Verodat

As a Data Advisor at Verodat, I specialise in delivering innovative AI-driven data solutions that transform how businesses operate and make decisions. With a passion for leveraging cutting-edge technology to solve complex problems, I help organisations harness the power of accurate and reliable data to fuel their AI initiatives.

At Verodat, we have developed a deep understanding of data supply chains and the critical role they play in the success of AI applications. My background includes a blend of technical expertise and strategic thinking, allowing me to bridge the gap between technology and business needs.
I work closely with clients to understand their unique challenges and provide tailored solutions that drive measurable results. I design and implement data strategies that ensure high-quality, accurate data for AI projects, enhancing performance and outcomes. I lead workshops and training sessions to empower teams with the knowledge and tools they need to succeed in a data-driven world.

I am always open to discussing how innovative data solutions can drive your business forward. Feel free to reach out to me for a conversation about your data challenges and goals. Let's explore how we can transform your data into a strategic asset for AI.

Executive Data Advisor

gather360

gather360 seamlessly sources, structures and optimises data, and connects it directly to the AI-enabled tooling of your choice. Deploy the right data to AI with gather360.

Senior Account Executive

Product Manager

Product Marketing Manager

Cassidy Travel

Managed the product strategy and development of websites for three travel companies; Cassidy Travel, Classic Resorts & Cassidy Golf. Identified usability issues and scoped features to improve. Created new features to enhance product experience. Managed all communications with an external team of developers overseeing Website Product Experience, Customer Journey, Marketing & Lead Assignment, Advertising, Branding, SEO & Web Content.

Defined new features and optimised performance. Improved usability, demonstrating notable improvements in conversion rates and on-page metrics.

Website Product Manager

Planned online marketing strategy & managed team to execute marketing activities.
Generated increase in online revenue and increase in PPC revenue

Online Marketing Manager

Web Summit

Planned & executed highly segmented email marketing & attendee fulfilment email campaigns for four global conferences. Worked with multiple teams to create a comprehensive communications strategy.

Head of Email Marketing

UKtoStay in the EU

Created a national (UK), grassroots and cross-party movement built to empower people who want to campaign for the UK to remain in the EU. Generated website content to secured 500,000+ impressions throughout the campaign and coordinate a volunteer network of 500 on the ground campaigners.

Co-Founder & Content Director

Google

Temporary Contract with Harvey Nash for Google Ireland Ltd.

Coordinate three EMEA wide Sales Training Programs for different areas of the Global Business Organisation. Developed program from pilot phase to global success & help project manage one of Google’s largest global training programs.

Training Coordinator

Temporary Contract with Harvey Nash for Google Ireland Ltd.

Coordinated interview schedules for a high volume of external and internal interview candidates.

Recruitment Coordinator

WDM Group

Publication editor, responsible for content planning, securing interviews, writing and editing content and liaising with designers to create final proof. Managed design, advertising and content team to publish monthly online issue to large subscriber base. 

Secured interviews with C-Level executives in major global logistics firms such as DHL, Pall-Ex, Maersk and others. Improved SEO performance of website.

Editor of Supply Chain Digital

Village People Magazines

Worked with the Editor in Chief on two publications, copy-editing articles, writing bespoke editorial and producing page plans. Researched new distribution areas for additional publications, contacting prospective advertisers.

Freelance Writer

The Medwire (Student Newspaper)

Co-founded and developed an independent online student news website and print magazine. Primarily responsible for sourcing, editing and uploading daily news stories, managing a team and developing the website to add more content, improve aesthetics and increase traffic.

Online Editor

Solar Essence

Team leader in a busy call centre, handling warm and cold leads to sell solar heating.

Profile Salesperson

If it takes ages to get the data you need, I'm here to help. 

I work with core business teams to design actionable reports that drive value. And deliver them fast (think weeks, not months). 

Say goodbye to over-complicated dashboards, massive Excel reports, or exporting data from systems. 

Get valuable dashboards or alerts, with the information you need, at the moment you need them.

We specialise in delivering forecasting solutions fast that grow with your business.

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Who do you work with? 

Think Evolve Solve has spent the past 10 years honing the workflow for delivering data projects. 

So much so, that we can deliver data projects faster than the competition. 

We've spent the past 5 years developing easy-to-use tools and frameworks that help non-technical people convert data into actionable information. 

We've supported business teams to:

→ Reduce data delivery time by 94%
→ Give 60% of time back to analysts
→ Upskill the board and business to work with data
→ Minimise data quality issues

Everyone should have the power to use data to make informed decisions, and our approach focuses on empowering teams to do just that. 

With a background in business and a knack for simplifying complex data concepts, I've helped business teams in multiple industries to unlock the potential of their data and drive growth and success.

If your data projects are taking too long, your business teams aren't getting the data they need, or your data quality is an unknown quantity, reach out to me, I love to chat :) 

Book a call - https://meetings-eu1.hubspot.com/copeland

Find out more - https://thinkevolvesolve.ie/

Ella Copeland

Billerud

Head of Information Governance and Process Governance / Manager Information Governance and Process Governance

Lead and drive the definition and establishment of a brand new Information Governance and Process Governance function for Billerud globally. Scope: Information/Data Governance, Data Quality, Master Data Management (MDM), Process Governance.

Integrated into major ERP transformation program. Facilitating and coordinating Information Governance and Master Data efforts at Billerud. Oversight of Process Governance activities with alignment to the transformation program. Well-governed (master) data remains the key to all successful transformations...

Head of Information Governance and Process Governance

PostNord Sverige

2023          - Data Office Manager (PostNord Sweden IT)
2022-2023 - Senior Master Data Manager (Strategy & Compliance - Data Management)

Responsible for driving the master data and data management agenda at PostNord Sverige

- Lead and coordinate the organization's needs and ensure improvement in the area of ​​Masterdata  management in close collaboration with IT
- Deliver first data strategy for PostNord Sverige
- Overall responsible for the data strategy and plan related to master data (and overall data management), both long-term goals and needs, as well as medium-term plans
- Building the use case for creation of the Data Office at PostNord Sweden
- Lead the work on definition and ownership of master data
- Responsible to define ways of working for data governance, and implementation (and when time comes... measure and monitor the progress through KPIs valuable for the Business)
- Responsible for leading the journey on raising knowledge related to master data, data governance, data quality, (and related topics...) in the organization

Senior Master Data Manager

Swedbank

Lead the establishment and realisation of Information management at Swedbank LC&I (Large Corporates and Institutions)

- Overall responsibility for establishing our Information Governance function
- Ownership and management of harmonized terms and concepts within the BIO's owned information areas in Swedbank Central Glossary
- Coordination and facilitation of information management activities and network within LC&I
- Collaboration with Group IM team, development teams and Business

Member of LC&I Business Information Office (BIO) - Architecture & Information Management

Information Manager Swedbank LC&I

Volvo Cars

2019-2020  - Governance and Processes - Information & Data (Digital Business Office - DBO)
2018-2019        - Data Governance Manager (Information Management Office - IMO)

- Responsible for developing, implementing and governing the framework, methods and processes for Data Management on an enterprise level (including strategy, roles & responsibilities and capabilities)
- Subject Master Expert within Data Governance, Data Quality, Information Management and Master Data Management areas
- Act as support/coach towards information owners and projects, in terms of Data governance definition and implementation, as well as coordination/facilitation surrounding other knowledge areas (e.g. data quality, information modelling, alignment with Business Insight)
- Volvo Car representative in professional networks (MDM, DAMA)

Data Governance Manager & Information Management

SKF Group

- Responsible for designing, developing, implementing and safeguarding the global MDM framework on an enterprise level
- Responsible for defining and developing efficient MDM processes and guidelines based on Business Requirements
- Subject Matter Expert within the MDM area
- Chairperson & Member of MDM Capability Council (decision body)
- Act as support to projects in terms of MD governance definition and implementation
- Responsible for monitoring the performance for main master data objects (SAP and legacy-material master) - definition and publication of agreed KPIs
- Functional system owner of Inorigo (back-end application to SKF Code Master)

Governance and Process Lead (MDM)

Volvo Group

2015/09 - 2016/08 - Lead Architect (SITS in Volvo Group Corporate Process&IT)
2015/04 - 2015/09 - Group Enterprise Architect (CIO Office in Volvo Group Corporate Process&IT)
2014/05 - 2015/04  - Group Enterprise Architect (EA Team in Volvo Group Corporate Process & IT)

Single Point of Contact - Master data management & Data Quality + Enterprise Information Management

- Responsible for defining the medium and long term strategy and leading the governance body for Information Management (IM) and Master Data Management (MDM) for the Volvo Group
- Responsible for the implementation and oversight of the Volvo Group’s data management goals, standards, practices, process, and technologies
- Oversee the development and efficient implementation of the Master Data Governance (MDG) framework
- Establishment and lead of the Information Management & Master data management communities within Volvo Group 
- Monitoring of performance regarding IM and MDM (under development)

Group Enterprise Architect MDM/IM

Responsible for building up/strengthening the Master Data Management area and managing the service life cycle of MDM and DQ Services within the Volvo Group (put into place 2013)

Part of PRD&BA Solution Unit - Information Management

Service Manager - Master Data Management & Data Quality

Part of OtD/BA (Order-to-Delivery / Business Administration) Solution Unit - Information Management
Area of expertise: Master Data Management (MDM) / Information Management

Design feasibility study for MDM /  Business Case build-up
Build-up of toolkit for Master Data Management initiatives
Support to Corporate initiative for building Master Data Governance Framework
Design of Business Information Models
Follow-up of Performance Management for Master Data Management
Adding Business Value through effective MDM

Business Consultant - MDM

ESAB

- Established and managed the team responsible for the maintenance of central data (items, suppliers, customers and accounting), on three ERP platforms as well as the Administration of Basware Invoice Processing and Purchase Management. Up to 8 persons located in Sweden, UK and Hungary
- Increased the department’s scope from 8 accounting units to 34 European units (Sales and Production) and global stakeholders (Product Management – all business lines)
- Developed the KPI set and maintained detailed performance measurement criteria
- Played a key role in migrating the CDM team from Sweden and the UK to Hungary
- Involved in the continuous improvement process, including harmonization of processes and development of standardized procedures, including  SLAs for local units
- Lean Practitioner (implementing Lean for Non-Manufacturing - CommCell, 5S, 3Cs and more)
- Took responsibility for system administration of Basware, electronic invoice handling system implemented in 2010
- Contributed significantly in STAR project (major supply chain project) with excellent results – Data Management Workstream
- Working in a global environment facing challenges and improving its processes 

>> ESAB is the world leader in welding products and advanced cutting systems. ESAB has a product and geographical spread that is unrivaled and occupies a leading position in the majority of the world’s major markets (turnover in excess of £1.2Bn and approx 9,000 employees)

Central Data Maintenance Manager

BRF Galeasen

Chairperson of the Board of Administrators for BRF Galeasen (Gothenburg)
Responsibility areas: Chair of the Board + Information, Operations, New Members management, Garden, Ventilation as well as in charge for overall follow-up of ongoing projects

Chairperson

Oracle Svenska AB

Principal Consultant, based in Sweden.
Expertise in ERP implementation for Financials and Logistics
Project leading
Internal/External training

Professional Community Leader Nordic - Financials & Projects
Core member of CSR-team - Oracle Sweden
International expertise with broad range of customers (SMEs to larger corporations)

Principal Consultant

Implementation of ERP software - Financials

Consultant

> Strong expertise in Information Management, Master Data Management, Data Quality and Governance, modelling of best practices, understanding of complex issues, risk assessment and solution design
> Marathon Finisher *29 - Ironman Finisher *3 - 6hrs race *2

#Opentowork Looking for leadership roles, oriented towards data management, governance, master data, either to build up a new team (make sure you are ready to invest in the area), or taking over existing one to lead and align with new objectives and changing environment.
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- Responsible for the delivery of business strategic goals and objectives through leadership, management and team performance. Leading change: benefiting from master data quality through strong framework and data governance

- 26 years bridging Business & Information Technology, including demonstrated experience in leadership, design, development and implementation of processes and cutting edge technology to benefit from improved data quality, in its turn leading to added business value and increase operational efficiency and productivity

- Extensive experience in processes improvements through leading team in identifying, learning/teaching and using new technology and routines to achieve improved business results “through the cycle”. Enthusiastic innovator in processes and procedures improvements utilizing standards and “best practice” approaches

- Strong ability to motivate, inspire and  lead a team to increased performance, with focus on customer satisfaction fulfillment. Track record in building strong business process solutions towards improving change management (i.e. transforming, integrating, and sustaining changes)

- Responsible for identifying areas for process improvements and leading development and implementation of process changes

Specialities: Strong leadership & interpersonal skills, with demonstrated ability to deliver results in highly challenging and cross-functional environments
Expert in Solution Solving and Quality Delivery
Strategic Development and Deployment
Process improvements

Leadership, Stress-management, Strategy, Master Data Management, Change Management, Customer Focus, Team Development, Result, Quality, Data Strategy, Data Governance, Information Management, Data Quality, Data Strategy

If you wonder about data governance, want to exchange experience on data quality or data management, have opportunities to discuss, or any question about running, feel free to contact me via PM!

taplio

The Battle

Ella Copeland

Karima Makrof, MBA

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