Flight Centre Travel Group

Driving the digital strategy for two leading corporate travel brands (serving both SMB and enterprise markets) in the USA and Canada, my responsibilities and achievements include:

- Directing digital strategy and performance across channels, contributing to over 60% of our sales pipeline through effective hot lead generation.
- Overseeing comprehensive digital campaigns across websites, organic social, email, SEO, and paid channels like LinkedIn, Google, and Bing, with a monthly budget of $250K USD.

✨ Key Initiatives & Impact:

> Paid Media Overhaul: Strategically overhauled our paid media approach, including landing page redesigns and sales form optimizations, significantly elevating ad quality and conversion rates.
> Data-Driven Optimization: Led the introduction of A/B testing in our region, achieving a 313% increase in conversions and reducing our cost per conversion by 77% in a recent test.
> User Engagement Excellence: Enhanced user engagement on our landing pages, reaching an 84-90% increase in scroll depth and reducing drop-off rates by 15-25%.

🌱 Sustainable Growth Efforts:

> Nurture Funnel Revamp: Revamped our nurture funnels, email responses, and thank-you pages to lay the groundwork for robust pipeline growth and a seamless prospect experience.
> Consistent Goal Exceedance: Steadily exceeded monthly hot lead targets every quarter, increased win contribution from hot leads, and maintained optimal cost per hot lead from digital campaigns.
> Organic Reach Milestones: Successfully met and surpassed organic traffic goals, with our sites climbing in keyword rankings.

Within my first 10 months in the role, I was awarded the Digital Marketer of the Year seat and headed to our annual Global Gathering.

Digital Marketing Manager

YouTube

I run the only marketing and career channel that focuses on offering the knowledge and resources for aspiring marketers, helping them succeed in the first years of their careers.
I'm building the marketing resources and community I wish existed. Join in!

www.youtube.com/elifhiz

I launched and grew my channel from 0 to 20K during my maternity leave in 2019 and today reach 44K+ people. 

Running my own channel has not only helped my organizational skills by uploading content regularly; but also my understanding of what makes successful video content, Youtube SEO, and how to successfully repurpose content on other social media platforms such as Facebook, Twitter, Instagram.

I partner with brands like Superside, Attest, Databox, Integromat to create content campaigns to help them reach their marketing goals. 

For business and sponsorship inquiries, email: hello@elifhiz.com

Some of the notable things I did as a marketing & career content creator ⬇️

🟣 Helped thousands of people land their first jobs in marketing
🟣 Reached 1mil+ people with content that helped them become better and smarter marketers
🟣 Taught marketing courses at higher education institutions
🟣 Mentored tens of students and young marketers through their first marketing jobs and internships and helped them build their personal brands online
🟣 Partnered with brands to bring the best resources and tools to support career development, technical skills and job search

Content Creator - Elif Hiz

Elif Hiz Consulting

Products: 
✅ Break Into Marketing [https://elifhiz.gumroad.com/l/breakintomarketing]
✅ Ultimate Marketing Template Kit
✅ Career Starter Kit

Services:
   * Website/content/channels audit
   * Buyer persona & target audience identification and messaging
   * Brand identity and communication strategy
   * Content & social media strategy (in line with SEO best practices), editorial map and calendar
   * Digital marketing campaigns, lead generation campaign designs
   * Hubspot management, campaign execution & reporting
   * Content creation: blog posts, website content, arcticles, ebooks, social media posts

Some of the highlighted works that I have done are:
   * Social media strategy consultant for multiple Ottawa businesses in the wellness and counselling space. 
   * Lead gen and content strategy for a tech startup in the online translation space. 
   * Providing consultancy to a growing Toronto startup in the legal industry for their website, content marketing and social media efforts. 
   *Marketing collaboration with a wellness startup in Toronto to boost digital presence and brand awareness through content & social media
   * Digital marketing and communications consultant for Applied AI, a fast growing tech startup building a transparent marketplace of companies offering B2B AI services.
   * Digital marketing & content audit for a key e-com. player in Turkey
   * Collaboration with a Hong Kong based technology incubator to write and edit 200+ travel stories and 400+ social media feeds.

Digital Marketing Strategy I Marketing Career Coaching | Creative Content & Social Media

Antler

Antler is the investor backing the world’s most driven founders, from day zero to greatness. 

I lead marketing and community efforts for Antler's Canada fund. My focus is to attract exceptional founders to Antler by building brand awareness in the local ecosystem, empowering our founders to build the next big Canadian ventures and offering them the best experience through their Antler journey.

> In my first 3 months, I built a comprehensive content strategy and launched a video interview series with our founders, which gained over 2K+ views and authority for certain branded keywords.
> Launched a thought leadership strategy for senior leadership to create value for aspiring founders.
> Supported running the residency program for 55 exceptional founders and mentored early-stage startups, particularly in creator tech and web3 spaces. 
> Mentor and support the portfolio companies on their go-to-market strategies and help build community and content.

Director of Marketing & Community

Rugless

Launched a comprehensive WEB3 review platform, owning the entire business process from website wireframe creation to user testing. Rugless is a review platform for web3, on a mission to bring transparency. We empower users and make web3 an easier space to navigate.

In 2021, I fell down the web3 rabbit hole and lead marketing and ops for a community of 4K+ members and ran & grew social for 70K+ audience. During my web3 learning journey, I've made many mistakes and struggled to find unbiased information, prompting the need for a review platform.

Co-Founder

Ninja Squad NFT

Ninja Squad is a web3 brand that launched a genesis collection of 8,888 NFTs. 

* I joined the team pre-launch of the genesis collection and lead the communication strategy that resulted in a sell-out of 8,888 piece collection within 8 mins, raising $3.2 mil.
* Lead communications & brand awareness including content strategy, PR, events and internal comms to 4K+ investors. 
* Secured PR coverage on a major tech outlet, a TV show, multiple podcast and Youtube interviews.
* Managed & grew social from 10K to 70K+ audience and expanded content strategy across multiple platforms including audio, video and text.

Head of Marketing and Operations

George Brown College

1) I work with and mentor students through their Work Term Semester to successfully complete their internships and get ready for the job market.

2) I teach Marketing Analytics course under the Strategic Relationship Marketing Program.

Part-Time Professor & Work Term Mentor

Titan Creative Inc.

*** Went on maternity leave in 04/2019 ***
Titan Creative Inc. is a creative and digital marketing agency that delivers results through passion, metrics, big ideas - and end-to-end follow-through. 

I work closely with our clients and design, implement and monitor their digital marketing activities. While doing so, I make sure all work we deliver is inbound-optimized and ultimately serves to improve the lead generation process. Our main marketing platform is Hubspot.

Senior Inbound Marketing Manager

ThinkInk

ThinkInk is a communications and marketing strategy firm that exclusively serves B2B enterprises in the airline and travel technologies; loyalty, martech and data analytics; and fintech and payment industries. Our goal is to give our clients strategic marketing direction and execution, along with an intelligent voice for their brands, all designed to create the business relationships that make their companies thrive. 

Here is what I do at ThinkInk:

🎯 Oversee marketing lead generation for ThinkInk brand and our clients (Cellpoint Mobile, Guestlogix, Switchfly, Eagle Eye). After a thorough assessment, I create and implement the strategy for lead generation, including tool integrations, building lead gen flows, landing pages, CTA's and email campaigns.
🎯 Perform ongoing tracking, optimization and reporting on all digital marketing initiatives
🎯 Support content marketing calendar planning, publishing and optimizing content
🎯Managing social strategy and execution of the social activity for multiple accounts
🎯 Develop and execute B2B marketing plans that may include paid advertising, email campaigns, participation in industry conferences and events, webinars, and website updates
🎯Actively using and managing activities across multiple CMS, marketing automation, project management and CRM tools, such as: Wordpress, Hypertown, Hubspot, Autopilot, Mailchimp, Hootsuite, Accelo, Sharepoint, Outreach, Pipedrive

Digital Marketer

Wings4U s.r.o.

Wings4U is an international B2B marketing agency with a strong focus on creative content creation.  We embrace a 100% remote work model, which gives us a global vision, agility and accessibility across all time zones and geographies. Our portfolio includes some Fortune 500 companies and SMB's in software, IT, SaaS, Tech and Fintech.

My role at Wings4U has evolved from inbound marketer to global account management over time, enabling me to gain experience in the sales and business development side of marketing services. I was responsible for designing new marketing offers and successful execution of digital marketing programs for some of our key accounts such as SES Satellites, Microsoft Partners and NiceLabel.

My responsibilities as the Global Account Manager of Wings4U included:
🎯Launching programs that answer marketing needs for SaaS companies in expansion and setting up their operations worldwide. 
🎯 Building and executing effective digital campaign strategies for top-notch corporate clients to help them  strengthen their brand presence, generate leads and realise their global expansion plans. Our strength lies within creating effective content, inbound marketing and localisation services.
🎯 Initiating business development activities and identifying opportunities for our clients to scale their business to global markets and generate leads.
🎯 Working with Wings4U marketing team to strengthen internal marketing strategy and content execution.

Most recent project:
🎯 Working closely with Microsoft to design a pilot partner marketing program for Dynamics 365 partners in EMEA and setting ROI goals to reach within 6-10 months
🎯 Program was pitched to 5 partners and projects have started with them, as of August 2017. 
🎯Upon successful completion, the goal is to scale the program to a larger number of partners.

Global Account Manager (Inbound Programs)

Director of Marketing & Community @Antler Canada • Content Creator [43K on YouTube]

• I operate with a challenger mindset—organizations and leaders bring me in when they’re ready to shake things up and drive forward. 

• Proudest achievement: In my first year at FCTG, I helped deliver consecutive personal bests across 2 brands, contributing over 60% of the sales pipeline through strategic, multi-channel marketing efforts. This got me the Corporate Digital Marketer of the Year Award. 

• I’m equally comfortable navigating large organizations and managing complex stakeholder relationships, while also leveraging an entrepreneurial, startup mindset to move fast and experiment boldly. I thrive in environments that demand agility and new ideas.

• My experience spans B2B product and service businesses at various scales, VC and creator businesses, which gives me a broad perspective and allows me to execute integrated, full-funnel marketing strategies with ease.

• Passionate about behavioral science, I’m fascinated by why people make the decisions they do. In another life, I’d have studied psychology alongside marketing, drawing connections between the two fields.

• I’m driven by helping aspiring and junior marketers grow. I’ve supported hundreds in their careers, adopting a supportive, growth-oriented management style focused on fostering autonomy and mastery.

• Marketing is my passion—it’s something I think about even when I’m not working. My colleagues and collaborators associate me with bringing new ideas to the table and pushing boundaries in the space.

+++ 

I run the only marketing and career channel on YouTube for aspiring and young marketers and reach 51K+ people. I partner with brands I once dreamt of working for as a junior marketer to create content campaigns that drive results for their brand. 

For business and sponsor inquiries, email: hello@elifhiz.com

🪁 YouTube: https://www.youtube.com/elifhiz
🪁 Website: https://www.elifhiz.com/
🪁 Marketing Resources: https://elifhiz.gumroad.com/

Elif Hız

Superside

Achieved strong buy-in from leadership for events and was promoted to Senior Events Manager to focus on hyper-growth. Tasked with building out owned IRL events for the company.

-Drove over $3M in annual lifetime value (LTV) via event programs 
-Worked directly with the CEO, CMO, and other senior leaders to grow thought leadership and brand awareness
-Developed focused goals to ensure the viability of the events channel
-Created strategic event campaigns aligning with core business USPs and capabilities
-Introduced new formats, topics, and ideas to strengthen and innovate events while generating a healthy sales pipeline
-Led a community meetup in San Fransisco, which saw 300 attendees from brands like Amazon, Adobe, Airbnb, Apple, Asana, Bloomberg, Canva, Cisco, Delta Air Lines, Figma, Ford, Google, IBM, LinkedIn, Meta, Microsoft, Palo Alto Networks, Red Bull, Shutterstock, Udemy, Walmart, Warner Bros. Discovery, Yahoo, & Zendesk. 
-Hired, onboarded, trained, and delegated important tasks to Events Specialist
-Aided in field marketing and sales initiatives to capture leads and creative branding experiences

Senior Event Marketing Manager

Led Superside's virtual events, including monthly webinars, summits, and roundtables! Empowering thought-leadership content and discussions on untapped topics in marketing, design, and design ops with top global brands like Figma, Adobe, PUMA, Splunk, Wise, Dropbox, LEGO, HubSpot, Instacart, Bitly, Zendesk, Zapier, Amazon, Wistia, Shopify, Picsart, IBM, Webflow, Paramount, Microsoft, & SiriusXM. 

Achieved start-to-finish research, outreach, and relationship management with influential leaders including Chris Do, John Maeda, Jack Appleby, Adam Morgan, and Dave Gerhardt!

-Created overall content strategy from aligning senior leadership, researching the best tools, audience building, guest outreach, and smart partnerships to leverage rapid growth
-Scaled events to the top ToFu lead source, increasing calls booked and accounts converted
-Generated 20,000+ registrants and 5,000+ live attendees to summits and webinars
-Wrote supporting copy for landing pages (~35% average CTR), promotion assets, and videos 
-Managed all event promotional and workflow elements, including registration, live stream production, scripts, day-of team responsibilities, speaker support, engaging the live attendees with chat and Q&A, and more
-Collaborated with cross-functional teams to boost conversions, increase site traffic
-Consistently attract between 30-40% quality leads among registrants
-Grew event programming by over 300% after increasing cadence for existing webinar series, as well as introducing new event offerings, such as private VIP roundtables
-Built custom Notion and Asana systems/'playbooks' to boost efficiencies and ensure alignment 
-Leveraged HubSpot and Salesforce to assess and data-share, to improve promotion and distribution
-Led implementation of best-in-class event hosting and streaming tools
-Managed large event budgets and ensured ROI based on KPIs, such as event-influenced deals
-Negotiated speaker fees and outlined expectations to ensure mutual wins

Content Marketing Manager

Fullscript

-Advised on content pages, layouts, and categories for the website redesign (early 2022 launch)
-Increased organic traffic by ~5%, views by more than 10K, doubled the average watch time on YouTube video content 
-Lead content dissemination strategies for campaigns and launches 
-Aided in social content (Reels, content highlight posts, TikTok-styled videos, etc) discovery, and planning for campaigns and projects 
-Lead gated content initiatives, from discovery, and positioning to reporting

Senior Content Marketing Specialist

-Rolled out Fullscript’s first-ever Inbound Marketing Strategy and lead inbound and content marketing 
-Increased organic traffic to the website by more than 300%
-Contributed ~30%-40% of converted qualified leads through organic traffic/channels and ~18%-25% of sign-ups MoM 
-Led PR initiatives and won company awards, including #2 ranking for 2020 Canada Growth List
-Aided in the development/strategy of patient content comms, increasing MSRP ~16%
-Lead the implementation of SEO software including SEMRush, Ahrefs, Buzzsumo, Ubersuggest, SurferSEO
-Oversaw new strategies for organic traffic during major Google algorithm updates
-Achieved major SEO milestones including Google Snippet results, top 10 rankings, and 1st-page results on SERP
-Analyzed results and created reports for the Executive Team & the Company monthly 
-Collaborated with teams across the company to build and optimize content, including the in-house Integrative Medical Advisory Team, Sales, Quality Assurance, and Product Teams   
-Created a standard for Fullscript content - writers guide, content philosophy, and style standards 
-Directed content editing and ensured all optimization/SEO tactics were applied on all Fullscript blogs & managed all contributors (writers) 
-Worked on website audits and updated content to increase overall Google (&SERP) ranking
-Created vital assets for major launches/campaigns such as Brand, Partnership, and Software Feature launches 
-Implemented a content organization system for marketing and IMAT (Airtable)
-Contributed content/copy/marketing guidance to the marketing site
-Implemented a budget to reflect the content program and its goals for success 
-Created and implemented a weekly blog newsletter with 7,000+ subscribers - 13% highly engaged  
-Trained and guided the team's Demand Generation Coordinator to enhance tasks and create new opportunities

Content Marketing Specialist

Event Marketing @ Superside 🚀

Diana Kolesarova is an event marketing manager at Superside, where she leads the company's virtual events, community initiatives, and on-site conference activations. Through webinars, virtual summits, roundtables, field events, and other community programs, she collaborates with top industry thought leaders from global brands, including Microsoft, Meta, TikTok, Reddit, Airbnb, Zapier, JP Morgan Chase, Google, Figma, Tinder, GitHub, Cash App, Airtable, and Notion to explore topics in marketing and design/creative. 

Diana leads brand experiences via field event investments, where she has successfully contributed to campaign efforts to highlight business services to achieve revenue goals. She has hosted events on-site in major cities, including San Fransisco and New York City.

Highlights: 
✨ Influenced over $10 million USD in lifetime value (LTV) annually via event programs for Superside
✨ Executed multiple virtual summits yielding ~$250K in influenced revenue per summit 
✨ Scaled Superside's monthly webinars from ~200 to 1K+ registrants per session 
✨ Hosted industry leaders from top brands on-site in San Fransisco and New York City 
✨ Led Superside's first-ever booth experience at INBOUND, acquiring new business
✨ Worked on pivotal sales enablement initiatives to capture sales-qualified leads from events

Diana blends marketing strategies and creativity with best practices and data analysis to capture an engaged audience to support growth while delivering quality experiences. Her talent for streamlining processes has enhanced event execution, sales enablement, and collaboration to generate a consistent flow of qualified leads through Superside's event programs.

Diana has 5+ years of experience in digital marketing, from SEO and inbound marketing to content marketing, partnerships, and events in B2B SaaS. She holds a Bachelor of Commerce degree from the University of Ottawa, where she received multiple honors and awards.

Diana's experience and thought leadership have been featured in Vimeo's blog, Semrush's Spotlight Conference, emc3's Event Trends and Predictions 2025 article, Goldcast's interview series, and Typeform's virtual event Typeforum. She is an active member of The Event Marketers Club.

Diana Kolesarova

A virtual event should feel like excellent table service! ⭐️⭐️⭐️⭐️⭐️

It was one of the strongest POVs shared during the Together by Design (TBD) Digital Event Strategy Sprint, and it’s been living rent-free in my mind ever since.

For the past week and a half, I’ve been part of the founders group of this brand-new sprint, and it’s been such a refreshing deep dive into the craft of intentional digital events.

My biggest takeaways:
⚡️ Design events with intention, not defaults
⚡️ Know the emotional shift you're creating
⚡️ Cast speakers like characters in a story
⚡️ Build a Run of Show that feels like guided hospitality
⚡️ Treat every moment with care (from welcome to close)
⚡️ Measure what matters: clarity, connection, and impact

Huge thank you to Rachel Elnar for inviting me in and sharing her insights, and to David Carr-Berry, Jordan Hall, and Heather Lynn for leading such an energizing learning experience. ⚡️ This group brought forward everything they learned while building and running digital event programs at Adobe, especially around the structure and flow that keep audiences engaged and staying longer.

In short: the best digital events aren’t broadcasts… they’re hospitality.
Warm, intentional, human.

Feeling incredibly inspired and excited to bring this thinking into the event programs I’m building. ✨

Event Marketing Manager & Brand Strategist

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