Elizabeth Greene

Co-Founder @ Junglr | Amazon Advertising

“I don’t know what I’m doing…I’m just leaving money on the table.”
“Weeks go by, I don’t look at it, and suddenly I’ve wasted $100 on something stupid.”

That’s what I hear from sellers all the time.

They’re frustrated.
Burned.
Unsure if ads are fueling growth or just bleeding cash.
...And when they do hand it off, it feels like a gamble

“Agencies never seemed to know it better than I did.”

Most agencies make it worse. They either zoom out so far they miss the real problems, or they bury you in data you don’t have time to sift through.

Suddenly you're the one catching mistakes.

That’s where things break.
Spend climbs
profits shrink
growth flatlines
...and nobody knows why.

Clients tell us the reason they trust Junglr is because we know when the details matter.
We’re in the weeds, ASIN by ASIN, but we don’t just drown you in noise.
We surface the things that actually move the needle...when they matter.

“You actually caught something in the audit I’d missed for three weeks.”

That’s the difference. Relief.

It’s more than just ‘keeping an eye on it.’ Anyone can do that.

The difference is surfacing the right things...before they cost you.

With us, you don’t have to micromanage or second-guess.

You get clarity on what matters.
Protection against waste
...and freedom to focus on scaling your brand.

Anyone can run ads.
We make sure nothing slips through the cracks.

Co-Founder

WE’RE HIRING: Our Next Amazon PPC Manager

Most “PPC Managers” push buttons and hope for the best.

That’s not how we operate.

At Junglr, we build growth machines for 7 and 8-figure brands.

We turn complexity into clarity and strategy into scale.

As we grow, our machine needs more power.

We’re looking for a strategy-driven Amazon PPC pro who’s done with the status quo.

The Role

• Solve complex problems that stop brands from scaling

• Own PPC strategy for established, growth-focused e-commerce brands

• Work alongside a high-performance team that brings its A-game every day

Why Junglr

• Precision and transparency over fluff
• Focus on results that actually move the business
• Be part of an agency that truly knows how to scale Amazon brands

Step 1: Review the requirements
Step 2: Submit your application
Step 3: Start building growth machines

👉 Apply here:
https://lnkd.in/e4t6vShC

P.S. Know a rockstar Amazon PPC pro? Tag them and do them a favor.

⚠️ Please use the official application form only. DMs will not be reviewed.

Ad strategy that grows your brand, not Amazon’s bottom line | Co-founder @ Junglr

3 mistakes you’re making with your Amazon budget

(you won’t believe the 3rd):

Here’s the truth.

If your budget says $30/day
but spend sometimes doubles…

Amazon isn’t broken.

It’s doing exactly
what the settings allow.

Here’s what’s really happening.

Mistake #1: The 100% Overdelivery Setting

If you’re using a daily budget cap,
Amazon can spend up to 100% more.
$30 budget
$25 spent yesterday

That unused $5 rolls forward.

Today, Amazon can spend $60.

Amazon calls this a win.

I don’t.

That’s why we cap it at
5% or 20%.


Mistake #2: Thinking One Budget Covers Everything

Look closely.

“Sponsored Products budget cap.”

That means it does NOT include:

→ Sponsored Brands
→ Sponsored Display

So spend keeps climbing
even when you think you’re capped.


Mistake #3: Portfolio Budget Sharing

This one surprises most sellers.

Amazon now allows campaigns
inside a portfolio
to share unused budget.

One campaign underspends.

Another one takes the money.

Same portfolio.
More spend.
No warning.

Average sellers set budgets.

Great sellers understand the rules behind them.

If your spend surprises you..

you don’t control your PPC yet.

If your Amazon PPC bids aren’t driving more sales..

the problem probably isn’t the bid itself.

Most sellers spend hours adjusting bids.

Up.
Down.
Tweaked daily.

And still see flat conversion.

Here’s the reality.

Bids don’t create sales.
Targeting and timing do.

If the product to keyword fit is wrong, no bid will fix it.
You’re just paying more to stay invisible.

Timing matters more than most sellers think.

Peak season is over.
Buyer urgency drops.
Traffic intent shifts.

Conversion tightening doesn’t mean your ads broke.
It means behavior changed.

That’s seasonality.

The step most sellers skip is simple.

Start with the keywords that already convert.
Then let those keywords dictate your bids.

Not guesses.
Not gut feelings.
Just data.

For efficiency, Dynamic Bids Down Only works well.
Controlled.
Predictable.
Margin safe.

For growth, testing Up and Down can unlock scale.

Yes, CPC increases.
But we’ve seen conversion jump from 15% to 25%.

That leverage is real.

One warning.

Without intent, costs spiral fast.
Metrics look good.
Profit disappears.

That’s why we built an Amazon PPC audit tool.

Upload your bulk file and instantly see what’s really happening inside your account.

It reveals wasted spend, highlights what’s driving conversions, and shows where your bidding strategy helps or hurts sales.

100% FREE.
No email required.

Comment AUDIT and I’ll send it over.
(Make sure we’re connected)

Repost this if you know a seller who needs to see it.

Lower ACoS is the ultimate lie
in Amazon advertising.

I’ve seen it break accounts.

Here’s a real example
pulled straight from an audit.

ACoS went
from 35% → 25%.

Looks amazing, right?

Sales dropped 40% YoY.

Profit?

Didn’t move.

Not even a little.

What went wrong?

They optimized ROAS
and forgot how Amazon actually works.

Here’s the part most people miss:

ROAS is driven by
cost per click control.

Yes, bids matter.

But not alone.

It’s bids placement adjustments

bidding strategy segmentation.

They focused on one metric

and down-bid everything.

Including:

→ Market share campaigns
→ Ranking campaigns
→ Defensive terms

That’s how you lose.

When you stop protecting territory,
competitors move in.

Organic rank slips.
Visibility drops.
Sales vanish.

All while ACoS looks “better”.

That’s the trap.

If you hyperfocus on ROAS,

you can absolutely hurt an account.

I’ve seen it too many times.

The rule:

ROAS needs protection.

Ranking and market share campaigns
should never be thrown
into aggressive down-bidding.

Different purpose.
Different rules.

If you segment correctly,
you can have both.

Affordable total ACoS
AND scale.

But only if you stop treating
every campaign the same.

Quick takeaway:

→ Control CPC, not just ROAS
→ Segment branded vs non-branded
→ Protect market share campaigns
→ Stop optimizing yourself into a corner

Otherwise?

You hit targets
and kill the business.

What if I told you
being “technically” perfect

is no longer enough
to scale on Amazon?

Yesterday, I reviewed an account
running 100% static ads.

On paper?

Everything looked right.

Bids were dialed in.

Keywords were relevant.

Structure was clean.

Yet performance was stalling.

Most sellers would do
what everyone does.

Optimize harder.
Tweak bids.
Harvest more keywords.

That wasn’t the problem.

The real issue?

The creative hadn’t evolved.

The 2026 creative shift

Amazon quietly moved the goalposts.

Creative is no longer just branding.

It is now a direct performance lever.

And this is where most brands fall behind.

Video is no longer optional..

It’s the filter between winners and losers.

The video gold rush

Sponsored Products Video is still early.

Low volume.
High leverage for anyone who moves now.
The quality gap

Most brands are bad at video.

Even big ones.

They upload lazy slideshows.

Call it video.

Then wonder why ROAS tanks.

Amazon is copying what works on social.

But with one unfair advantage.
Buyer intent.

If your creative is boring,
Amazon doesn’t save you.
It filters you out.

The takeaway:

Stop treating video like an add-on
Start treating it like a lever

Master creative now to win cheaper traffic later

Win the click before CPCs explode

It has to work.

Still not taking video seriously?

Lifepro

$7M+ Managed Sales Revenue | 15–25% MoM Growth | 40% ACoS Reduction | 20%+ Conversion Rate Lift

Key Responsibilities:
Manage a multi-brand portfolio in the health and portable product categories across Amazon US and international marketplaces

Develop and execute strategic sales plans across 1P (Vendor Central) and 3P (Seller Central) models

Conduct in-depth keyword research and implement semantic SEO strategies for listing optimization

Leverage Amazon Rufus AI and AWS Comprehend to enhance listing content based on customer intent and NLP scoring

Oversee PPC campaign strategy and performance for Sponsored Products, Brands, and Display ads

Coordinate product launch strategies from market research and listing creation to promotional planning and review generation

Collaborate with design, advertising, logistics, and support teams to ensure end-to-end alignment across product lifecycles

Build performance dashboards for weekly sales tracking, advertising metrics, and keyword trends

Lead ongoing conversion rate optimization (CRO) efforts based on buyer behavior, reviews, and competitive benchmarks

KPIs & Achievements:
Managed a product portfolio driving over $7M in annual Amazon revenue

Achieved 15–25% month-over-month sales growth through strategic promotions and funnel optimization

Improved organic keyword rankings and listing visibility, increasing sessions by 35%+

Reduced advertising cost of sale (ACoS) by up to 40% through refined targeting and keyword structure

Launched 10+ new ASINs, reaching break-even and achieving review velocity within 60 days

Boosted conversion rates by 20%+ through optimized copy, semantic keyword usage, and content testing

Maintained 99% Buy Box retention and strong performance metrics across all active SKUs

Built and scaled internal keyword and PPC reporting systems to guide weekly tactical decisions

Amazon Product Sales Strategist

Zelevate - Amazon Service Agency

Managed sales and marketing strategies for multiple brands on the Amazon marketplace.
Developed and executed product launches, advertising campaigns, and promotions.
Conducted market research to identify growth opportunities.
Collaborated with clients to optimize product listings for search and conversion and troubleshoot catalog issues.
Managed Amazon seller accounts, including inventory, pricing, and order fulfillment.
Successfully increased revenue and profitability for multiple brands.

Amazon Brand manager

Rioxso

Amazon Advertising Manager

DazzleFab

As an Amazon Account Manager, my primary responsibilities included managing and optimizing product listings, creating and executing PPC campaigns, monitoring and reporting on key performance metrics, and driving sales growth through strategic marketing initiatives.

Successfully launching and ranking 5 new products on Amazon, resulting in increased sales and revenue for the brand

Optimizing product listings for maximum visibility and conversion, including optimizing keywords, images, and product descriptions

Creating and executing targeted PPC campaigns, resulting in increased CTR, CVR, and return on ad spend (ROAS)

Monitoring and analyzing key performance metrics, including sales, traffic, and conversion rates, and using this data to make informed marketing decisions

Implementing strategic marketing initiatives, such as influencer marketing and email marketing 

Providing regular updates and reports to the brand's leadership team, including detailed analysis of campaign performance and recommendations for optimization.

Amazon Brand Manager

Pace Sugrical Company

Export Manager, Gerneral manager

Pace Surgical Company

Sales Manager

Pace Surgical Instruments

Director

🔹 Driven by Results. Powered by Strategy. Focused on Growth.

I’m a Proven Amazon Product Sales Manager & DTC Brand Strategist who’s not just studied the game — I’ve played it firsthand. From managing my own Amazon account to partnering with some of the biggest 1P and 3P brands in the health & fitness, and sporting product categories, I bring a unique mix of hands-on execution and high-level brand strategy.

💼 Currently managing one of the biggest brands in health and fitness portfolios generating 8-figure sales revenue, I specialize in:

End-to-end Amazon sales strategies  (seller central FBA, 1P Vendor Central)

Semantic SEO & content optimization using Amazon Rufus AI and AWS Comprehend

High-ROI PPC campaigns and keyword targeting with tools like Helium 10, Data, Dive, SQP, brand analytics

Data-driven product launches, growth planning, and cross-functional team leadership

Brand building on Amazon — from listing strategy to storefront storytelling

🧠 I combine deep platform knowledge with a strong instinct for what moves the needle — whether it's ranking a product to Page 1, cracking ACoS targets, or creating listing content that converts like crazy.

📈 Whether scaling an established brand or launching something from scratch, I thrive on unlocking hidden potential and building systems that deliver repeatable, profitable growth.

Let’s connect if you're looking for someone who: ✔ Has grown products from zero to best-seller ✔ Understands both the seller and vendor side of Amazon ✔ Knows how to work with teams — not just over them ✔ Is obsessed with performance, but always human-first

📧tabraizamz@gmail.com

taplio

The Battle

Elizabeth Greene

Tabraiz Muhammad

Followers

Posts

Engagements

Likes

Performance ScoreElizabeth Greene's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Elizabeth Greene

Tabraiz Muhammad

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Elizabeth Greene's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreElizabeth Greene's LinkedIn Performance