Building startups

You are not short on effort.

You are short on signal.

The usual cycle is dashboards, debates, and interviews that start at zero.

Roadmaps wobble. Messaging stalls. Confidence dips.

There is a calmer way. Start with what your market already says in public.

Turn open-web signals into patterns you can brief the team with.

Pair that with a simple monthly view of how competitors and language shift so decisions stop feeling like a guess.

That’s where I come in.

I run TrendLoom’s Market Radar, a high-touch insight system that gives Seed–Series A teams a continuous, structured read on customers, category, and competitors.

It uses only ethical, public data and an academically grounded framework that combines statistics, ML, and LLMs.

Interviews are not replaced. They are sharpened so you walk in with better hypotheses and leave with decisions you can defend.

I have advised 100+ founders on GTM, messaging, and discovery, and built Zaqlick from my Kellogg-WHU EMBA research into AI-assisted personas. I treat AI as an engine inside a method, not a magic trick.

I help with

• Open-web signals turned into clear patterns
• Competitive intelligence that tracks what changed vs last month
• Product discovery that starts deeper, not from zero
• Messaging that uses real customer language
• Decision protection for roadmap and GTM

Results

• Teams align faster because debates shift from opinions to signals
• Interviews get sharper, messaging tightens, and weak bets are dropped
• Leaders report a steadier sense of “what’s happening now” month to month

There are a few ways to work together:

Start with a 15-minute Signal Check. Bring one question. I will tell you if strong signals exist, what they suggest, and the next best move. If you want deeper support, we roll into Market Radar.

DM me the word “SIGNAL” to see if you are a fit and which path makes sense.

Elena Tsemirava

Tell a better story, build a better business ・ Entrepreneurial Fableist, Eventual Fantasy Author

tl;dr follow to become a better storyteller.

Note: only follow if you love obscure business lore AND fantasy. Real nerds only. 🧙‍♂️ 

I write tiny entrepreneurial fables every week that distill nuggets of wisdom from the world's greatest storytellers in the context of business, marketing, and the pursuit of potential—with a side of memes & cheek.

Read stories to become better at stories.

Weekends are for personal, true-adjacent tales.

/ / /

I'm a 6 figure ecom store operator, work as a marketing director, and write about dragons for fun.

I've read hundreds (maybe thousands?) of books, started 3 companies, lived all over the world, and even worked as a lawyer. I condense all the best learnings into swipeable carousels for your perusing pleasure.

/ / /

Need help with Growth Marketing? My agency Flywheel Digital can help.

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Elena Tsemirava

Scott Whitley 🧙‍♂️

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