Driving Innovations & Business Growth Leader | Independent Board Member | IEEE Senior Member | Judge in TOP-10 Startup Accelerator | TechContributor in Entrepreneur Magazine | HBR Speaker | Ex. GE, 3M

Transformation executive who drives enterprise-wide change through strategic cascade methodology. In banking and manufacturing, led ~100 specialists who transformed core processes for 10,000-person divisions, creating ripple effects across 200,000+ employee organizations. Three master's degrees (MEng, MBA, MCS) enable me to architect transformations that work at every organizational level. Currently transitioning this expertise to retail while volunteering with AI Presidential Challenge. My specialty: building transformation programs that scale exponentially, not linearly.I sit at the intersection of Engineering, MBA, and Computer ScienceEngineering — systems thinking &amp; process optimizationMBA — strategy, finance, ROI disciplineComputer Science — AI, automation, dataThis unique blend enables me to:• Build automations that actually work in real operations• Quantify true ROI for digital initiatives• Bridge IT promises with operational reality• Drive transformation using both human and technological leversI speak CEO/Owner — growth strategy, unit economics, scalability, execution disciplineI speak COO — throughput, productivity, process capability, operational constraintsI speak CFO — P&amp;L dynamics, EBITDA impact, capital allocation, ROI modelingI speak CTO — API architecture, systems integration, data pipelines, automation feasibilityAnd I connect all three into a single, execution-ready transformation strategy.

Eugene K.

Employer Branding and Communications Leader @ Delta Air Lines Tech Hub | Marketing Communications, Content Marketing, Recruitment Marketing

With 20+ years of experience in Communications and Employer Branding, I specialize in helping global enterprises turn their culture and purpose into powerful brand narratives that attract, engage, and retain top talent. I design and execute integrated communication strategies that not only strengthen employer brands but also deliver measurable impact on talent pipelines, culture, and organizational reputation.

Currently, I lead Employer Branding and Communications for Delta Air Lines’ Technology Hub in India, where my efforts helped the team secure several external recognitions underscoring the impact of our recruitment marketing, social media engagement, and culture-driven branding initiatives.

Across previous leadership roles, I have consistently delivered business impact, such as 
➡️Improved Career Site SEO to raise the “view-to-apply” ratio by 40%, led PR efforts securing massive top-tier media coverages.
➡️Advanced employer reputation by improving Universum rankings (#5 to #3) in India; scaled social presence from 65K to 900K+ followers; and drove website traffic from 32K to 200K monthly visits.
➡️Built a 100K+ follower community, saving $200K annually through social recruiting innovation.

An early adopter of Generative AI for communications, I leverage tools like ChatGPT, Claude, and Canva Dream Lab to scale storytelling, enhance personalization, and maximize ROI. 

I am equally adept at building high-performing teams, managing vendor ecosystems, and aligning communication with enterprise-wide objectives.

I hold advanced programs from IIM Lucknow, Great Lakes Institute of Management, and IIT Patna, which keep me at the forefront of strategic communication, leadership, and branding practices.

At my core, I believe that authentic communication and a strong employer brand are not just  functions but strategic levers for organizational growth, culture, and reputation.

If you are a senior leader, communications pro, employer branding expert or business leader looking to elevate employer branding, strengthen talent attraction, or enhance corporate reputation, I’d be delighted to connect. 

Let’s explore how strategic communications can transform culture, brand, and business outcomes.

Do visit my blog for resources on communication, branding and self-improvement: https://shyamanta.me/

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Eugene K.

Shyamanta (Sam) Baruah

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