ContactOut

Negotiate contracts, pricing, and terms to secure profitable deals and maximize value for both the company and the client.

Stay updated on industry trends, competitive landscape, and market conditions to identify new business opportunities.

Prepare and deliver persuasive presentations, demonstrations, and proposals to clients, showcasing the value of the company's products or services.

Sales Development Representative

Tech Startup

Sales Development Representative at ContactOut

As a Sales Development Representative, I am fueled by my sincere desire to connect with individuals and aid them in discovering the solutions that will lead them to success. My unique blend of enthusiasm, strategic thinking, and technical expertise sets me apart. I have a proven track record of generating top-notch leads that convert into loyal customers.

With extensive experience in crafting and implementing effective sales development strategies across diverse industries, I have honed my ability to establish meaningful connections with people and fully grasp their needs. I leverage cutting-edge tools and technologies to optimize my sales strategies, relying on data-driven insights to consistently deliver exceptional results.

Above all, my commitment lies in providing outstanding customer service and cultivating long-term relationships built on trust and transparency. Whether you're a startup aiming to establish your presence in the market or an established company seeking to revitalize your sales development efforts, I possess the skills and expertise to help you achieve your goals.

If you're in search of a passionate Sales Development Representative who is dedicated to helping individuals succeed and surpassing expectations with exceptional outcomes, I invite you to connect with me. Let's collaborate and explore how we can propel your business forward.

Ella Chivers

ARM Integrated Communications

• Lead strategic marketing and communications initiatives for a full-service agency serving B2B, B2C, and nonprofit clients across industries such as healthcare, IT, retail, arts, education, and government.
• Developed and executed integrated, multichannel campaigns (digital, print, social, email, video) that consistently delivered measurable outcomes—including increased brand awareness, lead generation, and revenue growth.
• Directed a cross-functional team of creatives, web developers, content writers, and media planners; fostered collaboration to ensure timely, high-quality delivery of marketing solutions.
• Created bilingual campaigns (English, Spanish) for diverse markets, increasing engagement and accessibility for international and multicultural audiences.
• Oversaw rebranding efforts for multiple clients, including new website development and SEO, refreshed brand identity, and relaunch campaigns, resulting in improved brand perception and user experience.
• Produced data-driven marketing strategies informed by market research, competitor analysis, and performance analytics, optimizing campaign effectiveness and ROI.
• Managed annual marketing budgets across client accounts; ensured projects remained within scope and delivered maximum value.
• Built and maintained strong relationships with clients, media outlets, vendors, and community stakeholders, contributing to client retention and agency growth.

Notable successes include:
145%+ increase in holiday sales for a national food brand through a targeted catering promotion.
100%+ boost in event attendance for a public art nonprofit via a localized, bilingual social campaign.
40% post-event sales increase following a strategic relaunch campaign for a wellness brand.

Director of Marketing and CCO

Willow Creek Partners

• Built the marketing department from the ground up, establishing a cohesive brand identity, defining a new brand identity, including logo, website, social media pages, decks, and collateral materials.
• Created the marketing strategy, conducted competitive research, formulated buyer personas, and devised a comprehensive marketing plan.
• Orchestrated email marketing campaigns, achieving a remarkable average total open rate of 120%, and unique click rate of 13.9%.
• Improved online presence through SEO optimization, resulting in a 90/100 score and securing a spot on the first page of Google search engine results (SERP.)
• Managed social media presence, published engaging content, and maintained active blogs, increasing unique website users by 55%.
• Crafted and distributed press releases, securing coverage in over 250 media outlets.
• Researched industry events, sponsorships, and media exposure opportunities.
• Conducted data and metric analysis of website and LinkedIn performance to facilitate collaboration with the sales department and stimulate lead generation efforts.
• Successfully accomplished a 71% increase in organic LinkedIn new followers, a 34.6% rise in new page visitors, and a 24% boost in organic search appearances within the initial 6 months.

Director of Marketing

Viva Reston Lifestyle Magazine (Former Reston Lifestyle Magazine)

• Strategically founded, launched, and established the magazine as a premier media outlet in Reston and six neighboring communities, driving readership to exceed 100,000 individuals and boosting annual profits by an impressive 300% during the first year.
• Conducted in-depth market research, assessed risks and opportunities, and crafted strategic plans tailored to the magazine's alignment with community needs and pain points.
• Effectively led cross-functional teams, overseeing designers, writers, account managers, and distributors.
• Cultivated strategic partnerships with key local organizations and influencers, solidifying the magazine's status as the primary source for community content in Reston. 
• Expanded distribution to encompass six additional surrounding communities, and introduced affinity programs and sponsored local events.
• In addition to overseeing the print magazine, managed the magazine's Facebook page, garnering over 10,000 followers within the initial two years. 
• Conducted research and interviews, took photographies, and wrote articles and other editorial content.
• Successfully sold the magazine in August 2017.

Publisher and Marketing Director

R&M Creative Services

• Developed creative strategies, product marketing, and promotional initiatives for Fortune 500 enterprises, driving heightened brand visibility while optimizing media expenditure.
• Supervised online marketing material in English, Spanish, and Portuguese for Nii Holdings in USA, Colombia, Peru, Brazil, Argentina and Venezuela, ensuring consistent branding throughout Latin America and increasing website's new visitor sessions by 50% and reducing bounce rate by 80%..
• Crafted creative marketing and promotional content in both English and Spanish, catering to both the broader US market and the US Hispanic demographic for clients such as Kimberly Clark, Unilever, Conagra, and AeroPeru airlines, among others.
• Elevated sales by an impressive 250% during Kimberly Clark's promotional campaign for iconic brands including Huggies, Cottonelle, Scott, Kleenex, and Viva.

Creative Marketing Director, USA and Latin America

La Isla/La Isla Times Newspapers

• Orchestrated a successful rebranding and relaunch campaign for La Isla, a local Spanish newspaper, introducing a fresh corporate image, innovative design, and engaging editorial content. This strategic initiative resulted in an impressive 120% sales upsurge within the initial two months.
• Responding to robust demand from the English-speaking demographic, initiated the launch of the English version, La Isla Times, and achieved outstanding results by elevating readership and distribution by more than 200% during the initial six months.
• Directed a dynamic team of designers and writers, providing hands-on supervision for editorial content and layout. 
• Conducted extensive content research, interviews with community leaders, and authored compelling articles to uphold the newspaper's continued growth and relevance.

Bilingual Editor & Marketing Manager

Proven marketing communications expert with an outstanding track record across advertising, marketing, public relations, and publishing sectors. Recognized for developing and executing multi-channel strategies and campaigns that drive success for B2B, B2C, and nonprofit entities in both domestic and global markets.

Key Qualifications:

• Proficient in multi-channel end-to-end marketing strategies and plans, branding, market research, data analysis, project management, content creation, storytelling, SaaS applications, budget management, media planning, and event coordination.
• Innovative thinker with a keen ability to conceptualize both macro and micro perspectives.
• Exceptional organizational and problem-solving skills, consistently delivering results in high-pressure environments.
• Demonstrated leadership capabilities, successfully managing cross-functional teams domestically and internationally.
• Highly skilled in cultivating client relationships and serving as a vital liaison with stakeholders.
• Entrusted with oversight of multi-million-dollar promotional and advertising campaigns for lead companies like Procter and Gamble, Coca-Cola, Gillette, Honda, Goodyear, Kimberly Clark, Unilever, Exxon, MasterCard, Bayer, General Mills, L’Oréal, and more.
• Fluent in English, Spanish, and French, with proficient knowledge of Portuguese and Italian.
• Recognized for creative excellence with awards from prestigious international festivals including New York Festivals, Clio Awards, FIAP, Caribe Festival, and local accolades in Colombia.

Aspire to contribute my extensive expertise and innovative mindset to your organization's success.

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The Battle

Ella Chivers

Alexandra Rossi-Morell

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