Verodat

As a Data Advisor at Verodat, I specialise in delivering innovative AI-driven data solutions that transform how businesses operate and make decisions. With a passion for leveraging cutting-edge technology to solve complex problems, I help organisations harness the power of accurate and reliable data to fuel their AI initiatives.

At Verodat, we have developed a deep understanding of data supply chains and the critical role they play in the success of AI applications. My background includes a blend of technical expertise and strategic thinking, allowing me to bridge the gap between technology and business needs.
I work closely with clients to understand their unique challenges and provide tailored solutions that drive measurable results. I design and implement data strategies that ensure high-quality, accurate data for AI projects, enhancing performance and outcomes. I lead workshops and training sessions to empower teams with the knowledge and tools they need to succeed in a data-driven world.

I am always open to discussing how innovative data solutions can drive your business forward. Feel free to reach out to me for a conversation about your data challenges and goals. Let's explore how we can transform your data into a strategic asset for AI.

Executive Data Advisor

gather360

gather360 seamlessly sources, structures and optimises data, and connects it directly to the AI-enabled tooling of your choice. Deploy the right data to AI with gather360.

Senior Account Executive

Product Manager

Product Marketing Manager

Cassidy Travel

Managed the product strategy and development of websites for three travel companies; Cassidy Travel, Classic Resorts & Cassidy Golf. Identified usability issues and scoped features to improve. Created new features to enhance product experience. Managed all communications with an external team of developers overseeing Website Product Experience, Customer Journey, Marketing & Lead Assignment, Advertising, Branding, SEO & Web Content.

Defined new features and optimised performance. Improved usability, demonstrating notable improvements in conversion rates and on-page metrics.

Website Product Manager

Planned online marketing strategy & managed team to execute marketing activities.
Generated increase in online revenue and increase in PPC revenue

Online Marketing Manager

Web Summit

Planned & executed highly segmented email marketing & attendee fulfilment email campaigns for four global conferences. Worked with multiple teams to create a comprehensive communications strategy.

Head of Email Marketing

UKtoStay in the EU

Created a national (UK), grassroots and cross-party movement built to empower people who want to campaign for the UK to remain in the EU. Generated website content to secured 500,000+ impressions throughout the campaign and coordinate a volunteer network of 500 on the ground campaigners.

Co-Founder & Content Director

Google

Temporary Contract with Harvey Nash for Google Ireland Ltd.

Coordinate three EMEA wide Sales Training Programs for different areas of the Global Business Organisation. Developed program from pilot phase to global success & help project manage one of Google’s largest global training programs.

Training Coordinator

Temporary Contract with Harvey Nash for Google Ireland Ltd.

Coordinated interview schedules for a high volume of external and internal interview candidates.

Recruitment Coordinator

WDM Group

Publication editor, responsible for content planning, securing interviews, writing and editing content and liaising with designers to create final proof. Managed design, advertising and content team to publish monthly online issue to large subscriber base. 

Secured interviews with C-Level executives in major global logistics firms such as DHL, Pall-Ex, Maersk and others. Improved SEO performance of website.

Editor of Supply Chain Digital

Village People Magazines

Worked with the Editor in Chief on two publications, copy-editing articles, writing bespoke editorial and producing page plans. Researched new distribution areas for additional publications, contacting prospective advertisers.

Freelance Writer

The Medwire (Student Newspaper)

Co-founded and developed an independent online student news website and print magazine. Primarily responsible for sourcing, editing and uploading daily news stories, managing a team and developing the website to add more content, improve aesthetics and increase traffic.

Online Editor

Solar Essence

Team leader in a busy call centre, handling warm and cold leads to sell solar heating.

Profile Salesperson

If it takes ages to get the data you need, I'm here to help. 

I work with core business teams to design actionable reports that drive value. And deliver them fast (think weeks, not months). 

Say goodbye to over-complicated dashboards, massive Excel reports, or exporting data from systems. 

Get valuable dashboards or alerts, with the information you need, at the moment you need them.

We specialise in delivering forecasting solutions fast that grow with your business.

-----------------------

Who do you work with? 

Think Evolve Solve has spent the past 10 years honing the workflow for delivering data projects. 

So much so, that we can deliver data projects faster than the competition. 

We've spent the past 5 years developing easy-to-use tools and frameworks that help non-technical people convert data into actionable information. 

We've supported business teams to:

→ Reduce data delivery time by 94%
→ Give 60% of time back to analysts
→ Upskill the board and business to work with data
→ Minimise data quality issues

Everyone should have the power to use data to make informed decisions, and our approach focuses on empowering teams to do just that. 

With a background in business and a knack for simplifying complex data concepts, I've helped business teams in multiple industries to unlock the potential of their data and drive growth and success.

If your data projects are taking too long, your business teams aren't getting the data they need, or your data quality is an unknown quantity, reach out to me, I love to chat :) 

Book a call - https://meetings-eu1.hubspot.com/copeland

Find out more - https://thinkevolvesolve.ie/

Ella Copeland

The Oakland Group

Principal Consultant - Data and Analytics, Digital Transformation

Partnering with major, complex organisations to unlock value from data strategy, operating model design and digital transformation. Working closely with senior leaders including CDOs, CAOs, CTOs and CIOs, to create actionable, business-centric strategies which create change at the intersection of people, process and technology.

Senior Consultant - Data and Analytics, Digital Transformation

Northern Powergrid

Commercial and operational strategy and capability development for grid flexibility services in Northern Powergrid's region, as part our wider decarbonisation strategy. Development of flexible electricity grid capability supports the wider journey to net zero as adoption of low carbon technology accelerates changes in electricity consumption.

Commercial Development Manager

British Gas

•	Programme leadership position designing and delivering operational change across British Gas Field Operations’ Transformation Programme. Focussed on strategy, operational excellence, target operating model design and analytics in support of a 5 year programme aiming to deliver £150m+ of benefits across a field force of 10,000+ FTE and £1.25bn budget

•	Close partnership working with our MD, Field Ops leadership team and Programme Directors to deliver a new operating model for BG Field Operations in response to new low carbon technologies, changing regulatory requirements and rapidly evolving customer needs

•	Accountable solution design lead for multiple elements of the future operating model for UK Field Operations including ‘Engineer of the Future’ terms and conditions, future engineer skill requirements and field force capacity flexibility. 18 month programme with total benefits case for full package of changes >£50m annually with implementation ongoing

•	Led the analysis and option assessment for new capacity flexibility requirements for UKFO repair workforce including detailed analysis of customer demand volatility and assessment of options to deliver flexibility. These recommendations underpin UKFO’s strategic approach to increasing capacity flexibility with annual benefits exceeding £10m

•	Initiated and led detailed, multi-disciplinary project team studying engineer capacity utilisation, creating insight and detailed recommendations relating to complex dynamics such as appointment degradation, system configuration and capacity erosion. Guided project through to implementation, resulting in £3.5m of annual savings

•	Line management of 2-3 direct reports and responsibility for scoping and leading high profile matrix teams within company-wide major change programmes

Strategy Manager / Business Intelligence Lead

Promoted to lead the Analysis and Insight team for British Gas' Smart Installations and Metering business (15 FTE). Core focus areas for me and my team were analytics, strategy development and execution and target operating model design for our Smart Metering business (c.2,500 FTE field colleagues with £200m annual budget, part of the wider multi-billion pound BG Smart Metering programme). 

•	Analytics and performance insights to support our MD, Field Ops Director and wider leadership team to identify and successfully implement improvements to customer outcomes and operational performance. 

•     Strategic analysis and long term strategy development for BG Smart Metering including scenario analysis and financial modelling of strategic options.

•	Accountable for development of data sources, analysis and reporting requirements for UKFO response to industry-wide All Reasonable Steps obligations for Smart metering. My team provided detailed internal insight and reporting as well as regular provision of data and performance tracking to external stakeholders (BEIS, Ofgem, Smart Energy GB)

•	Managing the transition from on-premise analytics architecture (SAS) to cloud based open-source solution (Hadoop, Hive SQL, R Studio, SQL) including cut over for all key data sources and operational reports. 

•	Business Intelligence. Maintaining and enhancing a core suite of reports used by c3,500 colleagues to track critical customer and operational outcomes across BG Smart Metering. Also owned and administered engineer Reward scheme for c.2,000 engineers with approx £10m annual budget. 

•	Merging and leading two previously separate analytical functions after a major restructure to realise operating synergies and better utilise analytical resources. 

•	Coaching and managing a team of 15 FTE.   Scored 97% manager effectiveness in annual climate survey.

Analytics Manager

Working to define the long term strategy and associated operating plan to ensure British Gas met its obligation to install c.12m Smart Meters for its customers by 2020. Core responsibilities:

- Strategic Planning: development of the long term plan for British Gas' Smart Metering operations (c.3,000 FTE, £250m annual budget) including medium to long term demand forecasting, resource planning and long term operating strategy development. 

- Operating Strategy: supporting our MD and his leadership team with strategic advice and insights across diverse topics including target operating model design, internal and external change landscapes and performance and capability development.

- Strategic insights: analysis of complex qualitative and quantitative data sources to derive strategic performance insights and craft recommendations to drive our internal transformation programme.

Senior Strategy Analyst

Wm Morrison Supermarkets Plc

Operating strategy development, target operating model design and operational excellence projects across our portfolio of 500 stores and over 100,000 colleagues. Core responsibilities included:

 - Group wide transformation: detailed analysis and project development for the long term operating strategy for Morrisons' store portfolio.
 
- Scoping and delivering operational efficiencies and improvements to store replenishment processes with total annual savings in excess of £30m. 

- Detailed analysis of complex operational data to derive performance insights and identify future opportunities for improvement in end to end processes throughout our vertically integrated supply chain and store estate.

Retail Improvement Manager

Deloitte

Strategy development and execution and commercial due diligence for clients across industry sectors including international pharmaceutical and FMCG clients as well as the NHS and London 2012.

Strategy Analyst

Data Strategy and Digital Transformation with The Oakland Group

Principal Consultant with The Oakland Group. Partnering with major, complex organisations to unlock value from data strategy, operating model design and digital transformation. Working closely with senior leaders including CDOs, CAOs, CTOs and CIOs, to create actionable, business-centric strategies which create change at the intersection of people, process and technology. 

Supporting clients of all sizes across multiple industries including Utilities, Energy, Public Sector, Manufacturing, Home Services and Financial Services.

A confident, experienced leader who has successfully managed and engaged diverse teams both as a formal line manager and in matrix programme settings.

Data Strategy | Operating Strategy | Target Operating Model (TOM) | Data Maturity | Digital Transformation | Data Transformation | Analytics | Business Intelligence | Data Governance | Data Management | Data Culture | Data Platform | Data Architecture | Digitalisation | Utilities | Decarbonisation | Net Zero | Home Services | Public Sector | Energy | Manufacturing | Financial Services | Strategy | Business Change

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The Battle

Ella Copeland

Joe Horgan

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