Verodat

As a Data Advisor at Verodat, I specialise in delivering innovative AI-driven data solutions that transform how businesses operate and make decisions. With a passion for leveraging cutting-edge technology to solve complex problems, I help organisations harness the power of accurate and reliable data to fuel their AI initiatives.

At Verodat, we have developed a deep understanding of data supply chains and the critical role they play in the success of AI applications. My background includes a blend of technical expertise and strategic thinking, allowing me to bridge the gap between technology and business needs.
I work closely with clients to understand their unique challenges and provide tailored solutions that drive measurable results. I design and implement data strategies that ensure high-quality, accurate data for AI projects, enhancing performance and outcomes. I lead workshops and training sessions to empower teams with the knowledge and tools they need to succeed in a data-driven world.

I am always open to discussing how innovative data solutions can drive your business forward. Feel free to reach out to me for a conversation about your data challenges and goals. Let's explore how we can transform your data into a strategic asset for AI.

Executive Data Advisor

gather360

gather360 seamlessly sources, structures and optimises data, and connects it directly to the AI-enabled tooling of your choice. Deploy the right data to AI with gather360.

Senior Account Executive

Product Manager

Product Marketing Manager

Cassidy Travel

Managed the product strategy and development of websites for three travel companies; Cassidy Travel, Classic Resorts & Cassidy Golf. Identified usability issues and scoped features to improve. Created new features to enhance product experience. Managed all communications with an external team of developers overseeing Website Product Experience, Customer Journey, Marketing & Lead Assignment, Advertising, Branding, SEO & Web Content.

Defined new features and optimised performance. Improved usability, demonstrating notable improvements in conversion rates and on-page metrics.

Website Product Manager

Planned online marketing strategy & managed team to execute marketing activities.
Generated increase in online revenue and increase in PPC revenue

Online Marketing Manager

Web Summit

Planned & executed highly segmented email marketing & attendee fulfilment email campaigns for four global conferences. Worked with multiple teams to create a comprehensive communications strategy.

Head of Email Marketing

UKtoStay in the EU

Created a national (UK), grassroots and cross-party movement built to empower people who want to campaign for the UK to remain in the EU. Generated website content to secured 500,000+ impressions throughout the campaign and coordinate a volunteer network of 500 on the ground campaigners.

Co-Founder & Content Director

Google

Temporary Contract with Harvey Nash for Google Ireland Ltd.

Coordinate three EMEA wide Sales Training Programs for different areas of the Global Business Organisation. Developed program from pilot phase to global success & help project manage one of Google’s largest global training programs.

Training Coordinator

Temporary Contract with Harvey Nash for Google Ireland Ltd.

Coordinated interview schedules for a high volume of external and internal interview candidates.

Recruitment Coordinator

WDM Group

Publication editor, responsible for content planning, securing interviews, writing and editing content and liaising with designers to create final proof. Managed design, advertising and content team to publish monthly online issue to large subscriber base. 

Secured interviews with C-Level executives in major global logistics firms such as DHL, Pall-Ex, Maersk and others. Improved SEO performance of website.

Editor of Supply Chain Digital

Village People Magazines

Worked with the Editor in Chief on two publications, copy-editing articles, writing bespoke editorial and producing page plans. Researched new distribution areas for additional publications, contacting prospective advertisers.

Freelance Writer

The Medwire (Student Newspaper)

Co-founded and developed an independent online student news website and print magazine. Primarily responsible for sourcing, editing and uploading daily news stories, managing a team and developing the website to add more content, improve aesthetics and increase traffic.

Online Editor

Solar Essence

Team leader in a busy call centre, handling warm and cold leads to sell solar heating.

Profile Salesperson

If it takes ages to get the data you need, I'm here to help. 

I work with core business teams to design actionable reports that drive value. And deliver them fast (think weeks, not months). 

Say goodbye to over-complicated dashboards, massive Excel reports, or exporting data from systems. 

Get valuable dashboards or alerts, with the information you need, at the moment you need them.

We specialise in delivering forecasting solutions fast that grow with your business.

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Who do you work with? 

Think Evolve Solve has spent the past 10 years honing the workflow for delivering data projects. 

So much so, that we can deliver data projects faster than the competition. 

We've spent the past 5 years developing easy-to-use tools and frameworks that help non-technical people convert data into actionable information. 

We've supported business teams to:

→ Reduce data delivery time by 94%
→ Give 60% of time back to analysts
→ Upskill the board and business to work with data
→ Minimise data quality issues

Everyone should have the power to use data to make informed decisions, and our approach focuses on empowering teams to do just that. 

With a background in business and a knack for simplifying complex data concepts, I've helped business teams in multiple industries to unlock the potential of their data and drive growth and success.

If your data projects are taking too long, your business teams aren't getting the data they need, or your data quality is an unknown quantity, reach out to me, I love to chat :) 

Book a call - https://meetings-eu1.hubspot.com/copeland

Find out more - https://thinkevolvesolve.ie/

Ella Copeland

Ingram Micro

Promoted in recognition of expanded global responsibilities and my continued impact in driving process improvements and data governance within finance.

Currently focused on ensuring data quality and reporting assurance across global finance systems, working closely with FP&A, Controllership, and Digital teams. I support and uphold the global SAP MDG framework by validating financial master data, transformation rules, and reporting structures to ensure alignment with business objectives.

My work centers on improving reporting accuracy, visibility, and consistency, while collaborating with technical teams and business stakeholders to embed data quality standards across our global processes.

Key Outcome:
Supporting the integrity of our financial reporting by ensuring high-quality, reliable data flows through the global MDG framework, enabling trusted insights at scale.

Sr. Global Process Manager

Led strategic efforts to standardize finance reporting and strengthen global data governance, with a core focus on deploying the SAP MDG Core Data Set.

Partnered with Controllership and FP&A teams to define master data rules, validate transformation logic, and support the technical rollout across key reporting platforms. Worked closely with business SMEs to align definitions and identify cross-functional dependencies across global processes.

Refined revenue disclosure reporting in collaboration with global teams—bringing variance down to under 0.5%, a major improvement in reporting accuracy and reliability.

Designed and implemented a global SQL-based data warehouse, giving finance teams faster, more consistent access to critical reporting. This initiative improved transparency and supported long-term scalability.

As part of this transformation, I had the opportunity to build and grow a high-performing team.

Achievement: Successfully embedded SAP MDG into global reporting workflows—enabling consistent, scalable, and trusted financial data across the enterprise.

Global Process Manager

In this role, I focused on strengthening our financial reporting foundation through better data governance, system integration, and cross-functional collaboration.

I worked closely with FP&A, Controllership, and IT teams to onboard key financial datasets, including Working Capital and SAP Financials, into our Global Data Warehouse. This helped us streamline access, improve accuracy, and standardize reporting across global teams.

I also played a hands-on role in resolving data quality issues, delivering SQL-based solutions to make reporting more scalable and reliable. 

As part of our ESG readiness efforts, I contributed to data structure and taxonomy definition, supporting compliance and transparency.

Achievement: Improved the integrity, accessibility, and consistency of financial data—enabling smarter, faster decisions across our global finance teams.

Sr. Global Process Analyst

In this role, I supported the financial planning and reporting needs across multiple lines of business, with a strong focus on data-driven insights, budgeting, and process improvement.

I worked closely with both finance and non-finance teams to translate complex data into clear business insights. I was responsible for budgeting, forecasting, monthly close reporting, rebate accruals, and sales commission analysis. I also collaborated with leadership to identify process gaps and implement improvements that enhanced efficiency across finance workflows.

Key Contributions:
•	Developed a Vendor Profitability Analysis Statement, used by leadership to evaluate vendor and business performance
•	Played a key role in rolling out Hyperion Profitability and Cost Management (HPCM) across APAC and AU, supporting UAT and CRP
•	Prepared annual budgets, management reports, and monthly performance analysis across multiple business units
•	Designed rebate tracking and accrual tools to support accurate margin and incentive reporting
•	Collaborated with sales and operations teams to improve commission tracking and commercial deal analysis

Achievement: Delivered consistent, actionable financial insights that improved decision-making and operational alignment across business units.

Business Analyst

As a Financial Analyst, I supported key accounting and reporting functions across sales, margin, cash flow, and monthly close. My role involved ensuring financial accuracy and supporting senior management with timely and relevant insights.

I was responsible for daily margin analysis, monthly OPEX reviews, and customer rebate tracking, in addition to performing key reconciliations and managing inter-company transactions. I worked cross-functionally to ensure accurate financial data was delivered consistently for decision-making and compliance.

Responsibilities:
•	Conducted daily analysis of sales and margin performance across business units
•	Managed general ledger and bank reconciliations, ensuring clean month-end processes
•	Prepared monthly management reports and reviewed operating expenses (OPEX)
•	Handled accruals, recurring entries, and inter-company invoicing and reconciliation
•	Verified and corrected financial statements, ledgers, and account balances
•	Supported cash flow monitoring and reporting
•	Managed customer rebate entries and reporting
•	Provided additional support on ad hoc financial tasks as required

Achievement: Strengthened the accuracy and reliability of financial data used in decision-making while ensuring smooth monthly close and reporting cycles.

Financial Analyst

As a Senior Credit Controller, I managed end-to-end accounts receivable processes, focusing on debt collection, credit risk resolution, and customer account maintenance. My role supported the Credit Manager and CFO with regular reporting and contributed to strong cash flow performance.

I worked directly with customers to resolve payment issues, coordinated with sales for escalations, and maintained clean, accurate account records to support financial accuracy and compliance.

Responsibilities:
•	Prepared monthly reports for cash flow forecasting and provided ad hoc reporting to the Credit Manager and CFO
•	Ensured timely collection of outstanding receivables in line with company policy
•	Engaged with customers through effective, professional communication to follow up on unpaid balances
•	Escalated complex or high-risk accounts to sales or management for resolution
•	Maintained up-to-date and accurate customer account information
•	Fostered strong internal and external relationships to support issue resolution and timely payments

Achievement: Helped maintain healthy cash flow and reduced overdue receivables through a proactive, relationship-driven credit control approach.

Senior Credit Controller

As Team Leader for the offshore Credit Control function, I played a key role in establishing and shaping a newly formed department into a high-performing unit. My responsibilities included overseeing daily operations, managing team performance, and supporting complex account escalations and credit risk activities.

I worked closely with the Credit Control Manager to ensure effective operations, acted as a point of escalation for critical accounts, and supported strategic reporting and reconciliation processes.

Responsibilities:
•	Led development of a new credit control team and improved overall efficiency and process alignment
•	Took ownership of complex accounts, driving resolution and ensuring timely payments
•	Authorized credit limit adjustments and supported risk-based account management decisions
•	Managed accounts referred for legal action and maintained oversight of aged debt
•	Deputized for the Credit Control Manager during absence and contributed to daily operations
•	Assisted with cash allocations and query resolution during peak periods
•	Performed AR ledger reconciliations and supported the month-end close process
•	Prepared bad debt analysis and made recommendations for write-offs to the controller

Achievement: Built a capable and high-functioning credit team while improving account resolution workflows and contributing to stronger financial control during a critical growth phase.

Credit Control Team Leader

Premier Corporate Support Sdn Bhd

1.	To handle day to day accounting and overall management and supervision of the accounts / finance department. 
2.	Manage the planning, implementation, transition, delivery, and continuous improvement of the Accounts Receivable and Accounts Payable portfolio. 
3.	To provide support in management and financial analysis including other related tasks such as liasing with bankers, auditors etc.
4.	To handle full sets of accounts, generate financial reports, preparation & monitoring of cash flow, payroll and assist in other ad-hoc assignment as instructed. 
5.	Develop and maintain productive and cooperative relationships within the client.

Accounts Executive

DHL Express Malaysia Sdn Bhd

1.	Provide Accounts Receivable transaction processing support to deliver Accounts Receivable services to Business Groups in accordance with established Accounts Receivable processes and work procedures; and relevant legal and statutory requirements.
2.	Ensure that timelines and quality meet the agreed service levels and targets.

Accounts Assistant - Receivables

Star Cruises Administrative Services Sdn Bhd

1.	Assist team leader in carrying out compliance/financial/operational audits of various business units within the Group 
2.	To conduct both financial and operational audits, focusing on value generating strategies and   initiatives, while ensuring the accuracy and compliance with applicable policies and regulations.
3.	To evaluate the business processes and internal control risks.
4.	To assist in the performance of risk-based audit assignments in accordance with established audit methodology and techniques.

Internal Audit Officer

A solutions-oriented accounting and finance specialist and with more than 17 years of high-level experience with a demonstrated history of working in the information technology industry. Over the last couple of years, I have been doing number crunching and database management. I just enjoy the whole process of gathering and interpreting data from a variety of sources to help the organization achieve business goals and objectives.

taplio

The Battle

Ella Copeland

Tiyaggu Rajan

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