Elena Verna

Growth, Dropbox

You can find more about me here: https://elenaverna.lovable.app/

Interim, Head of Growth

Lovable is turning 1🥳 and we just crossed $200m ARR 🤯. It’s wild. And not because the number is big, but because of how it happened. No giant sales org. Not a huge team (we are still under 100 peeps total). Not based in the heart of Silicon Valley. No endless paid marketing campaigns burning cash. Just product doing the heavy lifting like it always should.

Turns out when you focus on shipping fast, surprising people, and making software feel human again, the market pulls you forward. Builders talk, show/share what they make, and spread the word. The only other things that reliably worked for us were influencer marketing and giving the product away through freemium and every hackathon running on Lovable. It’s messy, nonlinear, and way more fun than the old playbook.

What I’m most proud of: this isn’t a growth theater. This is actual usage compounding. Real people building real things and telling their friends because they wanted to.

If you’re still treating growth like a channel optimization problem, you’re already behind. The most reliable engine is product that creates stories worth retelling. That’s what got us to 200m. And honestly, it feels like we’re just getting started.

#growth #lovable

Annual planning be like:
1. december: we start acting like psychics who specialize in ARR
2. we are given a number to hit
3. we build the plan
4. we rebuild the plan. and again. and again. and again. and again.
5. pre-reads, meetings, alignment about alignment. daily standups. 
6. we lose track of which version is “the plan”
(Its mid-Jan already) 
7. 40 slides. 6 pillars. 12 bets.
8. v27_final_final_FINAL.pptx becomes scripture
9. internal comms enters, now we need a comms plan for the plan
10. board hears the plan, no turning back
11. targets assigned like a chore wheel
12. Q1: always foundational work. Q2/Q3: the big stuff is coming. growth!
(last year? deleted from memory)
13. Q1 is running behind. 
14. big bets pushed to q3/q4 (q2 = still “foundations”)
15. we feverishly watch for “green shoots”
16. tech debt appears, migrations “almost done”
17. “need more time”
18. hockey stick expected to begin in Q4
19. “we can still hit the budget!”
20. there’s no way we can hit the budget. 
21. some executive exits
22. we promise to be realistic next year
23. someone proposes a new planning framework to fix everything
24. it’s December again. we become ARR psychics. 
#planning

I’m about six months into Lovable, but it honestly feels like six years. In a good way. I haven’t felt a learning curve like this since I was still climbing early-career rungs.

(I joined when we were just under $45m in ARR. We just announced hitting $200M - just 4 months after hitting $100M 😅)

My previous growth playbook carried me through roles where most of my job was tuning funnels and scaling established loops. Not here. Maybe 30-40% of what I knew still applies. The rest I’ve had to unlearn.  

Here’s what I’m seeing:

- Growth is now about launching new “features” and product surfaces, not just fine-tuning what exists.  

- Traditional marketing is still useful, but it’s no longer the main lever - product, virality, creator economies and community matter more.  

- The growth surface has collapsed: fewer knobs on the UI, more focus on model quality, embedded growth in product itself.  

- We’re racing on a moving treadmill: product-market fit isn’t a one-time milestone, it’s a continuous state in this AI era.  

- Roles are blending; structures are messy; you *must* author your role and navigate the ambiguity.  

Bottom-line: The current environment rewards people who can create clarity instead of waiting for it. 

⚡️Want to learn more about landing a job in AI company? Join a FREE webinar Sidebar is hosting with me this upcoming Monday!  Details on my blog post. 

Read more on my blog: https://lnkd.in/eXYVn5j3

Webinar sign-up: https://luma.com/l4575cls

#growth

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SheBuilds on Lovable buildathon applications are open again!!! A buildathon created for women, by women. Will you be there!!?

SheBuilds on Lovable is for every woman who’s had a product idea strike while feeding the kids, between meetings, on a run, during school pickup, and thought, “if only I had the skills, time, or help.”

Good news: The time is *now*. And no coding skills are required!

You will join hundreds of other women, get 48 hours, build your idea, and we give you unlimited credits to make it happen. Together. We will support you. We will lift you up. YOU. WILL. SHIP!

I want women shipping apps that solve real problems they care about. Tools that help your community, your household, your kids, your parents, you business (and yea, make money). 

🔥 Because when women build, world gets better. 

Ladies, let's go build something nobody saw coming 💃 

Important deets:
1. 48 hour buildathon is Dec 15-17
2. applications close in 48 hours, on Nov 26th.

3. APPLY HERE: ➡️ https://lnkd.in/gpzsUR-R ⬅️ 
(if you've applied before, apply again!) 
-> you must have a Lovable account to apply

4. we’re selecting ~200 participants across 3 categories: business app, consumer app, and social impact 

5.  prizes: 5K lovable credits, mentorship from me, memories to last a lifetime, and a community that will absolutely change your trajectory

Season 1 was a blast. Season 2 is going to be even better. Don’t miss it!

P.S. Who runs the world???

#lovable #womenintech

Introducing… Lovable Missions - the easiest way to learn how to vibe code an app from scratch! Because if you’ve ever opened Lovable, saw the prompt box, and immediately wondered where the adult supervision went… this is your moment.

-> https://lnkd.in/eVinJDdS

We basically turned app building into GPS for builders: copy prompt, turn left, add a feature, arrive at app greatness.

Just pick your route: 
-> Landing page to catch that sweet sweet traffic before it runs away
-> Kanban board for the type A folks who color code their color coding
-> Lead capture for harvesting them MQLs 
-> AI chat bot that won’t gaslight you
aaaand more!

How it works: Grab an example app, follow the step by step prompts or watch the video, tweak it however you want, and prepare to shock yourself.

Warning: vibe coding is dangerously addicting. Side effects may include zero sleep, unsolicited app demos to friends, and the sudden belief that you possess superpowers.

Go build something. Now. 

P.S. This app is 100% vibe coded on Lovable. #EverythingIsPossible
#lovableway

behold… your 2026 annual planning bingo card.
I'm sorry to say, but... our business problems aren’t unique. neither are the solutions we keep pitching every december (just more AI this year than ever before). 
how many bingos can you hit? 
#corporatelife #tech

Lyssna

Growth Marketing Specialist

adplist.org

Growth Mentor

Passionfruit

Freelancer on the Passionfruit Platform, working on 3 projects.

Ruben Lozano Me

Projects:
- Cake Equity:
- Userpilot:
- Maze:
- Earthly:
- Nuclia:
- Holded:
- Deliverea:
- ImaginBank:

LEGALFLY

Performance Marketing Specialist

Cake

basesite

Userpilot

As a marketing analytics consultant at Userpilot, I provided strategic guidance and hands-on support to optimize their digital marketing efforts. My role focused on enhancing tracking and analytics across multiple platforms, including Google Ads, Google Analytics, LinkedIn Ads, and HubSpot. I implemented improved tracking systems, developed and analyzed advertising campaigns, and offered data-driven recommendations to boost performance and reduce costs. Key areas of expertise included UTM management, Dynamic Search Ads optimization, lead tracking enhancement, and cross-platform campaign analysis.

Performance Marketing Consultant

Worksome

Terawatt

Growth at Lyssna

With expertise honed in growth and performance marketing, my role as a Growth Marketing Specialist focuses on leveraging product analytics to drive user acquisition and retention. At the core of my competencies lies a deep understanding of user research, enabling tailored strategies that resonate with target audiences and optimize conversion rates. My efforts are instrumental in elevating startups to new heights through data-driven insights and innovative marketing tactics.

The intersection of creativity and analytical prowess defines my approach to performance marketing. Collaborating across disciplines, we've shaped dynamic campaigns that captivate and convert, evidencing the power of meticulous planning and adaptation in the fast-paced tech landscape. My mission remains steadfast: to deliver growth that not only meets but exceeds startup expectations, fostering a culture of success and continuous improvement.

Ruben Lozano

Do you want to improve 3 navigation mistakes on your product? Join Joe Formica on this workshop.

#UXDesign
#UXNavigation
#ProductDesign

3 navigation mistakes we see everywhere - the junk drawer, the org chart, or the catch-all.

Join Joe Formica for a free, hands-on workshop to help you fix (and avoid) all three. We’ll rethink navigation together using card sorting and tree testing to design navigation that actually makes sense to users.

You'll: 
🧭 Step into the role of a travel app’s design and research team 
🃏 Run a guided card sort to organize real content 
💬 Gather user feedback live 
💡 Analyze, synthesize, and turn findings into actionable recommendations 
🌳 Observe a tree test in action and learn how to use results to refine your navigation. 

Discover how small changes in structure can make a huge difference in how users explore, engage, and convert. 

Don't miss out: 
📅 Tues, Nov 25
🕚 9 AM – 10 AM (PDT) / 12 PM - 1 PM (EDT) 
👉 Register here (link in comments) 

#UXDesign #InformationArchitecture #UserResearch #Lyssna

This is a must-watch episode from The Diary Of A CEO for everyone who is involved in Artificial Intelligence.

Here is the link: https://lnkd.in/ejTu94G8

Tristan Harris
Steven Bartlett
#ArtificialIntelligence

End of the year slow down?... Never heard of it. 

We've been busy over here at Lyssna, take a look at what's been shipped over November 👇

👛 Spaces & Wallets
Organize your studies by team, product, or client. Set visibility rules (Everyone, Open, or Closed), manage who has access, and move studies between Spaces as needed. 

Allocate and manage Lyssna credits via wallets. Link to Spaces for controlled access and budget oversight. 

🙋‍♂️ Matrix questions
Allow participants to evaluate multiple items using consistent choices—ideal for comparison and sentiment analysis. 

📊 Usage reports
A dashboard showing activity across studies, credits, and team usage with filtering and export options. 

✍️ Improve writing with AI
New to Labs, we've introduced an AI tool that suggests edits to your study questions, flagging bias, clarity, and phrasing issues. See suggestions, the reasoning behind them, and apply the change in one simple flow.

Improvements
✨ Study Navigation
We’ve refreshed the top navigation in Tests and Interviews, repositioning study tabs for a clearer, more intuitive workflow. 

✨ Team Member Settings
We’ve also improved the Team Members settings area with a cleaner layout and updated styling to make managing team access easier.

And much more, check out the full changelog here - https://loom.ly/eqy5JBY

#lyssna #userexperience #UX #uxdesign #uxresearch

What's new at Lyssna - November product updates

Hey! Can you spot the 3 mistakes in this study? I only found 2... :D

#ResearchStudy
#LearnWithLyssna
#Workshop

Design Advocate | Educator | Sr. Product Designer. Constantly learning about great product design by doing it. Passionate about sharing the skills, experience, and lessons learned along the way

👀 Can you spot the 3 mistakes in this study?

Tomorrow I’m hosting a live workshop on the pre-launch checklist I use when reviewing studies at Lyssna. We’ll go beyond general research “best practices” and look at the small details and common mistakes that can quietly derail an otherwise solid research plan.

I put together a quick Lyssna study with three hidden issues that we’ll break down in the workshop (along with many others)

👉 Take the study as a participant:
https://lnkd.in/eeJr6udt

See if you can spot the mistakes and drop a comment with what you found (and for bonus points, how you’d improve it).

If you want to learn how to avoid these little pitfalls, and build a simple, repeatable process for launching your studies confidently - join us tomorrow:

Workshop Info  👇
Did you miss anything? A pre-launch checklist for every UX research study
Thu, Dec 4 · 12 PM EST
https://lnkd.in/eusD487u

Would love to see you there!

A common mistake in improving conversion rates is to focus solely on removing a few fields from the onboarding page, assuming that will be enough.  This won’t work; the journey begins long before that page. While it’s essential to review the details on each page, we ultimately need a holistic view of the entire experience.

Join Joe in the next workshop.

#ConversionRateOptimization
#Marketers
#Growth

No matter what kind of product you work on, you'll probably find conversions near the top of the ole' "metrics-we-care-about-a-lot" list.

Free trials, upgrades, purchases, inviting teammates ..at some point, you’ll be asked what can be done to “convert more users.”

...but “converting users” rarely comes down to the moment they hit "Sign up" or "Buy now"  - That moment gets too much attention, and it's easy to think the fix is better copy on a signup screen, or fewer clicks to get there.

In reality, conversions start way earlier.

They’re shaped by all the small decisions, comparisons, and questions users have throughout the flow. By the time they reach the final screen, they’ve already built up confidence (or doubt.)

If we’re guessing what users consider, prioritize, and what information they need to make decisions....then we’re also guessing how they’ll feel at the “conversion moment”.

If we understand their questions and give them the right info at the right time, the “conversion moment” becomes the natural outcome, not a hurdle.

Next week, I’m hosting a hands-on workshop where we’ll walk through a real flow, identify roadblocks, gather quick user feedback, redesign key moments, and test everything live.

If you're a busy product designer who wants to make an impact without long research cycles, join us!!

👉 Improve Conversion Rates Fast: A Live Design Sprint & Testing Workshop
 📅 Thursday, December 18
 ⏰ 12:00–1:30 PM ET
 🔗 Register: https://lnkd.in/eCi2wkaQ

Amazing achievement! Congratulations AirOps team! All of you.

I remember when I started playing around with the first board and nodes. More growth is coming.

CEO at AirOps - Take Action, Win AI Search

Meet the new AirOps. The only all-in-one content platform to rank your brand #1 on ChatGPT. We've raised a $40M Series B led by Greylock Partners.

People skip Google and ask ChatGPT "what's the best [your category]?"
And if your brand doesn't show up in the answer, you lose.

Here's how brands like Webflow, Chime, and Ramp use AirOps to win:

1. AirOps analyzes how often ChatGPT, other AI search engines, and traditional search recommend your brand. Page360 shows how each page performs across SEO, AI search, and your website's Google Analytics.

2. We highlight exactly where competitors get recommended and you don’t, then give you a prioritized roadmap so you know what to fix or create next.

3. AirOps connects to tools like Zendesk, HubSpot, and Gong, turning your data into inputs your team can use as context to make new content.

4. Automated workflows scale high-quality content, with human review at 5+ points.

5. In one click, publish agent-readable content straight into your website.

8-person marketing teams that once published 40 content pieces a month now publish 500+ with AirOps and outrank everyone.

This is how modern brands get found in the new AI era of discovery.

If you don’t 3× your AI traffic in six months, we’ll refund you up to $1M.

Book a demo here: https://lnkd.in/eJNv6zQw

Since you’re still reading, here’s a little bonus 👇🏻

We're giving away a 12-page internal AI Search Playbook that we have used to drive $100M+ in revenue for our clients.

It covers:
• Optimizing content for citations on ChatGPT
• Influencing the Reddit threads behind GPT’s recommendations
• The exact systems used by Ramp, Carta, and Webflow to 6× traffic

To the right person this guide is worth >$1M

Comment 'AIROPS' and we'll send it to you.

Join Joe Formica on the 25th of November for our next workshop, Design better navigation using card sorting and tree testing.

#JoeFormica
#Lyssna
#ProductDesign

Everyone’s got a "junk drawer" in their home, right?

That obscure battery you're looking for HAS to be in there somewhere…you just have spend a half hour digging through unidentified keys, tangled rubber bands, and a few ancient coins to find it.

That’s exactly what a lot of navigation feels like for users. 

As product peeps, we spend SO much time building valuable features, shaping the product, getting pricing right, improving flows…the least we can do is make sure people can actually FIND those things (without frustration).

Next week I’m hosting a free workshop where we’ll break down common nav mistakes (junk drawers, org charts, catch-alls) and walk through a simple, hands-on process for testing and improving your navigation so users get where they need to go quickly and confidently.

It’s free, and if you can’t join live, you’ll get the recording. 
👇Here's the link - hope to see you there :) 
https://lnkd.in/eN7mG6MA

I found this episode really interesting for all of us who are working with AI. I know many people don't know anything about what is coming.

Is AI shaping a future we didn’t ask for?

Well, AI risk expert Tristan Harris believes the real issue isn’t AI itself, but the speed and intention behind it.

Tristan is today’s guest on The Diary Of A CEO, a former Google employee who focused on tech ethics and the co-founder of the Centre for Humane Technology.

He became widely known for ‘The Social Dilemma’ where he revealed how social media was already reshaping our attention and politics. This technology is evolving faster than anything we have in place to understand or manage it.

Tristan has seen how these systems are built from the inside, he’s watched how a simple goal to “keep people scrolling” created addiction and mental-health fallout.

And now, those same aims are being applied to far more powerful AI systems with people inside labs believing AGI could be only a few years to a decade away…

So we covered:

- What happens when AI becomes more persuasive than people?
- What actually changed with ChatGPT and this new wave of AI?
- How do we protect children in an AI-driven world?
- Does misinformation get supercharged by AI?

I said to Tristan that this is the subject I feel the most responsibility talking about. It stays with me long after the cameras are off.

I feel like we’re at a real crossroads, a moment where the choices we make actually matter. And the response to these AI conversations has given me hope.

I was honest with him that I find it hard to feel optimistic at times. Not because change is impossible, but because the probability of us acting in time doesn’t feel high.

But I believe in truth, in open conversation, and in using these platforms responsibly.

Do you want to participate and share your thoughts about an artwork for a podcast for Product Leaders? Choose between the options and comment, or go to this link and give your vote.

https://lnkd.in/eYTFW-P4

#ProductLeaders
#ResearchMarket
#Participate

Building a community for product leaders (VP and Director-level). Founder @ Delight Path. 2x best-selling author. New book “Eureka” now available. Author of “Product-Led Onboarding” (+40K copies sold).

99% of podcasts are hour-long interviews with one guest. I'm launching a new show in 2026 that's WAY different...

There are now hundreds of thousands of business podcasts on Spotify. Most follow the same format: interview an expert, hear their best practices.

In 2026, that just won't stand out anymore (unless you're Joe Rogan or Mel Robbins).

So I've been workshopping a new format for the last year.

It's called the Product Leaders Lab. Here's how it works:

→ One impossible scenario per episode
→ Three veteran VPs or Directors who've lived it
→ Three completely different approaches
→ Documentary-style editing (20-25 min, not 60+ min rambling)

Here's an example episode called "The AI Ambush."

Your CEO just announced an AI pivot. Didn't tell you first. The product team is panicking. Board meeting in 48 hours.

What do you do?

I'll show you what 3 different VPs actually did:
1. The Collaborator (went straight to CEO)
2. The Protector (shielded the team first)
3. The Pragmatist (scenario-planned with everyone)

It's like a lab experiment. Same crisis. Three paths. Three outcomes. None is perfect.

At the end, you decide: What would you do in their shoes?

The first 10-episode season drops late Q1 2026 with Mariana Danylak (Director of PM, Growth at Slack), Betsy Shaak (VP of Product at Voxpopme), Netali J. (VP of Product at Maze), Partho Ghosh (VP of Product at Uberall), and more sharing their toughest decisions.

—

Now I need your help with three things:

(1) Which podcast artwork from the image resonates most?
Vote with an A, B, C, or D in the comments.

(2) Know a VP/Director/Head of Product who wants to be a guest on the show?
Tag them. I'm looking for leaders who aren't afraid to share their experience.

(3) I'm looking for 3 Founding Partners in 2026.

This isn't just a podcast. It's the Product Leaders Lab—a year-long content and community platform including:
→ AI Product Leaders Summit 2026
→ State of AI Product Leaders Report
→ Quarterly community programming

I'm offering Founding Partner spots with category exclusivity:

Product Analytics: Amplitude, Mixpanel, UXCam
Behavioral Data: LogRocket, PostHog, Fullstory
Qualitative Research: Maze, Lyssna, UserTesting
Customer Feedback: Canny, Productboard, Aha!

If your product serves VPs of Product and you want to co-create something different in 2026, I'd love an intro. I can send you the program overview.

—

PS. What impossible scenario would you want to see 3 VPs tackle?

PPS. Bookmark this for when you're debating what podcast format will actually stand out in 2026. Future you will thank me for trying something different. I'm happy to share 5 other podcast concepts I had before landing on this one.

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Ruben Lozano

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The Battle

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Ruben Lozano

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