Building startups

You are not short on effort.

You are short on signal.

The usual cycle is dashboards, debates, and interviews that start at zero.

Roadmaps wobble. Messaging stalls. Confidence dips.

There is a calmer way. Start with what your market already says in public.

Turn open-web signals into patterns you can brief the team with.

Pair that with a simple monthly view of how competitors and language shift so decisions stop feeling like a guess.

That’s where I come in.

I run TrendLoom’s Market Radar, a high-touch insight system that gives Seed–Series A teams a continuous, structured read on customers, category, and competitors.

It uses only ethical, public data and an academically grounded framework that combines statistics, ML, and LLMs.

Interviews are not replaced. They are sharpened so you walk in with better hypotheses and leave with decisions you can defend.

I have advised 100+ founders on GTM, messaging, and discovery, and built Zaqlick from my Kellogg-WHU EMBA research into AI-assisted personas. I treat AI as an engine inside a method, not a magic trick.

I help with

• Open-web signals turned into clear patterns
• Competitive intelligence that tracks what changed vs last month
• Product discovery that starts deeper, not from zero
• Messaging that uses real customer language
• Decision protection for roadmap and GTM

Results

• Teams align faster because debates shift from opinions to signals
• Interviews get sharper, messaging tightens, and weak bets are dropped
• Leaders report a steadier sense of “what’s happening now” month to month

There are a few ways to work together:

Start with a 15-minute Signal Check. Bring one question. I will tell you if strong signals exist, what they suggest, and the next best move. If you want deeper support, we roll into Market Radar.

DM me the word “SIGNAL” to see if you are a fit and which path makes sense.

Elena Tsemirava

After seeing how the right brand helped our clients raise millions, I made it my mission to give every startup and scale-up that same unfair advantage.

We’ve helped pre-seed and seed-stage startups secure $1M+ funding rounds, partnered with VC-backed companies to sharpen their market positioning, and supported marketing teams in launching high-impact campaigns faster, all through strategic branding, web design, and ongoing design support.

At Feely, we turn design into a growth engine:

✔️ For startups: brand & website to win funding and your first customers

✔️ For scale-ups: ongoing design support to keep marketing campaigns sharp and on-brand

If you’re ready to level up your brand and design output, let’s connect, or book a call here: feelystudio.com/contact

Anastasia Sycheva

Y Combinator just redesigned their website. Here's what matters:

They published a YouTube video showing how they approached the redesign. The most important insight: they started with content, not form.

 Not templates or references. Questions about the essence:
 - Who is Y Combinator, really?
 - What matters most to their audience?
 - How do we tell this story?

When you start with meaning instead of aesthetics, you don't copy competitors. You build something that actually tells your story.

Two examples from the new site that I love most:

 ✔️ The testimonials section.
They took quotes from founders who went through YC and turned them into one continuous story about what Y Combinator is. Instead of a standard testimonial grid, they created a single narrative. Each sentence is from a different founder, with their photo. 

 ✔️The value proposition section.
They showed the transformation: what founders looked like when they joined YC, and where they are now. Real stories, not promises. That's the dream people come to YC for. The best way to show it isn't describing it, it's proving it.

Good job, Eve Bouffard!

Founder @Feely, Co-Founder @Fundabl.Design | Branding and design for startups raising, growing, or pivoting

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The Battle

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Anastasia Sycheva's LinkedIn Performance

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