to resonate with target audiences and ensure Anduro's value proposition is easily embraced.
• Led the growth cycle from prospecting through to closing, strategically creating long-term client relationships.

Head of Growth & Community - Sidechains

Bitcoin Conference

• Drove strategies to increase Enterprise participation at Bitcoin Conference.
• Developed the Enterprise Hall for networking and curated content for attendees.
• Achieved a 20% increase in Enterprise attendance and positive feedback from participants.

Director of Enterprise Sales

Mexico Representation

- Drove sales growth from $400K to $1.8M in a manufacturer’s representative firm focused on the import and export of industrial products and manufacturing suppliers for the Mexican market. Pioneered new and emerging territories in the Mexican manufacturing market.
- Established brand name, created a presence, cultivated and supported key partnerships, and secured the position as the #1 business representative company in Mexico. Maximized assets and impact through marketing.

Founder and Partner Manufacturer's Representative Firm

Club SciKidz Franchising

- Acquired science summer camp franchise during the pandemic with the plan to restore to 2019 levels.
- Summer 2022 achieved $850k in revenue, 2,000+ campers, and 9 locations.
- Franchisor ran into financial difficulties forcing the termination of the franchise agreement.

Science Summer Camp Franchise Owner

KeenCorp

- Pioneered 85% of the growth of annualized SaaS revenue stream during the pandemic
- Generated market brand name recognition in customer experience, employee experience, and risk management through marketing channels with a bootstrap budget.
- Validated pricing model based on competitor market pricing and understanding customer pain points.
- Closed deals with clients such as MasterCard and Home Trust Bank by coordinating complete organization buy-in, including final buy-in by CEOs.
- Influenced the development team to ensure the roadmap coincided with customer needs.

Director Sales & Marketing Americas

Polymer Solutions Group

- Led product development, marketing, and business development for conformal coating products.

Director Ecofluor Conformal Coatings (now Polyventive)

- Pioneered European sales from $800K (2016 pre-arrival) to $3M (2019) using data mining and quantitative analytics to ensure success.
- Examined and determined creative pricing models for specific products and markets. Negotiated high-volume contracts with global distributors and increased revenue and profits. Grew international sales from 1/2% to 13% of total sales.
- Directed sales, marketing, and customer service strategies and execution. Built sustaining customer base through service, value, and top-of-line products.
- Managed a $50+ million book of sales in a matrix sales organization owning the anti-tack and release agent product lines while also pioneering EMEA territory.
- Servant led a team of 9 global sales representatives and 13 distributors and agents worldwide.
- Collaborated with the R&D department to identify and establish new products and lines, directing the manufacturing focus to generate maximum sales.

Managing Director, Commercial Lead Anti-Tack, Head of Sales EMEA

- Achieved 18% annualized growth year-over-year for a multinational specialty chemicals manufacturer facilitating the transition from family ownership to a private equity group.
- Increased sales with SASCO before private equity purchase from $21M (2013) to $35M (2016) through acquiring new customers and breaking into new markets.
- Examined and determined creative pricing models for specific products and markets. Negotiated high-volume contracts with global distributors and increased revenue and profits. Grew international sales from 1/2% to 13% of total sales.
- Directed sales, marketing, and customer service strategies and execution. Built sustaining customer base through service, value, and top-of-line products.
- Servant led a team of 9 global sales representatives and 13 distributors and agents worldwide.
- Collaborated with the R&D department to identify and establish new products and lines, directing the manufacturing focus to generate maximum sales.

Director of Sales (SASCO Chemical Group aqcuired by Polymer Solutions Group Apr 2016)

MacDermid Autotype

Sales Manager Mexico

Cannon Equipment

- Led a 150+-person team and managed an $18M revenue stream with full P&L responsibility for this 165K sq. ft. metal fabrication facility.
- Recruited to assume control of the turnaround management project. Streamlined operations and transferred production to other facilities. Closed plant and delivered initiative under target.

Plant Manager

Grupo Juline & Orozco

Grupo Juline & Orozco is a consulting firm based in Guadalajara, Jalisco, Mexico that offers services in the areas of:
- Mexican government relations and legal services
- Productivity improvement and cost containment
- Lean manufacturing and Toyota Production System
- Recruiting and head hunting
- Employee engagement and retention
- Customer satisfaction and Net Promoter Score

Management Consultant

Bitcoin holds a significant place in my personal and financial life for several reasons. Firstly, it's essential to distinguish between Bitcoin the protocol and Bitcoin the asset. The protocol, a groundbreaking blockchain technology, represents a leap in how we perceive and manage digital transactions. It's decentralized, transparent, and secure, eliminating the need for traditional intermediaries like banks. This technology has the potential to revolutionize not just finance but many aspects of our digital lives.

On the other hand, Bitcoin, the asset, the cryptocurrency, is an investment and a store of value. It's a new kind of asset class, akin to digital gold, providing a hedge against inflation and currency devaluation. Its limited supply and growing acceptance add to its appeal as a long-term investment.

However, for Bitcoin to realize its full potential, it needs to cross the chasm in the technology adoption curve. This chasm is the gap between the early adopters of a technology and the early majority. Many technologies fail to make this leap, falling into obscurity. For Bitcoin, crossing this chasm means gaining widespread acceptance not just among tech enthusiasts and speculators but among the general public. It involves not only recognizing Bitcoin as a viable investment but also understanding and trusting the technology behind it.

The journey across this chasm is fraught with challenges, including regulatory hurdles, market volatility, and a need for better understanding and education about cryptocurrency. However, if Bitcoin can successfully navigate these challenges, it stands to redefine our financial system fundamentally. For me, this makes Bitcoin more than just an asset; it's a symbol of financial empowerment and the future of decentralized technology.

This is my mission.

Ed Juline

KeenCorp is a software vendor that enables CEOs to eliminate strategy execution risk to improve business performance with real-time, objective behavioral data.

Our AI-based technology measures employee engagement in real-time with a leading indicator that is  based on psycho-linguistic analysis and tension detection.

We offer management insight and tools to visualise, measure and improve employee engagement with an unprecedented level of accuracy. KeenCorp changes the accountability and effectiveness of corporate leadership by addresssing "blind spots" in performance and risk that originate with perception and bias, present in every company culture by detecting weak signals in culture and groups of employees through continuous measurement of natural language with full protection of individual privacy. 

Our software is applicable in various sectors among others:

• Accountancy
• Banking & finance
• Healthcare
• HR
• ICT
• Insurance
• Mergers & acquisitions
• Management consultancy

For more background please visit our website: www.keencorp.com.

Chief Executive Officer

TasteIndex.com

TasteIndex is an AI-solution to digitize taste for product matching.

With our software retailers can increase customer loyalty by reducing food selection anxiety. Our technology is built on an AI-platform to dynamically capture personal taste preferences and is  based on the only prevailing scientific theory on taste, developed by Dr. Peter Klosse.

TasteIndex is a carve-out (2018) from JustforFriends, an ecommerce win platform centered around the TasteProfile and founded in July 2009

Owner

Helius Venture Management

I am the founding partner of Helius Venture Management, a Dutch strategy and investment advisory firm. Helius is basically active in 3 fields of investment management: value discovery (early stage), value alignment (business redesign) and value recovery (turnarounds).

Together with selected associates we concentrate on venture capital, business development and corporate finance consulting. Helius operates as an entrepreneurial transformation agent and intends to leverage its expertise and network in Europe and South-East Asia. 

In this capacity I have been engaged by various clients primarily in knowledge intensive sectors such as new media, ICT, biotechnology and healthcare. Since 2007 I’ve been actively involved in various longer-term engagements ranging from ecommerce, healthcare into consumer product venture development.

Just For friends

We have developed a unique software algorithm to determine the personal taste preference of our members, based on the only prevailing scientific theory on taste, developed by Dr. Peter Klosse.

At JFF we share friendship, love of good quality wines and fun in deploying web 2.0 functionality in telling the background stories to the great experience of drinking fine wine and understanding why and how it became so special... 

But first and foremost, JFF is about fun :-)

Renoir Capital Partners

Renoir Capital Partners ("RCP") aims to be the leading private equity investment firm specialising in operational improvement and thus creating value for all stakeholders. 

RCP is an investment firm co-investing equity in growth companies whilst at the same time connecting KornFerry | Hay, the world’s preeminent HR & recruitment services agency and Renoir Consulting, a premier productivity consultancy, into Renoir Capital Partners, to drive company performance.

Unique Selling Points (USP's):
- focus to generate superior investment returns at the inflection point of change, growth and value creation & realization;
- an unmatched track record on performance improvement;
- work with pre-eminent private equity firms on a risk-based model based upon a 5-15% guarantee in operating improvement and to co-invest and “put our money where our mouth is”.

www.renoircapitalpartners.com

Partner

iBOOD.com

Board

NewFysic

I (re)designed, implemented and executed the growth potential of the company by building corporate character and competence and helped the company navigate through various growing pains by seeking engagement with committed people.

During this period I've learned that "giving or taking" is perhaps more complicated than "winning or losing". "Winning or losing" is measured by the eye of the beholder. Giving or taking is driven by our own awareness and empathy.

AND International Publishers

I joined AND as part of a rescue package from a Dutch private equity investor, Indofin Group at a time when AND was in financial distress. In my capacity as CFO I was part of the turnaround process whereby we repositioned the company, restructured the organization, its operations and redefined our value proposition. Eventually we cleaned up the balance sheet, relaunched the stock, retired all debt and created a firm which is profitable today.

Indofin Group

The Indofin Group is a Dutch family-owned investment group, providing active private equity and venture capital through minority and majority holdings in the USA, Europe and Asia. Indofin sources underwrites and manages private equity investments in both old and new economies such as real estate, energy services, shipping, natural resources, technology and media.

I concentrated on the group’s direct investment portfolio by managing value enhancement projects in corporate strategy development, investment analysis for first & second round funding in both ‘old’ and ‘new economy’ projects.

My paramount engagement at Indofin was at AND International Publishers N.V, a publicly listed software company, where Indofin furnished investment and management recovery services during AND's financial distress in 2000. During the project I was invited to join the management board of AND.

Investment manager

Delta Dailyfood Holding

Delta is a wholly owned subsidiary of Cebeco, a Dutch agrifood group with annual sales of over EURO 5,0 bn. I was recruited to lead a strategic investment project, after having arranged a joint-venture between Delta and my former group, Euromill, in Thailand. 

At Delta I headed the corporate finance team in buying-out the production operations of a top-tier food multinational. On a day-to-day basis I worked as holding controller, working with a team of local controllers at DDF’s five subsidiaries in the Netherlands, UK, USA and Canada.

Holding controller

With over 20 years of work experience basically spread between Asia and Europe, I've always pursued the road less traveled. I have a background in business administration and always retained a broad interest in business dynamics and foster a genuine curiosity in why "things are as they are". Meanwhile, I love to touch the scales of risk and return as this is what drives dreams...

I aim to combine my experience in venture capital & corporate finance with my strong interest in technology ventures where I can deploy my entrepreneurial drive to facilitate value acceleration projects for clients. Connect this competency with a passion for Asia and you can imagine me at work.

"Empires of the future are empires of the Mind" (Winston Churchill)

Specialties: venture capital, ICT, ecommerce, new media, energy, food processing, industrial manufacturing, transportation & logistics.

taplio

The Battle

Ed Juline

Viktor Mirovic

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