Nick Lawrence

Sales Academy, Global Sales Enablement

Databricks

Manager, Global Sales Enablement

Snowflake

Sales Enablement Professional

Curriculum Design Manager, Learning Experience

People.ai

Leading the development of a value and methodology-based curriculum for the People.ai sales team. 

Serving as an integral member of the Sales Enablement team, I'm responsible for designing the curriculum and training content to improve sales productivity by partnering with Sales to assess learning needs and create the appropriate learning experiences to address them. 

Applying adult learning principles, learned from my Master Instructional Designer Certification, to ensure program effectiveness by incorporating ongoing assessment and continuous learning.

Incorporating measurement, support and accountability components to all programs, learned from my Kirkpatrick Model of Evaluation Certification, to evaluate the degree to which targeted outcomes occur as a result of the program.

Specific responsibilities:

- Partner with Sales, Marketing, and Product to capture curriculum requirements 
- Assess current training programs and content
- Design a role-based curriculum for Sales Reps and Sales Managers
- Capture content and best practices from company-wide SMEs and apply adult learning principles in building training materials
- Develop online and instructor-led training materials in different media formats
- Develop skills assessment and evaluation framework to ensure program effectiveness
- Update and maintain content in LMS/CMS at frequent intervals

Lead Instructional Designer

Hyland

As part of the Sales Academy team at Hyland Software, I am responsible for designing, creating, executing, refining and maturing the tools and content utilized for training programs that enable best-in-class selling for the company's sales employees and partners.

Specific responsibilities include:
- Design, create, refine and maintain tools and content for sales academy initiatives that is relevant, accessible, timely and meets the evolving needs of sales employees
- Assist, in collaboration with defined subject matter experts, in the generation of content and design elements for video based training courses
- Coordinate and track, in collaboration with Translation Services, the translation of standard course materials into required languages in support of our global sellers
- Facilitate the delivery of specific courses in various mediums including classroom, self-study and videos
- Understand and educate sellers on the main processes, procedures and line of business systems utilized within the Sales department
- Understand available capabilities and solutions of specific company industries
- Utilization of a Learning Management System (LMS) to track achievements and allow sales management visibility
- Utilization of Project Management software to ensure projects and initiatives are completed fully and on time
- Measure key outcomes and training ROI
- Support members of sales academy and overall sales organization, including the sales executives
- Work closely with new, tenured and promoted sales employees to accelerate success
- Grow knowledge and be aware of best practices and market trends

I'm responsible for assisting and supporting the day-to-day activities of Sales Account Managers while developing critical sales skills with the objective of effectively transitioning to an outside sales job in the Hyland Sales organization.

Specific responsibilities include:

-Assist Account Managers with entering information to Saleforce CRM; ensure accuracy and timeliness of inputs

-Perform Salesforce CRM data audits; ensure all data is up to date, accurate and in compliance

-Provide information and support for RFP/RFQ/RFI requests

-Participate in lead registration process; call and confirm registration facts

-Accompany Account Managers to customer meetings; actively participate in meeting

-Assist with sales, conversion and up-sell campaigns; manage email distributions and participate in phone campaigns

-Assist with OnBase sales classes and reseller/customer visits

-Provide direct support and coaching to customers/partners; operate as their liaison to Hyland resources

-Work as a liaison between Account Manager and Order Processors to resolve question or issues related to client invoices or billing questions

-Complete self-directed training plan which includes modules on solution selling, OnBase products and solutions, and Hyland operational processes

Sales Support Representative

GenToX

Pharmacogenomics is the study of a person's unique genetic makeup to determine their ability to metabolize drugs into their active forms. A brief description of my efforts include:

•Marketing and promotion of pharmacogenomic testing services to healthcare providers throughout the United States

• Promotional activities such as trade shows, service presentations and sales calls 

• Provide after-sale support to providers such as alternations and cautions for medication and continually provide clinically significant data

Sales Consultant

ProStar Marketing

- Contracted products and services to customer bases solely established for Cooper Disposal and Benjamin Obdyke

- Traveled to over 100 sites, including follow-up sales calls, in efforts of obtaining contracts and increasing sales revenues for Cooper Disposal

- Conducted and observed numerous meetings in order of initiating new contracts for Cooper Disposal and Benjamin Obdyke

- Gained valuable experience in the operations of various sales and business transactions

Independent Sales Representative Intern

I build "Enablement Environments" that enable reps to produce the outputs that determine performance.

As a certified Master Instructional Designer, Change Management and Sales Effectiveness Professional, my experience in Human Performance Management and sales best practices enable me to design highly relevant sales programs made up of accessible information, support assistance, communication, reinforcement, scenario-based eLearning courses, performance training, and OTJ coaching that accelerate and maintain sales productivity. 

I spent five years on the Purdue wrestling team, where I received All Big Ten honors, qualified for the NCAA tournament, and won the 2015 Most Dedicated Wrestler award at Purdue University. The sport of wrestling has instilled exceptionally high levels of accountability, ownership and dedication in me. The most influential lesson I took away from the sport was to "get comfortable while being uncomfortable." I'm able to maintain a high-degree of energy and enthusiasm when adversity strikes.

Most importantly, I'm a husband and father of two young daughters. Sharing my love of exploring nature, hiking through the woods, and reading books with my family has been the most enjoyable and rewarding experiences of my life. In fact, I'm so passionate about learning and development that my wife and I are homeschooling our daughters.

Mandy McEwen

LinkedIn + Sales Navigator Trainer for Teams ⋒ Mod Girl® Founder ⋒ I blend 17 years of digital marketing + online selling to help brands grow via social selling ⋒ Midwest → West Coast ✈ Nomad

If you want to build a badass personal brand, learn the best ways to use LinkedIn to drive revenue, and want the easiest ways to stand out in a sea of sameness...

Hi, I'm Mandy and we should be friends. 

“I have a very particular set of skills, skills I have acquired over a very long career.”

And like Liam Neeson, you want me on your side. 

I help B2B founders and sales teams turn LinkedIn activity into real pipeline with a human-first system, custom AI tools, and a simple thirty minute a day rhythm. 

After founding my award-winning agency Mod Girl® Marketing in 2010 and spending the last 10 years specializing in LinkedIn, I've trained thousands of professionals and partnered with companies like T-Mobile, Continental, and Pavilion.

𝗛𝗲𝗿𝗲'𝘀 𝘄𝗵𝗮𝘁 𝗜 𝗸𝗻𝗼𝘄: Standing out in B2B is harder than ever. Cold outreach doesn't work like it used to. The teams winning right now are leveraging LinkedIn and personal branding to build trust and pipeline - but most leaders don't have time to do it themselves.

That's why I founded Luminetics, a division of Mod Girl®. We help B2B companies and leaders master LinkedIn and Sales Navigator to build authentic brands that drive pipeline.

𝗪𝗵𝗮𝘁 𝗺𝗮𝗸𝗲𝘀 𝘂𝘀 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁:
 ✔ We've been in the LinkedIn trenches since 2015, before it was cool
 ✔ We've trained thousands through our 𝗠𝗼𝗱𝗲𝗿𝗻 𝗦𝗼𝗰𝗶𝗮𝗹 𝗦𝗲𝗹𝗹𝗲𝗿™ curriculum
 ✔ We built 𝗧𝗵𝗲 𝗡𝗲𝘅𝘁 𝗪𝗮𝘃𝗲, the world’s first custom ChatGPT-powered GTM and social selling system that gives you the foundation, structure, and AI to build your brand and drive real pipeline while keeping every interaction completely authentic.

Whether you need full go-to-market strategy and consulting, team training, a Sales Navigator workshop, or an AI system your people can use daily, we make LinkedIn systematic, scalable, and authentic.

My work has been featured in Forbes, Entrepreneur, Inc., and HuffPost. I'm a regular guest on the Sell Better Daily Show and frequently keynote on LinkedIn and AI-powered go-to-market strategies.

Want LinkedIn to drive real visibility, credibility, and revenue? 

𝗩𝗶𝘀𝗶𝘁 𝗹𝘂𝗺𝗶𝗻𝗲𝘁𝗶𝗰𝘀.𝗶𝗼 for more info on our LinkedIn social selling team training.

𝗩𝗶𝘀𝗶𝘁 𝗺𝗼𝗱𝗴𝗶𝗿𝗹.𝗰𝗼𝗻𝘀𝘂𝗹𝘁𝗶𝗻𝗴 for more info on my speaking and consulting. 

𝗩𝗶𝘀𝗶𝘁 𝗻𝗲𝘅𝘁𝘄𝗮𝘃𝗲.𝗴𝗼𝗹𝘂𝗺𝗶.𝗶𝗼 for more info on our AI-powered GTM membership.

LinkedIn + Personal Branding + Sales Navigator Trainer for SDRs, BDRs, AEs, and Marketers

People do business with people they like.

LinkedIn is the platform to make that happen.

I provide LinkedIn training and workshops for your organization so your employees learn how to effectively leverage the most powerful B2B social media network in the world.

From social selling to personal branding, content marketing, and relationship building, my top-rated LinkedIn training and workshops are exactly what your organization needs to finally see tangible results on the platform.

In order to capitalize on the LinkedIn boom, you don't turn to generalists. You turn to modern experts who have done it -- with successful results.

Luminetics, by Mod Girl Marketing, is at the forefront of it all and we are relentless in our pursuit to get you the best results possible.

Our bespoke LinkedIn training provides actionable strategies in a way that keeps your employees engaged, entertained, and excited.

Our interactive LinkedIn workshops ensure your employees actually DO the work. From optimizing their profiles to curating and posting content to engagement strategies to creating outreach InMail messages, and more.

What my clients are saying:

"Mandy is a breath of fresh air and a wealth of knowledge. She is a great communicator and able to deep dive into the world of LinkedIn and personal branding. I hired her for a virtual event workshop and she nailed it. The audience learned so much and my team and I were truly thrilled with her training execution." - Erica Maurer, EMRG Media

"When I hosted the Global Personal Branding Festival, I knew I had to get Mandy to share her knowledge with us. And what an unforgettable experience it's been! The journey of collaborating with Mandy has been enriching & insightful to me personally and of course her contribution to the festival has been inimitable!" - Tanvi Bhatt, Tanvi Bhatt International 

Send me a message here on LinkedIn and let's chat about empowering your team:

www.luminetics.io

Santa gave me something this year I didn’t ask for.

This girl.

Lindsay Rios.

who makes building and launching hard things feel lighter, sharper, and a lot more fun.

If you’ve ever tried to build something real, you know how rare that is.

You can have the strategy.
You can have the tools.
You can even have momentum.

But finding someone who matches your pace, keeps you sane, makes you laugh, and still pulls you back on track when it matters. That changes everything.

LinkedIn randomly dropped Lindsay into my world, which still feels kind of wild.

Because once we started talking, it was obvious.

Together, we’ve built something I’m genuinely proud of at Luminetics.

A category of one.

🌊 The Next Wave.

It isn’t just another AI community. It’s where founders learn how to pair human-first AI with real go-to-market fundamentals so they can build businesses that actually work in the real world.

Allison Fisher and I have been building for a long time, and bringing Lindsay into this work felt natural. The right timing. The right energy. The right brain.

That alignment is rare, and I don’t take it for granted. 

We get to build all of this out loud on Your Future Biz. 

I’m incredibly grateful for her, for what we’ve built, and for the founding Wavemakers who believed in this early.

Now for the fun part.

As a gift to our community, we’re hosting our next live masterclass in January.

We haven’t revealed the focus yet.

But if it’s anything like the last one (500+ registrations), you’ll want in early.

Spots will be limited. Grab first dibs here 👇
https://lnkd.in/e5WE5TqY

Merry Christmas. Happy Holidays.

Thank you for being part of my story.

2026 is going to be big. And we’re just getting started.

Making Personal Brands Profitable with LinkedIn and Human-First AI | LinkedIn & Sales Navigator Trainer For B2B Founders + Teams | Founder of Mod Girl Marketing & Luminetics | Island Nomad 🌴

No alternative text description for this image

Hey NYC friends, I’m coming to your city for two weeks in January.

January 12–26.

I’ll be meeting clients, catching up with friends, and running in-person training sessions.

Here’s what I’m looking to do while I’m there.

→ Host another in-person workshop for a sales team that wants to actually stand out in 2026 using LinkedIn + AI, not just talk about it.

→ Meet LinkedIn creators who want to shoot fun, educational short-form videos.

 And maybe record some new YouTube content together.

→ Grab coffee or drinks with GTM leaders who want to talk about getting their teams to kick ass in 2026 by leveraging personal brands, LinkedIn, and AI the right way.

→ Eat great food and ideally not freeze to death.

If you can help with any of those, I want to hear from you.

And if you need proof that I know what I’m doing as a top-rated social selling trainer and speaker, I’ve got you...

→ modgirl.consulting
→ luminetics.io
→ youtube.com/@mandymodgirl


So New Yorkers, who should I be meeting while I’m there?


P.S. I was in NYC last December and the weather was actually pretty great all things considered. 

Not sure I can get that lucky again next month. 👀

I’m not sure what I should be more shocked by.

The 27.68K messages I sent in ChatGPT this year.

Or the 36.22K times it removed emdashes for me.

Honestly, both feel aggressive.

After seeing those stats, it’s probably not surprising that I built an entire business model and a new membership, The Next Wave, on top of ChatGPT.

This didn’t start as some big AI vision.

It started because we needed speed.

We wanted our clients to optimize their LinkedIn profiles quickly and correctly.

→ So we built Lumi, the Profile Writer.

Then we needed them to post consistently, in their voice, using formats we already knew worked.

→ So we built Lumi, the Post Writer.

But content without a point of view is just noise.

→ So we built the POV Strategist GPT.

Then came the hardest part for most people.

Messaging that actually converts without sounding like a pitch slap.

→ So we built the ICP Messaging Pro.

And honestly, that was just the beginning.

Hundreds of sellers and founders leveraged our custom GPTs and AI systems in 2025.

And in September, Allison Fisher and I partnered with Lindsay Rios to bring The Next Wave to a small group of founders and sellers.

No hype.

No “AI will replace everything” nonsense.

Just practical systems, paired with real coaching and ongoing support.

Because clarity, systems, repetition, and guidance always win.

The results have been epic.

Not because of AI.

But because people finally had direction and someone in their corner.

So to kick off 2026, we’re doing this live.

We’re hosting a masterclass on how to build a real outbound engine on LinkedIn.

Not posting for vanity metrics.
Not blasting cold messages.
Not hoping something sticks.

An actual system that creates conversations and pipeline.

If outbound feels harder than it should, start here.

Save your seat here → https://lnkd.in/efnb2QyK


P.S. I will update the copy on that page soon to reflect the new training. 

Been a little busy chasing around my 4-year old niece and listening to her favorite Taylor Swift songs on repeat. 

Need more caffeine. 😆

2026 is the year a lot of marketers and sales teams get exposed.

Not replaced by AI.
Exposed by it.

Because AI isn’t fixing broken strategy anymore.
It’s amplifying it.

Here’s what’s actually changing in 2026 across AI, marketing, and sales.

1️⃣ AI stops being impressive. Systems become the flex.

Everyone can write a post.
Everyone can draft an email.

The winners are the ones with a repeatable system behind the output.

And the ones who use AI to sound more like them, not a boring robot.

That’s exactly what Allison, Lindsay, and I built with The Next Wave.

One system. One membership.
10+ custom AI tools like our Lumi Post Writer.

We’re hosting a free masterclass soon breaking down our simple AI LinkedIn system that creates $10k deals.

Register here to join us:
➡️ https://lnkd.in/efnb2QyK

2️⃣ “More content” officially dies.

Feeds are saturated.
Buyers are numb.

In 2026, relevance beats volume every time.
Fewer posts. Clear POV. Consistent themes.

I broke this down in the video I shared yesterday with my fur babe Dolly.

Watch it here: 
https://lnkd.in/eXVFTCJE

If your content could be written by anyone, it’s invisible.

That’s why we built Lumi inside Next Wave.
AI + proven formats + your voice.

3️⃣ Personal brands turn into revenue infrastructure.

This isn’t thought leadership vibes.

Your profile is a landing page.
Your content is pre-selling.
Your comments are distribution.

If this part is weak, nothing else works.

In 2026, the strongest sales teams look like creators.
And the strongest creators understand sales.

I have a detailed YouTube video breaking this down... 

How To Turn Your LinkedIn Profile Into A Lead Machine:

https://lnkd.in/eUjQfx-Z

4️⃣ AI-assisted wins. AI-automated gets ignored (or banned).

Buyers can smell automation instantly.
Platforms can too.

The sweet spot is human judgment + AI for speed.
Human brain. Human judgment.
AI as leverage. Not a crutch.

I posted a detailed video, How to Use ChatGPT for Lead Generation & LinkedIn Outreach in 2026, here:

https://lnkd.in/eWUE7FF3

5️⃣ Sales shifts from outreach-first to visibility-first.

Cold outbound isn’t dead.
Cold outbound without visibility is.

Buyers check you before they reply.
No signal = no response.

Watch this ↓
The Best LinkedIn Outreach Strategy for 2026 (Complete Guide!)

https://lnkd.in/eJh7uhTb

This is what actually matters in 2026 ↓

→ Clarity beats clever
→ Systems beat hacks
→ Presence beats pressure

AI doesn’t create advantage.

It exposes who actually knows what they’re doing.

What do you think is actually going to matter most this year?

Lindsay Rios and I are going live in a couple weeks to share how we actually generate consistent deals from LinkedIn, and what we’re changing this year.

Save your seat: https://lnkd.in/efnb2QyK

Get yo mind right. 

Do you practice gratitude? Are you a positive affirmations type? 

Or are you like Lindsay Rios... 

Who isn't exactly a huge fan of the practice.

And not only talks about poopy pipelines, but also likes to say "do do that." 

As evidenced twice in this very short clip. 

Want to see what else we have to say about mindset and what you can "do do"? 

Check out episode 8 of Your Future Biz.

YouTube: https://lnkd.in/epmS6nut

Also on Spotify and Apple podcast under "Your Future Biz." 


P.S.

We rebranded. And dropped the "Unfiltered" part. Check out our podcast cover and YouTube cover. I'll drop below.

ChatGPT wrote me this script while I was walking around the Financial District in NYC last December.

Modern sales is like the New York Stock Exchange.

Fast.
Loud.
Competitive.
Always moving.

If you’re standing still on LinkedIn, you’re already behind.

Here are three ways to adapt to the pace of modern social selling.

→ Build a digital presence that keeps you visible.

If people can’t find you, they can’t trust you.

Your profile and content are your ticker tape.

→ Use video to build real connection.

People don’t invest in pitches.

They invest in people they recognize and trust.

→ Stay consistent and strategic.

Top traders do not guess.

They follow a plan and show up every day.

This isn’t about posting more noise.

It’s about showing up with intent in a crowded market.

Are you treating LinkedIn like a long-term investment or a last-minute trade?

P.S. In one month, I’ll be back in NYC.

If you’re around and want to meet up when I'm there, let’s do it.

Check out the post I shared yesterday: https://lnkd.in/eD_cgjpV

taplio

The Battle

Nick Lawrence

Mandy McEwen

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Performance ScoreMandy McEwen's LinkedIn Performance

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taplio

The Battle

Nick Lawrence

Mandy McEwen

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Mandy McEwen's LinkedIn Performance

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