Nick Lawrence

Sales Academy, Global Sales Enablement

Databricks

Manager, Global Sales Enablement

Snowflake

Sales Enablement Professional

Curriculum Design Manager, Learning Experience

People.ai

Leading the development of a value and methodology-based curriculum for the People.ai sales team. 

Serving as an integral member of the Sales Enablement team, I'm responsible for designing the curriculum and training content to improve sales productivity by partnering with Sales to assess learning needs and create the appropriate learning experiences to address them. 

Applying adult learning principles, learned from my Master Instructional Designer Certification, to ensure program effectiveness by incorporating ongoing assessment and continuous learning.

Incorporating measurement, support and accountability components to all programs, learned from my Kirkpatrick Model of Evaluation Certification, to evaluate the degree to which targeted outcomes occur as a result of the program.

Specific responsibilities:

- Partner with Sales, Marketing, and Product to capture curriculum requirements 
- Assess current training programs and content
- Design a role-based curriculum for Sales Reps and Sales Managers
- Capture content and best practices from company-wide SMEs and apply adult learning principles in building training materials
- Develop online and instructor-led training materials in different media formats
- Develop skills assessment and evaluation framework to ensure program effectiveness
- Update and maintain content in LMS/CMS at frequent intervals

Lead Instructional Designer

Hyland

As part of the Sales Academy team at Hyland Software, I am responsible for designing, creating, executing, refining and maturing the tools and content utilized for training programs that enable best-in-class selling for the company's sales employees and partners.

Specific responsibilities include:
- Design, create, refine and maintain tools and content for sales academy initiatives that is relevant, accessible, timely and meets the evolving needs of sales employees
- Assist, in collaboration with defined subject matter experts, in the generation of content and design elements for video based training courses
- Coordinate and track, in collaboration with Translation Services, the translation of standard course materials into required languages in support of our global sellers
- Facilitate the delivery of specific courses in various mediums including classroom, self-study and videos
- Understand and educate sellers on the main processes, procedures and line of business systems utilized within the Sales department
- Understand available capabilities and solutions of specific company industries
- Utilization of a Learning Management System (LMS) to track achievements and allow sales management visibility
- Utilization of Project Management software to ensure projects and initiatives are completed fully and on time
- Measure key outcomes and training ROI
- Support members of sales academy and overall sales organization, including the sales executives
- Work closely with new, tenured and promoted sales employees to accelerate success
- Grow knowledge and be aware of best practices and market trends

I'm responsible for assisting and supporting the day-to-day activities of Sales Account Managers while developing critical sales skills with the objective of effectively transitioning to an outside sales job in the Hyland Sales organization.

Specific responsibilities include:

-Assist Account Managers with entering information to Saleforce CRM; ensure accuracy and timeliness of inputs

-Perform Salesforce CRM data audits; ensure all data is up to date, accurate and in compliance

-Provide information and support for RFP/RFQ/RFI requests

-Participate in lead registration process; call and confirm registration facts

-Accompany Account Managers to customer meetings; actively participate in meeting

-Assist with sales, conversion and up-sell campaigns; manage email distributions and participate in phone campaigns

-Assist with OnBase sales classes and reseller/customer visits

-Provide direct support and coaching to customers/partners; operate as their liaison to Hyland resources

-Work as a liaison between Account Manager and Order Processors to resolve question or issues related to client invoices or billing questions

-Complete self-directed training plan which includes modules on solution selling, OnBase products and solutions, and Hyland operational processes

Sales Support Representative

GenToX

Pharmacogenomics is the study of a person's unique genetic makeup to determine their ability to metabolize drugs into their active forms. A brief description of my efforts include:

•Marketing and promotion of pharmacogenomic testing services to healthcare providers throughout the United States

• Promotional activities such as trade shows, service presentations and sales calls 

• Provide after-sale support to providers such as alternations and cautions for medication and continually provide clinically significant data

Sales Consultant

ProStar Marketing

- Contracted products and services to customer bases solely established for Cooper Disposal and Benjamin Obdyke

- Traveled to over 100 sites, including follow-up sales calls, in efforts of obtaining contracts and increasing sales revenues for Cooper Disposal

- Conducted and observed numerous meetings in order of initiating new contracts for Cooper Disposal and Benjamin Obdyke

- Gained valuable experience in the operations of various sales and business transactions

Independent Sales Representative Intern

I build "Enablement Environments" that enable reps to produce the outputs that determine performance.

As a certified Master Instructional Designer, Change Management and Sales Effectiveness Professional, my experience in Human Performance Management and sales best practices enable me to design highly relevant sales programs made up of accessible information, support assistance, communication, reinforcement, scenario-based eLearning courses, performance training, and OTJ coaching that accelerate and maintain sales productivity. 

I spent five years on the Purdue wrestling team, where I received All Big Ten honors, qualified for the NCAA tournament, and won the 2015 Most Dedicated Wrestler award at Purdue University. The sport of wrestling has instilled exceptionally high levels of accountability, ownership and dedication in me. The most influential lesson I took away from the sport was to "get comfortable while being uncomfortable." I'm able to maintain a high-degree of energy and enthusiasm when adversity strikes.

Most importantly, I'm a husband and father of two young daughters. Sharing my love of exploring nature, hiking through the woods, and reading books with my family has been the most enjoyable and rewarding experiences of my life. In fact, I'm so passionate about learning and development that my wife and I are homeschooling our daughters.

Laila Labelle

Head, Revenue Enablement 

People2.0

I spearheaded revenue enablement initiatives at People2.0, driving sales methodology implementation, playbook roll out, and KPI establishment. Remote leadership in change management and onboarding programs ensured global success.

Global Head of GTM Revenue Enablement

Laila Labelle Sales/Leadership Coach & Revenue Enablement Consultant

I'm an ICF certified coaching professional specializing in strategic sales enablement, leadership development, and high-impact performance coaching. I work with business owners, sales professionals, and emerging leaders to build influence, drive results, and lead with confidence.
Whether it’s sharpening sales skills, accelerating deal velocity, stepping into leadership, or designing team-wide training, I bring clarity, structure, and accountability to help professionals and teams perform at their highest level.
My clients walk away not only with skills but with strategies they can implement immediately to win more deals, lead stronger teams, and grow their influence.
Services Offered
*  Strategic Sales & Enablement Coaching – Build repeatable, scalable success in sales
*  1:1 Deal Coaching – Navigate complex sales cycles with confidence and clarity.
*  1:1 or 1:2 Skill Coaching – Closing, Confidence, Objection handling, Time Management.  
*  Revenue Leadership Coaching – Step into influence, presence, and strategic thinking.
*  Large Group Training Sessions – Engaging, interactive sessions tailored to your team’s needs 
   (Managing Objections, Buying Modalities, Neuroscience of Selling, Value Selling, New Art of 
    Selling) 
*  Fractional Coaching Support – Ongoing guidance without full-time cost

📩 Message me for details or to schedule a discovery call.

Fractional Enablement Consultant & Executive Personal Coach

AndHumanity, Inclusive MarCom Agency

Fractional Revenue Ops & Enablement

Sales Enablement Collective

SEC Chapter Lead, Ambassador & 3x Facilitator 

Avidbots Corp.

Ezra Coaching

Global Head of Sales Enablement 

We believe everyone can be better with a coach!!!
Professional coaching, redesigned for the digital age.

Head of Sales Enablement

Digital Business Systems XEROX (Canadian Agent Operations)

Digital Business Systems is one of Canada’s largest Xerox agencies, providing document solutions to the Toronto and Ottawa area since 1995. Focused on the small to medium-sized companies, we offer Managed Print Solutions,  Xerox equipment, leasing and supply solutions to our customers at competitive prices. 

Digital Business Systems also provides fully personalized; complete office solutions for your growing business. Our range of services include Managed IT Services and IT Support, Hosted PBX Telephony – Internet, Computer Hardware, Cloud Computing, networking, Document Solutions and off site Back-up.  

As Sales Operations & CRM Management/Training, I hold direct responsibility in,

* Corporate Sales Training/Coaching, leading the organization in successful execution and training of New Oracle CRM, Salesforce Training, development and implementation throughout our 3 locations
* Providing Strategic Planning, Long Term Objective Planning and Implementation 
  creating opportunities for employee advancement and development
  Employee career development, training and coaching

* Responsible for ongoing Marketing Strategies and Initiatives, Business Development, Field Sales        Development, Branding, Social Media, Website Design and Maintenance  

* Overall Sales, Service and Business Management, Forecasting, Analytics 

* Responsible for Creating and Maintaining HR Procedures and Policies , Recruiting, Business and Government Funding initiatives.

Sr Sales Operations,  Sales Development & Effectiveness (Various Positions)

Digital Business Systems

Sales Operations & Effectiveness Manager  

Develop and implement marketing strategies, marketing material, training material and website design for new company launch.  
Support Website through CRM Tool
Provide ongoing training, development and sales support for all new and existing employees.

Create sales strategies; develop target customers and train sales team to achieve maximum revenue. 
Acquire government funding, grants and small business funds to sustain company in growth period.
Report Directly to CEO and assist in all daily business duties, Represent Company with government organizations, charity events and new business opportunities.

Sales Marketing & Sales Development Manager  

N-able

Account Executive

Business Account Manager

Inside Sales Executive

I’m a results-oriented Revenue and Enablement Leader with a proven track record of helping teams and organizations achieve sustainable growth. My expertise lies in designing and executing strategies that align people, processes, and data to deliver measurable outcomes.

With years of experience leading high-impact initiatives, I specialize in empowering teams to optimize their workflows, improve performance, and exceed goals. Whether it’s streamlining pipeline management, refining sales methodologies, GTM sales coaching, or leveraging data-driven insights for forecasting, I thrive on turning complex challenges into clear opportunities for success.

What sets me apart is my ability to connect strategy with execution—ensuring that every action has purpose and every team member feels equipped to excel. Beyond driving results, I’m passionate about fostering collaboration, mentoring emerging leaders, and creating environments where innovation and growth go hand-in-hand.

When I’m not strategizing or leading projects, you’ll find me sharing insights on LinkedIn, staying ahead of industry trends, or exploring new ways to solve problems creatively. Let’s connect if you’re interested in discussing how we can unlock potential and drive meaningful impact together!

"...the power of an authentic, human connection is not to be underestimated. " -Diedre Moore

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The Battle

Nick Lawrence

Laila Labelle

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