Flight Centre Travel Group

Driving the digital strategy for two leading corporate travel brands (serving both SMB and enterprise markets) in the USA and Canada, my responsibilities and achievements include:

- Directing digital strategy and performance across channels, contributing to over 60% of our sales pipeline through effective hot lead generation.
- Overseeing comprehensive digital campaigns across websites, organic social, email, SEO, and paid channels like LinkedIn, Google, and Bing, with a monthly budget of $250K USD.

✨ Key Initiatives & Impact:

> Paid Media Overhaul: Strategically overhauled our paid media approach, including landing page redesigns and sales form optimizations, significantly elevating ad quality and conversion rates.
> Data-Driven Optimization: Led the introduction of A/B testing in our region, achieving a 313% increase in conversions and reducing our cost per conversion by 77% in a recent test.
> User Engagement Excellence: Enhanced user engagement on our landing pages, reaching an 84-90% increase in scroll depth and reducing drop-off rates by 15-25%.

🌱 Sustainable Growth Efforts:

> Nurture Funnel Revamp: Revamped our nurture funnels, email responses, and thank-you pages to lay the groundwork for robust pipeline growth and a seamless prospect experience.
> Consistent Goal Exceedance: Steadily exceeded monthly hot lead targets every quarter, increased win contribution from hot leads, and maintained optimal cost per hot lead from digital campaigns.
> Organic Reach Milestones: Successfully met and surpassed organic traffic goals, with our sites climbing in keyword rankings.

Within my first 10 months in the role, I was awarded the Digital Marketer of the Year seat and headed to our annual Global Gathering.

Digital Marketing Manager

YouTube

I run the only marketing and career channel that focuses on offering the knowledge and resources for aspiring marketers, helping them succeed in the first years of their careers.
I'm building the marketing resources and community I wish existed. Join in!

www.youtube.com/elifhiz

I launched and grew my channel from 0 to 20K during my maternity leave in 2019 and today reach 44K+ people. 

Running my own channel has not only helped my organizational skills by uploading content regularly; but also my understanding of what makes successful video content, Youtube SEO, and how to successfully repurpose content on other social media platforms such as Facebook, Twitter, Instagram.

I partner with brands like Superside, Attest, Databox, Integromat to create content campaigns to help them reach their marketing goals. 

For business and sponsorship inquiries, email: hello@elifhiz.com

Some of the notable things I did as a marketing & career content creator ⬇️

🟣 Helped thousands of people land their first jobs in marketing
🟣 Reached 1mil+ people with content that helped them become better and smarter marketers
🟣 Taught marketing courses at higher education institutions
🟣 Mentored tens of students and young marketers through their first marketing jobs and internships and helped them build their personal brands online
🟣 Partnered with brands to bring the best resources and tools to support career development, technical skills and job search

Content Creator - Elif Hiz

Elif Hiz Consulting

Products: 
✅ Break Into Marketing [https://elifhiz.gumroad.com/l/breakintomarketing]
✅ Ultimate Marketing Template Kit
✅ Career Starter Kit

Services:
   * Website/content/channels audit
   * Buyer persona & target audience identification and messaging
   * Brand identity and communication strategy
   * Content & social media strategy (in line with SEO best practices), editorial map and calendar
   * Digital marketing campaigns, lead generation campaign designs
   * Hubspot management, campaign execution & reporting
   * Content creation: blog posts, website content, arcticles, ebooks, social media posts

Some of the highlighted works that I have done are:
   * Social media strategy consultant for multiple Ottawa businesses in the wellness and counselling space. 
   * Lead gen and content strategy for a tech startup in the online translation space. 
   * Providing consultancy to a growing Toronto startup in the legal industry for their website, content marketing and social media efforts. 
   *Marketing collaboration with a wellness startup in Toronto to boost digital presence and brand awareness through content & social media
   * Digital marketing and communications consultant for Applied AI, a fast growing tech startup building a transparent marketplace of companies offering B2B AI services.
   * Digital marketing & content audit for a key e-com. player in Turkey
   * Collaboration with a Hong Kong based technology incubator to write and edit 200+ travel stories and 400+ social media feeds.

Digital Marketing Strategy I Marketing Career Coaching | Creative Content & Social Media

Antler

Antler is the investor backing the world’s most driven founders, from day zero to greatness. 

I lead marketing and community efforts for Antler's Canada fund. My focus is to attract exceptional founders to Antler by building brand awareness in the local ecosystem, empowering our founders to build the next big Canadian ventures and offering them the best experience through their Antler journey.

> In my first 3 months, I built a comprehensive content strategy and launched a video interview series with our founders, which gained over 2K+ views and authority for certain branded keywords.
> Launched a thought leadership strategy for senior leadership to create value for aspiring founders.
> Supported running the residency program for 55 exceptional founders and mentored early-stage startups, particularly in creator tech and web3 spaces. 
> Mentor and support the portfolio companies on their go-to-market strategies and help build community and content.

Director of Marketing & Community

Rugless

Launched a comprehensive WEB3 review platform, owning the entire business process from website wireframe creation to user testing. Rugless is a review platform for web3, on a mission to bring transparency. We empower users and make web3 an easier space to navigate.

In 2021, I fell down the web3 rabbit hole and lead marketing and ops for a community of 4K+ members and ran & grew social for 70K+ audience. During my web3 learning journey, I've made many mistakes and struggled to find unbiased information, prompting the need for a review platform.

Co-Founder

Ninja Squad NFT

Ninja Squad is a web3 brand that launched a genesis collection of 8,888 NFTs. 

* I joined the team pre-launch of the genesis collection and lead the communication strategy that resulted in a sell-out of 8,888 piece collection within 8 mins, raising $3.2 mil.
* Lead communications & brand awareness including content strategy, PR, events and internal comms to 4K+ investors. 
* Secured PR coverage on a major tech outlet, a TV show, multiple podcast and Youtube interviews.
* Managed & grew social from 10K to 70K+ audience and expanded content strategy across multiple platforms including audio, video and text.

Head of Marketing and Operations

George Brown College

1) I work with and mentor students through their Work Term Semester to successfully complete their internships and get ready for the job market.

2) I teach Marketing Analytics course under the Strategic Relationship Marketing Program.

Part-Time Professor & Work Term Mentor

Titan Creative Inc.

*** Went on maternity leave in 04/2019 ***
Titan Creative Inc. is a creative and digital marketing agency that delivers results through passion, metrics, big ideas - and end-to-end follow-through. 

I work closely with our clients and design, implement and monitor their digital marketing activities. While doing so, I make sure all work we deliver is inbound-optimized and ultimately serves to improve the lead generation process. Our main marketing platform is Hubspot.

Senior Inbound Marketing Manager

ThinkInk

ThinkInk is a communications and marketing strategy firm that exclusively serves B2B enterprises in the airline and travel technologies; loyalty, martech and data analytics; and fintech and payment industries. Our goal is to give our clients strategic marketing direction and execution, along with an intelligent voice for their brands, all designed to create the business relationships that make their companies thrive. 

Here is what I do at ThinkInk:

🎯 Oversee marketing lead generation for ThinkInk brand and our clients (Cellpoint Mobile, Guestlogix, Switchfly, Eagle Eye). After a thorough assessment, I create and implement the strategy for lead generation, including tool integrations, building lead gen flows, landing pages, CTA's and email campaigns.
🎯 Perform ongoing tracking, optimization and reporting on all digital marketing initiatives
🎯 Support content marketing calendar planning, publishing and optimizing content
🎯Managing social strategy and execution of the social activity for multiple accounts
🎯 Develop and execute B2B marketing plans that may include paid advertising, email campaigns, participation in industry conferences and events, webinars, and website updates
🎯Actively using and managing activities across multiple CMS, marketing automation, project management and CRM tools, such as: Wordpress, Hypertown, Hubspot, Autopilot, Mailchimp, Hootsuite, Accelo, Sharepoint, Outreach, Pipedrive

Digital Marketer

Wings4U s.r.o.

Wings4U is an international B2B marketing agency with a strong focus on creative content creation.  We embrace a 100% remote work model, which gives us a global vision, agility and accessibility across all time zones and geographies. Our portfolio includes some Fortune 500 companies and SMB's in software, IT, SaaS, Tech and Fintech.

My role at Wings4U has evolved from inbound marketer to global account management over time, enabling me to gain experience in the sales and business development side of marketing services. I was responsible for designing new marketing offers and successful execution of digital marketing programs for some of our key accounts such as SES Satellites, Microsoft Partners and NiceLabel.

My responsibilities as the Global Account Manager of Wings4U included:
🎯Launching programs that answer marketing needs for SaaS companies in expansion and setting up their operations worldwide. 
🎯 Building and executing effective digital campaign strategies for top-notch corporate clients to help them  strengthen their brand presence, generate leads and realise their global expansion plans. Our strength lies within creating effective content, inbound marketing and localisation services.
🎯 Initiating business development activities and identifying opportunities for our clients to scale their business to global markets and generate leads.
🎯 Working with Wings4U marketing team to strengthen internal marketing strategy and content execution.

Most recent project:
🎯 Working closely with Microsoft to design a pilot partner marketing program for Dynamics 365 partners in EMEA and setting ROI goals to reach within 6-10 months
🎯 Program was pitched to 5 partners and projects have started with them, as of August 2017. 
🎯Upon successful completion, the goal is to scale the program to a larger number of partners.

Global Account Manager (Inbound Programs)

Director of Marketing & Community @Antler Canada • Content Creator [43K on YouTube]

• I operate with a challenger mindset—organizations and leaders bring me in when they’re ready to shake things up and drive forward. 

• Proudest achievement: In my first year at FCTG, I helped deliver consecutive personal bests across 2 brands, contributing over 60% of the sales pipeline through strategic, multi-channel marketing efforts. This got me the Corporate Digital Marketer of the Year Award. 

• I’m equally comfortable navigating large organizations and managing complex stakeholder relationships, while also leveraging an entrepreneurial, startup mindset to move fast and experiment boldly. I thrive in environments that demand agility and new ideas.

• My experience spans B2B product and service businesses at various scales, VC and creator businesses, which gives me a broad perspective and allows me to execute integrated, full-funnel marketing strategies with ease.

• Passionate about behavioral science, I’m fascinated by why people make the decisions they do. In another life, I’d have studied psychology alongside marketing, drawing connections between the two fields.

• I’m driven by helping aspiring and junior marketers grow. I’ve supported hundreds in their careers, adopting a supportive, growth-oriented management style focused on fostering autonomy and mastery.

• Marketing is my passion—it’s something I think about even when I’m not working. My colleagues and collaborators associate me with bringing new ideas to the table and pushing boundaries in the space.

+++ 

I run the only marketing and career channel on YouTube for aspiring and young marketers and reach 51K+ people. I partner with brands I once dreamt of working for as a junior marketer to create content campaigns that drive results for their brand. 

For business and sponsor inquiries, email: hello@elifhiz.com

🪁 YouTube: https://www.youtube.com/elifhiz
🪁 Website: https://www.elifhiz.com/
🪁 Marketing Resources: https://elifhiz.gumroad.com/

Elif Hız

Hilltop Partner Network

Director of Marketing & Community Engagement

Marketing Manager

Aspen Marketing Communications

Founder

Manitoba Public Insurance

Manitoba Public Insurance is the automobile insurance provider for the more than 750,000 licensed drivers in the province of Manitoba, Canada. As a Senior Communications Specialist I wrote, developed and implemented communications and engagement strategies as part of the Nova Business Transformation Project.

Senior Communications Specialist - Nova Transformation Project (term)

Teranet Manitoba

Teranet Manitoba maintains the official Land Titles Registry and Personal Property Registry for the Province of Manitoba. I provided strategic communications and marketing advice to the regional management team, developed strategic communications strategies and messaging to address complex business issues, supported project teams and help launch new technology solutions to clients, employees and other stakeholders. 

Key accomplishments: 

• Lead regional crisis communications efforts for COVID-19 and participated on the national external crisis communications team for Teranet corporate.

• Managed the development and delivery of an organizational rebranding project, including the creation of a new website, to relaunch The Property Registry as Teranet Manitoba in 2019.

• Developed the organization’s social media strategy, managed content calendars, created original content, and monitored analytics. My external communications and marketing initiatives contributed to the 94% communications rating in company’s 2019 Customer Experience Survey.

• Helped execute the 2019 Employee Engagement Action Plan which resulted in a 12% increase in employee engagement over 2018 results.

Communications Manager

Key accomplishments:

• Managed an eight month marketing and communications campaign to launch a new, electronic land registry solution to law firms, financial institutions and other organizations who conduct land registry transactions in Manitoba.

• Lead the communications efforts for multiple projects delivered through the Client Service Improvement Initiative, including developing and executing project-specific communications plans and crafting targeted, audience-specific messaging campaigns.

• Designed and implemented an official Writing Style Guide and brand standards processes for company communications and marketing.

Communications Coordinator

Osborne Recruitment

Osborne Recruitment provides temporary and short-term reception, secretarial, data entry and general office support employees for businesses in Dublin, Ireland. My assignments included placements at Deloitte Ireland, Wyse Estate Agents and Eversheds Ireland.

Office Support Staff (temporary)

Manitoba Public Insurance is the automobile insurance provider for the more than 750,000 licensed drivers in the province of Manitoba, Canada. As part of the corporate communications department, I wrote, developed and implemented marketing and communications strategies to address complex business issues impacting customers, business partners and employees at all levels.

Key accomplishments:

• Managed the planning, development, editing and production of high quality print and digital marketing materials.

• Worked on a project team to launch four new insurance products to thousands of motorcycle customers. My primary responsibility was to develop and implement a comprehensive customer marketing strategy which ensured the campaign launched on time.

• Managed several successful employee communications campaigns, such as a World Kindness Day poster campaign and Pay It Forward Day e-card campaign, which helped increase employee engagement and tied into an evolving corporate culture.

Strategic Communications Coordinator (term)

Canadian Diabetes Association

Live Well! Bien Vivre! is a healthy lifestyle program working to prevent chronic disease in the province of New Brunswick, Canada. I led promotions and marketing activities for the program, and provided general communications support for Canadian Diabetes Association initiatives in Atlantic Canada.

Key accomplishments:

• Managed the production of a promotional video to market the project to new funders and jurisdictions, including developing scripts, managing production companies, and securing interview subjects and filming locations. 

• Designed and built the livewellbienvivre.com website and was responsible for creating and managing all site content in English and French. 

• Developed campaign strategies and created new content to increase engagement among social media followers.

• Led media relations efforts, including developing tailored communications strategies, key messages, speaking points and story pitches, which resulted in earned media coverage for the project, an increase in client registrations, and raised the overall profile of the project.

Communications Officer, Live Well! Bien Vivre! Project (term)

Richardson International

Richardson International Limited is Canada’s largest privately owned agribusiness with more than 100 locations. I reported to the Director of Corporate Communications and provided communications services and branding oversight to all corporate divisions.

Key accomplishments:

• Worked extensively with internal departments to create new marketing and promotional materials, including brochures, sell sheets and other templates, presentations and newsletters using Adobe Photoshop and InDesign. This enabled us to provide more consistent branding to our sales and marketing materials and reduced third-party expenditures, particularly to creative and advertising agencies.

• I was the communications lead on the development of a new corporate intranet site. As a site administrator, I was also responsible for developing the site’s brand standards, creating user guides and providing user training and support.

• Managed and maintained the richardson.ca website, including writing and managing the site content. 

• Worked with the Director and with internal stakeholders at all levels to regulate branding and increase brand consistency across all business divisions.

Farm Business Communications / Glacier Media

Farm Business Communications is Canada’s largest agricultural publisher. I worked in the Advertising Services department where I was responsible for the placement, coordination and verification of submitted artwork throughout their print newspapers and magazines.

Key accomplishments:

• Coordinated a major client media buying project across 40 community newspapers in Western Canada.

• Expanded my responsibilities by taking on assignments for the editorial department, including writing articles for the Manitoba Cooperator (print and online editions) and editing videos for the grainews.ca website.

Advertising Services Coordinator

Food Matters Manitoba

Food Matters Manitoba is a registered charity that works to develop fair and sustainable food systems in the province of Manitoba, Canada. My position was created through a government grant program and my role involved developing communications practices and action plans that would remain in place after funding for the role came to a close. 

Key accomplishments:

• Developed the organization's 2011 communications strategy, which included an essential new fundraising campaign and audience-targeted promotional strategies.

• Led the media relations strategy, built relationships with local media contacts and represented the organization in media interviews.

Communications Coordinator (term)

I'm a certified Communications Management Professional (CMP) and a Certified Digital Marketing Professional (CDMP) with experience working in corporate, government and not-for-profit associations. I manage marketing campaigns, internal and external communications strategies and change management plans, develop content, and provide strategic business communications advice. 

Creating branded content is exciting to me. I believe it's important for engagement, for acquisitions, and for supporting people through change. I like to think I'm at my best when I can create compelling, well-written, and effective print and online content that helps achieve real business goals. Like most people who love to make lists, I excel at managing multiple projects and strategies. I'm highly organized and analytical, work well with others, and am not shy to ask probing questions if I think it will help us to do our very best work.

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The Battle

Elif Hız

Ashlee Espenell, CMP, CDMP

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