Building startups

You are not short on effort.

You are short on signal.

The usual cycle is dashboards, debates, and interviews that start at zero.

Roadmaps wobble. Messaging stalls. Confidence dips.

There is a calmer way. Start with what your market already says in public.

Turn open-web signals into patterns you can brief the team with.

Pair that with a simple monthly view of how competitors and language shift so decisions stop feeling like a guess.

That’s where I come in.

I run TrendLoom’s Market Radar, a high-touch insight system that gives Seed–Series A teams a continuous, structured read on customers, category, and competitors.

It uses only ethical, public data and an academically grounded framework that combines statistics, ML, and LLMs.

Interviews are not replaced. They are sharpened so you walk in with better hypotheses and leave with decisions you can defend.

I have advised 100+ founders on GTM, messaging, and discovery, and built Zaqlick from my Kellogg-WHU EMBA research into AI-assisted personas. I treat AI as an engine inside a method, not a magic trick.

I help with

• Open-web signals turned into clear patterns
• Competitive intelligence that tracks what changed vs last month
• Product discovery that starts deeper, not from zero
• Messaging that uses real customer language
• Decision protection for roadmap and GTM

Results

• Teams align faster because debates shift from opinions to signals
• Interviews get sharper, messaging tightens, and weak bets are dropped
• Leaders report a steadier sense of “what’s happening now” month to month

There are a few ways to work together:

Start with a 15-minute Signal Check. Bring one question. I will tell you if strong signals exist, what they suggest, and the next best move. If you want deeper support, we roll into Market Radar.

DM me the word “SIGNAL” to see if you are a fit and which path makes sense.

Elena Tsemirava

Email. SMS. Direct Mail. Popups. DTC | $75M + in email revenue | Grew 350+ ecommerce Brands 🚀 | Retention Marketing | Klaviyo | Sendlane

DTC Retention Partner for 8–9 Figure Brands | Founder, Zoronto
I help serious DTC brands turn retention into a durable growth engine.

At Zoronto, I work with a small number of 8–9 figure eCommerce brands on lifecycle strategy and execution across Email, SMS, subscriptions, and retention systems — focused on LTV, repeat rate, and contribution margin (not vanity metrics).

We’ve supported 350+ brands over the years and are known for disciplined strategy, clear measurement, and systems that actually compound — not just more campaigns.

My edge: I’m not a “creative-only” operator.
I think in systems → behavior → timing → automation → revenue.

Currently building (product)

I’m also building Minko.ai — a CRM data enrichment platform for RevOps and GTM teams focused on data freshness, enrichment, and operational hygiene inside existing workflows.

Minko is infrastructure, not hype. It’s designed to quietly make downstream GTM and recruiting systems work better.

How to reach me

DTC brands (8–9 figures): DM “RETENTION” — I’ll tell you honestly if we’re a fit.

Operators / builders / data tooling: Always open to thoughtful conversations.

📫 abhisheek@zoronto.com

🔗 https://zoronto.com
🔗 https://minko.ai

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The Battle

Elena Tsemirava

Abhishek Patra 🛡️

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