Verodat

As a Data Advisor at Verodat, I specialise in delivering innovative AI-driven data solutions that transform how businesses operate and make decisions. With a passion for leveraging cutting-edge technology to solve complex problems, I help organisations harness the power of accurate and reliable data to fuel their AI initiatives.

At Verodat, we have developed a deep understanding of data supply chains and the critical role they play in the success of AI applications. My background includes a blend of technical expertise and strategic thinking, allowing me to bridge the gap between technology and business needs.
I work closely with clients to understand their unique challenges and provide tailored solutions that drive measurable results. I design and implement data strategies that ensure high-quality, accurate data for AI projects, enhancing performance and outcomes. I lead workshops and training sessions to empower teams with the knowledge and tools they need to succeed in a data-driven world.

I am always open to discussing how innovative data solutions can drive your business forward. Feel free to reach out to me for a conversation about your data challenges and goals. Let's explore how we can transform your data into a strategic asset for AI.

Executive Data Advisor

gather360

gather360 seamlessly sources, structures and optimises data, and connects it directly to the AI-enabled tooling of your choice. Deploy the right data to AI with gather360.

Senior Account Executive

Product Manager

Product Marketing Manager

Cassidy Travel

Managed the product strategy and development of websites for three travel companies; Cassidy Travel, Classic Resorts & Cassidy Golf. Identified usability issues and scoped features to improve. Created new features to enhance product experience. Managed all communications with an external team of developers overseeing Website Product Experience, Customer Journey, Marketing & Lead Assignment, Advertising, Branding, SEO & Web Content.

Defined new features and optimised performance. Improved usability, demonstrating notable improvements in conversion rates and on-page metrics.

Website Product Manager

Planned online marketing strategy & managed team to execute marketing activities.
Generated increase in online revenue and increase in PPC revenue

Online Marketing Manager

Web Summit

Planned & executed highly segmented email marketing & attendee fulfilment email campaigns for four global conferences. Worked with multiple teams to create a comprehensive communications strategy.

Head of Email Marketing

UKtoStay in the EU

Created a national (UK), grassroots and cross-party movement built to empower people who want to campaign for the UK to remain in the EU. Generated website content to secured 500,000+ impressions throughout the campaign and coordinate a volunteer network of 500 on the ground campaigners.

Co-Founder & Content Director

Google

Temporary Contract with Harvey Nash for Google Ireland Ltd.

Coordinate three EMEA wide Sales Training Programs for different areas of the Global Business Organisation. Developed program from pilot phase to global success & help project manage one of Google’s largest global training programs.

Training Coordinator

Temporary Contract with Harvey Nash for Google Ireland Ltd.

Coordinated interview schedules for a high volume of external and internal interview candidates.

Recruitment Coordinator

WDM Group

Publication editor, responsible for content planning, securing interviews, writing and editing content and liaising with designers to create final proof. Managed design, advertising and content team to publish monthly online issue to large subscriber base. 

Secured interviews with C-Level executives in major global logistics firms such as DHL, Pall-Ex, Maersk and others. Improved SEO performance of website.

Editor of Supply Chain Digital

Village People Magazines

Worked with the Editor in Chief on two publications, copy-editing articles, writing bespoke editorial and producing page plans. Researched new distribution areas for additional publications, contacting prospective advertisers.

Freelance Writer

The Medwire (Student Newspaper)

Co-founded and developed an independent online student news website and print magazine. Primarily responsible for sourcing, editing and uploading daily news stories, managing a team and developing the website to add more content, improve aesthetics and increase traffic.

Online Editor

Solar Essence

Team leader in a busy call centre, handling warm and cold leads to sell solar heating.

Profile Salesperson

If it takes ages to get the data you need, I'm here to help. 

I work with core business teams to design actionable reports that drive value. And deliver them fast (think weeks, not months). 

Say goodbye to over-complicated dashboards, massive Excel reports, or exporting data from systems. 

Get valuable dashboards or alerts, with the information you need, at the moment you need them.

We specialise in delivering forecasting solutions fast that grow with your business.

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Who do you work with? 

Think Evolve Solve has spent the past 10 years honing the workflow for delivering data projects. 

So much so, that we can deliver data projects faster than the competition. 

We've spent the past 5 years developing easy-to-use tools and frameworks that help non-technical people convert data into actionable information. 

We've supported business teams to:

→ Reduce data delivery time by 94%
→ Give 60% of time back to analysts
→ Upskill the board and business to work with data
→ Minimise data quality issues

Everyone should have the power to use data to make informed decisions, and our approach focuses on empowering teams to do just that. 

With a background in business and a knack for simplifying complex data concepts, I've helped business teams in multiple industries to unlock the potential of their data and drive growth and success.

If your data projects are taking too long, your business teams aren't getting the data they need, or your data quality is an unknown quantity, reach out to me, I love to chat :) 

Book a call - https://meetings-eu1.hubspot.com/copeland

Find out more - https://thinkevolvesolve.ie/

Ella Copeland

NCS Group Australia

• Working with a leading Superannuation fund to implement a modern data platform. As a stream lead within the delivery team leading a team of 5 people, my role included the uplift their Data Governance maturity through process development, implementing an enterprise data governance application, leading the curation activities of various newly built data products.
• Led an Information Protection project introducing the use of Sensitivity Labels and Data Loss Prevention controls that affected over 1500 staff with zero down time, controlled minimal productivity impacts and minimal additional ongoing support. Clear, consistent, and effective change management maximised adoption through a mixture of online training module and communication channels including through a Change Champion network established by the Organisation Change Manager. SharePoint pages were used to provide detailed information on the individual labels and associated controls. ISMS policy documentation updated to align with what has been implemented,

Principle Consultant

Arq Group

Arq Group is now part of NCS Australia Group

Principal Consultant - Data Governance

University of Melbourne

Working in the Advancement (Alumni) Stream within a complex multi-year Transformation Program, responsibilities include:
- Lead a team to perform a complex data migration from legacy CRM into the target CRM that is in use by othe business functions.
- Lead the design and implementation of integrations from multiple data supply systems for students, staff, and organisations
- Consult on in-situ data model changes to create/modify tables to hold Advancement data alongside data from other business functions.
- Guide the data migration release process into Production
- Support the data security and data governance required for data migration.
- Knowlege transfer to other teams on the data structures and sets within the target CRM as they apply to Advancement, working predominantly with Central Marketing and Central Reporting teams.
- Work with multiple vendors to understand their software as it influences application integrations and data migration.
- Work with, and support, multiple teams within the Transformation Program consulting on data modelling, integrations, and functionality for data use.
- Lead data stewards, and work with the enterprise data architect, to obtain data governance  approvals.
- Guide duplicate data resolution where data in source and target CRM applications overlap.

Data/Solution Lead

PwC Australia

For national health insurance company transformation program:
- Data mapping governance. 
- Data migration liaison
- Formulate data migration test strategy
- Formulate release governance process supporting data migration

Technology Consultant - Senior Manager

Involved in teaching foundation data analytics to help increase the firm's digital and data literacy. (https://www.afr.com/companies/professional-services/pwc-teaches-more-than-6000-partners-staff-how-to-wrangle-data-20201203-p56k88)

I'm involved implementing Salesforce locally and globally in FMCG, Health, Education, Government, and Manufacturing industries, amongst others. The ultimate goal is always to help clients manage the fitness of the data within their CRM to enable them to derive actionable insights from that data.

Some of the roles I've undertaken include: 
- project manager
- solution architect
- functional consultant
- business analyst
- data lead/analyst

Technology Consultant - Manager

Telstra

Consulting Cloud Solution architect engaged to implement a Product MDM solution into AWS inclusive of overall solution design, infrastructure deployment and standardization, and targeted user training.
Program Solution Architect for 15 concurrent Enterprise Mobility initiatives designing for complementary required business capabilities and variances across Sales, Product Management, Billing, Service Management, Asset Management, and partner integrations.

Cloud System Design Lead

Sensis

Sensis is transitioning to become a digital focused company and revamping some of the underlying technology. As part of this transition program I have been responsible for defining and governing the solutions for Self Service, E-Commerce, Net Promoter Score (NPS), and Customer Migration.

As a Solution Architect, I have been involved in diverse variety of projects including:
- solution definition for the re-platforming of White Pages digital site.
- solution definition for the new public facing corporate website
- solution definition and governing the migration of Customers to new technology platforms
- solution definition and governing the replacement of the Self Service site
- solution definition and governing the replacement of the NPS replacement platform
- overseeing the implementation of an e-commerce solution for Sensis products
- extension and enhancements to the Self Service capability available to Sensis Advertisers on the legacy platforms
- advising on the extension to the NPS program for telephony survey integration
- propose a solution for Customer metered telephone number integration
- assisting on the architecture for an Enterprise Analytics platform
- consulting on Identity Management platform architecture for staff and customers/consumers

Additional to these activities, I am a IT Customer Advocacy champion with the goal to ensure our Customers are at the fore of solutions being designed and delivered.

I am also a corporate social media champion with the goal to spread the importance of corporate communication and knowledge sharing throughout the enterprise.

Solution Architect

Worked on multiple project initiatives including:
-  extending integration with Telstra to support data feeds into the White Pages for Telstra NBN customers. 
- Assist the business analysis for the implementation of Net Promoter Score (NPS) customer advocacy measurement tool within the organisation. Additionally architected and designed the high level solution to integrate with a third party assisting in survey generation, capture, and measurement.
- Design and oversee multiple implementations with third party companies to share and exchange directories listing data.
As part of my role I regularly participated in Change Requests to provide data governance and advice. Through the implementation of multiple projects, I was able to develop and implement new governance practices for the exchange of data between Sensis and various partners.

Data Services Architect

SP AusNet

Data Analyst

Leica Microsystems

Data Architect

SecureMe2

Solution Developer (Part Time)

Schneider Electric

Senior Software Engineer

I'm an Information Management and Technology professional using my breadth of business acumen and technical skills for competitive advantage. I've amassed a wealth of experience throughout my career, I'm ever curious, and I share my passion for continuous learning.

#Catalyst
Having worked with data in a career spanning many data roles, in many organisations, enabling many business functions, I know the benefit of an organisational culture that focus on leveraging data and information assets. I’ve been able to bring data producers, data consumers, and technologists together to extract great business value from those assets. I understand business capabilities and their alignment with operating models and how that can be influenced for competitive advantage through data utilisation.

#Strategist
I bring leadership, accountability, and critical thinking to data management. I have a holistic focus on the benefit not only for departments but simultaneously for the enterprise in how data can be used. I see how data silo’s exist, why they exist, and not only analyse why they persist but synthesize when they should be either torn down or bridges built. I’m a business partner, across all business functions, for both strategic and tactical use of data. 

#Technologist
I’ve been involved in delivery a variety of data related services, whether that be data quality management, data governance, database administration/development, analytics trainer, story teller with data, and technology implementer. As a result of these experiences I am familiar with many technologies and methods for implementation. Software implementations include financial systems, asset management systems, customer relationship management systems, directory systems, resourcing systems, analytics, reporting systems, and the integration between them. 

#Operator
I’ve always had a strong affinity for DAMA and the DAMA wheel, leveraging the knowledge contained in each facet of the wheel. That knowledge has been foundational for my career. How data is used in each system supporting a business function changes the language used to refer to the data, and knowing that language has helped build strong stakeholder relationships and enable me to speak in the language of my business colleagues. This knowledge and approach facilitates an positive disruptive influence whilst still adhering to fundamentals of business, technology, and data management.

taplio

The Battle

Ella Copeland

Winston S.

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