Building startups

You are not short on effort.

You are short on signal.

The usual cycle is dashboards, debates, and interviews that start at zero.

Roadmaps wobble. Messaging stalls. Confidence dips.

There is a calmer way. Start with what your market already says in public.

Turn open-web signals into patterns you can brief the team with.

Pair that with a simple monthly view of how competitors and language shift so decisions stop feeling like a guess.

That’s where I come in.

I run TrendLoom’s Market Radar, a high-touch insight system that gives Seed–Series A teams a continuous, structured read on customers, category, and competitors.

It uses only ethical, public data and an academically grounded framework that combines statistics, ML, and LLMs.

Interviews are not replaced. They are sharpened so you walk in with better hypotheses and leave with decisions you can defend.

I have advised 100+ founders on GTM, messaging, and discovery, and built Zaqlick from my Kellogg-WHU EMBA research into AI-assisted personas. I treat AI as an engine inside a method, not a magic trick.

I help with

• Open-web signals turned into clear patterns
• Competitive intelligence that tracks what changed vs last month
• Product discovery that starts deeper, not from zero
• Messaging that uses real customer language
• Decision protection for roadmap and GTM

Results

• Teams align faster because debates shift from opinions to signals
• Interviews get sharper, messaging tightens, and weak bets are dropped
• Leaders report a steadier sense of “what’s happening now” month to month

There are a few ways to work together:

Start with a 15-minute Signal Check. Bring one question. I will tell you if strong signals exist, what they suggest, and the next best move. If you want deeper support, we roll into Market Radar.

DM me the word “SIGNAL” to see if you are a fit and which path makes sense.

Elena Tsemirava

NOBLEWOOD GROUP

1. Management of assignments of accounting consulting companies in Cyprus (and other EU countries), the UAE, the USA and other countries;
2. Managing the accounting team on a daily basis;
3. Recruitment, management and development of team members (primarily in Montenegro);
4. Optimize, automate, and improve financial and tax reporting to provide useful information to various stakeholders;
5. Develop and implement accounting policies and procedures, and ensure complince with all applicable laws and regulations;
6. provide direction and assistance to other organizational units regarding accounting policies and procedures; 
7. liaise with external auditors and other financial professionals.

Project activities:

1. Management of the project for the implementation of 1C ERP for the group’s manufacturing and trading companies in terms of setting up accounting and production records.
2. Setting up interaction of other software products with 1C ERP: Zoho, Pantheon, Creatio, Quikbooks.

Head of Accunting Services

LEMAXCONSULTING DOO

Senior Consultant

Playrix

Responsibilities:
•	Personnel records (registration of labor relations with employees who have received a residence permit);
•	Payroll preparation (payroll calculation and payment of wages and various types of compensation (work with the client-bank);
•	monthly payroll reporting;
•	monthly VAT reporting (together with the fiscalization of invoices and the formation of logs for registering incoming / outgoing invoices);
•	financial statements (with explanatory note) and annual income tax returns for 2022;
•	monthly revenue calculation and invoicing;
•	negotiation of contracts and other documentation;
•	elaboration of tax issues (VAT taxation, taxation of compensation payments, etc.);

Chief Accountant

USMC consulting

-	preparation of consultations for employees and clients on accounting (RAS) and taxes on transactions within the country and international transactions

Deloitte

-	description of the accounting methodology in accordance with:
1.	 FAS 25/2018 «Lease Accounting» (based on or referred to: IFRS 16 «Leases», IFRS 13 «Fair Value Measurement»);
2.	 FAS 5/2019 «Inventories» (based on or referred to: IAS 2 «Inventories», IFRS 5 «Non-current Assets Held for Sale and Discontinued Operations», IFRS 13 «Fair Value Measurement»);
3.	FAS 6/2020 «Fixed Assets» (based on or referred to: IAS 16 «Property, Plant and Equipment», IAS 36 «Impairment of Assets», IFRS 13 «Fair Value Measurement»);
4.	FAS 26/2020 «Capital Investments» (based on or referred to: IAS 16 «Property, Plant and Equipment», IAS 36 «Impairment of Assets», IFRS 13 «Fair Value Measurement»);
5.	PBU 18/02 «Accounting for Company Income Tax Calculations» (IAS 12 «Income Tax»);
-	verification of annual financial statements prepared by consultants.

Профи (profi.ru)

- preparation of consultations for employees on accounting (RAS) and taxes on transactions within the country and international transactions.

Methodologist for accounting and tax 

- department management (4 persons); 
-	managing day-to-day accounting operations with a flexibility to work on multiple projects and deliverables including accounts payble, employee expense reimbursements, asset management, and managing payments;
-	preparation and submission of accounting and tax reporting, reporting to the Skolkovo Foundation;
-	tax planning, interaction with tax authorities, automation of tax registers and reports;
- creation of internal methodology (accounting, tax, management);
- work in cross-functional teams to set up a new type of income;
- work in cross-functional international teams on group reporting, audits, etc.;
- drawing up conclusions on international transactions (EU, CIS);
- participation in processes due diligence to attract investors.

-	description of the accounting methodology in accordance with:
1.	FAS 25/2018 «Lease Accounting» (based on or referred to: IFRS 16 «Leases», IFRS 13 «Fair Value Measurement»);
2.	FAS 5/2019 «Inventories» (based on or referred to: IAS 2 «Inventories», IFRS 5 «Non-current Assets Held for Sale and Discontinued Operations», IFRS 13 «Fair Value Measurement»);
3.	PBU 18/02 «Accounting for Company Income Tax Calculations» (IAS 12 «Income Tax»).

2GIS, local search service

- department management (34 persons: 20 - in the office and 14 in branches in other cities); 
managing day-to-day accounting operations with a flexibility to work on multiple projects and deliverables including accounts payble, employee expense reimbursements, asset management, and managing payments;
preparation and submission of accounting (RAS, IFRS) and tax reporting, IT company reporting;
tax planning, interaction with tax authorities, automation of tax registers and reports, development of a "Tax Monitoring" system;
- creation of internal methodology (accounting, tax, management);
- work in cross-functional teams to set up a new type of income and automation of existing processes;
- work in cross-functional international teams on group reporting, audits, etc.;
- drawing up conclusions on international transactions (EU, CIS, USA, UAE);
- participation in processes due diligence to attract investors.

Softline Group

-	control over the correctness of calculation and payment of taxes and contributions (income tax, VAT, property tax, personal income tax, transportation tax contributions to the pension fund, FFOMS, FSS, contributions for negative impact on the environment);
-   control of the legality of the use of tax benefits;
-   control over the correctness of the calculation of taxes in transactions with foreign entities;
-   monitoring changes in international tax law, residents of the countries with which transactions are carried out;
-   implementation of tax planning in the framework of analysis and recommendations on the contract and, analysis and recommendations on the perfect transactions and operations;
-  organization and management of the group tax accounting and settlement group (7 employees);
-  definition of CFCs, reporting on CFCs and transfer pricing (more than 20 countries);
-  participation in audits (in terms of taxation);
-   tax consulting employees of the organizations.

Head of Tax Planning Department

RAMBLER&Co

-	description of the accounting methodology in accordance with PBU;
-	examination of contracts of the group companies for compliance with the financial part of the current legislation, identification and assessment of tax risks, ensuring the approval of contracts on time;
-    formation of the policy of the group companies in terms of controversial (ambiguous) issues of taxation;
-    work in cross-functional international teams on international projects of the Group of companies (in terms of taxation).

Specialist in accounting and tax 

I am a professional accountant with extensive experience in financial analysis and control in large international IT companies.
The main tools that I use in my work: 1C ERP, SAP ERP, Quikbooks, Zoho (UAE), MS Office (Excel, Word, Power Paint), Google Drive (Docs, Sheets, Slides) and others. I easily learn how to work with new software products. For example, I managed a project to develop a software product based on MS Share Point to approve (coordinate) a monthly bonus for employees.
I provide services for owners (and founders), heads of IT companies in the field of analysis and adjustment of accounting, tax and management accounting systems.

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Elena Tsemirava

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