Driving Innovations & Business Growth Leader | Independent Board Member | IEEE Senior Member | Judge in TOP-10 Startup Accelerator | TechContributor in Entrepreneur Magazine | HBR Speaker | Ex. GE, 3M

Transformation executive who drives enterprise-wide change through strategic cascade methodology. In banking and manufacturing, led ~100 specialists who transformed core processes for 10,000-person divisions, creating ripple effects across 200,000+ employee organizations. Three master's degrees (MEng, MBA, MCS) enable me to architect transformations that work at every organizational level. Currently transitioning this expertise to retail while volunteering with AI Presidential Challenge. My specialty: building transformation programs that scale exponentially, not linearly.I sit at the intersection of Engineering, MBA, and Computer ScienceEngineering — systems thinking &amp; process optimizationMBA — strategy, finance, ROI disciplineComputer Science — AI, automation, dataThis unique blend enables me to:• Build automations that actually work in real operations• Quantify true ROI for digital initiatives• Bridge IT promises with operational reality• Drive transformation using both human and technological leversI speak CEO/Owner — growth strategy, unit economics, scalability, execution disciplineI speak COO — throughput, productivity, process capability, operational constraintsI speak CFO — P&amp;L dynamics, EBITDA impact, capital allocation, ROI modelingI speak CTO — API architecture, systems integration, data pipelines, automation feasibilityAnd I connect all three into a single, execution-ready transformation strategy.

Eugene K.

Robbins NextGen

Individual and group mentorship and advice, coaching, consulting and public speaking on topics that I'm passionate about, and where I have successful experience: 

Psychology & Communication in business
Company Culture 
Brand & Positioning
Customer Experience
Business development in CEE and Baltics.  

...and just generally trying to build great teams, and great companies all over the world!

Business and People Transformer

Creative Dock

Worked with some great people at the leading company in "corporate venture building" in Europe and the MENA region.  Venture building is a complete re-imagination of how corporations do innovation, how they implement new business models and ideas, how they prepare for the future and the uncertainty of today.  In my years of working with both start-ups and large organisations, this is the only consistently successful approach to value creation for corporations that I have seen.

• Managed seven-figure client relationships.
• Delivered AI Transformation projects to global organizations.  
• Presented our successful AI Transformation approach at global technology conferences and events including MWC, FutureGo, and Web Summit.

Chief Client Officer

Tele2

Helped an excellent team to create the most customer-focused company in Estonia, leading with unmatched value and customer driven innovation. And had fun with a lot of great people!

• Successfully turned-around 5 years of declining results into 18 consecutive quarters of growth in customers, revenue and earnings, out-pacing the market and over-achieving objectives. 
• Delivered revenue growth of 24% over the 5 years at the company.
• Delivered 25% EBITDA growth over the same period.
• Guided Tele2 from having the worst NPS in the industry in Estonia in 2017 (-21) to having the best NPS in the industry (+32) for 4 consecutive years.
• Built a people and customer centric organization, and made that central to the brand and positioning of the company.

1Stop-Experiences Inc

Designed, built, launched and ran innovative online approach seamlessly integrated with excellent client experience.  Based on key customer insights, 1Stop-Experiences integrated all relevant services needed by clients into one site to find, reserve and pay for, including having full delivery of all goods and services directly to their accommodation.   Hosted clients from all over the world, and worked with local partners to differentiate the company from the rest.

Bite Lietuva

Massive focus and success building a great culture bottom up (chipping away at the rough edges and small pieces), and clear, strong, differentiated positioning across properties in two countries.  Super, super team there (before and after me), and enjoyed coaching, leading and making a difference to individual people, to the company overall, and to other businesses in the Baltics.  Great ride.  Great learning.  Great experience.  Great results.

• Turned around consecutive quarters of declining customers, revenue and earnings in Lithuania to achieve 3+ years of consecutive double-digit growth in revenue and earnings. 
• Created and successfully executed customer-focused brand positioning in both markets, leading to highest telecom NPS in the Baltics at the time. 
• Built an amazing culture and amazing company in Lithuania, envied and copied by businesses across the region.  
• Achieved highest customer growth rate of all telecoms in the Latvian market for 2 consecutive years.

CEO & Customer Champion

WIND Mobile

Employee #10 and first customer facing employee of new startup.  First year investment of $1B funded by Orascom Telecom Holdings (Cairo) and Globalive Communications (Toronto). Reported to the CEO. 

Built the start of a great company - completely different in the Canadian market - focusing on great internal culture and great customer experience.  Integrated the inside and outside into an amazing positioning and brand.  

Experienced all of the fun of a startup:  Started with a blank sheet of paper in all aspects of the organization: Building and working with the leadership team;  shareholder management; hiring agencies and building the personality and brand of the company; building distribution partnerships and direct retail channel.  Leadership of HQ team of 50, along with 400 direct sales and care specialists across Canada.  Key visible and impactful leader overall in the business as part of the C-Suite.

Company was recognized for great success in our brand and communication activities and particularly our digital execution through all channels.  Laid the foundation for an amazing culture and brand.

Chief Customer Officer

Vodafone Czech Republic

Lead a 100+ person Marketing team from strategy and planning, through program management and implementation, and ultimately over delivering on results for this €800 million wireless service provider with over 2.8 million customers.  Full responsibility for revenue, as well as for cost of acquisition and cost of retention. Opex responsibility for €100 million. Reported to the CEO.

•	Effectively re-structured the entire marketing department and introduced a new, value-based pricing strategy throughout the acquisition process by Vodafone Group Plc.
•	Grew revenues 80% versus subscriber growth of 50%, and drove a revenue market share of 25% with a subscriber market share of 21%, resulting in over €6 million in incremental revenue annually.  Maintained price-leadership perception in the market while achieving incremental value premium.
•	Expanded the business into new segments; formed ISP partnerships, developed converged business service solutions, and secured a market leader position as a mobile data provider.
•	Initiated a digital business transformation, encompassing “big data” analysis, online customer engagement, customer network analysis and application, online sales and care, and early social media activities.
•	Achieved record customer and employee satisfaction and engagement figures in the market and the Vodafone Group; consistently exceeded sales and retention targets.

Rogers Communications Inc.

Held several positions with Canada’s largest wireless service provider generating $2.8 billion CDN in revenues. Assumed a frontline role in all company budgeting/planning and all project and investment review boards, and in developing the overall wireless strategy and handling all product and service launches. Managed up to four direct reports and up to 15 personnel.

Director Strategy & Planning

21st Century Health

Lead a $20 million CDN company with a chain of 10 fitness clubs in Western Canada. Functional accountabilities spanned all aspects of the business including sales, marketing, advertising, customer care, finance, maintenance and staffing. Managed 15 direct reports and oversaw a total staff of 85; held full budget accountability for the operations. Gained end to end business management experience, and developed great awareness and understanding of small business and entrepreneurship.

General Manager & Director

Nortel

Continually promoted within this former $9.8 billion USD telecommunications manufacturing company (wireless, cable, broadband, voice over IP, multimedia services, applications) doing business in over 100 countries. Advanced to final role with responsibility for annual budgeting, long-range planning, and integration of forecasting into strategic development process for the Broadband manufacturing division. Managed a six-person team.

Manager, Strategic Planning & Finance

Most organizations don’t have a leadership problem - they have a psychology problem.

For 20+ years, I’ve led business transformations across industries and countries. And if there’s one undeniable truth, it’s this:

Success isn’t just about strategy - it’s about psychology.

What drives people? What holds them back? How do you build an environment where they don’t just work, but thrive?

My Journey: From Strategy to Psychology
Early in my career, I focused on the hard skills:  strategy, finance, operations. But I learned something that changed everything.

Businesses don’t fail because they lack ideas. They fail because they don’t get the people part right.

Great leadership isn’t just about making smart decisions, it’s about understanding human behaviour, culture, and communication. That’s where real transformation happens.

How I Help Leaders & Organizations Succeed:

🧠 Psychology-Driven Leadership
Leadership isn’t just instinct - it’s science. I apply behavioural psychology, emotional intelligence, and neuroscience to help leaders make better decisions and build stronger teams.

🏢 Human-Centric Organizations
Culture eats strategy for breakfast. I help companies create workplaces where people are engaged, empowered, and driven to perform.

🔍 Turning Complexity Into Clarity
Whether it’s boardroom strategy or an operational challenge, I simplify the complex into clear, actionable steps that drive results.

🚀 High-Performing Teams
Success isn’t just about having the right people - it’s about creating the right environment where they can thrive. I help companies get this formula right.

Why Connect with Me?
If you’re scaling, transforming, or navigating uncertainty, your biggest asset isn’t your product or strategy - it’s your people.

I help leaders unlock their full potential, align teams with strategy, and build organizations that don’t just survive change but thrive in it.

📩 Let’s talk. DM me or connect - I’d love to hear your story.

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Eugene K.

Chris Robbins

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