Verodat

As a Data Advisor at Verodat, I specialise in delivering innovative AI-driven data solutions that transform how businesses operate and make decisions. With a passion for leveraging cutting-edge technology to solve complex problems, I help organisations harness the power of accurate and reliable data to fuel their AI initiatives.

At Verodat, we have developed a deep understanding of data supply chains and the critical role they play in the success of AI applications. My background includes a blend of technical expertise and strategic thinking, allowing me to bridge the gap between technology and business needs.
I work closely with clients to understand their unique challenges and provide tailored solutions that drive measurable results. I design and implement data strategies that ensure high-quality, accurate data for AI projects, enhancing performance and outcomes. I lead workshops and training sessions to empower teams with the knowledge and tools they need to succeed in a data-driven world.

I am always open to discussing how innovative data solutions can drive your business forward. Feel free to reach out to me for a conversation about your data challenges and goals. Let's explore how we can transform your data into a strategic asset for AI.

Executive Data Advisor

gather360

gather360 seamlessly sources, structures and optimises data, and connects it directly to the AI-enabled tooling of your choice. Deploy the right data to AI with gather360.

Senior Account Executive

Product Manager

Product Marketing Manager

Cassidy Travel

Managed the product strategy and development of websites for three travel companies; Cassidy Travel, Classic Resorts & Cassidy Golf. Identified usability issues and scoped features to improve. Created new features to enhance product experience. Managed all communications with an external team of developers overseeing Website Product Experience, Customer Journey, Marketing & Lead Assignment, Advertising, Branding, SEO & Web Content.

Defined new features and optimised performance. Improved usability, demonstrating notable improvements in conversion rates and on-page metrics.

Website Product Manager

Planned online marketing strategy & managed team to execute marketing activities.
Generated increase in online revenue and increase in PPC revenue

Online Marketing Manager

Web Summit

Planned & executed highly segmented email marketing & attendee fulfilment email campaigns for four global conferences. Worked with multiple teams to create a comprehensive communications strategy.

Head of Email Marketing

UKtoStay in the EU

Created a national (UK), grassroots and cross-party movement built to empower people who want to campaign for the UK to remain in the EU. Generated website content to secured 500,000+ impressions throughout the campaign and coordinate a volunteer network of 500 on the ground campaigners.

Co-Founder & Content Director

Google

Temporary Contract with Harvey Nash for Google Ireland Ltd.

Coordinate three EMEA wide Sales Training Programs for different areas of the Global Business Organisation. Developed program from pilot phase to global success & help project manage one of Google’s largest global training programs.

Training Coordinator

Temporary Contract with Harvey Nash for Google Ireland Ltd.

Coordinated interview schedules for a high volume of external and internal interview candidates.

Recruitment Coordinator

WDM Group

Publication editor, responsible for content planning, securing interviews, writing and editing content and liaising with designers to create final proof. Managed design, advertising and content team to publish monthly online issue to large subscriber base. 

Secured interviews with C-Level executives in major global logistics firms such as DHL, Pall-Ex, Maersk and others. Improved SEO performance of website.

Editor of Supply Chain Digital

Village People Magazines

Worked with the Editor in Chief on two publications, copy-editing articles, writing bespoke editorial and producing page plans. Researched new distribution areas for additional publications, contacting prospective advertisers.

Freelance Writer

The Medwire (Student Newspaper)

Co-founded and developed an independent online student news website and print magazine. Primarily responsible for sourcing, editing and uploading daily news stories, managing a team and developing the website to add more content, improve aesthetics and increase traffic.

Online Editor

Solar Essence

Team leader in a busy call centre, handling warm and cold leads to sell solar heating.

Profile Salesperson

If it takes ages to get the data you need, I'm here to help. 

I work with core business teams to design actionable reports that drive value. And deliver them fast (think weeks, not months). 

Say goodbye to over-complicated dashboards, massive Excel reports, or exporting data from systems. 

Get valuable dashboards or alerts, with the information you need, at the moment you need them.

We specialise in delivering forecasting solutions fast that grow with your business.

-----------------------

Who do you work with? 

Think Evolve Solve has spent the past 10 years honing the workflow for delivering data projects. 

So much so, that we can deliver data projects faster than the competition. 

We've spent the past 5 years developing easy-to-use tools and frameworks that help non-technical people convert data into actionable information. 

We've supported business teams to:

→ Reduce data delivery time by 94%
→ Give 60% of time back to analysts
→ Upskill the board and business to work with data
→ Minimise data quality issues

Everyone should have the power to use data to make informed decisions, and our approach focuses on empowering teams to do just that. 

With a background in business and a knack for simplifying complex data concepts, I've helped business teams in multiple industries to unlock the potential of their data and drive growth and success.

If your data projects are taking too long, your business teams aren't getting the data they need, or your data quality is an unknown quantity, reach out to me, I love to chat :) 

Book a call - https://meetings-eu1.hubspot.com/copeland

Find out more - https://thinkevolvesolve.ie/

Ella Copeland

Rhize Manufacturing Data Hub

Supporting world-leading enterprise manufacturers to access and leverage plant data in an entirely new way. 

The RHIZE Manufacturing Data Hub (MDH) is built around industry standards, ensuring it will remain current and relevant as industry needs evolve and new technologies emerge.

Senior Consultant - Digital Manufacturing

TilliT

As a key member of an early stage startup, I wore many hats. Chiefly:

Brand Ambassador - represent TiliiT at industry and networking events, exhibitions, conferences, in podcasts and forums 

Sales - full cycle from lead development to account nurturing

Marketing - multi channel brand awareness and demand generation 

Partners - manage relationships with AWS and our sales, consulting and implementation partners

Smart Manufacturing Consultant

Bluebeam, Inc.

After exceptional results with the ANZ channel, my responsibility was extended to also review and expand the reseller and distribution channel network throughout Asia.

COVID proved to be an incredibly challenging period throughout much of Asia with the loss of the tourism sector having a hugely detrimental effect on construction projects in the region.

Despite the impact, i managed to continue growth by focusing on those countries less impacted and by supporting the local teams to better understand and promote our products in country.

My achievements included:
• Increasing regional revenue Year on Year
• Establishing formal partner program including product training
• Developed new reporting & QBR's with focus on areas for growth
• Established new partners in key countries
• Elevated Bluebeam vendor status with partners through identification of mutual opportunity

Channel Manager (APAC)

Overhauled and manged the channel program for Value Added Resellers, eCommerce partners and Distribution for the ANZ region.

Existing long standing channel was reviewed top to bottom with a view towards developing the right mix to support long term regional growth and a move from perpetual to subscription licensing which demanded and entirely new mindset and skillset.

My achievements included:
• Drove 80% of total regional revenue
• Highest global revenue outside of US corporate HQ
• Implemented new structured sales approach into channel 
• Developed new reporting & QBR's with focus on areas for growth
• Established new partners in key under serviced areas
• Terminated partnerships which were not performing
• Rebuilt relationships with long standing partners based on opportunity
• Elevated Bluebeam to #1 or #2 vendor status with four largest partners

Channel Manager (ANZ)

Brightfox Digital Solutions for the Property Industry

Managed operations for a software company specialising in digital technologies for the marketing and sale of commercial and residential property developments.

Oversaw team of developers responsible for the creation of interactive 3D and Augmented Reality (AR) audiovisual experiences enabling buyers to visualise and purchase off-plan properties from anywhere in the world.

Responsible for the 24/7 management and upkeep of critical server infrastructure hosting large volumes of high value real estate transactions and the secure retention of customer data and credentials.

Operations Manager

RedEye Apps

Challenging role in a true fledgling startup environment.

Required a visionary approach to develop awareness and interest among potential early adopters of a transformative Enterprise SaaS solution for critical infrastructure life-of-asset management.

Introduced solution into Snowy Hydro, now a flagship customer success story for the company.

Tenure cut short due to health.

Founding Market Development Manager

MineRP

Established a professional sales structure in Australia for a South African company which had for many years survived on organic sales growth of it's previously class leading flagship solution. 

Stronger competition and flagging sales in the highly competitive niche market for 4D and Spatially Enabled Digital Twins required a carefully developed sales approach to both protect and regain market share.

• Australasian market analysis and development of growth strategy
 • Manage Tier 1 key accounts (inc BHP Billiton, MMG, Newcrest)
 • Strong focus on the development of annuity revenue streams (support & maintenance contracts)
 • Development of net new business through implementation of marketing database and execution of web and email marketing

Additional Key Activities:
 • Member of MineRP Australia Management team
 • Member of MineRP Global Corporate Strategy Development team
 • Master of Ceremonies for product launch and sales events
 • Creation of “Product Champions” initiative to grow capacity of training services business
 • Managed implementation of SalesForce CRM system for global sales team

National Sales Manager

Startech FZE

Managed day to day operations and developed strategic growth plans for Industrial IT, IIoT and Industrial Automation equipment distributor in the Gulf States.

Grew and professionalized the sales and marketing approach of an existing business. Developed and implemented a website and online marketing and established regional distribution contracts with a range of global vendors.

This role provided me with the ability to develop a wealth of experience in the import/export, warehousing and distribution of physical goods after a career spent primarily in software.

• Managed relationships with existing accounts across a range of industry verticals from Transport to Security, Manufacturing to Healthcare, Power, Water/Wastewater and Oil & Gas
• Developed brand and product marketing strategies (website, social media and online marketing)
• Employed key sales personnel from the local industry
• Secured sales and service contracts with global vendors
• Conducted seminars and product training for vendors and end users

General Manager

IXIBIT

Established regional branch offices in the UAE and Saudi Arabia for a Singapore headquartered company developing Interactive 3D and 4D gamification and fly thoughs for buildings and public infrastructure. 

• Obtained a trade licence and established the UAE headquarters
• Established a branch office in Jeddah, Kingdom of Saudi Arabia (KSA)
• Planned, organised and executed the Middle East marketing strategy inclusive of press releases, trade exhibitions and online media
• Established Memorandums Of Understanding with sales partners in KSA

General Manager (Middle East)

Established a regional branch office in Dubai for an Australian software company specialising in digital technologies for the marketing and sale of commercial and residential property developments.

Key responsibilities:
• Office establishment and staff recruitment
• Development of sales, implementation & training partner programs
• Recruitment and training of authorized resellers 
• Negotiation of contracts with strategic business partners
• Development and execution of regional marketing activities
• Exhibiting at industry events across the Middle East and India
• Direct and Indirect sales activities
• Day to day business management and reporting

My achievements included:
• Growth of Year-on-year revenue FY07/FY08 by >500%
• Signing of >30 new clients in the first 6 months of my tenure
• Meeting or exceeding of all FY08 corporate metrics
• Establishing Brightfox as the number 1 vendor in the Middle East property software market

General Manager (Middle East & India)

Citect (Acquired by Schneider Electric)

First commercially orientated role after many years of pre and post sales technical. Persuaded to segue into sales by the Regional Director after concluding multiple high value sales on behalf of the sales team. 

This move enabled me to rapidly develop my commercial aptitude and combined with my existing technical and communications skills it proved highly rewarding, creating a springboard for a career in specialised industrial software sales spanning the globe.

• Managed accounts for Austria, Portugal, Italy, Belgium, Netherlands, Israel and the Czech Republic
• Delivered commercial and product training for sales teams in each country
• Achieved number 1 global product sales (2006) of AUD$2.1m 
• Increased Italian 2005/2006 Year on Year revenue by 40%
• Successfully re-negotiated all existing End User and OEM sales contracts
• Successfully re-signed our largest global OEM account

Area Manager (Europe)

Relocated to the company's European head office in order to bolster the local technical support and training service and facilitate the growth of the Plant2Business product in EMEA.

 • European Plant2Business training & support
 • European CitectSCADA training & support
 • European CiVBA training & support
 • Customer Management System implementation & training
 • Site based application engineering & training

Technical Product Specialist

After many years implementing Citect SCADA solutions, i moved to take up employment directly with Citect to utilize my experience to support a global user base.

As part of my role i took the lead on a new product called Plant2Business, becoming the global technical support lead for the product and developing the P2B training material and self help knowledge base

• Global Plant2Business support lead
• CitectSCADA, CiVBA software support
• Industrial Information Management software support
• Product training course development & delivery
• Site auditing / solutions development
• Develop Operational Capability Specifications

Additional Projects:
• Part of the Knowledge Management system selection and analysis team
• CRM systems selection testing / analysis

Smart Manufacturing | Industry 4.0 | Digital Copilots | Data Driven Process Improvement | Operational Intelligence | Industrial DataOps

I help companies to harness and exploit operational data, to automate processes, eliminate inefficiencies and to create insights for growth. 

My niche is the ability to combine a detailed understanding of processes and leading technologies and communicate at all levels from boardroom to factory floor.

🔹 Global experience: Australia, Europe, Scandinavia, Russia, Middle East, India and Africa.

🔹 Industries: Manufacturing, Mining, Infrastructure, Architecture, Engineering, Construction, Property Development, Building/Facility/Asset Management.

🔹 Tech portfolio: Digital Copilots, Process Automation, Process Control, Lean Six Sigma, Guided Workflows, Connected Worker, MES, SCADA, PLC, IIoT, Industry 4.0, Artificial Intelligence (AI), Machine Learning (ML), Mesh Networks, Edge Computing, SaaS/Cloud, 3D & 4D CAD, BIM, 3D Architectural Virtualization, Spatial Data, GIS, Point Cloud, Photogrammetry, Gamification

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Ella Copeland

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